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With the increased demand for eCommerce, more stores are turning to e-fulfillment or web fulfillment solutions to accommodate their customers. If your business is growing and you just cannot meet the demands anymore, it may be time to consider e-fulfillment as an alternative to filling orders yourself. It can be difficult to manage an online store while also trying to handle other aspects of your business. Our goal here at e-tailize is to successfully integrate you with marketplaces – both technically and financially.

What is e-fulfilment?

The term e-fulfillment services refers to the process of fulfilling an online order, from start to finish. This includes everything from taking the order, to packaging and shipping the product, to ensuring a satisfied customer. The goal is to provide a positive customer experience throughout the entire process. When you use an e-fulfillment service, they will handle all aspects of your online order process for you – from the initial checkout and payment to managing the order and finally shipping it out. This way, you can focus on other aspects of your business and leave the fulfillment process to them. The items you ship may also require special equipment, such as refrigeration for certain products.

Why e-fulfilment?

An e-fulfillment company receives orders from webshops and takes care of further processing them. This includes compiling the order according to the webshop owner’s needs, packing it, and then sending it off with a contracted carrier. There are several small processes that make up webshop fulfilment. Performing even one of these processes incorrectly can cause problems for the entire process, and the customer may not receive the item they paid for. This can lead to unhappy customers, which can have a negative impact on your business. Therefore, it is important to ensure that every step in the order fulfilment process is correctly performed to avoid any problems.

Before products are placed on shelves, they are counted and given their own location in the warehouse. This helps an e-fulfilment company know which stock is present for each customer, which can be helpful if the company is not well organized. Having this information can also help the company predict future trends. E-fulfilment companies can assist with inventory management. They are able to track how much stock you have on the shelves and alert you when it is time to reorder.

An e-fulfilment company can worry about everything in the long and complicated process of fulfilling orders, such as

●  Ensuring the storing of your items in ideal locations to shorten travel time

●  Ensuring the proper packaging of your packages with the right amount of dunnage to avoid breakage

●  You’ll need to have pre-packaging ready because orders come in already complete with stickers and correct labelling.

●  Fragile, large, or oddly shaped products require extra care and take longer to package.

Buyers don’t care that it is a complicated process, they just want their products as soon as possible.

Fulfilling orders can quickly become a full-time job when sales begin to ramp up and you’ll probably require more space to store and package everything. Luckily fulfilment companies can take care of the entire process of getting your product to your customer, from storing it to delivering the order. They use automation to reduce potential mistakes, which saves you time and money in the long run.

Focus on the Main Aspects of Your Business

When you no longer need to worry about endless fulfilment tasks, you can direct your attention to expanding your business instead of rushing to fill orders. You can spend more time promoting your product, researching new products to offer, making your website more intuitive, and enhancing customer experience.

E-fulfilment warehouses can operate at a large scale, which allows them to pass on savings to retailers. It is cheaper to buy packaging and dunnage in bulk to use for thousands of retailers, rather than ordering smaller amounts to cover only your store. They are also equipped to handle bulk orders and can negotiate more cost-effective delivery rates as a result.

Webshop Logistics

Operating an online shop involves managing the logistics of receiving and fulfilling orders for the products you sell. This includes accepting deliveries from your suppliers, tracking each product, and performing quality control to ensure that you have received the products in good condition. While you can do inbound logistics on your own, all these tasks may take a lot of your time, especially if you are expecting a lot of products from various suppliers.

As the business expands, it will require more space to store and process inventory. This can become difficult to manage with a small team, so outsourcing logistics may quickly become a smarter option. A fulfilment company has resources that your small business doesn’t have, like a warehouse, favourable shipping rates, and an experienced team. Having a fulfilment company seems like a smart decision.


E-fulfilment can save you both time and money.  When you are operating a small business, you don’t have a large staff to support you, so e-fulfilment can be especially helpful to small webshops. With e-fulfilment your business can continue to operate when you go on vacation, are sick, or need to take time off for any other reason.

It’s cheaper than hiring full-time staff and paying for warehouse rental for storing inventory. The popularity of online shopping is due to the convenience and comfort it offers customers. However, what happens when a customer is waiting for an order after shopping online is critical to the their experience.

Customers expect to receive the products they ordered online within the specified time frame, especially after trusting you with their personal information. To ensure customer satisfaction, businesses should make every effort to deliver orders on time.

There are also instances where the product never reaches the customer or has been damaged. These kinds of issues are more likely to occur when you are handling order fulfilment on your own. When businesses receive a high volume of orders, they are more likely to make mistakes such as sending damaged products or never sending the product at all.


