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Selling on KaDeWe

Interested in selling via KaDeWe? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell through KaDeWe marketplace?

KaDeWe, short for Kaufhaus des Westens, is a renowned department store located in Berlin, Germany. With a rich history dating back to its establishment in 1907, KaDeWe has become an iconic shopping destination known for its luxurious offerings and exceptional customer service. Over the years, it has evolved into a hub for high-end fashion, beauty products, gourmet food, and home goods. Sellers on KaDeWe have the opportunity to showcase their products to a discerning clientele, benefiting from the store’s prestigious reputation and extensive customer base.

Advantages of selling through KaDeWe via e-tailize

  • High footfall and exposure to affluent customers.
  • Prestigious reputation and brand recognition.
  • Access to a diverse and international customer base.
  • Opportunities for cross-selling and collaboration with other luxury brands.
  • Expert visual merchandising and store design support.
  • Strong online presence and e-commerce capabilities.
  • Exclusive events and promotional opportunities.
  • Potential for increased sales and revenue growth.

Fully integrate KaDeWe marketplace with your systems

Do you want to manage KaDeWe marketplace and any future or current marketplaces in one place? At e-tailize you can accommodate the following functionalities:

  • Sales on marketplaces throughout Europe (more than 125 integrations)
  • Centralized order management (automatic and manual)
  • Centralized stock management
  • Complete PIM system, specially designed for marketplaces
  • Easily place products on marketplaces from one screen
  • Integration with various fulfillment software (e.g., MyParcel or Picqer)
  • Connection with well-known CMS platforms (Shopify, WooCommerce, and more)
How do you sell on KaDeWe marketplace?
Step 1
Register your business

To sell on KaDeWe, you need to have a registered business. Ensure that you have all the necessary legal requirements in place before proceeding.

Step 2
Create an account on KaDeWe marketplace

Once your business is registered, you need to create an account on the KaDeWe marketplace. Provide all the required information and follow the registration process.

Step 3
Set up an e-tailize account

To effectively manage your sales on KaDeWe, create an e-tailize account. This platform will help you streamline your product listings, inventory management, and order processing.

Step 4
Upload your products using e-tailize

Using the e-tailize platform, upload all your products to the KaDeWe marketplace. Ensure that you provide accurate and detailed information, including product descriptions, images, and pricing.

Step 5
Optimize and monetize with e-tailize

Utilize the ‘Analyze’ and ‘Advertize’ modules offered by e-tailize to optimize your product listings on KaDeWe. Analyze customer behavior, track sales performance, and use advertising tools to increase visibility and sales.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on KaDeWe marketplace. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have KaDeWe marketplace under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to KaDeWe marketplace. In addition, you have immediately arranged your order management and stock synchronization.

What categories do you have through KaDeWe marketplace?

The main categories you can sell on KaDeWe include:

  • Fashion
  • Beauty and Cosmetics
  • Home and Interior
  • Jewelry and Watches
  • Technology and Electronics
  • Books and Stationery
  • Sports and Outdoor
  • Food and Gourmet
The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured in 'het koopblok' or the Buy Box. That's because this partner has the best offer in terms of price, delivery time, and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box. KaDeWe should strive to win the Buy Box by offering the best price, delivery time, and service compared to other partners. Additionally, KaDeWe can consider creating its own brand with unique EANs to increase its chances of winning the Buy Box consistently.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet KaDeWe's terms of service. Below this block you can find some of the conditions KaDeWe will measure.

The costs & conditions

As a seller on KaDeWe, there are certain fees and commissions that you need to be aware of. KaDeWe charges a commission fee on each sale made through their platform, which is typically a percentage of the total transaction value. Additionally, there might be listing fees for certain categories or promotional fees for featuring your products on their website. These fees and commissions are essential for the maintenance and operation of the platform, ensuring a seamless selling experience for both sellers and customers.

