Top 20 Marketplaces to Sell Home Appliances
Home appliances are one of the most popular product categories on online marketplaces. If you sell appliances, the marketplaces worth knowing include broad global platforms such as Amazon and eBay, large national leaders such as Cdiscount in France, Bol.com in the Netherlands and Belgium, and Allegro in Poland, and a long tail of home, retail, and tech focused platforms across Europe and beyond. To sell on most of them, you create a seller account, list your catalogue, and pay a commission or fee per sale. The right mix depends on which countries and customer types you want to reach.
For context, the home and household appliances market generated sales revenues of more than 97 billion US Dollars, with major appliances accounting for over 55 percent of the market. Below is a grounded overview of each marketplace named here, followed by practical guidance on getting started.
Marketplaces for selling home appliances
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Amazon
Learn how to start selling on Amazon with e-tailize.
Amazon is a large global marketplace that carries home appliances alongside almost every other category, and its Prime membership offers benefits such as fast shipping. To sell, you create a seller account and choose between an Individual or Professional plan. Referral fees vary by category; for home appliances they are typically around 7 percent of the total sales price.
eBay
Operating across 13 European countries, eBay is known for its auction format but also supports fixed price and buy it now listings. It carries home appliances among a wide product range and runs a paid loyalty programme, eBay Plus. You can list a set number of items for free each month and pay a final value fee of roughly 10 percent of the total sale, including shipping and handling, when an item sells.
Anthropologie
Learn how to start selling on Anthropologie with e-tailize.
Anthropologie is a lifestyle retailer with an artistic, eclectic aesthetic, which suits visually distinctive home pieces that match its style. The platform tends to favour curated, design led selections and sometimes works with emerging designers. If your appliances lean toward design and individuality, this audience can be a fit.
Cdiscount
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A leading ecommerce platform in France with a large monthly audience, Cdiscount carries home appliances and is known for competitive pricing. It runs a paid loyalty programme, Cdiscount à Volonté, with benefits such as free and fast shipping and free returns. To sell, you create a seller account and choose between a Basic or Premium plan.
Bol.com
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Bol.com leads ecommerce in the Netherlands and Belgium with millions of active customers and a customer centric approach. It carries home appliances and runs a paid loyalty programme, Select. To sell, you create a seller account and pay a commission per sale. You can also opt for logistics by Bol.com, which handles storage, packaging, and shipping for a fee.
Allegro
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In Poland, Allegro is a leading ecommerce platform with a strong local presence and millions of active customers. It carries home appliances and runs a loyalty programme, Allegro Smart. To sell, you create a seller account and pay a small listing fee per item plus a sales fee that varies by category and price; for home appliances it usually falls between 3 percent and 10 percent.
Kaufland
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Kaufland is a German online marketplace owned by the SCP Group, the company behind a large network of hypermarkets across Germany. It carries home appliances and is tied to the Payback points programme. To sell, you create a seller account and pay a monthly fee plus a commission per sale; the commission for home appliances usually ranges between 8 percent and 12 percent.
H&M Home
Learn how to start selling on H&M Home with e-tailize.
H&M Home is the homeware side of the H&M brand, reaching shoppers who want stylish pieces for their living spaces. It occasionally collaborates with designers and brands on exclusive ranges. Sellers offering appliances and accessories with a clear design angle can reach a fashion aware audience here.
ManoMano
Specialised in DIY, home improvement, and gardening, ManoMano is a French marketplace with a community of experts and enthusiasts who share advice. It carries home appliances and runs a loyalty programme, ManoMano Network. To sell, you create a seller account and pay a commission per sale that varies by category and price; for home appliances it usually ranges between 10 percent and 15 percent.
Maisons du Monde
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Maisons du Monde focuses on design led home decor, using lifestyle imagery and curated room sets to present products in aspirational settings. That makes it suited to on trend appliances that fit a styled home. The platform also leans on community features such as reviews and social integration to drive engagement.
Carrefour.fr
Learn how to start selling on Carrefour.fr with e-tailize.
As the online arm of one of France's largest retail chains, Carrefour.fr draws heavy traffic and offers sellers promotional tools such as discounts, flash sales, and exclusive deals. It lists a wide range of home appliances, from kitchen appliances to household essentials, so you can cater to varied customer needs on a single platform.
Auchan
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Auchan is a well established retailer with a presence across several countries, giving sellers access to a large and varied customer base. It is known for competitive pricing and frequent promotions, which can suit value focused appliances aimed at price conscious shoppers.
BUT
Learn how to start selling on BUT with e-tailize.
BUT is a marketplace focused specifically on home appliances, giving sellers a targeted place to reach buyers shopping for appliances for the home. That focus tends to build trust on both sides, and the platform offers forums and discussion boards where users share tips, advice, and reviews. Buyers often arrive ready to equip a room or a whole household.
Conforama
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Conforama is a home appliances and furnishings marketplace that draws steady traffic from shoppers fitting out their homes. Sellers can enrich listings with detailed descriptions, images, and reviews to build engagement and trust, and tap into an audience interested in appliances, furniture, and decor together.
