Selling on Rue du Commerce.
Rue du Commerce has sold to French shoppers since 1999 and opened its marketplace in 2007, strongest in tech, appliances, home, garden and culture. We know what this channel looks for, and e-tailize keeps your French listings, stock and orders in one place.
Apply yourself, they review. Stuck? Expansion does it for you.
- Catalogue imported into the PIM
- EAN13 codes verified
- French titles and images prepared
- Stock and orders in sync
- Offers live on Rue du Commerce
How do you start selling on Rue du Commerce?
You sell here as a registered business, with an official EAN13 per product and French content that clears the catalogue checks. The channel runs on Mirakl: a subscription of €40 including VAT per month, a management fee of €0.25 to €2 per item sold and a commission set per product family. e-tailize prepares the catalogue and keeps offers, stock and orders in sync.
Rue du Commerce at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | France, selling since 1999Marketplace since 2007; Shopinvest took over in 2020. |
|---|---|
| Subscription | €40 including VAT per monthSet in the marketplace terms, covering catalogue integration, maintenance and support. |
| Management fee | €0.25 to €2 excluding VAT per item soldFour steps by item price without shipping, from €99.99 and under up to anything above €300. |
| Commission | 6% to 17.5%, set per product familyTelevisions 6% new, smartphones and computers 7%, books 12%, garden furniture 15.5%; used and refurbished sit higher. |
| Commission basis | Sale amount including VAT before discounts, plus shipping charged |
| Payouts | Three times a month, on the 1st, the 11th and the 21stReleased after delivery, after the withdrawal period and once tracking is filled in. |
| Product data | Official EAN13, category, brand, title, description and main imageSharp images on white, no logos or text; text on a second image must be French. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair Rue du Commerce with e-tailize.
We know what this channel looks for
The name here was built on tech, appliances and home. We read your range against those aisles first, so the talk starts with products that stand a chance.
French listings, prepared for you
Titles, long descriptions and image rules are strict, and the language is French. Our software translates and improves your product data on the way.
EAN13 checked before anything ships out
An unofficial code is rejected for good here. The PIM flags missing or doubtful codes while you can still repair them.
The fee stack is visible per item
Subscription, management fee and category commission land on the same sale. You see per product what stays with you before publishing a price.
Stock and orders never live in two places
Offers, quantities, lead times and orders run through the same layer as your other channels. France never becomes a second daily routine.
One base, 200+ marketplaces and integrations
The catalogue you prepare here starts the next channel, in France and beyond. Expanding becomes a decision, not a project.
Five steps.
- 1
Apply, yourself or with Expansion
Apply yourself and Rue du Commerce reviews. Or Expansion prepares and submits your application. Rue du Commerce decides.
✓Range reviewed✓Application submitted✓Rue du Commerce decides - 2
Import your catalogue
Your products land in the PIM, the base for this channel and the next one.
✓Products imported✓Images loaded✓Families mapped - 3
Make the data French and complete
Official EAN13, category, brand, title, description and a clean image on white.
✓Codes verified✓Copy translated✓Images approved - 4
Go live and sell
Publish your offers, then run prices, quantities and orders from one screen.
✓Offers live✓Stock in sync✓Orders routed - 5
Measure and expand
Track what each family earns after commission, then reuse the base elsewhere.
✓Margin per family✓Winners scaled✓Next channel chosen
Sell almost anything. Almost.
What this channel sells
The aisles run from tools and garden, culture and toys to appliances, image sound and photo, computing, home and decoration, mobility and sport, smartphones and connected devices. New, refurbished and used each carry a rate.
What gets an offer rejected
The catalogue checks are unforgiving on codes, categories and images. Weapons and counterfeit goods are out, an unofficial EAN is refused for good, and the wrong family means automatic rejection.
Questions sellers ask about Rue du Commerce.
What does selling on Rue du Commerce cost?
Three amounts stack up: a subscription of €40 including VAT per month, a management fee of €0.25 to €2 excluding VAT per item sold by price band, and a commission per family between 6% and 17.5%. Example: a €150 garden furniture item at 15.5% costs €23.25 commission plus €0.50 management fee, with the subscription covering the month.
Is the commission calculated on the shipping too?
Yes. The terms set the commission on the sale amount including VAT, before discounts, with the shipping you charge added to that base. The management fee works the other way and looks only at the item price without shipping, so the two differ on one order.
Do I need an EAN to sell on Rue du Commerce?
Yes, an official EAN13 per product. Codes that are not genuine are rejected permanently, so a bad batch is not something you fix later. In the e-tailize PIM your codes, attributes and content sit in one place and get checked before publication.
When does Rue du Commerce pay me?
Sales proceeds are released three times a month, on the 1st, the 11th and the 21st. A sale becomes payable once the order is delivered, the legal withdrawal period has run out and tracking is entered. Commission, management fee and subscription are settled against the amount collected for you.
Can I get my brand onto Rue du Commerce?
Whether your brand belongs here, and whether it pays at these commission rates, is exactly what the free exploration call is for. We look at your range, your margins and your capacity, and we say so plainly when another French channel is the better first move.
Why go through e-tailize instead of running it yourself?
Your merchant account stays yours. We prepare the catalogue, translate the content, connect the platform through its API and keep stock, prices and orders in sync. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself.
Rue du Commerce's setup, in plain English.
e-tailize comes in three packages: you do it, we do it together, or we do it for you. Each package moves with your marketplace revenue.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
Apply yourself, they review. Stuck? Expansion does
it for you.
Book a free exploration call and see what your range earns in France once commission and fees come off. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself.
