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Selling on ASTORE

Interested in selling via ASTORE? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell via ASTORE?

Selling on ASTORE is a great way to reach a wider audience and increase your sales. With a large customer base and a reputation for quality products, ASTORE has become a trusted name in the e-commerce industry. Founded in 1994, ASTORE has been providing online shopping solutions for over two decades. Their commitment to customer satisfaction and innovation has helped them stay ahead of the competition. Whether you’re a small business owner or a large corporation, selling on ASTORE can help you grow your business and reach new customers.

Advantages of selling on ASTORE via e-tailize

  • Easy to set up and manage
  • No inventory or shipping required
  • High commission rates
  • Access to Amazon's vast customer base
  • Trusted and secure payment system
  • Ability to earn passive income

Fully integrate ASTORE with your systems

Do you want to manage ASTORE and any other future or current marketplace(s) in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces
  • Integration with all kinds of fulfillment software (e.g. MyParcel, Picqer, and more)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How to Sell on ASTORE
Step 1
Register your business

Before you can start selling on ASTORE, you need to have a registered business. This means obtaining all necessary licenses and permits required by your state or country.

Step 2
Create an ASTORE account

Once your business is registered, you can create an account on ASTORE. This will allow you to access the marketplace and start selling your products.

Step 3
Sign up for e-tailize

To make the most of your ASTORE account, sign up for e-tailize. This platform will help you manage your inventory, pricing, and orders across multiple marketplaces.

Step 4
Upload your products

With e-tailize, you can easily upload all of your products to ASTORE and other marketplaces. This will save you time and ensure that your inventory is consistent across all platforms.

Step 5
Optimize and monetize

Finally, use e-tailize’s ‘Analyze’ and ‘Advertize’ modules to optimize your listings and increase sales. These tools will help you identify areas for improvement and create targeted advertising campaigns.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on ASTORE. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize, you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have ASTORE under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to ASTORE. Even better; immediately your order management and stock synchronization are arranged.

The main selling categories on ASTORE

The main categories that are usually available for selling on ASTORE include:

  • Bags
  • Clothing Line
  • Jewellery
  • Accessories
  • Organic Oils
  • Footwear
The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured the Buy Box. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet the ASTORE terms of service. Below this block you can find some of the conditions ASTORE will look at.

The costs & conditions

As a seller on ASTORE, you will be required to pay a commission fee on each sale you make. The commission fee varies depending on the category of the product you are selling. Additionally, there are other fees such as a referral fee and a closing fee that may apply. It is important to carefully review the fee structure before listing your products on ASTORE to ensure that you are aware of all the costs involved.

Selling conditions on ASTORE:

  • Returns: Customers have up to 30 days to return items for a full refund.
  • Delivered on time percentage: Sellers are expected to maintain a delivered on time percentage of at least 97%.
  • Customer questions: Sellers are required to respond to customer questions within 24 hours.
  • Maximum delivery time: Sellers must ensure that items are delivered within the timeframe specified in the listing. The maximum delivery time is typically 30 days.
  • Product condition: Sellers must accurately describe the condition of their products and ensure that they are in good working order.
  • Shipping: Sellers are responsible for shipping their products to customers and must provide tracking information.

How to learn to sell on ASTORE

Here are some general tips on how to learn how to sell on ASTORE:

  1. Research the platform: Before you start selling on ASTORE, it’s essential to familiarize yourself with the platform. Read the terms and conditions, understand the fees, and learn about the different features and tools available to sellers.
  2. Identify your target audience: Knowing your target audience is essential to creating a successful selling strategy. Research your potential customers’ preferences, interests, and buying habits to tailor your products and marketing efforts to their needs.
  3. Optimize your product listings: Your product listings are your storefront on ASTORE. Make sure they’re optimized for search engines and that they provide accurate and detailed information about your products. Use high-quality images and descriptions to showcase your products’ features and benefits.
  4. Price competitively: Pricing is a crucial factor in attracting customers on ASTORE. Research your competitors’ prices and adjust your pricing strategy accordingly. Consider offering discounts or promotions to entice customers to buy from you.
  5. Provide excellent customer service: Customer service is crucial to building a loyal customer base on ASTORE. Respond promptly to customer inquiries and complaints, and go above and beyond to ensure their satisfaction. Happy customers are more likely to leave positive reviews and recommend your products to others.
  6. Continuously improve: Selling on ASTORE is an ongoing learning process. Continuously analyze your sales data, customer feedback, and market trends to improve your selling strategy and stay ahead of the competition.


In conclusion, selling on ASTORE can be a great way to reach a wider audience and increase your sales. With a large customer base and a reputation for quality products, ASTORE has become a trusted name in the e-commerce industry. However, there are challenges and conditions that sellers need to be aware of, such as maintaining a high seller rating and paying commission fees. That’s where e-tailize can help, by providing a platform to manage inventory, pricing, and orders across multiple marketplaces. By following the tips outlined above, sellers can optimize their listings, provide excellent customer service, and continuously improve their selling strategy to succeed on ASTORE.

Need more information?

Contact me!

Ricardo Rubino
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