Selling on Elkjop.
Elkjop calls itself the biggest online store for electronics and home appliances in the Nordics, and its marketplace puts partner products in front of Norwegian shoppers. e-tailize prepares your case, lifts your listings into Norwegian, and runs catalogue, stock and orders from one screen.
Apply yourself, they review. Stuck? Expansion does it for you.
- Elkjop requirements checked
- Catalogue imported and mapped
- Listings translated into Norwegian
- Stock and orders wired to the API
- Range presented to Elkjop
How do you start selling on Elkjop?
Elkjop runs a marketplace on elkjop.no next to its own range. Partners are Nordic or European suppliers that hold their stock and ship the orders themselves, while Elkjop takes the payment in its checkout and pays out on a schedule. Orders return by hand or automated over the API. e-tailize prepares your case and keeps catalogue, stock and orders in sync.
Elkjop at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | Norway, also visible in Sweden, Denmark and FinlandElkjop puts its reach at more than 18.9 million potential customers. |
|---|---|
| Partner profile | A Nordic or European supplier that holds its own stockYou keep the goods and ship them; Elkjop warehouses nothing for partners. |
| Payment | Elkjop takes the money in its checkout and pays partners on a scheduleShoppers pay by Visa or Mastercard, so you chase no consumer. |
| Delivery | One shipment per partner, out of a Nordic or European warehouseElkjop states the goods arrive customs cleared, no duty for the buyer. |
| Product data | Uploads reach the Elkjop system at once, then show on elkjop.noListings run in Norwegian, and products must be legal for sale there. |
| Order handling | Manual in the dashboard, or automated over the APIe-tailize takes the automated route, so nothing waits on a screen. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair Elkjop with e-tailize.
One catalogue, four Nordic markets
Partner products sell in Norway and stay visible in Sweden, Denmark and Finland, so one prepared range covers the region, not four builds.
We prepare and present your case
We know what this channel looks for and put your brand in those terms: company file, main category, range and the service level a partner has to hold.
Norwegian listings beside the house range
Titles, specifications and images arrive translated and improved, so your product never reads like a foreign page dropped into a Norwegian store.
You hold the goods, so accuracy counts
Partners ship from their own warehouse. Stock syncs from the layer feeding your other channels, which keeps oversells off a store that grades each delivery.
Automated from the first order
Partners may work orders by hand or over the API. We take the API route and fold Elkjop into the same order, tracking and returns view.
The same base, 200+ marketplaces and integrations
What you prepare for Elkjop becomes the starting point for the next channel, so a second launch costs a fraction.
Five steps.
- 1
Apply, yourself or with Expansion
Apply yourself and Elkjop reviews. Or Expansion prepares and submits your application. Elkjop decides.
✓Range reviewed✓Application submitted✓Elkjop decides - 2
Import your catalogue
Your products land in the PIM once, the base for Elkjop and every channel after.
✓Products imported✓Images loaded✓Variants validated - 3
Make the data ready for Norway
Attributes get mapped, content gets translated and improved, and anything failing a compliance check is flagged first.
✓Attributes mapped✓Norwegian content written✓Compliance checked - 4
Wire up stock and orders
The API carries offers, stock and orders both ways, so what sells is deducted everywhere.
✓Stock in sync✓Orders routed✓Tracking returned - 5
Grow into the next channel
The dashboard shows what Elkjop earns per product, and the same base opens the next channel.
✓Results measured✓Margin reviewed✓Next channel chosen
Sell almost anything. Almost.
What the marketplace carries
The range starts at electronics and home appliances, and the marketplace assortment reaches into kitchen and dining, home, fitness and seasonal goods.
What gets checked before you go live
Products have to be legal for sale there and your data complete. Elkjop expects partner service to meet its own standard, under Norwegian consumer law.
Questions sellers ask about Elkjop.
What does selling on Elkjop cost?
Elkjop publishes no commission percentage, no fee per item sold and no subscription price for partners, so no rate appears here. What is documented is the shape: Elkjop takes the payment, keeps its share and pays partners on a schedule. You get the rate for your category in writing before going live. e-tailize comes on top: Toolkit from €229 a month, Expansion from €349, Takeover €1,500 plus a revenue share.
Can I sell on Elkjop from outside Norway?
Elkjop describes partners as Nordic or European suppliers with their own warehouse, and states that goods reach the buyer already customs cleared. A European brand can therefore serve Norwegian shoppers without local stock. Whether your brand gets in here, and whether it is worth the effort, is what the free exploration call is for.
Do I need Norwegian product content?
In practice yes. elkjop.no is a Norwegian storefront and your listing sits beside the house range, so shoppers compare them directly. e-tailize translates titles, specifications and bullets on the way in and rewrites the weak ones, so your page reads local.
Who takes the payment and who ships the order?
Elkjop takes the payment in its checkout, where shoppers pay by Visa or Mastercard, then pays partners out on a schedule. You ship from your warehouse straight to the buyer, and someone ordering from several partners receives one shipment from each.
How do Elkjop orders reach my systems?
You choose in the dashboard whether to work orders by hand or fully automated over the API. e-tailize runs the automated route and pulls Elkjop into the same flow as your other channels, so stock, tracking and returns stay in one view.
Why go through e-tailize instead of arranging this myself?
The partner relationship stays yours. e-tailize does the work around it: prepare and present your case, translate and lift your listings, keep stock and orders synchronised, and report what the channel earns. Once Elkjop runs, that base connects to 200+ marketplaces and integrations.
Elkjop's setup, in plain English.
e-tailize comes in three packages: you do it, we do it together, or we do it for you. Each package moves with your marketplace revenue. What Elkjop charges partners is unpublished, so that rate comes in writing first.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
Apply yourself, they review. Stuck? Expansion does
it for you.
Book a free exploration call: we walk through your range, the Nordic demand behind it and what a launch here is realistically worth. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself. After Elkjop? Another 200+ marketplaces and integrations.
