Selling on Auchan.
Auchan is one of the big French retail names, and Auchan.fr carries partner offers next to its own range. We know what this channel looks for, and e-tailize runs your catalogue, translation, stock and orders from one place.
Apply yourself, they review. Stuck? Expansion does it for you.
- Connected to Auchan
- Catalogue imported
- EANs and category attributes mapped
- French content prepared
- Stock and orders in sync
How do you start selling on Auchan?
Auchan works with European businesses, so your company details need to be ready: registration number, VAT number and registered address, plus the Conditions Générales d'Adhésion you sign. Every item needs an EAN and the required attributes of its category. e-tailize prepares and presents your case, then runs your catalogue, translation, stock and orders from one place, ready for 200+ marketplaces and integrations after this one.
Auchan at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | France, on Auchan.frThe Auchan retail group also runs stores in Spain, Portugal, Poland and Romania. |
|---|---|
| Technology | A Mirakl based marketplaceOffers, stock and orders move through the Mirakl seller layer, driven by e-tailize. |
| Seller profile | A European business, with registration number, VAT number and registered addressAuchan also asks for your categories, your website and your other shops. |
| Costs | Set in the Conditions Générales d'Adhésion you signAuchan does not publish its rate and public figures contradict each other, so we quote none. |
| Product data | An EAN per item plus the required attributes of the Auchan categoryOffers must follow the applicable product regulation, no counterfeits. |
| Assortment | Partner offers sit next to what Auchan sells itselfDuplicating an item Auchan already carries is restricted, apart from limited stock shortage exceptions. |
| Fulfilment | You ship your own orders and run your own customer serviceAuchan.fr promises shoppers 30 days to change their mind, so returns must be tight. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair Auchan with e-tailize.
A household name in France
Auchan.fr puts your range in front of shoppers who already buy there, from home and garden to high tech.
We know what this channel looks for
We build your case in the terms Auchan uses: your company file, your categories, your service promise and the part of your range that fits.
French listings, not translated leftovers
Titles, attributes and descriptions go in as proper French, because French shoppers read them and French questions come back.
One PIM for EANs and attributes
EANs, category attributes and images live in one place, so your offers pass the checks in one go and stay consistent everywhere.
Stock and orders without surprises
Reliable stock sync stops overselling, orders and returns land in one view, and your service numbers stay healthy.
The same base, 200+ marketplaces and integrations
What you prepare for Auchan is the starting point for the next channel. Expanding becomes a choice, not a project.
Five steps.
- 1
Apply, yourself or with Expansion
Apply yourself and Auchan reviews. Or Expansion prepares and submits your application. Auchan decides.
✓Application submitted✓Application submitted✓Auchan decides - 2
Connect the channel
The connection runs through the Mirakl layer, managed by e-tailize. Live in minutes.
✓Connection tested✓Permissions set✓Shop settings checked - 3
Make your data Auchan proof
Map your fields to the Auchan categories, from EANs to required attributes, and prepare your French content.
✓EANs complete✓Attributes filled✓French content ready - 4
Go live and sell
Your offers publish after the standard checks, and orders run from one screen.
✓Offers live✓Stock in sync✓Orders routed - 5
Grow into the next channel
Track what Auchan earns and reuse the same base on the next channel.
✓Dashboard set up✓Results analysed✓Next channel chosen
Sell almost anything. Almost.
What partners sell on Auchan
Auchan.fr shows partner offers in home and garden, toys and video games, high tech, furniture, fashion and childcare, next to its grocery range.
What gets checked before an offer publishes
Offers need complete data, the required category attributes and compliance with the applicable regulation. Counterfeits are out, duplicates of the Auchan range restricted.
Questions sellers ask about Auchan.
What does selling on Auchan cost?
Auchan does not publish a marketplace rate. What you pay is set in the Conditions Générales d'Adhésion you sign, and public figures from third parties contradict each other, so we will not quote one. You get the real number in writing before you commit. e-tailize comes on top: Toolkit from €229 a month, Expansion from €349, Takeover €1,500 plus a revenue share.
Do I need an EAN for every product?
Yes. Auchan runs on Mirakl, where an offer hangs on a product identified by its EAN, plus the attributes the category requires. In the e-tailize PIM you keep EANs, attributes, images and French content in one place, so offers pass in one go.
Who handles delivery, returns and customer service?
You do. Auchan expects partner sellers to ship their own orders, answer buyers quickly and handle returns properly, and Auchan.fr promises shoppers 30 days to change their mind. e-tailize routes the orders and keeps stock in sync.
Can I sell on Auchan from outside France?
Auchan works with European businesses and asks for the country of your registered office, so sitting outside France is part of the picture. French content, French customer service and French returns come with it. Our software translates and improves your listings on the way in.
Will Auchan take my brand?
That is exactly what the free exploration call is for. We know what this channel looks for and we present your brand in those terms, but we do not guarantee entry. On the call you see whether your range fits here and what it could earn.
How fast can I be live?
The connection itself is live in a few minutes once your seller account exists. Preparing EANs, category attributes and French content is the real work, and we do that with you. Your offers publish after the standard checks.
Why go through e-tailize instead of doing it yourself?
You always sell under your own name and your own agreement. e-tailize prepares and presents your case, then automates the rest: catalogue, translation, stock and orders from one place. Once Auchan runs, the same base takes you to 200+ other marketplaces and integrations.
Auchan's setup, in plain English.
e-tailize comes in three packages: you do it, we do it together, or we do it for you. Each package moves with your marketplace revenue. What Auchan charges sits in the agreement you sign with them.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
Apply yourself, they review. Stuck? Expansion does
it for you.
Book a free exploration call: you see right away whether your range fits this channel and what it could earn. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself. After Auchan? Another 200+ marketplaces and integrations.
