Selling on Leboncoin.
Leboncoin is where France goes to buy, from washing machines to bikes, consoles and baby gear, with 28 million unique visitors a month. e-tailize writes the French listings that pass moderation and runs stock and orders from one place.
Sign up yourself. Rather not? Expansion does it for you.
- Range reviewed for France
- Catalogue in the PIM
- Listings translated to French
- Categories and photos checked
- Stock and orders routing
How do you start selling on Leboncoin?
You sell here as a professional account with listings written in French, filed in the right category and tied to a real location, plus photos that pass moderation. On sales through the secure transaction, leboncoin takes 9% to 15% depending on the subcategory. e-tailize prepares your range, builds those listings, keeps stock and orders in sync, and the same base then feeds 200+ other marketplaces and integrations.
Leboncoin at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | France, 28 million unique visitors a monthAudience figure published by leboncoin on its own professional solutions site. |
|---|---|
| Listing | Up to 50 free professional listings for consumer goodsPast that quota it is insertion fees or a subscription. The amount moves with category, location and options, so no single rate is published. |
| Commission | 9% to 15% per sale through the secure transactionCalculated on the price excluding shipping, VAT included. Phones 9%, computers 10%, consoles 11%, clothing 14%, sport 15%. |
| Subscription | An active professional subscription cancels the sales commissionWith a subscription running, nothing is taken on the sale itself. |
| Commission free families | Vehicles, property, jobs, holiday rentals, animals, professional equipment and servicesNo sales commission at all, whatever the payment route. |
| Shipping | Mondial Relay, Colissimo, Courrier suivi, Shop2Shop by Chronopost, or your own carrierBilled to the buyer. With custom shipping you advance the postage, then get it back. |
| Product data | French text, matching category, real location, clean photosPhotos as GIF, BMP, PNG or JPEG, ideally under 1200 kb. No duplicate listings, no contact details in the text. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair Leboncoin with e-tailize.
A French audience with habits of its own
Shoppers arrive searching in French, comparing on photo and price, ready to buy on the spot. Your range has to look native to win that click.
French copy is the whole game here
Listings must be written in French to run at all. Our software translates and rewrites titles, attributes and descriptions on the way in.
You know what a sale costs before you list it
Commission sits per subcategory, and several families carry none. We map your range against those rates so nothing eats a margin you did not plan for.
Partner carriers or the one you already use
Use the partner network or stay with your own logistics through custom shipping. Either way the orders land in the same queue as your other channels.
Listings built to survive the checks
Wrong category, a reused photo, a phone number in the description: small things that get a listing pulled. We hold your data to those rules first.
One catalogue, every next country
The work you invest in France is not spent on France alone. The same enriched base launches the next marketplace, so channel two costs a fraction.
Five steps.
- 1
Sign up, yourself or with Expansion
Sign up yourself, or Expansion prepares and submits your application. Leboncoin decides.
✓Range reviewed✓Application submitted✓Leboncoin decides - 2
Your catalogue moves into the PIM
Products, images and attributes land in one base every channel reads from.
✓Products imported✓Images loaded✓Attributes mapped - 3
We build the French listings
Titles and descriptions translated and rewritten, categories matched, photos checked.
✓Text in French✓Category matched✓Photos approved - 4
Go live and keep it clean
Listings publish, stock stays in sync, orders route into your normal flow.
✓Listings live✓Stock syncing✓Orders routed - 5
Read the numbers, pick the next one
See what France earns per product, then aim the same base at the next marketplace.
✓Dashboard live✓Margin per product✓Next channel chosen
Sell almost anything. Almost.
What moves on leboncoin
The consumer families carrying a sales commission are fashion, home and garden, multimedia, leisure and family. Beside them sit vehicles, property, jobs, holiday rentals, services and professional equipment, where none applies.
What gets a listing refused
Moderation is strict on the basics: French text, a category that matches the goods, the commune where the item actually sits, and your own photos in an accepted format. Whole product groups stay off the platform too.
Questions sellers ask about Leboncoin.
What does selling on Leboncoin cost?
Listing consumer goods starts free: professional accounts get up to 50 free listings, after which it is insertion fees or a subscription, priced by category, location and options. On a secure transaction sale the commission runs 9% to 15% of the price excluding shipping, VAT included. Sell trainers at EUR 200 in a 14% subcategory and EUR 28 goes to leboncoin.
Which categories pay no commission at all?
Vehicles, property, jobs, holiday rentals, animals, professional equipment and services carry none, whichever way the buyer pays. The 9% to 15% band only touches the consumer families: fashion, home and garden, multimedia, leisure and family, and only on secure transaction sales.
Is a subscription cheaper than paying commission?
It turns on volume, because a running subscription removes the sales commission entirely. Sell a handful of items a month and per sale costs stay cheaper. Sell steadily in a 14% or 15% subcategory and the maths flips fast. We model both against your real order data first.
Do I need an EAN or GTIN to sell here?
Leboncoin works from listings rather than a barcode catalogue, so the rules are French text, the right category, a real location and photos in an accepted format. e-tailize still keeps EANs and attributes clean in the PIM, because the marketplaces you add next do ask.
How does shipping work for a professional seller?
You send through Mondial Relay, Colissimo, Courrier suivi or Shop2Shop by Chronopost, and the shipping fee is billed to the buyer rather than to you. Prefer your own logistics? Custom shipping keeps your existing carrier: you advance the postage and get it reimbursed.
Can I sell on Leboncoin from outside France?
Selling here means French listings, French customer contact and a real location tied to your goods, which is operational work rather than a translation job. That part we handle. Whether your brand belongs on this channel, and whether the numbers justify it, is what the free exploration call is for.
Leboncoin's setup, in plain English.
e-tailize comes in three packages: you do it, we do it together, or we do it for you. Each package moves with your marketplace revenue. On top of that sit the leboncoin costs: insertion fees or a subscription, plus commission on secure transaction sales.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
Sign up yourself. Rather not? Expansion does
it for you.
Book a free exploration call and see quickly which of your products France would actually buy, and what that is worth. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself. After France, another 200+ marketplaces and integrations run off the same catalogue.
