Selling on Boulanger.
Boulanger sells appliances and technology in 220 French stores, and its marketplace lets partners widen those same aisles, from washing machines to gaming gear and refurbished phones. We know what this channel measures, and e-tailize holds catalogue, listings, stock and orders in one place.
Apply yourself, they review. Stuck? Expansion does it for you.
- Channel wired up
- Catalogue read
- Category attributes completed
- French titles and specs built
- Stock and orders aligned
How do you start selling on Boulanger?
Boulanger runs its marketplace on Mirakl. You sell as a registered business, your VAT number reaches Boulanger before your catalogue is published, and every offer is validated before it goes online. We prepare your case and present it, then e-tailize connects your catalogue once: French content, stock and orders in one place, ready for 200+ marketplaces and integrations.
Boulanger at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | France, alongside 220 physical storesTrading for more than 70 years, and calling itself a top 15 retail site in France. |
|---|---|
| Platform | A marketplace operated on Mirakl |
| Subscription | €40 excluding VAT per month for the Mirakl seatBilled only in a month where sales were actually made. |
| Commission | A percentage per sale, set by the product categoryNo rate table is published, so your percentage comes from Boulanger itself. |
| Assortment | Large and small appliances, communication, image and soundNew and refurbished sit side by side, with multimedia and home comfort. |
| Service targets | Orders validated within 24 hours, acceptance above 97%, incidents below 7%Slip on one and your products come offline until the service level recovers. |
| Product data | A VAT registration number before your catalogue is publishedOffers are validated first, so the category attributes have to be complete. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair Boulanger with e-tailize.
One basket for the whole home
A shopper arrives for a dishwasher and leaves with a headset too. Your item travels in traffic that came for something else.
Refurbished is a named growth market
Boulanger names refurbished stock as a market it wants to grow, so a second life range counts as a real assortment here.
We know what this channel measures
Your case travels in the vocabulary Boulanger uses: registration, the slice of your range that earns its place, and the service you can hold.
Listings a French buyer actually reads
Titles, specifications and descriptions go in as proper French, because the buyer reads them and writes back in French. Our software translates on the way in.
Your numbers stay above the line
Validation speed, acceptance rate and incident rate decide whether your offers stay visible. Synced stock and routed orders keep them steady.
The same base, 200+ marketplaces and integrations
Everything you build here is a running start for the next channel. Expanding turns back into a decision.
Five steps.
- 1
Apply, yourself or with Expansion
Apply yourself and Boulanger reviews. Or Expansion prepares and submits your application. Boulanger decides.
✓Application submitted✓Application submitted✓Boulanger decides - 2
Wire the channel into e-tailize
The connection runs over the seller layer of Mirakl. A few minutes, and it holds.
✓Access tested✓Roles assigned✓Shop settings read - 3
Carry your data onto the fields of Boulanger
Match categories and attributes, complete the identifiers and write the French content.
✓Categories matched✓Attributes complete✓French copy written - 4
Go live with a service level that holds
Offers appear once validated, with delivery rules and reply times set from day one.
✓Offers published✓Stock aligned✓Orders routed - 5
Read the numbers, pick the next channel
See what this channel returns per category, then take the base further.
✓Dashboard live✓Margin per category clear✓Next channel chosen
Sell almost anything. Almost.
What partners sell on Boulanger
Large appliances, small appliances, communication, image and sound. Gaming, premium brands, accessories and peripherals are named as wanted, new as well as refurbished.
What gets checked before an offer appears
Offers are validated before they go online, so category attributes and company data have to be in order. Partner offers rank by relevance, after the stock Boulanger holds itself.
Questions sellers ask about Boulanger.
What does selling on Boulanger cost?
Boulanger charges a Mirakl subscription of €40 excluding VAT per month, billed only in a month where sales were actually made. A commission per sale comes on top, set by the product category. No rate table is published, and the guides that circulate a range contradict each other, so we quote no percentage and get yours confirmed by the channel. e-tailize comes on top: Toolkit from €229 a month, Expansion from €349, Takeover €1,500 plus a revenue share.
What service level does Boulanger expect from partners?
Boulanger publishes hard numbers: orders validated within 24 hours, an acceptance rate above 97% and an incident rate below 7%, plus a refund rate under 5% and a reply within 24 hours. Miss one and your products are pulled automatically, returning once the service level recovers.
Can I sell refurbished products on Boulanger?
Yes, refurbished is one of the three markets Boulanger names as strategic, next to home comfort and multimedia. Condition grading then has to be unambiguous per item, because a buyer comparing a refurbished phone to a new one judges on exactly that. In the PIM the grade lives on the item.
How do delivery and customer contact work?
Checkout runs through Boulanger, so payment settles on their side. Your side is the delivery promise, described as competitive and kept, plus a reply within 24 hours. Buyers here read and write French, so plan the service in French even where no rule spells it out.
Will Boulanger take my brand?
Whether your brand gets in here, and whether it is worth it, is exactly what the free exploration call is for. We look at your range, at the categories where your margin survives a commission, and at the service you can hold. The same call ranks the other marketplaces.
Why go through e-tailize instead of doing it alone?
You always sell under your own name and your own contract. We prepare your case and present it, then the software takes the unglamorous work: catalogue, translation, listing quality, stock and orders in one place. The base built here walks straight on to 200+ marketplaces and integrations.
Boulanger's setup, in plain English.
e-tailize comes in three packages: you do it, we do it together, or we do it for you. Each package moves with your marketplace revenue. Boulanger bills its subscription in selling months, plus a commission set by category.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
Apply yourself, they review. Stuck? Expansion does
it for you.
Book a free exploration call and see which part of your range belongs in these aisles. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself. And after this one? Another 200+ marketplaces and integrations from the same base.
