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Selling on Macway

Interested in selling via Macway? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell via Macway?

Macway is a French e-commerce platform that specializes in selling Apple products and accessories. Founded in 1990, the company has a long history of providing high-quality products and excellent customer service. With a wide range of products available, Macway is a great platform for sellers looking to reach a large audience of Apple enthusiasts. Whether you’re selling new or used products, Macway offers a reliable and secure platform for your business. With competitive fees, it’s easy to get started selling on Macway and start reaching new customers today.

Advantages of selling on Macway via e-tailize

  • Wide range of technology products available
  • Competitive pricing and frequent discounts
  • Expert customer service and technical support
  • Free shipping for orders over 49€
  • Secure payment options and data protection
  • Convenient online shopping experience
  • Trusted brand with over 30 years in business
  • Eco-responsible approach to business practices

Fully integrate Macway with your systems

Do you want to manage Macway and any other future or current marketplace(s) in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces
  • Integration with all kinds of fulfillment software (e.g. MyParcel, Picqer, and more)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How to Sell on Macway
Step 1
Register your business

To sell on Macway, you need to have a registered business. Make sure you have all the necessary legal documents and information before proceeding.

Step 2
Create an account on Macway

Once you have a registered business, create an account on Macway. This will allow you to access the marketplace and start selling your products.

Step 3
Sign up for e-tailize

To optimize your sales on Macway, sign up for e-tailize. This platform will help you manage your inventory, pricing, and promotions across multiple marketplaces.

Step 4
Upload your products with e-tailize

Using e-tailize, upload all your products to Macway and any other marketplaces you want to sell on. This will save you time and ensure consistency across all platforms.

Step 5
Optimize and monetize with e-tailize

Finally, use e-tailize’s ‘Analyze’ and ‘Advertize’ modules to optimize your listings and increase sales. These tools will help you understand your customers and create effective advertising campaigns.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Macway. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize, you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Macway under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Macway. Even better; immediately your order management and stock synchronization are arranged.

The main selling categories on Macway:

Macway is a French online retailer that specializes in selling Apple products and accessories. Some of the main categories of products that Macway sells include:

  • Mac computers: This includes iMac, MacBook, MacBook Air, MacBook Pro, Mac Mini, and Mac Pro.
  • iPad and iPhone: This includes all models of iPads and iPhones, as well as accessories such as cases, chargers, and cables.
  • Apple Watch: This includes all models of Apple Watches and accessories such as bands and chargers.
  • Storage and memory: This includes external hard drives, USB flash drives, memory cards, and RAM upgrades.
  • Audio and video: This includes headphones, speakers, microphones, and webcams.
  • Peripherals and accessories: This includes keyboards, mice, trackpads, cables, adapters, and other accessories.
  • Networking and connectivity: This includes routers, switches, modems, and other networking equipment.
  • Software: This includes Apple software such as macOS, iWork, and Final Cut Pro, as well as third-party software.
  • Gaming: This includes gaming accessories such as controllers, headsets, and gaming mice.

It’s worth noting that Macway’s product offerings may vary depending on the region and market they serve.

The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured the Buy Box. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet the Macway terms of service. Below this block you can find some of the conditions Macway will look at.

The costs & conditions

As a seller on Macway, you will be required to pay a commission fee on each sale you make. The commission fee varies depending on the category of the product you are selling. Additionally, there is a monthly subscription fee for sellers who want to list more than 50 products on the platform. Macway also charges a fee for shipping and handling, which is deducted from the total amount paid by the buyer. It is important to note that these fees and commissions are subject to change, so it is advisable to check the current rates before listing your products.

Selling conditions on Macway:

  • Returns: Buyers have 14 days to return a product for a refund or exchange.
  • Delivered on time percentage: Sellers are expected to maintain a high percentage of on-time deliveries to avoid penalties.
  • Customer questions: Sellers are required to respond to customer questions within 24 hours.
  • Maximum delivery time: The maximum delivery time for standard shipping is 7 days, and 2 days for express shipping.
  • Product listing: Sellers must provide accurate and detailed information about their products, including high-quality images and descriptions.
  • Product quality: Products must be in good condition and meet the quality standards set by Macway.
  • Payment: Sellers receive payment for their sales within 14 days of the order being confirmed.

How to learn to sell on Macway

Here are a few tips that might help:

  1. Study the products: Before you start selling on Macway, make sure you have a good understanding of the products you plan to sell. Study the features, benefits, and specifications of each item.
  2. Research the market: Conduct market research to understand the demand for the products you plan to sell, and identify your target audience.
  3. Create a marketing plan: Develop a marketing plan that outlines your sales strategy, including how you plan to promote your products, what channels you will use, and your pricing strategy.
  4. Build a strong online presence: Create a website or social media presence that showcases your products and provides customers with a way to purchase them.
  5. Provide excellent customer service: Make sure you provide excellent customer service, including fast response times, helpful information, and prompt shipping.
  6. Continuously improve: Monitor your sales performance and customer feedback, and make adjustments to your strategy as needed to improve your results.


In conclusion, selling on Macway can be a great opportunity for businesses looking to reach a large audience of Apple enthusiasts. With a wide range of products available and a trusted brand with over 30 years in business, Macway offers a reliable and secure platform for sellers. However, there are challenges such as the need for knowledge, errors, and scaling that can be overcome with the help of e-tailize. By fully integrating Macway with your systems, you can manage multiple marketplaces in one place and optimize your sales. To succeed on Macway, it is important to provide excellent customer service, maintain a high seller rating, and continuously improve your strategy.

Need more information?

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Roy Beekman
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