Selling on Darty.
Darty is the appliance and electronics half of the Fnac Darty group, where French shoppers land when a fridge dies or a television needs replacing. e-tailize prepares and presents your brand, then runs catalogue, translation, stock and orders from one place.
- Range checked against the Darty catalogue
- EAN matching resolved
- Specifications translated into French
- Stock and orders in sync
- Listings live on Darty
How do you start selling on Darty?
Darty runs on EAN matching, so your offer attaches to the product page that already exists, and the catalogue has to be in French. Fnac Darty charges a fixed monthly fee plus a commission per sale. e-tailize prepares and presents your brand, then handles matching, French specifications, stock and order routing from one screen. Whether your range belongs here is what the free exploration call answers.
Darty at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | France, with the group also selling in BelgiumDarty is the appliance and electronics side of the Fnac Darty group. |
|---|---|
| Monthly fee | EUR 49.99 excluding VAT per monthBilled only in a month with sales, no commitment, no cancellation fee. |
| Commission | Roughly 7% to 15% per saleVaries by category and by condition: new, refurbished or second hand. Published guides differ per category, so only the band is quoted. |
| Fulfilment | Ship yourself, or storage and shipping by WeavennWeavenn is the logistics venture of Fnac Darty and CEVA, with warehouses in France. |
| Product data | EAN matching, one page per product, French contentComplete specifications and several images carry the sale here. |
| Payout | Around eleven days on average, up to thirtyFaster on dispatch date when Weavenn ships the order. |
| Integration | Through the seller API, managed by e-tailizeCatalogue, stock and orders in one place, live in a few minutes. |
| Program | From EUR 249 per month, the fee follows your new revenueFree exploration call first, cancel any month. |
Six reasons to pair Darty with e-tailize.
We know what this channel looks for
Darty buyers arrive with a specification in mind. We read your range against that appetite and say which families are worth putting forward.
French specifications, written properly
In appliances a vague spec sheet loses the sale. Our software translates and rewrites your technical fields on the way in.
EAN matching handled for you
Offers attach to an existing product page, never a new one. Clean EANs decide whether your item lands on the right page or nowhere.
Your own shipping or Weavenn
Keep the boxes yourself, or hand storage and dispatch to Weavenn and get paid on the dispatch date. Orders route through e-tailize regardless.
No overselling a washing machine you no longer have
Large appliances are the worst place to oversell. Stock rules sync across every channel, so one sale elsewhere updates the count here.
The same base, 200+ marketplaces
What you build for France carries to the next country. Adding a channel becomes a decision, not a fresh integration project.
Five steps. ~ A few minutes.
- 1
We prepare and present your case
We read your range against what this channel sells, then put your brand forward in those terms.
✓Range assessed✓Case built✓Brand presented - 2
Import your catalogue
Products, variants, images and prices land in the PIM that feeds every channel.
✓Products imported✓Images checked✓Variants validated - 3
Match EANs and translate
Identifiers resolve against existing product pages and specifications go into French.
✓EANs resolved✓Specifications translated✓Mandatory fields filled - 4
Go live and sell
Listings publish, stock syncs and orders arrive in the same screen as your other channels.
✓Listings live✓Stock in sync✓Orders routing - 5
Steer and expand
Watch margin per product family, then take the same base to the next marketplace.
✓Margin tracked✓Winners identified✓Next channel chosen
Sell almost anything. Almost.
What sells on Darty
The catalogue is built around large and small appliances, televisions, computing and gaming, phones, audio and photography, and widens into furniture, bedding and garden. Refurbished and second hand items carry their own certified condition levels.
What gets checked before you go live
Here the data is the product. Offers stall on a missing EAN, a thin or untranslated specification sheet, images carrying text, and the energy or safety details a household appliance must declare.
Questions sellers ask about Darty.
What does selling on Darty cost?
Fnac Darty charges a fixed fee of EUR 49.99 excluding VAT per month, billed only in a month where you actually sell, with no commitment and no cancellation fee. On top comes a commission per sale of roughly 7% to 15%, set by category and by condition. On a EUR 300 appliance that lands between EUR 21 and EUR 45.
Do I need an EAN for every product?
Yes. Offers attach to an existing product page through EAN matching rather than a page you build yourself, and duplicates for the same item are refused. If part of your range carries no identifier, we sort that out during the catalogue import.
Does my content have to be in French?
Yes, the catalogue is French. In this category that means real specifications and several images, not a translated marketing line. e-tailize rewrites your product data on the way in, so one source catalogue feeds France without a content project.
Can I use the logistics of Fnac Darty?
You can ship yourself or use Fulfillment by Weavenn, the logistics venture of Fnac Darty and CEVA with warehouses in France. Weavenn stores, packs and dispatches, keeps stock visible in real time and pays out on dispatch. Cost is quoted on weight, delivery mode and storage volume.
Is Darty right for my brand?
That depends on your range, your margin after commission and how much of it matches what this audience searches for. We read that with you in the free exploration call and say so plainly when the answer is no. Our fee follows the new revenue, so guessing wrong costs us too.
Why go through e-tailize instead of doing it alone?
Because two jobs sit here, not one. We prepare and present your brand, and the software runs catalogue, translation, listing quality, stock and orders. Once France works, the same base carries you to 200+ other marketplaces.
Darty's setup, in plain English.
e-tailize runs on one program for Darty and every other channel you open, priced on the marketplace revenue we build together rather than per product. Fnac Darty charges its own monthly fee plus a commission per sale.
The exploration call and the marketplace scan are both free. The program starts at €249 per month, paid at signing, and the fee follows the new marketplace revenue we create together. Cancel any month.
We get
you on Darty.
Book a free exploration call and we walk through your range, the commission you would carry and what France could realistically add. The fee follows the new revenue, so we only win when you win. After Darty, 200+ more marketplaces run off the same base.
