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Selling on ASOS

Interested in selling via ASOS? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell via ASOS?

Selling on ASOS can be a great opportunity for businesses looking to expand their reach and tap into a global market. Founded in 2000, ASOS has grown to become one of the largest online fashion and beauty retailers in the world, with a customer base spanning over 200 countries. With a focus on fast fashion and trend-led styles, ASOS offers a platform for businesses to showcase their products to a young and fashion-conscious audience. As a seller on ASOS, businesses can benefit from the platform’s extensive marketing and promotional efforts, as well as its established reputation and loyal customer base.

Advantages of selling on ASOS via e-tailize

  • Wide customer base and global reach
  • Easy to set up and use
  • Access to ASOS marketing and promotion
  • Low fees and commission rates
  • Comprehensive seller support and resources
  • Opportunity to reach new audiences
  • Integration with popular e-commerce platforms
  • High potential for sales growth

Fully integrate ASOS with your systems

Do you want to manage ASOS and any other future or current marketplace(s) in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces
  • Integration with all kinds of fulfillment software (e.g. MyParcel, Picqer, and more)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How do you sell on ASOS
Step 1
Register Your Business

To sell on ASOS, you need to have a registered business. This means you need to have a legal entity that is recognized by the government.

Step 2
Create an ASOS Account

Once you have a registered business, you can create an account on ASOS. This will allow you to start selling your products on the platform.

Step 3
Set Up an e-tailize Account

To manage your inventory and sales on ASOS, you need to set up an e-tailize account. This will allow you to upload your products and manage your orders.

Step 4
Upload Your Products

Once you have set up your e-tailize account, you can start uploading your products to ASOS. Make sure to include high-quality images and detailed descriptions to attract potential buyers.

Step 5
Optimize and Monetize

To maximize your sales on ASOS, you can use the ‘Analyze’ and ‘Advertize’ modules from e-tailize. These tools will help you optimize your listings and advertise your products to potential buyers.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on ASOS. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize, you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have ASOS under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to ASOS. Even better; immediately your order management and stock synchronization are arranged.

The main selling categories on ASOS

The main categories you can sell on ASOS are:

  • Women’s clothing: This includes dresses, tops, skirts, trousers, jeans, coats, jackets, and more.
  • Men’s clothing: This includes shirts, t-shirts, jeans, trousers, shorts, jackets, coats, and more.
  • Accessories: This includes bags, belts, hats, scarves, sunglasses, watches, and more.
  • Shoes: This includes women’s shoes, men’s shoes, and unisex shoes.
  • Beauty: This includes makeup, skincare, haircare, and fragrance products.
  • Activewear: This includes sportswear, gym wear, and fitness clothing.
  • Swimwear: This includes swimsuits, bikinis, and beachwear.
  • Curve and plus-size: This includes clothing and accessories for plus-size women.
  • Maternity: This includes clothing and accessories for pregnant women.
  • Petite: This includes clothing and accessories for petite women.
The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured the Buy Box. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet the ASOS terms of service. Below this block you can find some of the conditions ASOS will look at.

The costs & conditions

As a seller on ASOS, you will be required to pay a commission fee on each sale you make. The commission fee is calculated as a percentage of the total sale price, and it varies depending on the category of the item you are selling. In addition to the commission fee, you may also be required to pay a listing fee for each item you list on the platform. The listing fee is a one-time fee that is charged when you first list the item, and it is non-refundable.

Selling conditions on ASOS:

  • Returns: ASOS offers a 28-day returns policy for all items sold on the platform. As a seller, you will be responsible for handling any returns and issuing refunds to customers.
  • Delivered on time percentage: ASOS expects sellers to maintain a high level of customer service, including delivering items on time. Sellers are expected to maintain a delivered on time percentage of at least 95%.
  • Customer questions: Sellers are expected to respond to customer questions and inquiries within 24 hours.
  • Maximum delivery time: ASOS requires sellers to ship items within 2 business days of receiving an order. The maximum delivery time for domestic orders is 7 business days, and the maximum delivery time for international orders is 14 business days.
  • Quality standards: ASOS has strict quality standards for all items sold on the platform. Sellers are expected to ensure that their items meet these standards, including being in good condition and accurately described.

How to learn to sell on ASOS

Here are some steps that can help you learn how to sell on ASOS:

  1. Research ASOS Marketplace: Visit the ASOS Marketplace website and familiarize yourself with the platform. Study the types of products sold on the site, the pricing, and the sellers.
  2. Register as a seller: Create an account on the ASOS Marketplace website and register as a seller. You will need to provide some basic information about yourself and your business.
  3. List your products: Once you have registered as a seller, you can start listing your products on the site. Make sure to provide detailed descriptions, high-quality images, and accurate pricing information.
  4. Set up your shop: Customize your shop on the ASOS Marketplace website to make it stand out. You can add a logo, banner, and other branding elements to make your shop more attractive to buyers.
  5. Promote your products: Use social media, email marketing, and other channels to promote your products and drive traffic to your shop on ASOS Marketplace.
  6. Provide excellent customer service: Respond promptly to customer inquiries and provide excellent customer service to build a positive reputation on the site.
  7. Monitor your sales: Keep track of your sales and adjust your pricing and product offerings as needed to maximize your profits on ASOS Marketplace.


In conclusion, selling on ASOS can be a lucrative opportunity for businesses looking to expand their reach and tap into a global market. With a focus on fast fashion and trend-led styles, ASOS offers a platform for businesses to showcase their products to a young and fashion-conscious audience. As a seller on ASOS, businesses can benefit from the platform’s extensive marketing and promotional efforts, as well as its established reputation and loyal customer base. However, there are challenges such as competition, errors, and meeting ASOS’s strict quality standards. This is where e-tailize can help, with its comprehensive seller support and resources, wide customer base and global reach, and integration with popular e-commerce platforms. With the right knowledge, strategy, and tools, businesses can successfully sell on ASOS and reach new audiences.

Need more information?

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Ricardo Rubino
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