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Top 30 Marketplaces for Selling Home Decor 

Home decor is a booming industry. Whether you are a new or an established seller, you can tap into this lucrative market by listing your products on the best online marketplaces. These platforms offer you access to millions of potential customers, as well as various features and services to help you grow your business. But how do you choose the right marketplace for your home decor products? There are hundreds of options available, each with its own advantages and disadvantages. 

In this article, we have compiled a list of the top 30 marketplaces for selling home decor, based on their traffic, popularity, category, and integration options. 

Click here to view all the integrations e-tailize supports for home decor.

1. Amazon

Amazon is the undisputed leader of e-commerce in Europe, with over 981 million monthly visits from the continent. It sells almost everything, including home decor products such as furniture, lighting, rugs, wall art, and more. Amazon offers various benefits to sellers, such as the Fulfillment by Amazon (FBA) service, the Amazon Prime program, the Amazon Advertising platform, and the Amazon Seller Central dashboard.

Selling products through amazon

2. eBay

eBay is another giant of e-commerce, with over 500 million monthly visits from Europe. It is a global marketplace that connects buyers and sellers of various products, including home decor items such as curtains, cushions, mirrors, candles, and more. eBay offers various features to sellers, such as the eBay Seller Hub, the eBay Global Shipping Program, the eBay Promoted Listings, and the eBay Money Back Guarantee.

3. Etsy

Etsy is the global marketplace for handmade, vintage, and creative goods, with over 200 million monthly visits from Europe. It sells unique and personalized products, such as home decor items like pillows, blankets, coasters, planters, and more. Etsy offers various advantages to sellers, such as the Etsy Seller Handbook, the Etsy Ads, the Etsy Payments, and the Etsy Teams.

4. Cdiscount

Cdiscount is the leading e-commerce platform in France, with over 100 million monthly visits from the country. It sells a wide range of products, such as electronics, appliances, toys, books, and more. It sells home decor products such as lamps, clocks, frames, vases, and more. Cdiscount offers various benefits to sellers, such as the Cdiscount Fulfillment service, the Cdiscount Ads platform, the Cdiscount Seller Zone, and the Cdiscount à Volonté program.

5. Bol.com

Bol.com is the leading online retailer in the Netherlands and Belgium, with over 40 million monthly visits from the countries. It sells a wide range of products, such as books, electronics, toys, games, and more. It sells home decor products such as pillows, blankets, candles, and more. Bol.com offers various advantages to sellers, such as the Bol.com Retailer Platform, the Bol.com Sponsored Products, the Bol.com Fulfillment by Bol.com, and the Bol.com Select program.

Selling products through Bol.com

6. Allegro

Allegro is the leading e-commerce platform in Poland, with over 90 million monthly visits from the country. It sells a variety of products, such as clothing, electronics, sports, health, and more. It sells home decor products such as curtains, carpets, wallpapers, stickers, and more. Allegro offers various features to sellers, such as the Allegro Smart program, the Allegro Ads platform, the Allegro Fulfillment service, and the Allegro Seller Panel.

7. Leroy Merlin

Leroy Merlin is a French home improvement and gardening retailer that operates in 13 countries across Europe, Asia, Africa, and South America. It has over 400 stores and offers a wide range of products and services for DIY enthusiasts, professionals, and homeowners. Leroy Merlin attracts over 100 million visitors per year in Europe, and ranks among the top 10 e-commerce sites in France, Spain, Italy, and Poland.

Selling products through Leroy Merlin

8. Wish

Wish is the leading online marketplace for affordable and trendy products, with over 20 million monthly visits from Europe. It sells products such as clothing, accessories, electronics, toys, and more. It sells home decor products such as wall stickers, pillow covers, LED lights, and more. Wish offers various features to sellers, such as the Wish Merchant Dashboard, the Wish Express, the Wish Ads, and the Wish Local.

9. Leen Bakker

Leen Bakker is a Dutch furniture and home accessories retailer. Leen Bakker has over 170 stores in the Netherlands, Belgium, and Luxembourg, and offers a variety of products, from sofas and beds to curtains and lamps. Leen Bakker has over 25 million visitors per year in the Benelux region, and is one of the leading furniture retailers in the Netherlands.

Selling products through Leen Bakker

10. Carrefour.fr

Carrefour.fr is the online platform of Carrefour, a French multinational retailer that operates in over 30 countries, mainly in Europe, but also in Asia, Africa, and Latin America. Carrefour.fr offers a wide range of products, from groceries and household items to electronics and clothing. Carrefour.fr has over 15 million visitors per month in France, and is the third-largest e-commerce site in the country by revenue.

Selling products through Carrefour.fr

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11. H&M Home

H&M Home is a Swedish online retailer that sells home textiles and accessories. H&M Home operates in 55 markets, mostly in Europe, but also in Asia, North America, and Oceania. H&M Home offers over 3,000 products, and follows the latest trends and styles in home decor. H&M Home has over 5 million customers per year in Europe, and is one of the fastest-growing segments of the H&M group.

