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Selling on BrandAlley

Interested in selling via BrandAlley? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell through BrandAlley?

BrandAlley is a renowned online platform that offers a wide range of products for sale. With a rich history in the e-commerce industry, BrandAlley has established itself as a trusted destination for sellers to showcase their products to a large customer base. The platform provides sellers with a seamless and efficient selling experience, allowing them to reach a diverse audience and maximize their sales potential. With its strong reputation and extensive customer reach, BrandAlley offers sellers a valuable opportunity to expand their business and connect with a vast network of potential buyers.

Advantages of selling through BrandAlley via e-tailize

  • Wide customer base for increased sales opportunities.
  • Access to a highly engaged and loyal audience.
  • Increased brand visibility and exposure.
  • Opportunity to reach new customers and markets.
  • Seamless and user-friendly platform for easy selling.
  • Strong marketing and promotional support.
  • Trusted and reputable platform for customer confidence.
  • Efficient order management and fulfillment processes.

Fully integrate BrandAlley with your systems

Do you want to manage BrandAlley and any future or current marketplaces in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily place products on marketplaces from one screen
  • Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How do you sell on BrandAlley?
Step 1
Register your business

To sell on BrandAlley, you need to have a registered business. Ensure that you have all the necessary legal requirements in place before proceeding.

Step 2
Create an account on BrandAlley

Once your business is registered, create an account on BrandAlley’s marketplace. Provide all the required information and follow the registration process to set up your seller account.

Step 3
Set up an e-tailize account

To effectively manage your inventory and sales on BrandAlley, create an e-tailize account. This platform will help you streamline your product listings, inventory management, and order processing.

Step 4
Upload your products using e-tailize

Using the e-tailize platform, upload all your products to BrandAlley and any other marketplaces you wish to sell on. Ensure that your product listings are accurate, appealing, and optimized for maximum visibility.

Step 5
Optimize and monetize with e-tailize

Utilize e-tailize’s ‘Analyze’ module to gain insights into your sales performance, customer behavior, and market trends. Use this data to optimize your product listings and pricing strategies. Additionally, leverage the ‘Advertize’ module to promote your products and increase visibility on BrandAlley and other marketplaces.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on BrandAlley. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have BrandAlley under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to BrandAlley. In addition, you have immediately arranged your order management and stock synchronization.

What categories do you have through BrandAlley

On BrandAlley, you can sell products in the following main categories:

  • Women’s Fashion
  • Men’s Fashion
  • Beauty
  • Home & Lifestyle
  • Kids & Toys
  • Sports & Outdoor
  • Electricals
  • Travel & Luggage
  • Gifts
The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured in 'het koopblok' or the Buy Box. That's because this partner has the best offer in terms of price, delivery time, and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box. BrandAlley plays a crucial role in achieving this integration.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet BrandAlley's terms of service. Below this block you can find some of the conditions BrandAlley will measure.

The costs & conditions

As a seller on BrandAlley, there are certain fees and commissions that you need to be aware of. BrandAlley charges a commission fee on each item sold, which is a percentage of the selling price. Additionally, there might be listing fees for certain promotional events or campaigns. It is important to carefully review the fee structure and commission rates provided by BrandAlley to ensure a clear understanding of the costs associated with selling on their platform.

Selling conditions on BrandAlley include:

  • Time for returns: BrandAlley typically allows customers to return items within a specified time frame, which is usually 14 days from the date of delivery.
  • Delivered on time percentage: Sellers are expected to maintain a high percentage of on-time deliveries to ensure customer satisfaction. BrandAlley may have specific requirements or targets for this metric.
  • Response time to customer questions: Sellers are expected to promptly respond to customer inquiries and provide assistance. BrandAlley may have guidelines regarding the maximum response time allowed.
  • Maximum delivery time: BrandAlley may have a maximum delivery time frame that sellers need to adhere to, ensuring that customers receive their orders within a reasonable period.
  • Product authenticity and quality: Sellers are responsible for ensuring that the products they list on BrandAlley are authentic and of high quality, meeting the platform’s standards and customer expectations.
  • Compliance with BrandAlley policies: Sellers must comply with all the policies and guidelines set by BrandAlley, including those related to pricing, product descriptions, and customer service.

Learn how to sell on BrandAlley

To learn how to sell on BrandAlley, you can follow these steps:

  • Research and understand the platform: Start by visiting the BrandAlley website and familiarize yourself with how it works. Look for information on their seller program, policies, and requirements.
  • Create an account: Sign up for a seller account on BrandAlley. Provide all the necessary information and complete the registration process.
  • Prepare your products: Ensure that your products meet BrandAlley’s standards and requirements. Take high-quality product photos and write compelling descriptions that highlight the unique selling points of your items.
  • Set competitive prices: Research the market and set competitive prices for your products. Consider factors like production costs, competitor pricing, and BrandAlley’s fee structure.
  • List your products: Use BrandAlley’s seller portal or any provided tools to list your products on the platform. Provide accurate and detailed information about each item, including size, color, material, and any other relevant details.
  • Manage inventory: Keep track of your inventory levels and update your listings accordingly. Ensure that you have enough stock to fulfill orders promptly.
  • Fulfill orders: When a customer places an order, promptly process and ship the item. Follow BrandAlley’s guidelines for packaging and shipping to ensure a positive customer experience.
  • Provide excellent customer service: Respond to customer inquiries and concerns promptly and professionally. Address any issues or complaints promptly to maintain a positive reputation on the platform.
  • Optimize your listings: Continuously monitor and optimize your product listings. Analyze customer feedback, sales data, and competitor performance to make necessary adjustments to your pricing, descriptions, and images.
  • Promote your products: Take advantage of BrandAlley’s marketing and promotional opportunities to increase visibility and sales. Participate in any available advertising campaigns or promotions to reach a wider audience.
  • Monitor performance and metrics: Regularly review your sales performance, customer feedback, and other metrics provided by BrandAlley. Use this data to identify areas for improvement and make informed business decisions.
  • Stay updated: Keep up with any updates, policy changes, or new features introduced by BrandAlley. Stay informed about industry trends and best practices to stay competitive.


In conclusion, selling on BrandAlley can be a lucrative opportunity for sellers looking to expand their business in the online marketplace. With a wide customer base, a trusted and popular platform, low fees and commissions, and a user-friendly interface, BrandAlley provides sellers with the tools and support they need to maximize their sales potential. Additionally, e-tailize can be a valuable partner in managing and optimizing your sales on BrandAlley, offering functionalities such as centralized order and inventory management, a full PIM system, and marketing and promotional support. By following the steps outlined and staying updated on BrandAlley’s policies and requirements, sellers can establish a successful presence on the platform and achieve their business goals.

Need more information?

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Ricardo Rubino
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