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Selling on Decathlon

Interested in selling through Decathlon? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell through Decathlon?

Selling through Decathlon gives you access to 800 million unique visitors per year from a large part of Europe. Decathlon is the sports marketplace in Europe.

Decathlon started with the marketplace model in Belgium, then they implemented it in the Netherlands. Now the international marketplace is live in more than 10 countries, such as Germany, Spain, and France and several countries are still on the roadmap. In 2020, Decathlon already had more than 1500 branches in Europe.

Advantages of selling through Decathlon via e-tailize

  • Present your products to millions of customers and increase your reach
  • Selling through Decathlon gives you access to customers from all over Europe
  • Support and service in your own language
  • Good support services (account managers, etc.)
  • Can be linked with software that makes scaling easy
  • Good advertising opportunities

Fully integrate Decathlon with your systems

Do you want to manage Decathlon and any future or current marketplaces in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily place products on marketplaces from one screen
  • Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How do you sell on Decathlon?
Step 1
Register Chamber of Commerce

Register your business with the Dutch Chamber of Commerce.

Step 2
Request an account

A Decathlon account manager assesses whether you are a good fit with the range. Please contact our customer service if you are interested in this. We can help you create an account and upload your products on Decathlon.

Step 3
Centralize with e-tailize

Connect e-tailize and upload your products with a few steps to, among others, Decathlon. After uploading, we immediately track your stock and send orders to your order system.

Step 4
Optimize your content

Use our data analysis tools to optimize your content and increase your sales.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Decathlon. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Decathlon under control, you will want to expand your number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Decathlon. In addition, you have immediately arranged your order management and stock synchronization.

What categories do you have on Decathlon

The main categories in which you can sell through Decathlon:

  • American
  • Football
  • Aquagym
  • Athletics
  • Badminton
  • Basketball
  • Beach tennis
  • Billiards / Snooker / Pool
  • Boxing / Kickboxing
  • Archery
  • Dance
  • Darts
  • Dive
  • Fitness
  • Golf
  • Gym / Pilates
  • Handball
  • Run
  • Hockey
  • Baseball
  • Hybrid bikes
  • Ice hockey
  • Hunt
  • Boules
  • Kayak
  • Children’s bicycles
  • Kite sports
  • Climb
  • Cross-country skiing
  • Martial arts
  • Mountain bike
  • Padel
  • Rugby
  • Equestrian sport
  • Skate
  • Screens
  • Skateboarding
  • Roller skating
  • Ski
  • Sled
  • Snorkeling
  • Snowboard
  • Sporty walking
  • Squash
  • City bikes
  • Step
  • Sup
  • Surf
  • Table tennis
  • Tennis
  • Trail running
  • Trekking
  • Triathlon
  • Gymnastics
  • Services
  • Fishing
  • Football
  • Volley-ball
  • Water polo
  • Waterski / Wakeboard
  • Cycling
  • Windsurfing
  • Workshop
  • Yoga
  • To sail
  • Swimming
The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured in the buying block. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet Decathlon terms of service. Below this block you can find some of the conditions Decathlon will measure.

The costs & conditions

Decathlon pays sellers three times a month. Each partner pays a fixed monthly amount of €40 and a commission on every product sold. The amount of this commission depends on the product category in which the product is offered. This percentage varies between 10% and 16%.

Decathlon has drawn up standard requirements – both commercial and operational – that you must meet as a seller. As a seller, for example, you must adhere to the principles of the quality mark. The most important requirement is the delivery reliability of 98% and you will also have to send a physically enclosed return form for free return.

How to learn to sell through Decathlon

There are a number of ways to learn how to sell through Decathlon, including a blog and an affiliate program. In addition, there are blogs with useful tips about marketplaces such as Decathlon. At e-tailize we also offer the tools such as our ‘Analyze’ module, which generates insights for you and gives you an overview of the data via marketplaces. This way you can manage quickly and efficiently on ‘Actionable Metrics‘.


Decathlon is the marketplace in the Netherlands for reaching athletes. There are many opportunities and it is easy to get started. It is important that you set up your processes properly from the start. So look carefully at software that can take some of the burdens away. Not only in terms of processes but also in features related to data analysis.

Need more information?

Contact me!

Ricardo Rubino
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