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Selling on INNO

Interested in selling via INNO? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.


The biggest department store in Belgium is INNO. With 16 stores in all the major cities of Belgium, including four in Brussels, it has a nationwide presence. Fashion, accessories, home, and beauty are important categories. The INNO marketplace aspires to digitalize in-store shopping by providing a unique and individualized online experience.

Advantages of selling on INNO via e-tailize

  • Access to the largest Belgian market for fashion, accessories, beauty, and home products.
  • Build brand awareness.
  • Payments are submitted three times per month.
  • Can be linked with software that makes scaling easy.

Fully integrate INNO with your systems

Do you want to manage INNO and any future or current marketplace in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces from one screen
  • Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How to sell through INNO?
Step 1
Register Chamber of Commerce

Register with the Chamber of Commerce in your area to legitimize your business and gain access to valuable resources and networking opportunities. This is a particularly good idea for new businesses, brands, and startups.

Step 2
Request an account

An INNO account manager assesses whether you are a good fit with the range. Please contact our customer service if you are interested in this. At e-tailize, we can help you create an account and upload your products on INNO if you are having any trouble.

Step 3
Centralize with e-tailize

Connect e-tailize and upload your products to INNO. We track your stock and transmit orders to your order system right away after uploading.

Step 4
Optimize your content

Use our data analysis tools to optimize your content and increase your sales. Data analysis is vital for running a successful eCommerce shop, and e-tailize makes doing so easy.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on INNO. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your sellers rating as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have INNO under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to INNO. Even better; immediately your order management and stock synchronization are arranged.

What categories do you have through INNO

The main categories in which you can sell through INNO:

  • Home decor and goods
  • Shoes
  • Jewelry
  • Fashion and clothing
  • Accessories
  • Home and garden
  • Luggage
  • Textiles
  • Beauty and cosmetics
The buying block
The buying block
When several partners offer the same product, one of the partners is featured in the buying block. That's because this partner has the best offer in terms of price, delivery time, and service. Most sales are made through the buy block. So it is essential to win your specific buy block to get the most exposure to the market. A dependable way to always win the buying block is to set up your own brand or unique EANs. If you are the only provider of a product, you will always win the buying block. So it may be beneficial to examine your unique offer and to see how you can provide the most unique product possible to stand out in your buy block.

Performance Score
Performance Score
Your performance rating will significantly impact how prospective customers perceive your service. Your ability to adhere to the service requirements of INNO will determine your performance score.

The costs & conditions

The following costs and conditions must be met in order to sell in the Belgian market on INNO:

  • No setup costs or fees.
  • Commission fees are based on the category you sell products in and range from 15% to 20%.
  • Fixed monthly fee of €39.99.
  • No external fulfillment or returns are offered, so you will be responsible for handling these.

How to learn to sell through INNO

On the e-tailize blog, we frequently provide selling advice and marketplace reviews. There are a number of INNO purchase guides available on Google, but none are provided by the portal itself. However, if you have any inquiries about selling on the website, you can get in touch with INNO’s customer care, as well as e-tailize’s customer support for some added assistance.


The best platform in Belgium for interacting with Belgian consumers in the home, fashion, and beauty industries is INNO. There are lots of opportunities to successfully sell your eCommerce products on the platform, and getting started is simple. You must establish your processes correctly from the beginning. Pay close attention to any software that can help you not just in terms of procedures but also in terms of data analysis-related qualities. e-tailize can help this.

Need more information?

Contact me!

Ricardo Rubino
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