Selling on ASOS.
ASOS is a British fashion and beauty platform with a young audience, and it picks the brands it lists. Once ASOS says yes, e-tailize runs catalogue, stock and orders from one place.
Apply yourself, they review. Stuck? Expansion does it for you.
- Partner account connected
- Catalogue imported
- Sizes, colours and EAN 13 checked
- Stock and orders in sync
- Listings live on ASOS
How do you start selling on ASOS?
Selling on asos.com runs through a curated brand partnership: ASOS decides which labels appear beside its own range, and it weighs your brand, your range and your service level. Apply yourself, they review. Stuck? Expansion does it for you. Once ASOS says yes, we connect the partner account in a few minutes.
ASOS at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | Eleven selling markets, home market United KingdomDenmark, Germany, France, Ireland, Italy, Netherlands, Poland, Spain, Sweden, the UK and the USA, priced in GBP, EUR, DKK, PLN or SEK. |
|---|---|
| Access | Closed marketplaceOnboarding runs on Mirakl, with one account per currency. ASOS decides which labels appear. |
| Fixed costs | No setup fee and no monthly feeYour own content, shipping and service costs stay yours. |
| Commission | Agreed per brand during onboardingASOS publishes no rate card, so get the percentage in writing. |
| Fulfilment | Partner Fulfils: you hold stock and ship the order yourselfNo marketplace fulfilment for partner offers, and returns are merchant led. |
| Product data | EAN 13 per variant plus complete fashion attributesCare label, colour group, size grid, fabric composition with fibre percentages and front, back and styled images are required. |
| Integration | Managed by e-tailize once your partner account is liveCatalogue, stock and orders from one place. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair ASOS with e-tailize.
One fashion destination
Since the separate marketplace merged into asos.com in April 2025, own brands, partner brands and vintage sellers share one window.
ASOS decides who sells here
ASOS reviews every application itself. Rather not apply alone? Expansion prepares and submits yours.
Presented the way ASOS reads it
Every curated channel judges on something different. We build the case around your brand, range and service level, in the terms ASOS uses.
Then the software does the rest
Sizes, colours, EAN 13 codes and images are structured once and go live translated and improved, with stock and orders in one place.
Your stock stays yours
With Partner Fulfils you keep the inventory and ship from asos.com yourself. Returns come back to you, and e-tailize connects to fulfilment software.
You are never waiting on one channel
While we work the ASOS door, 200+ other marketplaces and integrations are open. The same base opens them.
Five steps.
- 1
Apply, yourself or with Expansion
Apply yourself and ASOS reviews. Or Expansion prepares and submits your application. ASOS decides.
✓Range reviewed✓Application submitted✓ASOS decides - 2
Connect the approved account
Once ASOS says yes, we link the partner account and the order flow in minutes.
✓Account connected✓Connection tested✓Permissions set - 3
Build the fashion catalogue
Import your products, and the software maps sizes, colours, attributes and EAN 13 codes, translated per market.
✓Variants mapped✓EAN 13 complete✓Images approved - 4
Go live, ship and handle returns
Publish your offers, ship the orders and keep stock in sync from one screen.
✓Offers live✓Stock in sync✓Returns tracked - 5
Take the same base further
Track what sells and open the next marketplace from the same catalogue.
✓Dashboard set up✓Results analysed✓Next channel chosen
Sell almost anything. Almost.
What ASOS lists
ASOS is a fashion and beauty platform built on fast moving ranges for a young audience.
What the door checks
Ranges outside fashion and beauty do not fit. The rest is preparation: approval, complete barcodes, images at standard, a service level that holds. That part we do with you.
Questions sellers ask about ASOS.
What does selling on ASOS cost?
ASOS charges no setup fee and no monthly fee, only a commission per sale, agreed per brand during onboarding. There is no public rate card, so get the percentage in writing.
Who decides which brands sell on ASOS?
ASOS does. Apply yourself, they review. Stuck? Expansion does it for you. It is a closed marketplace: brands come in on approval and have to meet the criteria ASOS sets for selling on the site. The old ASOS Marketplace for boutiques closed into asos.com in April 2025, so today every partner brand sits on the same curated shelf.
What is Partner Fulfils?
You keep your own stock and ship orders from asos.com straight to the customer, with nothing sitting in an ASOS fulfilment centre. ASOS also ships partner ranges it stocks itself.
Do I need EANs to sell on ASOS?
Yes, in EAN 13 format, so every size and colour needs its own barcode. ASOS also asks for care label, colour group, size grid, fabric composition with fibre percentages and front, back and styled images.
Which countries can you sell into through ASOS?
Eleven markets: Denmark, Germany, France, Ireland, Italy, Netherlands, Poland, Spain, Sweden, the United Kingdom and the United States. Prices go in GBP, EUR, DKK, PLN or SEK, and one euro account covers Germany, France, Italy and Spain.
Who handles returns on ASOS?
On orders you ship yourself, the parcel comes back to your address and the returns policy is yours within the partnership. Fashion returns arrive in volume, so plan the capacity.
What if ASOS does not take my brand yet?
Then we keep working that door while you sell elsewhere. Free: the exploration call and the list of marketplaces that fit you, each linked to its page.
ASOS' setup, in plain English.
e-tailize comes in three packages: you do it, we do it together, or we do it for you. ASOS itself charges only a commission per sale.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
Apply yourself, they review. Stuck? Expansion does
it for you.
We do not guarantee entry, and nobody honestly can. Free: the exploration call and the list of marketplaces that fit you, each linked to its page. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself.