If you have a product that is only available seasonally, you don’t need to pay for storage space all year round. An order fulfilment company can handle storing your inventory, packaging, shipping your products, and delivering them to customers as needed. This way, you only pay for the storage and shipping services when you need them, which can save you money.

Leverage Technology

Outsourcing fulfilment can help your large webshop run more smoothly by taking advantage of existing infrastructure. Companies that specialize in outsourcing have already invested heavily in software development, tracking infrastructure, and staff training. This can save you time and resources that would be spent on creating a similar system.

Click on an integration below to read more.

Helps You Get Ahead of Your Competition

Online shoppers prefer the convenience of buying products from places that will provide fast, dependable, and affordable service. Customers have become accustomed to this kind of service, therefore will be looking for something similar from your business. 

An advantage that e-commerce sellers have is the ability to show a consistent and efficient process of fulfilling orders. This makes it more likely that online shoppers will choose to purchase from them, as they compare factors such as delivery time, cost, and shipping method.

Seeking help from fulfilment services will strengthen your company’s reputation and most e-fulfilment services can help your business by offering free two-day shipping and automatic order fulfilment, which in turn can also save you money.

E-commerce is the future of retail and businesses need to adapt to maintain customers. People have increasingly enjoyed the convenience of shopping online. You don’t have to battle traffic, the weather, or people to get what you need. It used to be that if you needed an important item, you would need to go after work or on the weekends, but now everything can be delivered to your home at your own convenience.

Product Delivery

The company can ask its fulfilment service provider to ship everything if the provider has the inventory in stock. If the company buys more inventory in the future, it will go straight to the fulfilment company. The manufacturer usually gives the fulfilment company the company’s purchase order or supplier’s order confirmation so that it can receive the goods.

Inventory Processing

A company that specializes in order fulfilment can handle every aspect of inventory management, from receiving products to sorting and storing them in a warehouse. This is all part of providing fulfilment services.

Before sorting and storing can occur, the provider’s associates will check the shipments for damaged or missing items. They will use SKU numbers and barcode labels to keep track of how much inventory there is and where it is located. This also helps them track how many sales have occurred and other data they need to know to keep the right amount of inventory on hand.

Order Processing

A fulfilment company can also handle all aspects of order fulfilment, from picking and packing items to shipping orders. This type of service is typically provided by a third-party fulfilment provider.

A fulfilment provider helps with tasks related to shipping orders, such as sealing boxes, weighing and labelling orders, and making sure orders arrive on time and in good condition. This can help reduce the number of return requests.

If the fulfilment providers receive bulk discounts, they can then pass those savings on to the company through lower shipping costs.

Processing returns

Another service provided by fulfilment companies is processing returns. In retail, you will always have some customers who want to return an item for a refund. The customer can simply ship the product to the fulfilment provider, who will inspect the package and will approve it for a refund.

The Difference Between Fulfilment and Third-Party Logistics (3PL)

3PL is a term used in the logistics industry to refer to third-party logistics providers. Fulfilment, on the other hand, is a term used to describe the process of receiving, storing, and delivering goods or products on behalf of a client. The main difference between 3PL and fulfilment is that 3PL providers offer a more comprehensive range of services and often integrate with their clients’ supply chains.

With a fulfilment centre, processing and delivering orders is faster than with a third-party logistics provider, and delivery of products directly to customers.

Third-party logistics (3PL) and full-service fulfilment (FSF) may appear to be very similar at first glance, but there are some key differences between the two. 3PL providers simply manage the storage and transportation of goods, while FSF providers also handle tasks such as packaging, labelling, and shipping. In other words, 3PL is a subset of the services offered by FSF providers.

A fulfilment center is a company that specializes in managing promotional products, trade show support, and other marketing materials.

Third-Party Logistics companies manage different parts of the storage and shipping process for other businesses. These businesses usually specialize in one area, like transportation or warehousing, and follow the specifications set by their customers. In other words, Third Party Logistics applies to any service that has to do with storing or shipping goods.

Types of Warehouse Fulfilment Centers

Two types of warehouse solutions are key to third-party fulfilment: storage warehouses and distribution warehouses. Storage warehouses hold inventory until needed, while distribution warehouses distribute merchandise to customers. Other warehouse approaches help to fill any gaps in the logistics and inventory fulfilment process.

Storage warehouses provide a space to store goods that are not moving quickly, without taking up space in production and distribution warehouses. They typically contain skids of these slow-moving goods, so they can be easily transported to distribution centers and sorting facilities. Fork trucks, lofts, vertical and horizontal carousels, and skids are standard in these warehouses.

Distribution Warehouses

Distribution Warehouses

The main purpose of a distribution warehouse is to fulfill orders and store goods that are sold frequently. They are common in the retail industry for storing and shipping consumer packaged goods and other items. Each center serves several stores within a retail distribution network in a commercial market. The distributor ships truckloads of products to the distribution center, which stores the products until needed by the retailer and ships them accordingly.

