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Top 20 Marketplaces to Sell Home Appliances

Home appliances are one of the most popular product categories in online marketplaces. The home and household appliances market generated sales revenues of more than 97 billion U.S. dollars, with major appliances accounting for over 55 percent of the market. If you are a seller of home appliances, you might be wondering which are the best online marketplaces to sell your products.

In this article, we will list the top 20+ marketplaces to sell home appliances, based on their popularity, reach, features. We will also mention some of the integrations that e-tailize offers for these marketplaces, to help you optimize your online sales.

Click here to view all the integrations e-tailize supports in Home Appliances.

1. Amazon

Amazon is the largest and most well-known online marketplace in the world. Amazon offers a wide range of products, including home appliances, and attracts millions of customers every day. Amazon has a loyal customer base, thanks to its Prime membership program, which offers free and fast shipping, as well as other benefits, such as video and music streaming, and exclusive deals. To sell on Amazon, you need to create a seller account and choose between two plans: Individual or Professional. The referral fees vary depending on the product category, but for home appliances, they are usually 7% of the total sales price.

How to sell on Amazon

2. eBay

eBay is another global online marketplace, with operations in 13 European countries. eBay is known for its auction format, but it also offers fixed-price listings and buy-it-now options. eBay sells a variety of products, including home appliances, and has a large and diverse customer base. eBay also has a loyalty program, called eBay Plus, which offers free and fast shipping, free returns, and exclusive deals for a yearly fee of 19.90 EUR. To sell on eBay, you need to create a seller account and choose between two types of listings: auction-style or fixed price. You can list up to 300 items for free per month, and pay a final value fee of 10% of the total sales price, including shipping and handling, when your item sells.

3. Anthropologie

Anthropologie is renowned for its artistic and eclectic aesthetic, making it an ideal marketplace for sellers offering unique and visually appealing home appliances that align with the brand’s style. Sellers can reach a targeted audience of discerning customers who appreciate craftsmanship, design, and individuality, enhancing the visibility and desirability of their products within Anthropologie’s curated collection. Anthropologie frequently collaborates with emerging designers and artisans, offering sellers the chance to participate in exclusive collections and partnerships, elevating their brand presence and attracting a dedicated following of design enthusiasts.

How to sell on Anthropologie

4. Cdiscount

Cdiscount is the leading e-commerce platform in France, with more than 22 million unique visitors per month. Cdiscount offers a wide range of products, including home appliances, and has a competitive pricing strategy. Cdiscount also has a loyalty program, called Cdiscount à Volonté, which offers free and fast shipping, free returns, and exclusive deals for a yearly fee of 29 EUR. To sell on Cdiscount, you need to create a seller account and choose between two plans: Basic or Premium. 

5. Bol.com

Bol.com is the leading e-commerce platform in the Netherlands and Belgium, with more than 11 million active customers. Bol.com offers a wide range of products, including home appliances, and has a customer-centric approach. Bol.com also has a loyalty program, called Select, which offers free and fast shipping, free returns, and exclusive deals for a yearly fee of 9.99 EUR. To sell on Bol.com, you need to create a seller account and pay a commission fee for each sale. You can also opt for additional services, such as logistics by Bol.com, which handles the storage, packaging, and shipping of your products for a fee.

How to sell on Bol.com

6. Allegro

Allegro is the leading e-commerce platform in Poland, with more than 21 million active customers. Allegro offers a wide range of products, including home appliances, and has a strong local presence. Allegro also has a loyalty program, called Allegro Smart, which offers free and fast shipping, free returns, and exclusive deals for a monthly fee of 8.99 PLN. To sell on Allegro, you need to create a seller account and pay a listing fee and a sales fee for each sale. The listing fee is 0.10 PLN per item, and the sales fee varies depending on the product category and the sales price, but for home appliances, it is usually between 3% and 10%.

7. Kaufland

Kaufland is a German online marketplace, owned by the SCP Group, which operates more than 270 hypermarkets across Germany. Kaufland offers a wide range of products, including home appliances, and has a loyal customer base. Kaufland also has a loyalty program, called Payback, which offers points for every purchase, which can be redeemed for discounts, vouchers, or gifts. To sell on Kaufland, you need to create a seller account and pay a monthly fee and a commission fee for each sale. The monthly fee is 39.95 EUR, and the commission fee varies depending on the product category and the sales price, but for home appliances, it is usually between 8% and 12%. 

