Selling on Secret Sales.
Secret Sales is the British off price marketplace for premium and designer brands, built on Mirakl, with sellers shipping their own orders. e-tailize prepares your brand for it, then runs catalogue, translation, listing quality, stock and orders from one place.
- Connected to Secret Sales
- Catalogue imported
- EANs and fashion attributes mapped
- Stock and orders in sync
- Listings live on Secret Sales
How do you start selling on Secret Sales?
You sell on Secret Sales as a brand or retailer with your own seller account, commercial terms agreed with Secret Sales, a 13 digit EAN per item and complete fashion content. e-tailize prepares and presents your brand, then connects your catalogue once: we map your products, keep stock and orders in sync and carry the operational side. The same base then serves 200+ other marketplaces.
Secret Sales at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | United KingdomDelivery to mainland Britain and Northern Ireland, plus separate European sites. |
|---|---|
| Model | Off price marketplace for premium and designer brandsFounded in 2007, relaunched under new ownership in 2020 as a marketplace. |
| Costs | No setup fee and no monthly fee, a commission per saleNo public rate card. Your commission sits in the commercial terms, so we quote no percentage. |
| Fulfilment | Sellers ship their own ordersItems from several sellers arrive in several parcels, at one delivery cost. |
| Returns | 60 days from the purchase dateReturns run per seller, so your flow has to keep up. |
| Product data | A 13 digit EAN or another GTIN per itemA 12 digit code gets a leading zero. Sizes, variants and images are checked on the way in. |
| Integration | Mirakl based, connected and managed by e-tailizeCatalogue, stock, orders and content in one place. |
| Program | From €249 per month, the fee follows your new revenueFree exploration call first, cancel any month. |
Six reasons to pair Secret Sales with e-tailize.
A British audience that shops brands on discount
Secret Sales built its name on designer labels at reduced prices. Your surplus reaches buyers who came for exactly that.
Clear stock without eroding your brand
Brands keep control over which products go in, at what price and with which images. Discounting stays a decision.
Fashion data that survives every channel
Sizes, colours, variants and EANs live in one PIM, so a listing reads the same on every channel.
No overselling when a drop takes off
Stock rules sync through the operating layer, so a peak here does not sell stock you promised elsewhere.
Orders and returns stay manageable
You ship your own orders and returns run for 60 days. e-tailize routes it all into the systems you use.
The same base, 200+ marketplaces
What you prepared here is the starting point for the next channel. Expanding becomes a choice, not a project.
Five steps. ~ One connection.
- 1
We prepare and present your case
We know what this channel looks at, and we put your brand and range in those terms.
✓Range reviewed✓Brand case built✓Terms discussed - 2
Import your catalogue
Bring your products into the PIM, the base for Secret Sales and every next channel.
✓Products imported✓Images loaded✓Variants recognised - 3
Make your content channel proof
Map your fields to what the channel validates, from EANs to sizes.
✓EANs complete✓Mandatory fields filled✓Preview checked - 4
Go live and sell
Publish your listings and run stock, orders and returns from one screen.
✓Listings live✓Stock in sync✓Orders coming in - 5
Grow into the next channel
Track your results and take the same base to the next marketplace.
✓Dashboard set up✓Results analysed✓Next channel chosen
Sell almost anything. Almost.
What sells well on Secret Sales
The site runs on premium and designer labels at reduced prices: womenswear, menswear, kids, footwear, accessories and beauty.
What gets checked before you go live
Every item runs through validation first. Missing EANs, thin descriptions or weak images are the usual reasons an item stalls.
Questions sellers ask about Secret Sales.
What does selling on Secret Sales cost?
Secret Sales charges no setup fee and no monthly fee. You pay a commission per sale, and that percentage sits in your commercial terms, not on a public rate card. Third party figures online contradict each other, so we quote none of them: you get your real rate in writing before you go live. The e-tailize program comes on top, from €249 per month.
Do I need an EAN to sell on Secret Sales?
Yes. Every item needs a 13 digit EAN or another GTIN, validated on the way in. A 12 digit code gets a leading zero. In the e-tailize PIM you manage EANs, sizes, variants and content in one place, so items pass in one go.
Who ships the orders and who handles returns?
You ship your own orders. A shopper buying from several sellers in one basket receives several parcels at a single delivery cost. Returns run 60 days from the purchase date and are handled per seller, so your return flow has to hold up. e-tailize routes orders, tracking and returns.
Which countries does Secret Sales cover?
The British site delivers to mainland Britain and Northern Ireland. For other European markets Secret Sales runs separate regional sites rather than shipping abroad, so a European rollout means more than one setup. In e-tailize that is the same catalogue, prepared once.
Can my brand sell on Secret Sales?
Whether your brand gets in here, and whether it is worth it, is what the free exploration call is for. We know what this channel looks at, we prepare and present your case, and the fee follows the new revenue we create together, so we only win when you win.
Why go through e-tailize instead of arranging it yourself?
You always sell under your own seller account. e-tailize automates the work around it: catalogue, translation, listing quality, stock, orders and returns from one environment. Once this runs, the same base goes to 200+ other marketplaces.
Secret Sales's setup, in plain English.
For Secret Sales and every other channel you work with one e-tailize program. You pay along with the revenue we build together, not per product. Secret Sales itself takes a commission per sale.
The exploration call and the marketplace scan are both free. The program starts at €249 per month, paid at signing, and the fee follows the new marketplace revenue we create together. Cancel any month.
We get you
on Secret Sales.
Book a free exploration call: you see right away where your range has potential and what it can earn. The fee follows the new revenue we create together, so we only win when you win. And after this? Another 200+ marketplaces from one base.
