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Selling on El Corte Ingles

Interested in selling via El Corte Ingles? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell via El Corte Ingles?

El Corte Ingles is a well-known department store in Spain that has been in operation since 1940. They offer a wide range of products, from clothing to electronics, and have a large customer base. Selling on El Corte Ingles can be a great opportunity for businesses looking to expand their reach in Spain. With their established reputation and loyal customer base, businesses can benefit from the exposure and sales potential that El Corte Ingles offers.


Advantages of selling on El Corte Ingles via e-tailize

  • Wide customer base
  • Established brand reputation
  • High traffic physical stores
  • Online sales platform
  • Competitive commission rates
  • Access to marketing and advertising opportunities


Fully integrate El Corte Ingles with your systems

Do you want to manage El Corte Ingles and any other future or current marketplace(s) in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces
  • Integration with all kinds of fulfillment software (e.g. MyParcel, Picqer, and more)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How do you sell on El Corte Ingles
Step 1
Register Your Business

Before you can start selling on El Corte Ingles, you need to have a registered business. Make sure you have all the necessary legal documents and permits.

Step 2
Create an El Corte Ingles Account

Once you have a registered business, you can create an account on El Corte Ingles. This will allow you to start selling your products on their marketplace.

Step 3
Sign Up for e-tailize

To optimize your sales on El Corte Ingles, sign up for e-tailize. This platform will help you manage your inventory, pricing, and promotions across multiple marketplaces.

Step 4
Upload Your Products

Using e-tailize, upload all your products to El Corte Ingles and any other marketplaces you want to sell on. This will ensure that your products are visible to a wider audience.

Step 5
Optimize and Monetize

Finally, use e-tailize’s ‘Analyze’ and ‘Advertize’ modules to optimize your sales and monetize your products. These tools will help you track your performance and make data-driven decisions to improve your sales.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on El Corte Ingles. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize, you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have El Corte Ingles under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to El Corte Ingles. Even better; immediately your order management and stock synchronization are arranged.

The main selling categories on El Corte Ingles:

El Corte Ingles is a department store that offers a wide range of products across various categories, including:

  • Fashion and accessories
  • Beauty and personal care
  • Home and garden
  • Electronics and appliances
  • Sports and leisure
  • Toys and games
  • Food and beverages
  • Books and music
  • Travel and experiences
  • Automotive and DIY tools
The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured the Buy Box. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet the El Corte Ingles terms of service. Below this block you can find some of the conditions El Corte Ingles will look at.


The costs & conditions

As a seller on El Corte Ingles, you will be required to pay a commission fee on each sale made through the platform. The commission fee varies depending on the category of the product being sold, with some categories having higher fees than others. Additionally, there may be other fees associated with selling on El Corte Ingles, such as a monthly subscription fee or a fee for using certain features of the platform.

Selling conditions on El Corte Ingles:

  • Time for returns: Customers have 14 days to return products for a full refund.
  • Delivered on time percentage: Sellers are expected to maintain a high percentage of on-time deliveries, with a target of 95%.
  • Customer questions: Sellers are required to respond to customer questions within 24 hours.
  • Maximum delivery time: The maximum delivery time for products is 7 days.
  • Product quality: Sellers are expected to provide high-quality products that meet the standards set by El Corte Ingles.
  • Shipping and handling: Sellers are responsible for shipping and handling of products, and must ensure that products are packaged securely and arrive in good condition.
  • Product listings: Sellers must provide accurate and detailed product listings, including product descriptions, images, and pricing information.
  • Customer service: Sellers are expected to provide excellent customer service, including resolving any issues or complaints in a timely and professional manner.

How to learn to sell on El Corte Ingles

Here are some general tips on how to learn how to sell on El Corte Ingles:

  1. Research: Start by doing some research on El Corte Ingles and their selling policies. You can check their website and read their terms and conditions for sellers.
  2. Attend workshops: El Corte Ingles may offer workshops or training sessions for sellers. Attend these workshops to learn about the platform, how to list products, and how to optimize your listings.
  3. Observe successful sellers: Look at the top sellers on El Corte Ingles and observe their strategies. Look at how they list their products, their pricing strategies, and their customer service policies.
  4. Get feedback: Ask for feedback from customers who have purchased your products from El Corte Ingles. Use this feedback to improve your listings and customer service.
  5. Stay up-to-date: Keep up-to-date with the latest trends and changes on El Corte Ingles. Follow their social media accounts and subscribe to their newsletters to stay informed.

Conclusion

In conclusion, selling on El Corte Ingles can be a great opportunity for businesses looking to expand their reach in Spain. With their established reputation and loyal customer base, businesses can benefit from the exposure and sales potential that El Corte Ingles offers. However, there are some challenges and conditions that sellers need to be aware of, such as maintaining a high level of customer service and paying commission fees. That’s where e-tailize can help, by providing a platform to manage inventory, pricing, and promotions across multiple marketplaces, as well as offering analytical tools to optimize sales. By following the steps outlined above and staying up-to-date with the latest trends and changes, businesses can successfully sell on El Corte Ingles and reach a wider audience in Spain.

Need more information?

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Ricardo Rubino
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