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Selling on MediaMarkt

Interested in selling via MediaMarkt? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why MediaMarkt?

With more than 40 years of expertise in the market, MediaMarkt is the top retailer of consumer electronics in Europe. Through innovation, a focus on the needs of the client, and a broad array of customer and after-sales services, the top European manufacturer of electronics and home appliances is setting the standard. At the moment, MediaMarkt operates over 800 outlets throughout thirteen nations in Europe.

Advantages of selling on Mediamarkt via e-tailize

  • Access to one of the largest electronics retailers in Europe.
  • Access to over 21 million consumers in twelve different European countries, especially Germany.
  • Payouts three times per month.
  • Availability and visibility via MediaMarkt’s mobile app.
  • No onboarding costs.
  • Can be linked with software that makes scaling easy.

Fully integrate MediaMarkt with your systems

Do you want to manage MediaMarkt and any future or current marketplace in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces from one screen
  • Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How to sell through Mediamarkt?
Step 1
Register Chamber of Commerce

Register with your local Chamber of Commerce. This ensures that your brand is more reputable, and it also makes it possible to access resources and networking that will be beneficial to your business.

Step 2
Create & activate account

Create an account via Mediamarkt and go through the steps on the platform. Within less than a week, you will receive confirmation of your account.

Step 3
Centralize with e-tailize

Connect e-tailize and start uploading your products to Mediamarkt through our platform. After uploading, e-tailize will immediately start tracking your stock and sending product orders to your order system.

Step 4
Optimize your content

Use our data analysis tools and other useful selling tools to optimize your content and increase your sales, all while analyzing the success of your marketing efforts.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on MediaMarkt. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your sellers rating as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have MediaMarkt under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to MediaMarkt. Even better; immediately your order management and stock synchronization are arranged.

What categories do you have through MediaMarkt

The main categories in which you can sell through Mediamarkt include the following:

  • Media
  • Electronics
  • TV
  • Appliances
  • Game Consoles
  • Household appliances
  • Accessories
The buying block
The buying block
One of the partners is highlighted in the buy block when multiple partners sell the same product. This is due to the fact that this partner's offer is the best in terms of cost, turnaround time, and service. The buy block is where the majority of sales are made. In order to gain the most market exposure, it is crucial to win your particular buy block. Setting up your own brand or distinctive EANs is a frequent strategy to always win the buying block. If you are the exclusive supplier of a good, you will always have the upper hand in negotiations. In order to stand out in your buy block, it may be helpful to review your unique offer and consider how you may offer the most unique product.

Performance Score
Performance Score
Your performance score will have a significant bearing on how potential customers view your service. Your performance score is dependent on how effectively you adhere to Mediamarkt’s service requirements.

The costs & conditions

There are some costs and conditions to consider before working with MediaMarkt:

  • All sellers on the platform must have headquarters in the European Union and be registered.
  • All products must have an EAN to be listed on the platform.
  • Fixed monthly fee of €39.
  • Commission fees range from 7% to 15%.

How to learn to sell through Mediamarkt

Through the e-tailize blog, we frequently provide selling tips and marketplace reviews. There are various buying guides for Mediamarkt on Google, but none that is provided by the website itself. However, you can ask about any issues you may have concerning selling on the site to Mediamarkt’s customer care (as well as e-tailize’s support line).


If you really want to reach a broad European market for consumer goods and electronics, it is definitely worth setting up a MediaMarkt account. e-tailzie can help you manage your stock and track your data analytics to ensure you are making the right selling choices.

Need more information?

Contact me!

Ricardo Rubino
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