Selling on Home24.
home24 is a home and living destination with shops across continental Europe, where partner offers sit beside its own furniture range. We know what this channel looks at, and e-tailize runs your catalogue, translation, listing quality, stock and orders from one place.
- Range matched to home24 categories
- Catalogue imported
- EANs, dimensions and images checked
- Stock and orders in sync
- Listings live on home24
How do you start selling on home24?
home24 asks for a VAT number in the country you sell in, delivery from a European warehouse straight to the customer, returns handling, product data plus service in the language of the shop, and a 13 digit EAN on every product. e-tailize prepares that case and presents your range, then runs catalogue, translation, listing quality, stock and orders from one place.
Home24 at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | Shops across continental Europe, Germany and the Netherlands includedPartner offers opened in Germany, then Austria, France and Switzerland. |
|---|---|
| Monthly fee | EUR 39 per month, starting after the first three monthsThe seller portal of home24 puts the start of the fee after month three. |
| Commission | 9% to 22% of the sale, depending on the categoryThe rate follows the category, so a mixed range pays a mixed rate. |
| Product data | A 13 digit EAN per product, content in the language of the shopTitles, descriptions and images are read against the standards of home24. |
| Fulfilment | You ship from a European warehouse straight to the customerOwn carrier, own shipping model, a tracking number per order. |
| Returns | Customers get 30 days and the return runs through youThe customer starts it in their home24 account; no label in the parcel. |
| Payouts | Released 14 days after shipment, paid on the 1st, 11th and 21stUntil then it sits on an escrow account. |
| Program | From EUR 249 per month, the fee follows your new revenueFree exploration call first, cancel any month. |
Six reasons to pair Home24 with e-tailize.
Shoppers who came for the category
Furniture, lighting and home accessories are the reason people open home24. A matching range lands in front of buyers already deciding.
Content that speaks the language of the shop
Product data and customer service belong in the language of the country you sell in. Our software translates and sharpens listings on the way.
Bulky logistics on your own terms
You pick the carrier and the shipping model, from free delivery to own rates per country for parcels and two man delivery.
Measurements decide the sale
Furniture stands or falls on dimensions, materials and photography. One PIM keeps those fields complete, consistent and ready for review.
Add a channel without overselling
Inventory rules run through the same layer, so a fast seller does not empty out on one channel while it sells on another.
The same base, 200+ marketplaces
Everything you prepare for home24 becomes the start of the next channel. Expanding turns into a choice, not a project.
Five steps. ~ A few minutes.
- 1
We present your range
We put your brand in front of home24 in the terms this channel works with, then take it from there.
✓Range reviewed✓Case prepared✓Conversation opened - 2
Import your catalogue
Your products land in the PIM, the base for home24 and every channel after.
✓Products imported✓Images loaded✓Categories matched - 3
Make your content home24 proof
EANs, dimensions, materials and local language copy get filled and checked before anything goes out.
✓EANs complete✓Dimensions filled✓Translations done - 4
Go live and run it
Stock, orders, tracking numbers and returns move through one screen.
✓Listings live✓Stock in sync✓Tracking pushed - 5
Take the same base further
Read what sells, adjust on numbers, open the next marketplace.
✓Results read✓Margin checked✓Next channel picked
Sell almost anything. Almost.
What home24 is built around
The shop is furniture, lighting and home accessories. The seller portal also names household, small kitchen appliances, DIY such as wall tiles, electric tools and heating and cooling as areas open right now.
What gets checked before you show
A team at home24 reads titles, descriptions and images against its own standards, so thin data, a missing EAN or the wrong language holds your range up.
Questions sellers ask about Home24.
What does selling on home24 cost?
home24 charges a monthly fee of EUR 39 that starts after your first three months, plus a sales commission of 9% to 22% by category. Example: on EUR 600 of sales in a month that is EUR 54 at the 9% end and EUR 132 at the 22% end, plus the EUR 39 once those three months are behind you. The e-tailize program sits next to that, from EUR 249 per month.
Do I need an EAN to sell on home24?
Yes. Every product needs a 13 digit EAN, the European Article Number. In the e-tailize PIM you keep EANs, attributes, dimensions and images in one place, so a full listing goes out in one go.
Who ships the orders and who handles returns?
You do both. home24 asks you to deliver from a European warehouse straight to the customer, with your own carrier and a tracking number in the system. Customers get 30 days and start a return from their home24 account, and no label travels inside the parcel.
When does home24 pay out?
The money from a sale waits on an escrow account until the customer has the product. Fourteen days after you ship, the system treats the order as delivered and the amount lands on your bank account on the 1st, 11th or 21st.
Which products fit home24?
The assortment is built on furniture, lighting and home accessories, and the seller portal currently names household, small kitchen appliances, DIY, electric tools and heating and cooling. Whether your own range fits, and what it earns, is what the free exploration call is for.
Why go through e-tailize instead of doing it alone?
Because the work is not the connection, it is everything around it. We know what this channel looks at, we present your brand in those terms, and the software runs catalogue, translation, listing quality, stock and orders. Once home24 runs, the same base opens 200+ other marketplaces.
Home24's setup, in plain English.
For home24 and every other channel you work with one e-tailize program. You pay along with the marketplace revenue we build together, not per product. home24 charges its own fee plus commission per sale.
The exploration call and the marketplace scan are both free. The program starts at €249 per month, paid at signing, and the fee follows the new marketplace revenue we create together. Cancel any month.
We get
you on home24.
Book a free exploration call. Whether your brand belongs on this channel, and whether it is worth the effort, is exactly what that call is for. The fee follows the new revenue we create together, so we only win when you win. After home24, another 200+ marketplaces run from the same base.