Sorting Warehouses

Sorting Warehouses

The purpose of sorting warehouses is to receive large shipments and then sort them into smaller shipments that can be more easily distributed.



Climate-controlled warehouses help to preserve food, beverages, pharmaceuticals, and electronic products by regulating the storage environment. This includes features like cold storage and cleanroom facilities.

Automated Warehouses

Automated Warehouses

Warehouses that use automated technologies such as robotics and specialized software are more efficient and productive. These technologies include conveyors, automated storage and retrieval systems, and programmable logic controllers. The usage of newer technologies such as AI and drones is increasing in warehouses due to Industry 4.0.

Choosing a Fulfilment Provider

eCommerce sales experience is essential for your business. A fulfilment company with this level of experience can seamlessly fulfil your orders and provide strategic support throughout your relationship.

Several factors can determine whether a fulfilment service is the right solution for your business, such as the volume of sales you have each month, the extra services provided by your third-party logistics company, the location of most of your customers, and even how fast your business scales up.

There’s a lot of work that goes into getting a product from the warehouse to the people who want it. If you’re working with another business to handle these responsibilities, you should be familiar with how they operate.

Shipping costs are a significant issue for many companies. While you may be looking at the cost of an online fulfilment company to see if it fits your budget, there are many other factors to consider:

Step 1
Shipping Speeds

If your delivery takes longer than expected, your customers may switch to your competitors, resulting in you losing business. The industry is moving towards faster delivery speeds, and companies that take longer will eventually go out of business as a result.

Step 2
Warehouse Locations

How long it will take for your customers to receive their orders depends on how far the product must travel to get to them. Therefore, order fulfillment centers with multiple warehouses located in different regions are important in ensuring timely delivery.

The location of your warehouse is a key factor in the efficiency of your supply chain. If the location of your warehouses is not ideal, it can lead to delays and increased costs. By carefully choosing the location of your warehouses, you can avoid these issues and keep your supply chain running smoothly.

Step 3
Order Fulfillment Software and Automation

If you want your business to stay ahead of the competition, it’s crucial that the fulfillment service you opt for integrates software and uses automation technology for its inventory. Your eCommerce platform needs to automatically send orders to your fulfillment company when your clients buy something so that the warehouses handling your packaging and shipping are kept up to date.

Integrating this technology with your eCommerce platform and fulfillment center is necessary in order to save time. The software should automatically update your inventory at your warehouse and on your eCommerce platform.

Step 4
Transparency and Visibility

Transparency and visibility are two important characteristics to look for in a fulfillment partner. Being able to track your parcel at every stage is crucial, and a good fulfillment partner will have software that allows customers to do just that. Look for a partner with a transparent business model and easy-to-use tracking software. If customers can see the status of their order at every stage, they will be more likely to trust the company and continue ordering from them.

Step 5
Branding and Packaging

Any business should strive to develop brand awareness, and branded packaging is one of the best ways to do so. Adding a personal touch to your product’s packaging can create a sense of customer satisfaction and improve the unboxing experience. This can even result in strong feelings of loyalty from your customers.

Step 6
Shipping Rates and Costs

The costs associated with fulfillment can vary depending on the company you use. It’s important to compare shipping and warehouse storage fees to ensure you’re getting the best deal.

Some initial fees may be associated with using a fulfillment company, but you can minimize the cost of services by comparing different pricing plans before committing to one.

Step 7

The point of starting a company is to be successful, not to fail. If you’re putting in the effort, your company will likely grow.

You’ll want to ensure you are working with a fulfillment provider whose services can handle your company as it grows.

Step 8

If you’re happy with a fulfillment service’s pricing, packing, and shipping, it’s worth checking to see if they’re certified. This certification not only covers the organization, but also the staff that works for it. This is important because it ensures the handling of your product by a qualified team.

What Fulfilment Needs are Best for Your Company?

Many business-to-business suppliers are realizing that the best way to succeed is by combining the web with their existing distribution infrastructure. This investment allows for a better understanding and quicker fulfilment of customers’ orders. The introduction of many software packages in the last few years has made it easier to manage orders and inventories, as well as control and distribute them.

A business that focuses on customer satisfaction during the fulfilment process is better positioned to succeed in the future of eCommerce. When you’re looking at your options online, it’s easy to feel overwhelmed. However, if you keep your logistics needs in mind and focus on the critical points, you’ll be able to narrow down your choices and find the right option for you. Once you’ve narrowed it down to the fulfilment company of your choice, ask for a quotation request for an e-fulfilment quote.

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Roy Beekman