How to sell on Kaufland

8. H&M Home

H&M Home, a popular marketplace, not only attracts customers seeking trendy clothing but also those looking for stylish home appliances and decor. Sellers can benefit from H&M Home’s targeted audience, consisting of fashion-forward individuals interested in upgrading their living spaces with modern appliances and accessories. H&M Home occasionally collaborates with renowned designers and brands, providing sellers with opportunities to feature exclusive products and tap into the marketplace’s fashion-savvy customer base.

How to sell on H&M Home

9. ManoMano

ManoMano is a French online marketplace, specialized in DIY, home improvement, and gardening products. ManoMano offers a wide range of products, including home appliances, and has a community of experts and enthusiasts who share tips and advice. ManoMano also has a loyalty program, called ManoMano Network, which offers rewards, discounts, and invitations to exclusive events for a yearly fee of 19.90 EUR. To sell on ManoMano, you need to create a seller account and pay a commission fee for each sale. The commission fee varies depending on the product category and the sales price, but for home appliances, it is usually between 10% and 15%.

10. Maisons du Monde

Maisons du Monde is synonymous with trendsetting designs and stylish home decor, providing sellers with a platform to feature their innovative and on-trend home appliances that appeal to fashion-conscious consumers. The marketplace utilizes captivating lifestyle imagery and curated room sets to showcase products, enabling sellers to present their appliances in aspirational home settings that resonate with customers’ lifestyle aspirations and design sensibilities. It fosters a sense of community among its customers and sellers through interactive features such as user-generated content, reviews, and social media integration, facilitating meaningful connections and driving engagement with products, including home appliances.

How to sell on Maisons du Monde

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11. Carrefour.fr

Carrefour.fr, being one of the largest retail chains in France, attracts massive traffic, offering sellers access to a vast customer base actively seeking home appliances and related products. Carrefour.fr provides sellers with promotional opportunities such as discounts, flash sales, and exclusive deals, enabling them to attract more customers and drive sales effectively. Additionally, the platform’s marketing initiatives further amplify product visibility and reach. With a wide array of home appliances available on the platform, sellers can showcase various products, from kitchen appliances to household essentials, catering to diverse customer needs and preferences.

How to sell on Carrefour.fr

12. Auchan

Auchan is a well-established retailer with a strong presence in several countries, providing sellers with access to a large and diverse customer base interested in a variety of products, including home appliances. It is known for its competitive pricing and frequent promotions, attracting price-conscious shoppers seeking value for money, providing sellers with opportunities to feature their appliances at competitive prices and attracting budget-conscious consumers.

How to sell on Auchan

13. BUT

BUT is a specialized marketplace catering specifically to home appliances, offering sellers a targeted platform to showcase their products to a highly focused audience interested in purchasing appliances for various domestic needs. BUT’s exclusive focus on home appliances positions it as an expert in the field, instilling trust and confidence in both sellers and buyers. Beyond transactions, BUT fosters a sense of community among sellers and buyers, providing forums and discussion boards where users can share tips, advice, and reviews related to home appliances, creating a supportive ecosystem centered around domestic comfort and convenience.

How to sell on BUT

14. Conforama

Conforama, a prominent marketplace in the home appliances sector, boasts high traffic, drawing in numerous potential customers seeking various home appliances and furnishings. The platform offers sellers a range of features to enhance their listings, including detailed product descriptions, images, and reviews, facilitating better customer engagement and trust. Sellers can tap into Conforama’s expansive reach, accessing a diverse audience interested in home appliances, furniture, and decor.

How to sell on Conforama

15. Greenweez

Greenweez is a marketplace that places a strong emphasis on sustainability and eco-friendly products, providing sellers with a platform to showcase environmentally conscious home appliances that appeal to eco-conscious consumers. It offers educational resources and guides to help consumers make informed decisions about their purchases, providing sellers with opportunities to showcase the benefits and features of their appliances in alignment with the marketplace’s sustainability mission.

