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Selling on Home24

Interested in selling via Home24? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why Home24?

In continental Europe, Home24 is a top platform for home and lifestyle e-commerce. In 2012, the home24 brand was established with the intention of enhancing the shopping experience and offering a sizable, affordably priced online furniture selection that caters to all tastes and price ranges.

Advantages of selling on home24 via e-tailize

  • Access to the European consumer marketplace
  • Access to over 2.1 million active users and customers.
  • No minimum SKUs.
  • No setup costs.
  • Active in France, the Netherlands, Austria, France, Italy, Belgium, and Switzerland.
  • Support and service in your own language

Fully integrate Home24 with your systems

Do you want to manage Home24 and any future or current marketplace in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces from one screen
  • Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How to sell through home24?
Step 1
Register Chamber of Commerce

Register your business with your local Chamber of Commerce.

Step 2
Create & activate your home24 account

Create an account at home24 and go through the steps as noted by the platform. Within three days you will receive confirmation of your account through an invite link.

Step 3
Centralize with e-tailize

Connect e-tailize and upload your products to home24. After uploading, we immediately track your stock and send orders to your order system.

Step 4
Optimize your content

Use our data analysis tools to optimize your content and increase your sales.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Home24. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your sellers rating as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Home24 under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Home24. Even better; immediately your order management and stock synchronization are arranged.

What categories do you have through Home24

The main categories in which you can sell through home24:

  • Home
  • Living
  • DIY
  • Gardening
  • Household appliances
The buying block
The buying block
One of the partners is highlighted in the purchase block when multiple partners sell the same product. This is due to the fact that this partner's offer is the best in terms of cost, turnaround time, and service. The buy block is where the majority of sales are made. In order to gain the most market exposure, it is crucial to win your particular buy block. Setting up your own brand or distinctive EANs is a frequent strategy to always win the buying block. If you are the exclusive supplier of a good, you will always have the upper hand in negotiations. In order to stand out in your buy block, it may be helpful to review your unique offer and consider how you may offer the most unique product.

Performance Score
Performance Score
Your performance rating will significantly impact how prospective customers perceive your service. Your ability to adhere to the service requirements of home24 will determine your performance score.

The costs & conditions

The following costs and commissions must be met in order to sell on the platform:

  • A €39 fee per month (though the first three months of selling on home24 are free).
  • A commission fee of 15% on all total sales, which would include both VAT and shipping.

How to learn to sell through home24

Home24 doesn’t have much in the way of online education or tips for successfully selling on the platform. However, e-tailize is always updating our blog with selling guides, information on marketplaces like home24, etc.


Home24 is an excellent platform to sell your products on. However, the platform lacks a lot of the tools that would make selling on the platform easier, such as product management automation and external order fulfillment. Through e-tailize’s automation services designed for eCommerce sellers, selling on home24 can be very efficient and successful.

Need more information?

Contact me!

Ricardo Rubino
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