Selling conditions on KaDeWe:

  • Time for returns: KaDeWe offers a generous return policy, allowing customers to return products within a specified timeframe, typically 30 days from the date of purchase.
  • Delivered on time percentage: Sellers are expected to maintain a high level of efficiency in order fulfillment. KaDeWe monitors the delivered on time percentage to ensure timely delivery of orders to customers.
  • Response time to customer questions: Sellers are required to promptly respond to customer inquiries and questions. KaDeWe emphasizes the importance of excellent customer service and expects sellers to provide timely and helpful responses.
  • Maximum delivery time: KaDeWe sets a maximum delivery time frame within which sellers are expected to ship and deliver orders. This ensures that customers receive their purchases in a reasonable timeframe.
  • Product quality and authenticity: KaDeWe maintains strict standards for product quality and authenticity. Sellers are expected to provide accurate product descriptions and ensure that the items they sell meet these standards.
  • Compliance with KaDeWe policies: Sellers must adhere to KaDeWe’s policies and guidelines, including those related to pricing, shipping, and customer service. Failure to comply with these policies may result in penalties or suspension from the platform.

Learn how to sell on KaDeWe marketplace

To learn how to sell on KaDeWe, you can follow these steps:

  • Research KaDeWe: Start by familiarizing yourself with KaDeWe, its history, and the products it offers. Understand the target audience and the type of customers who visit the store.
  • Understand the products: Gain in-depth knowledge about the products you want to sell at KaDeWe. Understand their features, benefits, and unique selling points. This will help you effectively communicate with customers and address their queries.
  • Develop sales skills: Enhance your sales skills by attending sales training programs or workshops. Learn about effective communication, customer service, negotiation techniques, and objection handling. These skills will help you engage with customers and close sales successfully.
  • Build relationships: Establish connections with the KaDeWe management or relevant department responsible for vendor partnerships. Attend trade shows, exhibitions, or networking events where you can meet KaDeWe representatives and showcase your products.
  • Prepare a compelling pitch: Create a persuasive pitch that highlights the value of your products and why they would be a great fit for KaDeWe. Emphasize the unique selling points and how they align with the store’s target audience.
  • Submit an application: Contact KaDeWe and inquire about their vendor application process. They may have specific requirements or guidelines for potential sellers. Submit your application along with any necessary documentation, such as product catalogs, pricing information, and certifications.
  • Follow up: After submitting your application, follow up with KaDeWe to ensure they received it and inquire about the next steps. This demonstrates your enthusiasm and commitment to selling at their store.
  • Negotiate terms: If your application is accepted, negotiate the terms of your partnership with KaDeWe. Discuss pricing, display arrangements, and any other relevant details. Ensure you have a clear understanding of the expectations and requirements.
  • Train your staff: If you have a team, provide them with comprehensive training on the products, sales techniques, and customer service. Ensure they are well-equipped to represent your brand and deliver exceptional service to KaDeWe customers.
  • Monitor and optimize: Once your products are available at KaDeWe, monitor their performance and customer feedback. Continuously optimize your sales strategies, product displays, and customer interactions to maximize sales and customer satisfaction.


In conclusion, selling on KaDeWe can be a lucrative opportunity for businesses looking to expand their reach and tap into the luxury market in Berlin, Germany. With its wide range of product categories, including fashion, beauty and cosmetics, home and interior, jewelry and watches, food and gourmet, technology and electronics, books and stationery, and sports and outdoor, KaDeWe offers a diverse customer base and the potential for high sales volume. However, navigating the selling conditions and requirements of KaDeWe can be complex and time-consuming. This is where e-tailize can help. With its fully integrated system, e-tailize allows businesses to manage and sell on multiple marketplaces, including KaDeWe, from one centralized platform. It offers functionalities such as centralized order and inventory management, a full PIM system designed for marketplaces, easy product posting, integration with fulfillment software, and connection with popular CMS platforms. By partnering with e-tailize, businesses can streamline their selling process, increase efficiency, and maximize their chances of success on KaDeWe and other marketplaces across Europe.

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Ricardo Rubino
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