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Top 30 Marketplaces for Selling Watches

Selling watches online can be a lucrative business, especially in the market. However, selling watches is not as simple as listing your products on any website. You need to consider various factors, such as the preferences of your target customers, the competition, the regulations, the fees, and the logistics. 

In this article, we have compiled a list of the top 30 marketplaces where you can sell your watches. These marketplaces have a large customer base, a high demand for watches, and a range of features and services that can help you grow your business. 

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1. Amazon

Amazon is the largest and most popular online marketplace in Europe, with over 300 million active customers across the continent. Amazon offers a variety of benefits for sellers, such as access to Prime customers, fulfillment by Amazon (FBA), sponsored products, and brand registry. Amazon also has a dedicated category for watches, where you can showcase your products to millions of potential buyers. To sell watches on Amazon, you need to register as a professional seller. You also need to comply with Amazon’s product quality and authenticity standards, as well as the local laws and regulations of each country where you sell. 

Selling on Amazon

2. eBay

eBay is another giant online marketplace that operates in 13 European countries. eBay has a loyal and engaged customer base, with over 182 million active buyers worldwide. eBay is especially popular among watch collectors and enthusiasts, who are looking for rare, vintage, or unique timepieces. eBay also offers various tools and services for sellers, such as eBay Stores, promoted listings, global shipping program, and seller protection. To sell watches on eBay, you need to create a seller account and choose a selling plan that suits your needs. You can either pay a fixed monthly fee and get access to more listings and lower fees, or pay no monthly fee and pay per listing. You also need to follow eBay’s policies and guidelines, as well as the local laws and regulations of each country where you sell. 

3. Chrono24

Chrono24 is the leading online marketplace for luxury watches, with over 500,000 listings from more than 3,000 dealers and 20,000 private sellers. Chrono24 attracts over 9 million visitors per month from over 100 countries. Chrono24 is the ideal platform for selling high-end, premium, or exclusive watches, as it offers a curated and trusted environment for buyers and sellers. Chrono24 also provides various features and services for sellers, such as escrow service, buyer protection, seller dashboard, and Chrono24 magazine. To sell watches on Chrono24, you need to create a seller account and choose between a professional or a private seller plan. You also need to follow Chrono24’s terms and conditions, as well as the local laws and regulations of each country where you sell. 

4. Zalando

Zalando is the leading online fashion platform, with over 35 million active customers across 17 countries. Zalando offers a wide range of products, from clothing and shoes to accessories and beauty products. Zalando also has a dedicated category for watches, where you can sell your products to a fashion-conscious and trend-savvy audience. To sell watches on Zalando, you need to apply as a partner and meet Zalando’s quality and performance standards. You also need to comply with Zalando’s policies and procedures, as well as the local laws and regulations of each country where you sell.

Selling on Zalando

5. Cdiscount

Cdiscount is the leading online marketplace in France, with over 22 million unique visitors per month and over 10,000 sellers. Cdiscount offers a wide range of products, from electronics and home appliances to fashion and beauty products. Cdiscount also has a dedicated category for watches, where you can sell your products to a large and diverse customer base. To sell watches on Cdiscount, you need to register as a seller and pay a monthly subscription fee of EUR 39.99. You also need to pay a commission of 15% to 20% per sale, depending on the product category. You also need to follow Cdiscount’s rules and regulations, as well as the local laws and regulations of France.

6. Bol.com

Bol.com is the leading online marketplace in the Netherlands and Belgium, with over 12 million active customers and over 39,000 sellers. Bol.com offers a wide range of products, from books and games to electronics and health products. Bol.com also has a dedicated category for watches, where you can sell your products to a loyal and engaged audience. To sell watches on Bol.com, you need to register as a seller and pay a fixed fee of EUR 0.99 and a commission of 15% per sale. You also need to follow Bol.com’s policies and guidelines, as well as the local laws and regulations of the Netherlands and Belgium.

Selling on Bol.com

7. Allegro

Allegro is the leading online marketplace in Poland, with over 21 million active customers and over 127,000 sellers. Allegro offers a wide range of products, from electronics and home appliances to fashion and beauty products. Allegro also has a dedicated category for watches, where you can sell your products to a large and growing market. To sell watches on Allegro, you need to create a seller account and choose a selling plan that suits your needs. You can either pay a monthly fee of PLN 49.99 and get access to more listings and lower fees, or pay no monthly fee and pay per listing. You also need to pay a commission of 8% to 12% per sale, depending on the product category. You also need to follow Allegro’s terms and conditions, as well as the local laws and regulations of Poland. 