Greenweez
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If sustainability is part of your story, Greenweez is built around eco friendly products and environmentally conscious shoppers. It offers educational resources and guides that help buyers make informed choices, which gives sellers a natural place to explain the benefits and features of greener appliances.
Bunnings Warehouse
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Bunnings Warehouse is a home improvement destination where appliances sit alongside products for renovation, maintenance, and decoration. The platform puts weight on customer service, with knowledgeable staff in store and online, so sellers get support in presenting appliances and answering buyer questions.
KaBum
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KaBum is a tech focused marketplace covering electronics, gadgets, and home appliances, which puts your products in front of shoppers already browsing technology. It leans toward newer, feature rich products, so appliances with modern technology tend to land well with its audience.
Skroutz
Learn how to start selling on Skroutz with e-tailize.
Skroutz is a comparison platform that aggregates listings from many sellers, giving buyers a wide selection of home appliances in one place. Because it optimises listings for search engines, it can help your products show up for shoppers actively searching for appliances online.
Secret Sales
Learn how to start selling on Secret Sales with e-tailize.
Secret Sales is known for exclusive deals and discounts across a wide range of products, including home appliances. It attracts an engaged, deal seeking audience, which can suit sellers who want to move stock at promotional prices and build visibility with bargain hunters.
Home24
Learn how to start selling on Home24 with e-tailize.
Home24 specialises in home decor and furniture, so appliances can be shown alongside complementary items to shoppers focused on interior design. It operates in multiple countries, which extends your reach beyond a single local market and into varied customer demographics.
Best Buy
Learn how to start selling on Best Buy with e-tailize.
Best Buy is an electronics and home appliances retailer that attracts shoppers looking for the latest gadgets and appliances. Detailed product information and knowledgeable staff help customers choose with confidence, giving sellers a clear place to highlight the features and benefits of their products.
Empik
Learn how to start selling on Empik with e-tailize.
A well known and trusted brand in Poland, Empik combines physical stores with an online marketplace, giving sellers several ways to reach loyal shoppers. It also offers promotional opportunities such as discounts, flash sales, and exclusive deals to help drive visibility and sales.
How do you choose the right marketplace for home appliances?
Start with your target country and customer, then match the marketplace to it. Broad platforms such as Amazon and eBay give wide reach, while national leaders such as Cdiscount, Bol.com, Allegro, Kaufland, and Empik dominate specific countries. Home and DIY focused platforms such as ManoMano, Conforama, BUT, Bunnings Warehouse, and Home24 reach buyers who are actively fitting out a home, and tech led platforms such as KaBum and Best Buy suit feature rich appliances. Selling well across several of them at once means keeping product data, stock, and orders in sync, which is where a central platform helps.
What do you need to start selling appliances on a marketplace?
In almost every case you create a seller account, upload an accurate product catalogue, and agree to the platform's fees. Most marketplaces charge a commission per sale, and some add a monthly subscription, a listing fee, or both, with rates that vary by category and price. Have clear product titles, specifications, images, and competitive pricing ready, and decide how you will handle shipping and returns, since some platforms offer their own logistics services. Listing the same catalogue across many marketplaces by hand quickly becomes hard to maintain, so plan for how you will manage listings and orders centrally.
How e-tailize helps you sell on more marketplaces
e-tailize connects your catalogue to marketplaces you cannot easily reach on your own and keeps your products, stock, and orders in sync from one place. We start with a free scan of your current marketplace setup to see where the opportunities are. You only pay once we open a new marketplace for you and it actually works; the marketplaces you already sell on stay free. It is chat first, so you can reach us when you need a hand rather than navigating it alone.
Frequently asked questions
- What are the best marketplaces to sell home appliances?
- It depends on where you want to sell. Broad global options include Amazon and eBay, while strong national leaders include Cdiscount in France, Bol.com in the Netherlands and Belgium, Allegro and Empik in Poland, and Kaufland in Germany. Home, retail, and tech focused platforms such as ManoMano, Conforama, BUT, Bunnings Warehouse, KaBum, and Best Buy reach more specific audiences.
- How much does it cost to sell appliances on these marketplaces?
- Most marketplaces charge a commission per sale, and some add a monthly fee, a listing fee, or both. Rates vary by category and price. For example, Amazon referral fees for home appliances are typically around 7 percent, Allegro usually falls between 3 percent and 10 percent, and ManoMano usually ranges between 10 percent and 15 percent.
- Which marketplaces are best for reaching specific European countries?
- For France, look at Cdiscount, ManoMano, and Carrefour.fr. For the Netherlands and Belgium, Bol.com leads. For Poland, Allegro and Empik are strong. Kaufland is a major German marketplace, and Skroutz is a comparison platform that pulls listings from many sellers into one place.
- Do I need a separate account for every marketplace?
- Yes, you generally create a seller account on each marketplace and agree to its own fees and rules. Managing many accounts, catalogues, and order flows by hand gets complex quickly, which is why many sellers connect everything to one central platform to keep listings, stock, and orders in sync.
- Can I sell the same appliances on several marketplaces at once?
- Yes, and many sellers do, since different platforms reach different countries and customer types. The challenge is keeping product data, pricing, and stock consistent everywhere. A central integration tool lets you publish and update one catalogue across multiple marketplaces instead of editing each one separately.