Selling on KaDeWe.
KaDeWe is the Berlin luxury house on Tauentzienstrasse: eight floors and more than 380,000 articles that set the tone for premium retail in Germany. We know what a house at this level weighs in a brand, and the software keeps catalogue, German copy, stock and orders current from one place.
- Range measured against the floor
- Catalogue imported
- German titles and attributes completed
- Brand story and imagery prepared
- Stock and orders ready to route
How do you start selling on KaDeWe?
KaDeWe is the Berlin flagship of the KaDeWe Group, next to Oberpollinger in Munich and Alsterhaus in Hamburg. A range has to hold the level the floor expects: one GTIN per item, complete German copy, brand rights on file and images that survive a place beside designer labels. We build that case and present your brand, then the software runs catalogue, translation, stock and orders. Whether your brand belongs here is what the free exploration call decides.
KaDeWe at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | Germany, flagship house in BerlinTauentzienstrasse, open Monday to Saturday, trading since 1907. |
|---|---|
| Scale | Over 60,000 square metres of selling space on eight floorsSecond largest department store in Europe after Harrods in London. |
| Assortment | More than 380,000 articles on the floorFashion, beauty, shoes and accessories, home, sport and a food level. |
| Footfall | 40,000 to 50,000 visitors a dayA destination audience, so brand story counts as much as price. |
| Group | Also behind Oberpollinger in Munich and Alsterhaus in HamburgAround 4,000 people across the group, owned by Central Group since 2024. |
| Seller costs | No rate card we can verify todayWe publish no figure we cannot check. A placement cost we cover on the call. |
| Product data | One GTIN per item, German copy, brand rights on fileAt this price level the detail page is read like a product sheet. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair KaDeWe with e-tailize.
We put your brand forward, you do not chase it
A house at this level weighs brand story, price positioning and how a range looks beside designer labels. We write that case and take it to the people who build the floor plan.
In luxury the detail page is the sales assistant
Material, origin, care, sizing and provenance belong in every listing. Those fields get mapped once and serve every later channel.
German copy that reads like it was written there
A premium shopper spots a machine translation in the first line. Your texts get rewritten and sharpened on the way in.
Short runs, no overselling
Premium ranges move in low numbers per size and colour. Stock rules sync live, so one channel never quietly empties another.
Returns sit beside the orders
Buyers at this price point expect a quick answer and a clean return. Both live beside your order flow.
The same base, 200+ marketplaces and integrations
What you prepare for a house like this is already done for the next channel. Growth turns into a choice instead of a project.
Five steps. Case first, software after.
- 1
Expansion prepares your application
Expansion: we prepare and submit your application. KaDeWe decides.
✓Range reviewed✓Application submitted✓KaDeWe decides - 2
Your catalogue in one place
Products, variants, images and prices land in the PIM, reused by every later channel.
✓Products imported✓Images checked✓Variants validated - 3
German copy to a premium standard
GTINs, material, care and sizing get completed, and your texts are rewritten in German.
✓GTINs complete✓Attributes filled✓Texts rewritten - 4
Stock and orders from one screen
Once your listings run, stock, orders and returns stay in step without manual files.
✓Stock in sync✓Orders routed✓Returns handled - 5
Take the base further
Watch what your range earns per channel and roll the same setup out again.
✓Dashboard live✓Margin reviewed✓Next channel picked
Sell almost anything. Almost.
What fits this floor
The house is built around premium fashion, beauty, shoes and accessories, home and sport, plus a food level carrying over 35,000 food and wine products.
What gets checked first
Thin product data, unclear brand rights, missing compliance documents or images shot for a discount channel do not survive a premium floor. Those get flagged before your brand is ever presented.
Questions sellers ask about KaDeWe.
What does selling on KaDeWe cost?
No seller rate card for this channel can be verified today, so this page carries no percentage and no fixed fee. e-tailize comes on top: Toolkit from €229 a month, Expansion from €349, Takeover €1,500 plus a revenue share. The channel side we cover with real figures on the free exploration call.
What is KaDeWe?
Kaufhaus des Westens opened on Tauentzienstrasse in Berlin in 1907. Over 60,000 square metres of selling space across eight floors and more than 380,000 articles make it the second largest department store in Europe after Harrods. Oberpollinger in Munich and Alsterhaus in Hamburg belong to the same group.
Which products fit KaDeWe?
Premium fashion, beauty, shoes and accessories, jewellery and watches, home and interior, sport, plus a food level with over 35,000 products behind 35 gourmet counters. At 40,000 to 50,000 visitors a day, a range is judged on brand story and price level.
Do I need a GTIN for every product?
Plan on one GTIN per item, plus the attributes a premium listing needs: material, origin, care, sizing and colour. In the e-tailize PIM those live in a single record with your images and texts, so the same clean data serves every channel after this one.
Does my content have to be in German?
Treat German as the working language, for a Berlin house and for German shoppers generally. Free text is where ranges lose out: a converted title reads flat and a premium buyer notices at once. Our software rewrites titles and descriptions on the way in.
Why go through e-tailize?
Because two things have to happen and only one is software. We know what a house at this level looks for and present your brand in those terms, then the platform runs catalogue, translation, stock and orders from one place.
KaDeWe's setup, in plain English.
e-tailize comes in three packages: you do it, we do it together, or we do it for you. Each package moves with your marketplace revenue.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
We do the hard
part, you sell.
Book a free exploration call and see where your range has real potential. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself. And after this house? Another 200+ marketplaces and integrations from the same base.
