Selling on H&M Home.
H&M Home is the interior line of the Swedish group H&M, online in 45 markets and inside 471 H&M stores. Once H&M Home says yes, e-tailize runs catalogue, stock and orders from one place.
Apply yourself, they review. Stuck? Expansion does it for you.
- Partner account connected
- Interior catalogue imported
- Colours, materials and GTIN checked
- Price set per country
- Offers live on H&M Home
How do you start selling on H&M Home?
H&M Home chooses which brands sit beside its own range. The channel decides, and the account then runs on Mirakl. Apply yourself, they review. Stuck? Expansion does it for you. Once H&M Home says yes, e-tailize runs catalogue, stock and orders from one place.
H&M Home at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | Nine order countries on the H&M Home channelDenmark, Finland, Germany, Italy, Poland, Portugal, Spain, Sweden and the United Kingdom. |
|---|---|
| Access | H&M Home decides which brands it listsThe channel selects. The account runs on Mirakl. |
| Fixed costs | No setup fee, no monthly fee and no commission feeYou agree a margin per brand, settled through invoices every two weeks with 30 day payment terms. |
| Fulfilment | You hold the stock and ship the order yourselfNo marketplace fulfilment and no split across stock locations. A return label goes in every parcel. |
| Product data | GTIN per variant plus a strict interior content setColour group on an H&M value, RGB hex code, commodity code, country of origin and size. |
| Pricing setup | A recommended retail price is required per countryWithout one the offer is not accepted there. Shipping runs on standard parcel and bulky parcel. |
| Integration | Managed by e-tailize once your partner account is liveCatalogue, translation, stock and orders from one place. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair H&M Home with e-tailize.
An interior destination, not a general catalogue
Shoppers arrive to furnish a room, so textiles, decoration, lighting and furniture land on the right intent.
H&M Home decides who sells here
H&M Home reviews every application itself. Rather not apply alone? Expansion prepares and submits yours.
Presented the way H&M Home reads it
This channel buys into a look. We build the case around your range, materials and prices.
No setup, monthly or commission fee
H&M charges none of the three, so the margin you agree per brand is the whole commercial conversation.
Then the software does the rest
Colour groups, hex codes, materials, commodity codes and country prices get structured once and go live translated.
You are never waiting on one channel
While we work the H&M Home door, 200+ other marketplaces and integrations are open from the same base.
Five steps.
- 1
We take your range to H&M Home
We hold your collection against what this channel lists and take the case to the right people.
✓Fit checked✓Brand case built✓Introduction made - 2
Connect the approved account
Once the partner account is open we link it and the order flow in minutes.
✓Account connected✓Connection tested✓Markets selected - 3
Build the interior catalogue
Import your products and the software maps colours, materials, sizes, barcodes and country prices.
✓Attributes mapped✓GTIN complete✓Price per country - 4
Go live, ship and handle returns
Publish your offers, ship each order with a return label enclosed, and keep stock in sync.
✓Offers live✓Stock in sync✓Returns tracked - 5
Take the same base further
Track what sells and open the next marketplace from the catalogue you have.
✓Dashboard set up✓Results analysed✓Next channel chosen
Sell almost anything. Almost.
What H&M Home lists
The assortment is built around interiors, from soft textiles to furniture and outdoor, plus a children's range.
What the door checks
Ranges outside interiors do not fit. The rest we prepare with you: your brand on the H&M brand list, a barcode and a country price per variant.
Questions sellers ask about H&M Home.
What does selling on H&M Home cost?
H&M charges no setup fee, no monthly fee and no commission fee. The model leans towards dropshipping: you agree a margin per brand during onboarding, settled through invoices every two weeks with 30 day payment terms. e-tailize comes on top: Toolkit from €229 a month, Expansion from €349, Takeover €1,500 plus a revenue share.
Can any brand start selling on H&M Home?
No. H&M Home chooses which brands sit beside its own range, so entry is this channel's decision, and the account then runs on Mirakl. Apply yourself, they review. Stuck? Expansion does it for you.
Which countries can you sell into through H&M Home?
Nine: Denmark, Finland, Germany, Italy, Poland, Portugal, Spain, Sweden and the United Kingdom. Each country needs its own recommended retail price, and an offer without one is not accepted there.
Who ships the order and who handles returns?
You do. There is no marketplace fulfilment here, so you hold the stock and ship each order yourself, with a return label already in the parcel. Shoppers cannot hand an external brand back in an H&M store or use its return portal.
What product data does H&M Home require?
A barcode per variant, your brand on the H&M brand list, a colour group mapped to an H&M value, an RGB hex code, a commodity code, country of origin, size, an English title of at most 50 characters and a description of at most 800 characters.
Is H&M Home a Mirakl marketplace?
Yes, so one connection serves several countries and offers, orders, shipments and returns move on a fixed rhythm. There is no advertising to buy here, and repricing gives competition statistics, not an automatic bid.
What if H&M Home does not take your brand yet?
Then we keep working that door while you sell elsewhere. Nobody can honestly promise a curated channel will say yes. Free: the exploration call and the list of marketplaces that fit you, each linked to its page.
H&M Home's setup, in plain English.
e-tailize comes in three packages: you do it, we do it together, or we do it for you.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
Apply yourself, they review. Stuck? Expansion does
it for you.
We do not guarantee entry, and nobody honestly can. Free: the exploration call and the list of marketplaces that fit you, each linked to its page. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself.
