Selling on Decathlon.
Decathlon sells partner products next to its own range, in 14 countries in Europe and 6 in Asia. e-tailize presents your brand, then runs the sport catalogue, stock and orders from a single place.
Apply yourself, they review. Stuck? Expansion does it for you.
- Connected to Decathlon
- Catalogue imported
- Sport attributes and sizes mapped
- Stock and orders in sync
- Offers submitted for review
How do you start selling on Decathlon?
Decathlon sells partner products alongside its own range in 14 countries in Europe and 6 in Asia. You bring a registered business, an EAN or GTIN per item and the mandatory attributes of your sport category. e-tailize prepares and presents your brand, then connects your catalogue once: we map sizes and specifications, keep stock and orders in sync, and the same base is ready for 200+ marketplaces and integrations.
Decathlon at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | 14 countries in Europe and 6 in AsiaAround 35 million monthly visitors across the European sites. |
|---|---|
| Commission | 10% to 18% per sale, depending on the categoryCalculated on the amount including VAT and shipping costs. |
| Fixed costs | Decathlon works with a monthly partner subscriptionPublished amounts differ per source, so we confirm the current one with you. |
| Fulfilment | Your own logistics, or Fulfillment by DecathlonDecathlon runs a partner warehouse in Mannheim. Buyers get one parcel per partner. |
| Returns | Free within 14 days, shipped back to the partnerBuyers use a prepaid label and are refunded within 15 business days of posting. |
| Product data | EAN or GTIN per item plus the mandatory category attributesSizes, specifications and images are checked before an offer goes live. |
| Integration | Through the seller platform Decathlon runs on Mirakl, managed by e-tailizeCatalogue, stock, offers and orders from one place. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair Decathlon with e-tailize.
We know what this channel looks for
Decathlon builds its assortment around sport. We put your range, your specifications and your service level in the terms this buyer reads.
Sport data is stricter than a normal listing
Sizes, materials, weights, safety information and use case are mandatory attributes here. Our software fills them from one catalogue, not a spreadsheet per country.
Every country in its own language
Titles and descriptions are translated and improved on the way in, so a listing does not arrive half English in Spain or Italy.
Returns land with you, not in a store
Partner items travel back to the seller with a prepaid label. Clean order and return data keeps that flow predictable.
Ship yourself or use their warehouse
Run your own logistics or hand it to Fulfillment by Decathlon in Mannheim. Orders route through e-tailize either way.
One base, 200+ marketplaces and integrations
What you build for Decathlon is the starting point for the next sport channel. Expanding becomes a decision, not a rebuild.
Five steps.
- 1
Apply, yourself or with Expansion
Apply yourself and Decathlon reviews. Or Expansion prepares and submits your application. Decathlon decides.
✓Range reviewed✓Application submitted✓Decathlon decides - 2
Import your catalogue
Your products land in the PIM, the base for Decathlon and every next channel.
✓Products imported✓Images loaded✓Variants recognised - 3
Meet the sport data rules
EANs, sizes and the mandatory attributes per category are mapped and checked.
✓EANs complete✓Attributes filled✓Preview checked - 4
Go live and sell
Offers are published per country, and stock and orders run from one screen.
✓Offers live✓Stock in sync✓Orders routed - 5
Take the base further
Read the numbers per country and put the same catalogue on the next channel.
✓Results read✓Countries compared✓Next channel picked
Sell almost anything. Almost.
What fits on Decathlon
The assortment is built around sport and the outdoors, from cycling and running to fitness, team sports, water sports and hiking. Dedicated categories exist for refurbished gear.
What gets checked first
An offer waits when the data behind it is thin. Missing barcodes, empty size fields, unsupported safety claims and items far outside sport are the usual reasons.
Questions sellers ask about Decathlon.
What does selling on Decathlon cost?
Decathlon takes a commission of 10% to 18% per sale, depending on the category, calculated on the amount including VAT and shipping. Example: an item of €120 with €5 shipping at a 14% commission means €17.50 to Decathlon. A monthly partner subscription applies too; published amounts differ per source, so we confirm the current one with you. e-tailize comes on top: Toolkit from €229 a month, Expansion from €349, Takeover €1,500 plus a revenue share.
Do I need an EAN to sell on Decathlon?
Yes. Every item needs its own EAN or GTIN, plus the mandatory attributes of its category such as size, material and specifications. In the e-tailize PIM those fields live in one place, so an offer passes the checks in one go.
Who ships the order and who handles the return?
The partner ships, so a buyer receives one parcel per partner and pays shipping once per partner. Returns are free within 14 days if the item is unused and in its original packaging, travel back with a prepaid label, and are refunded within 15 business days.
Which countries can I reach through Decathlon?
The marketplace runs in 14 countries in Europe and 6 in Asia, with around 35 million monthly visitors across the European sites. You choose which countries to open, and e-tailize adapts your listings for each one from the same catalogue.
Can Decathlon store and ship my stock?
Yes. Next to your own logistics you can use Fulfillment by Decathlon, which operates from a warehouse in Mannheim. Your choice can differ per part of the range, and e-tailize keeps stock and order status correct in both models.
How long does it take before my offers are live?
The technical connection is a matter of minutes. Your product data sets the pace: with complete barcodes, sizes and images your offers go up right after mapping and publish once they clear the checks.
Why go through e-tailize?
Whether your brand gets in here, and whether it is worth it, is exactly what the free exploration call is for. We know what this channel looks for and present you in those terms, then the software runs catalogue, translation, listing quality, stock and orders.
Decathlon's setup, in plain English.
e-tailize comes in three packages: you do it, we do it together, or we do it for you. Each package moves with your marketplace revenue. Decathlon itself charges a commission per sale plus a monthly partner subscription.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
Apply yourself, they review. Stuck? Expansion does
it for you.
Book a free exploration call and we go through your range, the commission bands and what this channel realistically brings you. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself. After Decathlon, 200+ marketplaces and integrations wait on the same base.