Selling products through H&M Home

12. vtwonen

vtwonen is a Dutch online retailer that specializes in home and garden products. vtwonen operates in the Netherlands and Belgium, and offers over 40,000 products, from furniture and lighting to plants and accessories. vtwonen has over 8 million visitors per year in the Benelux region, and is the leading online destination for home inspiration and shopping.

Selling products through vtwonen

13. Boulanger

Boulanger is a French online retailer that sells consumer electronics and household appliances.. Boulanger operates in France and Belgium, and offers over 20,000 products, from TVs and laptops to refrigerators and washing machines. Boulanger has over 50 million visitors per year in France, and is the second-largest online retailer of consumer electronics in the country.

Selling products through Boulanger

14. Åhléns

Åhléns is a Swedish department store chain that sells fashion, beauty, home, and leisure products. Åhléns has over 60 stores in Sweden, and offers over 50,000 products, from clothing and cosmetics to furniture and toys. Åhléns has over 20 million visitors per year in Sweden, and is the largest department store chain in the country by sales.

Selling products through Åhléns

15. Ateliers d’Art de France

Ateliers d’Art de France is a French online retailer that sells handmade crafts and artworks. Ateliers d’Art de France operates in France and Europe, and offers over 10,000 products, from ceramics and jewelry to textiles and sculptures. Ateliers d’Art de France has over 2 million visitors per year in Europe, and is the leading online platform for craft professionals and enthusiasts.

Selling products through Ateliers d’Art de France

16. Brico Cash

Brico Cash is a French home improvement and DIY retailer that sells low-cost and high-quality products. Brico Cash has over 40 stores in France, and offers over 15,000 products, from tools and materials to plumbing and electrical. Brico Cash has over 5 million visitors per year in France, and is one of the fastest-growing home improvement retailers in the country.

Selling products through Brico Cash

17. Brico Privé

Brico Privé is a French online retailer that sells home improvement, gardening, and DIY products at discounted prices. Brico Privé operates in France, Spain, Italy, Portugal, and Belgium, and offers over 20,000 products, from power tools and paint to furniture and outdoor equipment. Brico Privé has over 10 million members in Europe, and is the leader in online flash sales for home and garden products.

Selling products through Brico Privé

18. Brico

Brico is a Belgian home improvement and DIY retailer that sells a wide range of products and services for indoor and outdoor projects. It is part of the Maxeda DIY group, which owns other retail brands such as Praxis, Formido, and Plan-It. Brico has over 140 stores in Belgium and Luxembourg, and offers over 40,000 products, from hardware and lighting to flooring and decoration. Brico has over 15 million visitors per year in the Benelux region, and is the largest home improvement retailer in Belgium by market share.

Selling products through Brico

19. Otto

Otto is the leading online retailer in Germany, with over 70 million monthly visits from the country. It sells a wide range of products, such as fashion, furniture, electronics, appliances, and more. It sells home decor products such as cushions, rugs, candles, frames, and more. Otto offers various advantages to sellers, such as the Otto Partner Connect, the Otto Marketing Services, the Otto Fulfillment Network, and the Otto Up program.

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20. Conforama

Conforama is the leading online retailer of furniture and home appliances in France, with over 10 million monthly visits from the country. It sells products such as sofas, beds, tables, fridges, and more. It sells home decor products such as lamps, rugs, wall art, and more. Conforama offers various advantages to sellers, such as the Conforama Marketplace, the Conforama Delivery Services, the Conforama Installation Services, and the Conforama Loyalty Program. 

Selling products through Conforama

21. OnBuy

OnBuy is the fastest-growing online marketplace in the UK, with over 50 million monthly visits from the country. It sells a variety of products, such as electronics, toys, health, beauty, and more. It sells home decor products such as bedding, lighting, wall art, and more. OnBuy offers various benefits to sellers, such as the OnBuy Seller Control Panel, the OnBuy Boost, the OnBuy Fulfilment Network, and the OnBuy Deals.

Selling products through OnBuy

22. Vinted

Vinted is the leading online marketplace for second-hand fashion in Europe, with over 30 million monthly visits from the continent. It sells clothing, shoes, accessories, and beauty products from over 30,000 brands. It sells home decor products such as rugs, curtains, cushions, and more. Vinted offers various benefits to sellers, such as the Vinted Seller Protection, the Vinted Shipping Service, the Vinted Boost, and the Vinted App.

23. La Redoute

La Redoute is the leading online retailer of fashion and home decor in France, with over 20 million monthly visits from the country. It sells clothing, shoes, accessories, and beauty products from over 800 brands. It sells home decor products such as bedding, furniture, lighting, and more. La Redoute offers various advantages to sellers, such as the La Redoute Marketplace, the La Redoute Marketing Services.