8. Coppel

Coppel is a well-established marketplace in Mexico, recognized for its wide range of product offerings, including electronics, fashion, and accessories. Coppel’s reputation for reliability and affordability can be leveraged by watch sellers to attract customers and establish a strong presence within the marketplace. While it caters to various categories, Coppel also provides a platform for watch sellers and enthusiasts. Watch sellers on Coppel can tap into the Mexican market, where there is a growing interest in quality timepieces.

Selling on Coppel

9. Real.de

Real.de is the leading online marketplace in Germany, with over 19 million unique visitors per month and over 7,000 sellers. Real.de offers a wide range of products, from groceries and household goods to electronics and fashion products. Real.de also has a dedicated category for watches, where you can sell your products to a large and diverse customer base. To sell watches on Real.de, you need to register as a seller and pay a monthly subscription fee of EUR 39.95. You also need to pay a commission of 12.5% per sale. You also need to follow Real.de’s rules and regulations, as well as the local laws and regulations of Germany. 

10. Debenhams

Debenhams, a leading marketplace in the United Kingdom, offers a broad range of products, including watches.Sellers can tap into the UK market and gain visibility among Debenhams’ loyal customer base. The platform’s reputation for quality and its frequent promotional events can boost watch sales. Shoppers often turn to Debenhams when searching for the perfect wristwatch, making it a go-to destination for watch enthusiasts and fashion-conscious buyers alike.

Selling on Debenhams

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11. Spartoo

Spartoo is the leading online marketplace for shoes and fashion in Europe, with over 14 million unique visitors per month and over 4,000 sellers. Spartoo offers a wide range of products, from clothing and shoes to accessories and beauty products. Spartoo also has a dedicated category for watches, where you can sell your products to a fashion-conscious and trend-savvy audience. To sell watches on Spartoo, you need to apply as a partner and meet Spartoo’s quality and performance standards. You also need to pay a commission of 15% to 20% per sale, depending on the product category and the country. You also need to comply with Spartoo’s policies and procedures, as well as the local laws and regulations of each country where you sell. 

12. ManoMano

ManoMano is the leading online marketplace for DIY, home improvement, and gardening in Europe, with over 10 million active customers and over 3,600 sellers. ManoMano offers a wide range of products, from tools and materials to furniture and decoration. ManoMano also has a dedicated category for watches, where you can sell your products to a niche and passionate audience. To sell watches on ManoMano, you need to register as a seller and pay a monthly subscription fee of EUR 39. You also need to pay a commission of 12% to 15% per sale, depending on the product category. You also need to follow ManoMano’s terms and conditions, as well as the local laws and regulations of each country where you sell. 

13. Macy’s

Macy’s is a major marketplace in the United States, with a broad audience interested in fashion and accessories.Sellers can leverage Macy’s reputation for quality and fashion-forward products to sell watches.The platform provides exposure to a wide range of potential customers and offers marketing opportunities during seasonal sales events. Macy’s is an attractive platform for watch sellers aiming to make a mark in the United States and connect with fashion-conscious buyers looking for the perfect wristwatch.

Selling on Macy’s

14. Privalia

Privalia is the leading online outlet for fashion and lifestyle in Europe, with over 28 million registered users and over 1,000 brands. Privalia offers flash sales of up to 70% off on products from top brands, such as Calvin Klein, Diesel, Guess, and Michael Kors. Privalia also has a dedicated category for watches, where you can sell your products to a bargain-hunting and brand-loving audience. Privalia offers various advantages for sellers, such as access to Privalia’s marketing channels, Privalia Logistics, Privalia Seller Center, and Privalia Club. To sell watches on Privalia, you need to apply as a seller and meet Privalia’s quality and performance standards. You also need to pay a commission of 25% to 35% per sale, depending on the product category and the country. You also need to comply with Privalia’s policies and guidelines, as well as the local laws and regulations of each country where you sell. 

Selling on Privalia

15. Veepee

Veepee is the leading online private sales club in Europe, with over 72 million members and over 6,000 brands. Veepee offers flash sales of up to 80% off on products from top brands, such as Hugo Boss, Tommy Hilfiger, and Swarovski. Veepee also has a dedicated category for watches, where you can sell your products to a bargain-hunting and brand-loving audience. To sell watches on Veepee, you need to apply as a seller and meet Veepee’s quality and performance standards. You also need to pay a commission of 25% to 35% per sale, depending on the product category and the country. You also need to comply with Veepee’s policies and guidelines, as well as the local laws and regulations of each country where you sell. 

