Selling on E.Leclerc.
E.Leclerc is a French cooperative of independent store owners, built since 1949, and its marketplace carries the generalist range outside groceries. E.Leclerc decides which sellers sit next to that range. Once E.Leclerc says yes, e-tailize runs catalogue, stock and orders from one place.
Apply yourself, they review. Stuck? Expansion does it for you.
- Seller account linked on Mirakl
- Catalogue imported and written in French
- EAN codes and category attributes checked
- Stock and orders in sync
- Offers live on E.Leclerc
How do you start selling on E.Leclerc?
E.Leclerc runs its marketplace on Mirakl for shoppers in France, covering the generalist range outside groceries. A brand does not put itself in here. E.Leclerc chooses which sellers sit next to the range its members already stock, and it wants a professional seller inside the eurozone, dispatch from that zone, prices in EUR and a valid barcode with complete attributes. Apply yourself, they review. Stuck? Expansion does it for you.
E.Leclerc at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | France, sold by merchants based in the eurozoneProfessional sellers established in the eurozone, holding a European bank account and shipping from that zone. |
|---|---|
| Platform | Runs on Mirakl, with API connectivity for stock and pricese-tailize feeds that connection from your catalogue base, so listings, stock and orders stay in step. |
| Fixed costs | EUR 39 per month excluding VAT, no setup feeReported identically by ChannelEngine, Lengow and Iziflux, no minimum term. |
| Commission | Set per product category when your account opensNo rate card is published and public guides quote different ranges, so put your percentages in the contract. |
| Fulfilment | You keep the stock and ship from the eurozone yourselfAcceptance time, dispatch, service and returns stay yours, all four measured continuously, and no exclusivity is demanded. |
| Product data | Valid barcode per product plus complete attributesYour product data gets a quality score that shapes how offers surface. Prices go in EUR. |
| Assortment | Generalist range outside groceries, refurbished includedTech, appliances, home, garden, fashion, toys, sports, DIY, childcare and culture, used goods accepted. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair E.Leclerc with e-tailize.
A trusted name, now online
Since 1949 E.Leclerc has grown as a cooperative of independent store owners, and its marketplace lends that familiarity to sellers French shoppers do not know.
E.Leclerc decides, and we know what it looks for
Somebody there says yes or no to every seller.
French copy, not machine output
A hypermarket audience judges wording as closely as price. Titles, descriptions and attributes get rewritten for this market, not run through a translator.
Then the software does the rest
Your catalogue is structured once, enriched to each category's attribute rules, then pushed live with stock and orders visible in one view.
Built for a channel that measures you
Acceptance, dispatch and returns are scored here. Automated order routing and stock rules protect that score while volume climbs.
Never one channel at a time
France is rarely the last stop. With the data ready, 200+ other marketplaces and integrations stay within reach from the same catalogue.
Five steps.
- 1
Apply, yourself or with Expansion
Apply yourself and E.Leclerc reviews. Or Expansion prepares and submits your application. E.Leclerc decides.
✓Range reviewed✓Application submitted✓E.Leclerc decides - 2
We prepare and present your case
Price position, availability and shipping reliability get written the way French retail reads them, and we put that case forward.
✓Case built✓Retail terms first✓Presented for you - 3
Your catalogue moves into one base
Products, images and attributes land in the PIM that feeds E.Leclerc and every channel you add after it.
✓Products imported✓Images loaded✓Categories mapped - 4
French content and clean identifiers
Titles and descriptions are written for French shoppers, barcodes are validated and category attributes filled before anything goes out.
✓Titles in French✓Barcodes complete✓Attributes filled - 5
Publish, ship, take the base further
Offers go live in EUR, orders route to your warehouse, stock stays aligned, and the next marketplace starts from the same catalogue.
✓Offers live✓Orders routed✓Next channel picked
Sell almost anything. Almost.
What E.Leclerc lists
The marketplace covers the generalist range outside groceries, and refurbished or used goods sit alongside new stock.
What we fix before your offers go out
Food stays with the stores. The rest is preparation: a company inside the eurozone, complete barcodes, French content that reads properly, dispatch that survives measurement.
Questions sellers ask about E.Leclerc.
What does selling on E.Leclerc cost?
The subscription is EUR 39 a month excluding VAT with no setup fee, plus a commission agreed per product category when your account opens. On a month with EUR 10,000 in sales the fixed side stays EUR 39, and the rest follows the percentages in your contract.
Who can sell there?
Professional sellers established in the eurozone, with a European bank account, dispatching from that same zone. You keep your logistics and customer service, price in EUR, and stay measured on acceptance, dispatch, service and returns.
Do I need barcodes and product attributes?
Yes. Every product needs a valid EAN and the full attribute set for its category. E.Leclerc scores the quality of your product data, and that score influences how visible your offers become.
Does E.Leclerc store and ship my stock?
No. You hold the inventory, dispatch from the eurozone yourself, and take returns back. e-tailize connects to your fulfilment software so routing, tracking and stock stay visible in one place.
What can I actually sell on it?
The generalist range outside groceries: tech, appliances, home and garden, fashion, toys, sports, DIY, childcare, culture and musical instruments, with refurbished and used goods accepted. Food remains the business of the stores themselves.
Will my brand get onto E.Leclerc?
E.Leclerc decides that, and we do not guarantee entry. Free: the exploration call and the list of marketplaces that fit you, each linked to its page. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself.
E.Leclerc's setup, in plain English.
e-tailize comes in three packages: you do it, we do it together, or we do it for you. E.Leclerc charges its own subscription plus commission per sale.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
Apply yourself, they review. Stuck? Expansion does
it for you.
Book a free exploration call and you leave knowing where your range fits in France and what your product data still needs. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself.