How to sell on Greenweez

16. Bunnings Warehouse

Bunnings Warehouse is a one-stop destination for home improvement needs, offering sellers a comprehensive platform to feature home appliances alongside a wide range of products for renovation, maintenance, and decoration. The marketplace prioritizes excellent customer service, with knowledgeable staff available to assist customers in-store and online, providing sellers with support and guidance in showcasing their appliances effectively and addressing customer inquiries and concerns.

How to sell on Bunnings Warehouse

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17. KaBum

KaBum is a tech-focused marketplace catering to customers interested in electronics, gadgets, and home appliances, providing sellers with a platform to feature their appliances among a diverse range of tech products. It prioritizes product innovation and features cutting-edge appliances equipped with the latest technology and features, providing sellers with opportunities to showcase innovative products that appeal to tech-savvy consumers.

How to sell on KaBum

18. Skroutz

Skroutz is a comprehensive comparison platform that aggregates product listings from various sellers, offering buyers a wide selection of home appliances to choose from, providing sellers with opportunities to reach a large and diverse audience. Skroutz offers SEO benefits to sellers by optimizing product listings for search engines, increasing visibility and driving traffic to sellers’ listings, enhancing brand visibility and attracting potential customers actively searching for home appliances online.

How to sell on Skroutz

19. Secret Sales

Secret Sales is renowned for offering exclusive deals and discounts on a wide range of products, including home appliances, providing sellers with a platform to feature their appliances at attractive prices, attracting bargain-hunting shoppers. Sellers on Secret Sales benefit from increased brand visibility and exposure, as the marketplace attracts a large and engaged audience actively seeking deals and discounts on premium products, including home appliances, providing sellers with opportunities to expand their customer base and drive sales.

How to sell on Secret Sales

20. Home24

Home24 specializes in home décor and furniture, offering sellers a dedicated platform to showcase their home appliances alongside complementary items, catering to customers with a keen interest in interior design. Sellers on Home24 benefit from an engaged audience actively seeking home improvement solutions, including appliances, furniture, and decorative items, resulting in higher conversion rates and customer satisfaction. With a presence in multiple countries, Home24 provides sellers with access to a global market, expanding their reach beyond local boundaries and tapping into diverse consumer demographics with varying tastes and preferences.

How to sell on Home24

21. Best Buy

Best Buy is a market leader in electronics and home appliances, attracting a large customer base of tech-savvy consumers actively seeking the latest gadgets and appliances, providing sellers with access to a vast and engaged audience. Best Buy’s knowledgeable staff and comprehensive product information provide customers with guidance and assistance in choosing the right appliances, instilling confidence in their purchases and providing sellers with opportunities to showcase the features and benefits of their products.

How to sell on Best Buy

22. Empik

Empik is a well-known and trusted brand in Poland, attracting a large customer base of loyal shoppers who rely on the platform for their shopping needs, providing sellers with opportunities to leverage the platform’s brand recognition and reach potential customers. Empik operates both physical stores and an online marketplace, offering sellers multiple channels to showcase their appliances and reach customers through various touchpoints, enhancing visibility and sales opportunities. Empik provides promotional opportunities for sellers, such as discounts, flash sales, and exclusive deals.

How to sell on Empik

Why e-tailize is the Best for Selling on These Marketplaces

As you can see, there are many online marketplaces for home appliances in Europe, each with its own advantages and challenges. To succeed in selling your products on these platforms, you need to have a clear strategy, a competitive pricing, a high-quality product catalog, and a reliable fulfillment service. That’s where e-tailize comes in. e-tailize offers three main modules: 

Channelize, Analyze, and Advertize.

  • Channelize: This module enables you to centralize and automate your product management, inventory management, order fulfillment, and more for over 125 integrations. This means you can easily manage your listings on multiple marketplaces from one platform.
  • Analyze: This module allows you to centralize marketplace data streams and utilize e-tailize’s data models to create powerful online marketplace analytics. This can help you make informed decisions about your sales strategy.
  • Advertize: This module enables you to centralize campaign management and build ads centrally to save time. This can help you effectively promote your products across different marketplaces.

In conclusion, e-tailize provides a comprehensive solution that can help you centralize, optimize, and monetize your online sales across various marketplaces for home appliances.

Need more information?

Contact me!

Ricardo Rubino

Source

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