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Selling on Secret Sales

Interested in selling via Secret Sales? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell via Secret Sales?

Secret Sales is a popular online platform for selling a wide range of products, including fashion, beauty, and home goods. The company was founded in 2007 and has since grown to become one of the leading flash sale sites in the UK. With a focus on offering high-quality products at discounted prices, Secret Sales has built a loyal customer base and attracts millions of visitors to its site each month. For sellers, the platform provides a great opportunity to reach a large audience and increase sales. With its easy-to-use interface and reliable customer support, Secret Sales is a great choice for anyone looking to sell their products online.

Advantages of selling on Secret Sales via e-tailize

  • Access to exclusive sales events
  • High-end brands at discounted prices
  • Wide range of product categories
  • Easy and secure online shopping
  • Free delivery on orders over £50
  • Flexible return policy
  • Personalized shopping experience
  • Competitive prices

Fully integrate Secret Sales with your systems

Do you want to manage Secret Sales and any other future or current marketplace(s) in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces
  • Integration with all kinds of fulfillment software (e.g. MyParcel, Picqer, and more)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How to Sell on Secret Sales
Step 1
Register Your Business

To sell on Secret Sales, you need to have a registered business. Make sure you have all the necessary legal documents and registration numbers.

Step 2
Create an Account on Secret Sales

Once you have a registered business, create an account on Secret Sales. You will need to provide some basic information about your business and products.

Step 3
Set Up an e-tailize Account

To manage your inventory and sales on Secret Sales, you need to set up an e-tailize account. This will allow you to upload your products and track your sales.

Step 4
Upload Your Products

Using e-tailize, upload all your products to Secret Sales and any other marketplaces you want to sell on. Make sure your product descriptions and images are high-quality and accurate.

Step 5
Optimize and Monetize

Use e-tailize’s ‘Analyze’ and ‘Advertize’ modules to optimize your listings and increase your sales. Monitor your performance and adjust your strategy as needed to maximize your profits.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Secret Sales. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize, you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Secret Sales under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Secret Sales. Even better; immediately your order management and stock synchronization are arranged.

The main selling categories on Secret Sales:

Secret Sales is an online retailer that offers a wide range of products across various categories, including fashion, beauty, homeware, electronics, and lifestyle. Customers can shop for clothing, footwear, accessories, skincare, makeup, haircare, fragrance, furniture, home decor, kitchen appliances, gadgets, and more on the Secret Sales platform. The products are sourced from top brands and designers, and are sold at discounted prices through flash sales and limited-time offers.

The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured the Buy Box. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet the Secret Sales terms of service. Below this block you can find some of the conditions Secret Sales will look at.

The costs & conditions

As a seller on Secret Sales, you will be required to pay a commission fee on each sale you make. The commission fee varies depending on the category of the item you are selling, but it typically ranges from 15% to 25%. In addition to the commission fee, you may also be charged a listing fee for each item you list on the platform. The listing fee is typically a flat rate and varies depending on the category of the item you are selling. It is important to note that these fees are deducted from your earnings, so you will need to factor them into your pricing strategy.

Selling conditions on Secret Sales:

  • Returns are accepted within 14 days of delivery
  • Sellers must maintain a delivered on time percentage of at least 95%
  • Sellers are expected to respond to customer questions within 24 hours
  • Maximum delivery time is 7 days from the date of purchase
  • Items must be accurately described and in the condition stated in the listing
  • Sellers must comply with all applicable laws and regulations, including those related to product safety and intellectual property rights

How to learn to sell on Secret Sales

Here are some general tips on how to improve your sales skills:

  1. Research the platform: Before starting to sell on Secret Sales, it’s important to understand how the platform works. Read the guidelines and policies to know what’s allowed and what’s not, and learn about the target audience and their preferences.
  2. Know your product: To be able to sell effectively, you need to have a good understanding of the product you’re selling. Learn about its features, benefits, and unique selling points, and be able to answer any questions potential buyers might have.
  3. Build relationships: Building relationships with your customers is key to building trust and loyalty. Respond to their inquiries promptly, provide excellent customer service, and go above and beyond to exceed their expectations.
  4. Use persuasive language: Use persuasive language to convince potential buyers to make a purchase. Highlight the benefits of your product, use social proof (such as customer reviews), and create a sense of urgency to encourage them to buy now.
  5. Continuously improve: Selling is a skill that can be developed and improved over time. Continuously seek feedback from customers, analyze your sales data, and learn from your mistakes to improve your sales skills.


In conclusion, Secret Sales is a popular online platform that offers a great opportunity for sellers to reach a large audience and increase sales. With its focus on high-quality products at discounted prices, Secret Sales has built a loyal customer base and attracts millions of visitors to its site each month. However, selling on Secret Sales requires knowledge, attention to detail, and a good understanding of the platform’s policies and guidelines. That’s where e-tailize can help you. With its centralized order and inventory management, PIM system, and integration with various fulfillment software and CMS platforms, e-tailize can help you manage Secret Sales and other marketplaces efficiently and effectively. By following the tips mentioned above and using e-tailize’s analytical and advertising tools, you can optimize your listings, improve your sales skills, and increase your profits on Secret Sales.

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Ricardo Rubino
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