Selling products through La Redoute

24. Wayfair

Wayfair is the leading online retailer of home furnishings and decor in the US, with over 20 million monthly visits from Europe. It sells products such as furniture, rugs, bedding, lighting, and more. Wayfair offers various benefits to sellers, such as the Wayfair Marketplace, the Wayfair Professional, the Wayfair Delivery Network, and the Wayfair Rewards.

25. Made.com

Made.com is the leading online retailer of design-led furniture and home accessories in the UK, with over 10 million monthly visits from Europe. It sells products such as sofas, chairs, tables, beds, storage, and more. Made.com offers various advantages to sellers, such as the Made.com Trade, the Made.com Unboxed, the Made.com TalentLAB, and the Made.com Showrooms.

26. Westwing

Westwing is the leading online shopping club for home and living in Europe, with over 10 million monthly visits from the continent. It sells products such as furniture, textiles, accessories, and more. Westwing offers various benefits to sellers, such as the Westwing Marketplace, the Westwing Now, the Westwing Magazine, and the Westwing App.

27. Trouva

Trouva is the leading online marketplace for independent boutiques, with over 10 million monthly visits from Europe. It sells products such as clothing, jewellery, gifts, and more. It sells home decor products such as art, candles, cushions, and more. Trouva offers various features to sellers, such as the Trouva Boutique Hub, the Trouva Stories, the Trouva Community, and the Trouva Loyalty Program.

28. Notonthehighstreet

Notonthehighstreet is the leading online marketplace for unique and personalised products, with over 10 million monthly visits from Europe. It sells products such as jewellery, prints, cards, and more. It sells home decor products such as signs, coasters, frames, and more. Notonthehighstreet offers various advantages to sellers, such as the Notonthehighstreet Partner Portal, the Notonthehighstreet Marketing Services, the Notonthehighstreet Fulfillment Services, and the Notonthehighstreet Gift Cards.

29. Maisons du Monde

Maisons du Monde is the leading online retailer of furniture and home decor in France, with over 10 million monthly visits from the country. It sells products such as sofas, tables, chairs, beds, and more. It sells home decor products such as mirrors, lamps, rugs, and more. Maisons du Monde offers various benefits to sellers, such as the Maisons du Monde Marketplace, the Maisons du Monde Style Lab, the Maisons du Monde Delivery Services, and the Maisons du Monde Loyalty Program.

Selling products through Maisons du Monde

30. Home24

Home24 is the leading online retailer of furniture and home accessories in Germany, with over 10 million monthly visits from the country. It sells products such as sofas, beds, wardrobes, tables, and more. It sells home decor products such as curtains, cushions, wall art, and more. Home24 offers various features to sellers, such as the Home24 Marketplace, the Home24 Outlet, the Home24 Delivery Services, and the Home24 Customer Service.

Selling products through Home24

31. Rakuten

Rakuten is the leading online marketplace in Japan, with over 10 million monthly visits from Europe. It sells products such as electronics, books, games, and more. It sells home decor products such as bedding, towels, tableware, and more. Rakuten offers various advantages to sellers, such as the Rakuten Ichiba, the Rakuten Super Points, the Rakuten Advertising, and the Rakuten Global Express.

32. Flubit

Flubit is the leading online marketplace for UK-made products, with over 10 million monthly visits from the country. It sells products such as books, games, toys, and more. It sells home decor products such as mugs, coasters, prints, and more. Flubit offers various features to sellers, such as the Flubit Seller Hub, the Flubit Deals, the Flubit Delivery Services, and the Flubit Customer Support.

33. Fnac

Fnac is the leading online retailer of cultural and leisure products in France, with over 60 million monthly visits from the country. It sells books, music, movies, games, and more. It sells home decor products such as posters, calendars, magnets, and more. Fnac offers various features to sellers, such as the Fnac Marketplace, the Fnac Darty Ads, the Fnac Express Delivery, and the Fnac Plus program.

Selling products through Fnac

Why e-tailize is the Best for Selling on These Marketplaces 

If you want to sell on these marketplaces for home decor more efficiently and effectively, you need a solution that can help you with integration, analysis, and advertising. That’s where e-tailize comes in. e-tailize offers three main modules: 

Channelize, Analyze, and Advertize.

  • Channelize: This module enables you to centralize and automate your product management, inventory management, order fulfilment, and more for over 125 integrations. This means you can easily manage your listings on multiple marketplaces from one platform.
  • Analyze: This module allows you to centralize marketplace data streams and utilize e-tailize’s data models to create powerful online marketplace analytics. This can help you make informed decisions about your sales strategy.
  • Advertize: This module enables you to centralize campaign management and build ads centrally to save time. This can help you effectively promote your products across different marketplaces.

In conclusion, e-tailize provides a comprehensive solution that can help you centralize, optimize, and monetize your online sales across various marketplaces for home decor.

Need more information?

Contact me!

Ricardo Rubino

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