Selling on Veepee

16. Etsy

Etsy is the leading online marketplace for handmade, vintage, and creative goods, with over 81 million active buyers and over 4.3 million active sellers. Etsy offers a wide range of products, from jewelry and clothing to art and home decor. Etsy also has a dedicated category for watches, where you can sell your products to a niche and passionate audience. Etsy offers various features and services for sellers, such as access to Etsy’s community, Etsy Ads, Etsy Payments, and Etsy Studio. To sell watches on Etsy, you need to create a seller account and pay a listing fee of USD 0.20 and a commission of 5% per sale. You also need to follow Etsy’s policies and standards, as well as the local laws and regulations of each country where you sell. 

17. Rakuten

Rakuten is the leading online marketplace in Japan, with over 100 million registered users and over 50,000 sellers. Rakuten offers a wide range of products, from electronics and books to fashion and beauty products. Rakuten also has a dedicated category for watches, where you can sell your products to a large and growing market. To sell watches on Rakuten, you need to register as a seller and pay a monthly subscription fee of JPY 54,000. You also need to pay a commission of 5.5% to 13.5% per sale, depending on the product category. You also need to follow Rakuten’s rules and regulations, as well as the local laws and regulations of Japan. 

18. Fnac

Fnac is the leading online marketplace for cultural and leisure products in France, with over 20 million unique visitors per month and over 3,000 sellers. Fnac also has a dedicated category for watches, where you can sell your products to a cultured and curious audience. Fnac offers various advantages for sellers, such as access to Fnac’s logistics network, Fnac Ads, Fnac Fulfillment, and Fnac Club. To sell watches on Fnac, you need to register as a seller and pay a monthly subscription fee of EUR 39.99. You also need to pay a commission of 12% to 15% per sale, depending on the product category. You also need to follow Fnac’s policies and procedures, as well as the local laws and regulations of France. 

Selling on Fnac

19. OnBuy

OnBuy is the leading online marketplace in the United Kingdom, with over 8 million products and over 5,000 sellers. OnBuy offers a wide range of products, from toys and games to health and beauty products. OnBuy also has a dedicated category for watches, where you can sell your products to a large and diverse customer base. OnBuy offers various benefits for sellers, such as access to OnBuy’s logistics network, OnBuy Ads, OnBuy Boost, and OnBuy Deals. To sell watches on OnBuy, you need to register as a seller and pay a monthly subscription fee of GBP 19 to GBP 39. You also need to pay a commission of 5% to 9% per sale, depending on the product category. You also need to follow OnBuy’s terms and conditions, as well as the local laws and regulations of the United Kingdom. 

Selling on OnBuy

20. ePrice

ePrice is the leading online marketplace for electronics and home appliances in Italy, with over 10 million unique visitors per month and over 2,000 sellers. ePrice offers a wide range of products, from computers and smartphones to kitchen and garden products. ePrice also has a dedicated category for watches, where you can sell your products to a tech-savvy and quality-oriented audience. To sell watches on ePrice, you need to register as a seller and pay a monthly subscription fee of EUR 49. You also need to pay a commission of 8% to 15% per sale, depending on the product category. You also need to follow ePrice’s rules and regulations, as well as the local laws and regulations of Italy. 

Selling on ePrice

21. El Corte Inglés

El Corte Inglés is the leading online marketplace for fashion and lifestyle in Spain, with over 15 million unique visitors per month and over 1,500 brands. El Corte Inglés also has a dedicated category for watches, where you can sell your products to a fashion-conscious and trend-savvy audience. El Corte Inglés offers various benefits for sellers, such as access to El Corte Inglés’s logistics network, El Corte Inglés Ads, El Corte Inglés Fulfillment, and El Corte Inglés Plus. To sell watches on El Corte Inglés, you need to apply as a partner and meet El Corte Inglés’s quality and performance standards. You need to comply with El Corte Inglés’s policies and procedures, as well as the local laws and regulations of Spain. 

Selling on El Corte Inglés

22. Coolshop

Coolshop is the leading online marketplace for entertainment and leisure products in Scandinavia, with over 2 million customers and over 200 sellers. Coolshop offers a wide range of products, from video games and movies to toys and gadgets. Coolshop also has a dedicated category for watches, where you can sell your products to a fun-loving and adventurous audience. Coolshop offers various features and services for sellers, such as access to Coolshop’s logistics network, Coolshop Ads, Coolshop Fulfillment, and Coolshop Club. You also need to follow Coolshop’s terms and conditions, as well as the local laws and regulations of Denmark, Sweden, Norway, and Finland.

