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Selling on Animalis

Interested in selling via Animalis? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why Animalis?

Animalis is a leading European pet retail company with a long history of providing high-quality products and excellent customer service. Selling on Animalis can benefit your business by giving you access to their large customer base and established reputation.

Additionally, Animalis is known for its commitment to animal welfare, which can help align your brand with similar values and attract more socially conscious consumers.

Advantages of selling on Animalis via e-tailize

  • Large customer base
  • Aligns with animal welfare values
  • High-quality products
  • Payment processing three times per month.

Fully integrate Animalis with your systems

Do you want to manage Animalis and any future or current marketplace in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces from one screen
  • Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How to sell through Animalis?
Step 1
Register Chamber of Commerce

Register with the Chamber of Commerce in your area before making an account with Animalis. This is a smart move in general, as registering with your Chamber of Commerce ensures the legitimacy of your business.

Step 2
Request an account

To get a seller’s account for selling on Animalis, you will need to submit an application on their website. The application process may include providing information about your business, such as your company name and contact information, as well as details about the products you plan to sell. You may also be required to provide documentation, such as a tax ID or business license, to verify your business. Once your application is reviewed and approved, you will be able to set up your online store and start selling your products on Animalis.

Step 3
Centralize with e-tailize

Connect e-tailize to your account and start uploading your products to Animalis. After uploading, e-tailize will immediately track your stock and send orders to your order system, if required.

Step 4
Optimize your content

Use our data analysis tools to optimize your content and increase your sales.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Animalis. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Animalis under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Animalis. Even better; immediately your order management and stock synchronization are arranged.

What categories do you have through Animalis

The main categories in which you can sell through Animalis:

  • Dogs
  • Cats
  • Aquarium
  • Birds
  • Rodents
  • Reptiles
  • Farm animals
  • Wild animals
  • Books, gifts & creative art
  • Garden
  • Specials
The buying block
The buying block
When several partners offer the same product, one of the partners is featured in the buying block. That's because this partner has the best offer in terms of price, delivery time, and service. Most sales are made through the buy block. So it is essential to get ahold of your specific buy block to get the most exposure to the market. Setting up your own brand or distinctive EANs is a frequent strategy to always win the buying block. If you are the exclusive supplier of a good, you will always have the upper hand in negotiations. In order to stand out in your buy block, it may be helpful to review your unique offer and consider how you may offer the most unique product.

Performance Score
Performance Score
Your performance rating will significantly impact how prospective customers perceive your service. Your ability to adhere to the service requirements of Animalis will determine your performance score.

The costs & conditions

Generally, when selling on a retail platform like Animalis, sellers may be required to pay a fee for listing their products, as well as commission on each sale made. Other costs and conditions may include:

  • a monthly or yearly subscription fee
  • a setup fee
  • a chargeback fee
  • a payment processing fee
  • a minimum sales volume
  • a specific return policy
  • a requirement to use certain shipping providers

Compliance with Animalis’ policies and guidelines It’s recommended to check the Animalis website or contact them directly for more detailed information and the most up-to-date information on their costs and conditions for sellers.

How to learn to sell through Animalis

To learn how to sell on Åhléns you can check the knowledge bank. This section of the website contains a wealth of information on topics such as creating and optimizing product listings, managing inventory, and advertising your products. If you still have any question, you can contact e-tailize customer service for additional assistance.


Selling on Animalis is a great way for pet supply businesses to expand their reach and connect with a wider audience. With its large customer base and easy-to-use platform, businesses can quickly and efficiently set up an online store, list products, and manage orders. Additionally, Animalis offers a variety of marketing tools and services to help businesses promote their products and increase visibility. Overall, selling on Animalis can be a great way for pet supply businesses to grow their business and increase their revenue.

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