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Selling on Auchan

Interested in selling via Auchan? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell via Auchan?

Selling on Auchan is a great opportunity for businesses looking to expand their reach and increase their sales. Auchan is a well-established retail chain with a long history of providing quality products to customers. By selling on Auchan, businesses can tap into a large customer base and benefit from the retailer’s reputation for quality and reliability. With a wide range of products available, Auchan offers sellers the chance to showcase their products to a diverse audience and increase their visibility in the marketplace. Overall, selling on Auchan is a smart choice for businesses looking to grow their sales and reach new customers.

Advantages of selling on Auchan via e-tailize

  • Wide customer base for increased sales
  • Established brand reputation for credibility
  • Access to Auchan's marketing resources
  • Efficient logistics and distribution network
  • Potential for international expansion
  • Competitive pricing and promotions
  • Opportunity for product testing and feedback
  • Collaboration with Auchan's experienced team

Fully integrate Auchan with your systems

Do you want to manage Auchan and any other future or current marketplace(s) in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces
  • Integration with all kinds of fulfillment software (e.g. MyParcel, Picqer, and more)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How do you sell on Auchan
Step 1
Register Your Business

To sell on Auchan, you need to have a registered business. Make sure you have all the necessary legal documents and licenses before proceeding.

Step 2
Create an Auchan Account

Once your business is registered, create an account on Auchan’s marketplace. Fill in all the required information and verify your account.

Step 3
Set Up an e-tailize Account

To manage your products on Auchan, you need to create an e-tailize account. This will allow you to upload and manage your products on multiple marketplaces.

Step 4
Upload Your Products

Using e-tailize, upload all your products to Auchan’s marketplace. Make sure to include all necessary information such as product descriptions, images, and pricing.

Step 5
Optimize and Monetize

Use e-tailize’s ‘Analyze’ and ‘Advertize’ modules to optimize and monetize your products on Auchan. This will help you increase visibility and sales on the marketplace.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Auchan. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize, you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Auchan under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Auchan. Even better; immediately your order management and stock synchronization are arranged.

The main selling categories on Auchan

Auchan is a retail chain that offers a wide range of products, including groceries, electronics, clothing, home appliances, beauty and personal care products, toys, and household items. They also offer services such as travel and insurance.

The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured the Buy Box. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet the Auchan terms of service. Below this block you can find some of the conditions Auchan will look at.

The costs & conditions

As a seller on Auchan, there are certain fees and commissions that you need to pay. The platform charges a commission fee of 5% on the total order value, which includes the product price and shipping costs. Additionally, there is a fixed fee of €0.50 per order. These fees are deducted from the seller’s account balance before the payment is released. It is important to note that Auchan does not charge any listing fees or subscription fees.

Selling conditions on Auchan:

  • Returns: Customers have 14 days to return the product for any reason. The seller is responsible for the return shipping costs.
  • Delivered on time percentage: Sellers are expected to maintain a delivered on time percentage of at least 95%.
  • Customer questions: Sellers are required to respond to customer questions within 24 hours.
  • Maximum delivery time: The maximum delivery time for standard shipping is 7 days. For express shipping, it is 2 days.
  • Product quality: Sellers are expected to provide high-quality products that meet Auchan’s standards. Any product that fails to meet these standards may be removed from the platform.

How to learn to sell on Auchan

Here are some general tips on how to learn how to sell on Auchan:

  1. Research: Start by researching Auchan’s products, target audience, and sales strategies. You can visit Auchan’s website, read their blog or social media posts to get an idea of their selling techniques.
  2. Attend Auchan’s training programs: Auchan offers training programs for their sellers. You can attend these programs to learn about their products, sales techniques, and customer service.
  3. Learn from experienced sellers: You can connect with experienced Auchan sellers and learn from their experiences. You can ask them about their selling strategies and how they approach customers.
  4. Practice: The more you practice selling, the better you will become. You can start by selling to friends and family, and then gradually move on to selling to strangers.
  5. Be persistent: Selling can be challenging, but if you are persistent and keep trying, you will eventually succeed. Don’t give up easily and keep learning from your mistakes.


In conclusion, selling on Auchan is a great opportunity for businesses looking to expand their reach and increase their sales. With a wide range of products available, Auchan offers sellers the chance to showcase their products to a diverse audience and benefit from the retailer’s reputation for quality and reliability. However, there are challenges such as the need for knowledge, errors, and scaling. This is where e-tailize can help by providing a centralized platform for managing multiple marketplaces, optimizing and monetizing products, and avoiding errors. By following the tips and conditions outlined above, businesses can successfully sell on Auchan and grow their sales while maintaining high standards of customer service and product quality.

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