Selling on H&M Home.
H&M Home is the interior line of the Swedish group H&M, online in 45 markets and inside 471 H&M stores. Closed channels are our specialty: we have the contacts, the software does the rest.
- Partner account connected
- Interior catalogue imported
- Colours, materials and GTIN checked
- Price set per country
- Offers live on H&M Home
How do you start selling on H&M Home?
H&M Home chooses which brands sit beside its own range. The channel decides, and the account then runs on Mirakl. That selection is exactly why e-tailize exists: we know the people behind it, we know what this channel looks for, and we present your range in its own terms.
H&M Home at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | Nine order countries on the H&M Home channelDenmark, Finland, Germany, Italy, Poland, Portugal, Spain, Sweden and the United Kingdom. |
|---|---|
| Access | H&M Home decides which brands it listsThe channel selects, and getting brands through is our work. The account runs on Mirakl. |
| Fixed costs | No setup fee, no monthly fee and no commission feeYou agree a margin per brand, settled through invoices every two weeks with 30 day payment terms. |
| Fulfilment | You hold the stock and ship the order yourselfNo marketplace fulfilment and no split across stock locations. A return label goes in every parcel. |
| Product data | GTIN per variant plus a strict interior content setColour group on an H&M value, RGB hex code, commodity code, country of origin and size. |
| Pricing setup | A recommended retail price is required per countryWithout one the offer is not accepted there. Shipping runs on standard parcel and bulky parcel. |
| Integration | Managed by e-tailize once your partner account is liveCatalogue, translation, stock and orders from one place. |
| Program | From EUR 249 per month, the fee follows your new revenueFree exploration call first and cancel any month. |
Six reasons to pair H&M Home with e-tailize.
An interior destination, not a general catalogue
Shoppers arrive to furnish a room, so textiles, decoration, lighting and furniture land on the right intent.
Closed is exactly our specialty
H&M Home decides which brands sit beside its own collection. The work is reaching those people with the right story, and we have the contacts.
Presented the way H&M Home reads it
This channel buys into a look. We build the case around your range, materials and prices.
No setup, monthly or commission fee
H&M charges none of the three, so the margin you agree per brand is the whole commercial conversation.
Then the software does the rest
Colour groups, hex codes, materials, commodity codes and country prices get structured once and go live translated.
You are never waiting on one channel
While we work the H&M Home door, 200+ other marketplaces are open from the same base.
Five steps. ~ A few minutes.
- 1
We take your range to H&M Home
We hold your collection against what this channel lists and take the case to the right people.
✓Fit checked✓Brand case built✓Introduction made - 2
Connect the approved account
Once the partner account is open we link it and the order flow in minutes.
✓Account connected✓Connection tested✓Markets selected - 3
Build the interior catalogue
Import your products and the software maps colours, materials, sizes, barcodes and country prices.
✓Attributes mapped✓GTIN complete✓Price per country - 4
Go live, ship and handle returns
Publish your offers, ship each order with a return label enclosed, and keep stock in sync.
✓Offers live✓Stock in sync✓Returns tracked - 5
Take the same base further
Track what sells and open the next marketplace from the catalogue you have.
✓Dashboard set up✓Results analysed✓Next channel chosen
Sell almost anything. Almost.
What H&M Home lists
The assortment is built around interiors, from soft textiles to furniture and outdoor, plus a children's range.
What the door checks
Ranges outside interiors do not fit. The rest we prepare with you: your brand on the H&M brand list, a barcode and a country price per variant.
Questions sellers ask about H&M Home.
What does selling on H&M Home cost?
H&M charges no setup fee, no monthly fee and no commission fee. The model leans towards dropshipping: you agree a margin per brand during onboarding, settled through invoices every two weeks with 30 day payment terms. e-tailize itself starts at EUR 249 per month.
Can any brand start selling on H&M Home?
No. H&M Home chooses which brands sit beside its own range, so entry is this channel's decision, and the account then runs on Mirakl. That is precisely why e-tailize exists: we have the contacts and we present your brand the way this channel reads it.
Which countries can you sell into through H&M Home?
Nine: Denmark, Finland, Germany, Italy, Poland, Portugal, Spain, Sweden and the United Kingdom. Each country needs its own recommended retail price, and an offer without one is not accepted there.
Who ships the order and who handles returns?
You do. There is no marketplace fulfilment here, so you hold the stock and ship each order yourself, with a return label already in the parcel. Shoppers cannot hand an external brand back in an H&M store or use its return portal.
What product data does H&M Home require?
A barcode per variant, your brand on the H&M brand list, a colour group mapped to an H&M value, an RGB hex code, a commodity code, country of origin, size, an English title of at most 50 characters and a description of at most 800 characters.
Is H&M Home a Mirakl marketplace?
Yes, so one connection serves several countries and offers, orders, shipments and returns move on a fixed rhythm. There is no advertising to buy here, and repricing gives competition statistics, not an automatic bid.
What if H&M Home does not take your brand yet?
Then we keep working that door while you sell elsewhere. Nobody can honestly promise a curated channel will say yes. The free exploration call and free scan settle where you realistically get in, and 200+ marketplaces take new sellers.
H&M Home's setup, in plain English.
For H&M Home and every other channel you work with one e-tailize program, paid along with the revenue.
The exploration call and the marketplace scan are both free. The program starts at €249 per month, paid at signing, and the fee follows the new marketplace revenue we create together. Cancel any month.
Then we
get you in.
We do not guarantee entry, and nobody honestly can. The free exploration call and free scan settle that, and the fee follows the new revenue we create together.