23. Maty

Maty offers a dedicated platform for jewelry and watches, attracting a niche audience interested in timepieces. Sellers can benefit from Maty’s reputation as a trusted jewelry retailer, building trust with buyers. The platform provides a seamless selling experience with user-friendly features tailored for watch sellers. The platform’s user-friendly interface and commitment to quality provide an excellent environment for watch sellers to connect with a discerning French audience and reach enthusiasts who value craftsmanship and elegance in their timepieces.

Selling on Maty

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24. Cleor

Cleor is a renowned jewelry and watch marketplace in France, known for its diverse watch collections. Sellers can tap into Cleor’s established customer base, particularly those seeking quality timepieces. The platform offers a range of promotional tools and marketing features to help sellers showcase their watch offerings effectively. With its user-friendly interface and focus on luxury accessories, Cleor provides an excellent platform for watch sellers looking to target a discerning French audience and connect with enthusiasts who appreciate craftsmanship and elegance.

Selling on Cleor

25. TheMarket

 TheMarket is a popular online marketplace in New Zealand, attracting a diverse customer base interested in various products, including watches. Sellers can showcase their watch collections to a growing audience in New Zealand. The platform’s easy-to-use interface and payment options make selling watches a straightforward process. With a focus on providing a seamless shopping experience, TheMarket ensures that watch sellers have the tools they need to connect with potential buyers effectively.

Selling on TheMarket

26. BrandAlley

BrandAlley is a renowned marketplace in the United Kingdom, known for its focus on fashion and accessories, including watches. Sellers can tap into the UK market and expand to other regions through BrandAlley’s platform.The platform offers marketing features and sales events to help watch sellers attract customers. The platform’s commitment to quality and aesthetics makes it a preferred choice for both fashion and watch sellers aiming to make a statement in the UK market.

Selling on BrandAlley

27. Verishop

Verishop is a thriving marketplace in the United States, with a strong emphasis on curated fashion and lifestyle products.Sellers can benefit from Verishop’s focus on quality and aesthetics when selling watches.The platform provides exposure to fashion-forward consumers and offers tools to enhance the shopping experience. Watch sellers on Verishop can benefit from the platform’s emphasis on quality and aesthetics, as Verishop aims to cater to fashion-forward consumers.

Selling on Verishop

28. Bulevip

Bulevip is a popular marketplace in Spain, catering to fitness and wellness enthusiasts who may be interested in sports watches. Sellers can target a health-conscious audience and offer specialized watch collections. The platform provides marketing opportunities within the wellness and fitness niche. With a user-friendly interface and a specialized customer base, Bulevip offers an ideal environment for watch sellers looking to connect with consumers seeking fitness-focused watches in Spain and beyond.

Selling on Bulevip

29. KaDeWe

KaDeWe, short for Kaufhaus des Westens, is an iconic luxury department store located in Berlin, Germany. While KaDeWe is primarily known for its upscale fashion and lifestyle offerings, it also provides a platform for selling watches and fine timepieces. Watch sellers at KaDeWe have the unique opportunity to tap into a discerning and affluent customer base. With its history and prestige, KaDeWe is a prestigious platform for watch sellers looking to reach a sophisticated audience and make a statement in the German market.

Selling on KaDeWe

30. Techinn

Techinn is a specialized tech marketplace in Spain, appealing to customers seeking smartwatches and tech-related timepieces. Sellers can showcase innovative watch products to a tech-savvy audience. Techinn offers a user-friendly interface and a dedicated space for tech-related watches, ensuring that buyers can easily find and purchase the latest timepiece innovations.

Selling on Techinn

Why e-tailize is the Best for Selling on These Marketplaces

As you can see, there are many opportunities and challenges for selling watches in these marketplaces. You need to optimize your listings, manage your inventory, and advertise your products effectively. That’s where e-tailize comes in. e-tailize offers three main modules:

Channelize, Analyze, and Advertize.

  • Channelize: This module enables you to centralize and automate your product management, inventory management, order fulfillment, and more for over 125 integrations. This means you can easily manage your listings on multiple marketplaces from one platform.
  • Analyze: This module allows you to centralize marketplace data streams and utilize e-tailize’s data models to create powerful online marketplace analytics. This can help you make informed decisions about your sales strategy.
  • Advertize: This module enables you to centralize campaign management and build ads centrally to save time. This can help you effectively promote your products across different marketplaces.

In conclusion, e-tailize provides a comprehensive solution that can help you centralize, optimize, and monetize your online sales across various marketplaces for watches.

Need more information?

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Ricardo Rubino

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