Selling on BrandAlley.
BrandAlley runs time limited private sales for members in the United Kingdom and France, and picks its trusted sellers itself. Getting a brand onto that list is our specialty, and after that the software runs catalogue, stock and orders.

- Seller account authorised over Mirakl
- Catalogue imported and categorised
- GTIN checked on every offer
- Prices set per sales channel
- Offers live on BrandAlley
How do you start selling on BrandAlley?
BrandAlley decides which brands appear in its private sales. Its team picks the sellers and agrees the range before anything goes live, judging service, shipping speed and delivery dates. Getting a brand past that judgement is exactly what e-tailize does: we know the people who decide and what this channel puts in front of its members. Once the account exists, connecting it takes a few minutes.
BrandAlley at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | Orders from the United Kingdom and from FranceShip to the UK and to EU countries from one account. |
|---|---|
| Access | BrandAlley chooses its own sellersIts team decides which brands sit next to its own selection. Getting you there is our part. |
| Fixed costs | No setup fee, and a monthly fee that depends on the merchantNo rate card is published, so put your own number in writing. |
| Commission | Per sale, set by your products and your volume of offersPayouts run every 10 days. |
| Fulfilment | You hold the stock and ship the order yourselfNo marketplace fulfilment, and returns come back to you. |
| Product data | A valid GTIN per offer, for example an EAN of 13 digitsBrand, your own SKU and a 500 by 500 pixel main image are required too. |
| Listings | English and French, priced in pounds or euros per sales channelDescription, size and price may differ per market. |
| Program | From EUR 249 per month, the fee follows your new revenueFree exploration call first, cancel any month. |
Six reasons to pair BrandAlley with e-tailize.
Sales that run as events
Members come here to discover premium brands inside timed sales, so a slot lands in front of people who browse rather than search.
A shortlist is still a list
Trusted sellers are graded on service, on how fast orders are accepted and shipped, and on delivery dates.
We know the people who decide
BrandAlley picks the brands that appear in its sales, and we carry your case to those people with the range and the numbers they weigh it on.
Then the software does the rest
Structure the catalogue once and publish in English and French, with sizes, colours and barcodes checked before an offer goes out.
Your warehouse, your service
No marketplace fulfilment means you ship and take the returns. e-tailize keeps stock, orders and tracking in one flow.
Never one channel deep
While this door is worked, the same catalogue opens 200+ others. Nothing waits on a single answer.
Five steps. ~ A few minutes.
- 1
We open the BrandAlley door
We hold your brand against what BrandAlley sells its members, build the case, and take it to their team.
โFit assessedโRange proposedโIntroduction made - 2
Connect the seller account
Once the account exists we link it over Mirakl and orders start flowing.
โAccount linkedโConnection testedโCarriers mapped - 3
Build the catalogue once
Import your products and the software fills brand, SKU, images and a GTIN per offer, in two languages.
โProducts importedโGTIN completeโImages at spec - 4
Price per market and go live
Set a pound price for the UK and a euro price for France, publish with the sale dates, and keep stock in sync.
โPrice per channelโSale dates setโStock in sync - 5
Ship, settle and grow
You ship and handle returns, payouts land every 10 days, and the next channel opens from the same base.
โOrders shippedโPayouts trackedโNext channel chosen
Sell almost anything. Almost.
What BrandAlley sells
Premium brands at private sale prices, well beyond fashion alone.
What the door checks
Sellers are graded on service, on how quickly orders are accepted and shipped, and on delivery dates that hold. Add UK VAT registration, a GTIN per offer and images at spec. We prepare all of it with you.
Questions sellers ask about BrandAlley.
What does selling on BrandAlley cost?
BrandAlley charges no setup fee. It charges a monthly fee that depends on the merchant, plus a commission per sale set by your products and your volume of offers. Neither is published as a rate card, so agree both in writing. Payouts run every 10 days.
Who decides which brands sell on BrandAlley?
BrandAlley does, and that is precisely why we exist. Its team selects the sellers it trusts and agrees the range with them first, weighing customer service, how fast orders are accepted and shipped, and whether delivery dates hold. We bring your brand to those people and present it in the terms this channel judges on.
Do I need EANs to sell on BrandAlley?
Yes. Every offer needs a valid GTIN, for example an EAN of 13 digits, because that links your product data to your offers. BrandAlley also asks for the brand, your own SKU and a 500 by 500 pixel main image.
Who ships the order and who handles returns?
You do, on both counts. There is no fulfilment service for partner offers, so stock stays in your warehouse. Sold items cannot go back to the BrandAlley warehouse either: the customer raises a request and you send the instructions.
What kind of products fit BrandAlley?
Premium brands at private sale prices. The channel spans fashion, beauty, homewares, home appliances, home improvement, garden, lifestyle, sports, toys and electronics, so a garden brand fits as well as a fashion label. No minimum number of SKUs applies.
What if BrandAlley does not take your brand yet?
Then we keep working that door while you sell elsewhere. Entry is not something we guarantee, and nobody honestly can. The free exploration call and the free scan show where you realistically get in today, and 200+ marketplaces stay open.
BrandAlley's setup, in plain English.
For BrandAlley and every other channel you run one e-tailize program, paid alongside the revenue we build together. BrandAlley takes no setup fee, a monthly fee per merchant and a commission per sale.
The exploration call and the marketplace scan are both free. The program starts at โฌ249 per month, paid at signing, and the fee follows the new marketplace revenue we create together. Cancel any month.
Then we
get you in.
Entry is not something we guarantee, and nobody honestly can. We bring the contacts and the case. The free exploration call and the free scan set the realistic order, and the fee follows the new revenue, so we only win when you win.

