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Top 25 Marketplaces in Germany

top 25 marketplaces in germany

Germany is one of the largest e-commerce markets in the world, with a significant number of online marketplaces. Here, we will explore some of the top online marketplaces in Germany.

In this article, we’ll be discussing the top 25 online marketplaces active in the Germany right now. So, if you’re thinking of diversifying your online sales channels to a new platform (or two), then you’ve certainly come to the right place.

Click here to view all the integrations e-tailize supports in German.

1. Amazon.de 

Amazon.de, the frontrunner in Germany’s digital retail landscape, stands as the leading online marketplace, with impressive e-commerce net sales of US$18,556 million in a year. It boasts an extensive array of products and services that have firmly established it as the go-to platform for both buyers and sellers in the region. Amazon.de combines convenience and diversity, making it a preferred choice for consumers seeking an all-encompassing shopping experience.

Read more about selling on amazon.de here

2. eBay.de 

eBay.de, a formidable contender in the dynamic German e-commerce arena, emerges as a major player, offering individuals and businesses a versatile platform to engage in buying and selling a wide spectrum of goods and services on a global scale. Known for its international reach and accessibility, eBay.de has become a go-to marketplace for those seeking diverse offerings and expansive opportunities.

3. Otto.de 

Otto.de, one of Germany’s most influential online marketplaces, solidifies its position as a major player, boasting an impressive US$6,064 million in net sales in a year. This dynamic platform offers an extensive array of products, encompassing fashion, furniture, electronics, and beyond, making it a go-to destination for a diverse audience.

4. Zalando.de 

Zalando.de, a frontrunner in Germany’s fashion e-commerce sector, shines as a premier fashion marketplace, offering an extensive selection of clothing, shoes, and accessories from an array of renowned brands. With its commitment to providing the latest trends and styles, Zalando.de has established itself as the preferred destination for fashion enthusiasts and style-conscious shoppers alike.

Read more about selling on Zalando here

5. Kaufland.de 

Kaufland.de, a formidable force in the ever-expanding realm of online marketplaces in Germany, proudly assumes its role as one of the largest and swiftest-growing platforms. Renowned for its extensive and diverse product offerings, this dynamic marketplace provides a comprehensive solution for both buyers and sellers, solidifying its status as a favored choice.

Read more about selling on Kaufland.de here

6. Mediamarkt.de 

Mediamarkt.de, a dominant presence in Germany’s e-commerce landscape, secures its position as the fourth-largest online store, boasting substantial net sales of US$2,844 million in 2021. With a specialized focus on consumer electronics and appliances, this platform has garnered a dedicated following among tech-savvy consumers and home enthusiasts.

Read more about selling on Mediamarkt here

7. Saturn 

Saturn, a significant contender in Germany’s thriving e-commerce landscape, asserts itself as a major player, offering a versatile platform that caters to both individuals and businesses seeking consumer electronics and appliances. This dynamic marketplace provides access to an extensive and meticulously curated selection of products, making it a preferred choice for consumers with varying tech needs and preferences.

Read more about selling on Saturn here

8. ASOS 

ASOS, the renowned British online fashion and cosmetics retailer, has successfully captured the attention and affection of consumers in Germany with its wide-ranging offerings. This versatile platform extends a warm welcome to shoppers seeking a comprehensive shopping experience, encompassing fashion, footwear, accessories, beauty products, and more. ASOS prides itself on curating an extensive and diverse selection that caters to various styles, preferences, and occasions.

Read more about selling on ASOS here

9. Conrad

Conrad is a renowned marketplace in Germany, specializing in electronics and technology products. It attracts a significant amount of traffic thanks to its extensive product range, from high-quality consumer electronics to industrial components. Shoppers appreciate the reliability and expert advice available on this platform, making it a go-to destination for tech enthusiasts. 

Read more about selling on Conrad here

10. Decathlon 

Decathlon is the go-to place for sports and outdoor enthusiasts in Germany. With an impressive selection of sports gear, clothing, and equipment, Decathlon has a strong presence in the German market. Its affordable pricing and quality products make it a preferred choice for those seeking an active lifestyle.

Read more about selling on Decathlon here 

11. Alltricks 

Alltricks is a marketplace catering to the cycling community in Germany. With a wide array of bicycles, components, and accessories, it has earned a dedicated following among cycling enthusiasts. Its intuitive interface and a plethora of customer reviews make it a top choice for bike aficionados.

Read more about selling on Alltricks here 

12. VidaXL

VidaXL offers an extensive range of home and garden products, furniture, and more. Its unique feature is the selection of affordable, do-it-yourself items that appeal to budget-conscious shoppers. The variety of products and competitive pricing draw significant traffic to VidaXL in Germany. 

Read more about selling on VidaXL here

13. Traininn 

As a specialised marketplace for fitness equipment and sportswear, Traininn attracts fitness enthusiasts in Germany. The marketplace offers a vast collection of gym equipment, supplements, and apparel. With a user-friendly website and reliable service, Traininn is a key player in the fitness retail sector.

Read more about selling on Traininn here

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14. Hitmeister

Hitmeister, a well-regarded name in Germany’s online marketplace landscape, proudly stands as a popular and versatile platform. Renowned for its commitment to inclusivity, this dynamic marketplace provides a user-friendly and comprehensive solution for individuals and businesses alike to engage in seamless transactions across a wide spectrum of goods and services. 

15. Hood.de 

Hood.de, a heavyweight in Germany’s thriving e-commerce ecosystem, proudly ranks among the largest online marketplaces, known for its diverse product offerings that span across fashion, furniture, electronics, and more. This versatile platform caters to a broad spectrum of consumers, providing them with access to an expansive and thoughtfully curated selection of goods.

16. Idealo 

Idealo, a celebrated name in the realm of online marketplaces, distinguishes itself as a popular and indispensable platform for price-conscious consumers seeking the best deals through comprehensive price comparisons. This dynamic platform caters to savvy shoppers who prioritize value and affordability in their purchasing decisions.

17. Lidl 

Lidl, a prominent force in the German e-commerce landscape, emerges as one of the largest and rapidly expanding online grocery marketplaces, known for its diverse selection of products that appeal to both buyers and sellers alike. This dynamic platform caters to the evolving needs of consumers, offering a comprehensive array of grocery items, household essentials, and more.

18. Airbnb 

Airbnb, a prominent name in the realm of online marketplaces, stands as a leading and trusted platform for lodging, with a primary focus on homestays, vacation rentals, and a diverse array of tourism activities. This dynamic platform caters to travelers seeking unique and personalized accommodations and experiences that go beyond the traditional hotel stay.

19. Mobile.de 

Mobile.de, the foremost online vehicle marketplace in Germany, proudly boasts an extensive selection of car brands and models, solidifying its position as the go-to destination for automotive enthusiasts and buyers alike. With an impressive and diverse inventory of vehicles, Mobile.de caters to a wide spectrum of preferences and needs

20. OnBuy 

OnBuy, a thriving presence in the world of online marketplaces, distinguishes itself as a dynamic platform that hosts thousands of products from business sellers spanning the globe. This versatile marketplace caters to an extensive and diverse range of consumer needs, providing access to a wide variety of items, from everyday essentials to unique and specialty products.

21. Fruugo 

Fruugo, a prominent player in the online marketplace landscape, stands as a versatile platform that brings together an array of products from retailers across the globe. This dynamic marketplace caters to consumers seeking an extensive and diverse selection of goods, bridging geographical boundaries to offer items from various corners of the world.

22. Temu.com 

Temu.com, a well-established presence in the thriving e-commerce landscape of Germany, proudly stands as a popular and versatile online marketplace. Known for its diverse product offerings, this dynamic platform caters to the ever-evolving needs and desires of both buyers and sellers. With a vast selection of products spanning a multitude of categories, Temu.com offers a convenient and dependable solution for a wide array of consumer preferences.

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23. eBay Kleinanzeigen

eBay Kleinanzeigen , a prominent name in Germany’s online marketplace scene, serves as a robust online classifieds platform designed to facilitate transactions between individuals and businesses within local communities. This dynamic marketplace offers a versatile and user-friendly solution for buying and selling a diverse range of goods and services.

24. Social media marketplaces

Social media marketplaces, exemplified by platforms like Facebook Marketplace, have witnessed a surge in popularity among users in Germany. These dynamic marketplaces have carved a niche by providing an accessible and user-friendly platform for individuals and businesses alike to engage in local commerce. With the emphasis on community-based transactions, these platforms foster connections and transactions among neighbors and local residents.

25. Real.de 

Real.de, a formidable player in the thriving landscape of online marketplaces in Germany, stands tall as one of the largest and most versatile platforms. Renowned for its expansive and diverse product catalog, this dynamic marketplace caters to the multifaceted needs and preferences of consumers across the nation.

Why e-tailize is the Best for Selling on These Marketplaces 

When it comes to selling on these marketplaces in Germany, e-tailize stands out as an excellent tool for merchants. e-tailize offers three main modules:

Channelize, Analyze, and Advertize.

  • Channelize: This module enables you to centralize and automate your product management, inventory management, order fulfillment, and more for over 100 integrations. This means you can easily manage your listings on multiple marketplaces from one platform.
  • Analyze: This module allows you to centralize marketplace data streams and utilize e-tailize’s data models to create powerful online marketplace analytics. This can help you make informed decisions about your sales strategy.
  • Advertize: This module enables you to centralize campaign management and build ads centrally to save time. This can help you effectively promote your products across different marketplaces.

In conclusion, e-tailize provides a comprehensive solution that can help you centralize, optimize, and monetizeyour online sales across various marketplaces in Germany.

Need more information?

Contact me!

Ricardo Rubino

Sources:

  1. Top online stores Germany 2021 | Statista. https://www.statista.com/forecasts/794070/germany-top-online-stores-germany-ecommercedb.
  2. Top 3 Online Marketplaces in Germany | ecommerceDB.com. https://ecommercedb.com/insights/top-3-online-marketplaces-in-germany/3927.
  3. Top 10 Online Marketplaces in Germany 2023 | byrd. https://blog.getbyrd.com/en/online-marketplaces-germany.
  4. 20+ best online marketplaces in Germany – E-commerce Germany. https://ecommercegermany.com/blog/20-best-online-marketplaces-in-germany.
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