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Selling on OnBuy

Interested in selling via OnBuy? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell through OnBuy marketplace?

OnBuy is a reputable online marketplace that provides sellers with a platform to reach a wide customer base. With a strong presence in the UK and expanding globally, OnBuy offers sellers the opportunity to showcase their products to a diverse audience. Established in 2016, OnBuy has quickly gained recognition as a reliable and trustworthy platform for both buyers and sellers. With its competitive fees and seller-friendly policies, OnBuy has become a popular choice for businesses looking to expand their online presence and increase sales.

Advantages of selling through Bricoinn via e-tailize

  • Wide customer base for increased sales opportunities.
  • Lower selling fees compared to other marketplaces.
  • Access to a growing and diverse marketplace.
  • Simple and user-friendly platform for easy listing.
  • Dedicated seller support for assistance and guidance.
  • Integration with popular e-commerce platforms for seamless operations.
  • Competitive pricing options to attract more customers.
  • International selling opportunities for global expansion.

Fully integrate OnBuy marketplace with your systems

Do you want to manage OnBuy marketplace and any future or current marketplaces in one place? At e-tailize you can accommodate the following functionalities:

  • Sales on marketplaces throughout Europe (more than 125 integrations)
  • Centralized order management (automatic and manual)
  • Centralized stock management
  • Complete PIM system, specially designed for marketplaces
  • Easily place products on marketplaces from one screen
  • Integration with various fulfillment software (e.g., MyParcel or Picqer)
  • Connection with well-known CMS platforms (Shopify, WooCommerce, and more)
How do you sell on OnBuy marketplace?
Step 1
Register your business with OnBuy.

To sell on OnBuy, you need to have a registered business. Ensure that you have all the necessary legal requirements in place before proceeding.

Step 2
Create an account on OnBuy.

Once your business is registered, you can create an account on the OnBuy marketplace. Provide the required information and follow the registration process to set up your seller account.

Step 3
Set up an e-tailize account.

To streamline your selling process on OnBuy, create an e-tailize account. This platform will help you manage your inventory, pricing, and other aspects of your online business.

Step 4
Upload your products using e-tailize

Using the e-tailize platform, upload all your products to OnBuy and any other marketplaces you wish to sell on. This will ensure that your inventory is synchronized across multiple platforms, saving you time and effort.

Step 5
Optimize and monetize with e-tailize

Utilize the ‘Analyze’ and ‘Advertize’ modules provided by e-tailize to optimize your product listings and maximize your sales potential. These tools will help you analyze market trends, optimize pricing, and advertise your products effectively.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on OnBuy marketplace. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have OnBuy marketplace under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to OnBuy marketplace. In addition, you have immediately arranged your order management and stock synchronization.

What categories do you have through OnBuy marketplace?

On OnBuy, you can sell products in various categories, including:

  • Electronics
  • Home and Garden
  • Health and Beauty
  • Fashion
  • Sports and Leisure
  • Toys and Games
  • Baby and Child
  • Pet Supplies
  • Books
  • Automotive
The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured in 'het koopblok' or the Buy Box. That's because this partner has the best offer in terms of price, delivery time, and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box. OnBuy is a platform that can help you achieve this integration and increase your chances of winning the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet OnBuy's terms of service. Below this block you can find some of the conditions OnBuy will measure.

The costs & conditions

As a seller on OnBuy, there are certain fees and commissions that you need to be aware of. OnBuy charges a commission fee on each sale, which is a percentage of the item’s final price. Additionally, there is a small fixed fee per transaction. These fees are deducted from your sales revenue, and it’s important to factor them into your pricing strategy to ensure profitability.

Here are some key selling conditions on OnBuy:

  • Returns: OnBuy provides a 30-day return policy for buyers, allowing them to return items within this timeframe for a refund or replacement.
  • Delivered on time percentage: Sellers on OnBuy are expected to maintain a high delivered on time percentage, ensuring that orders are dispatched promptly and reach customers within the estimated delivery time.
  • Customer question response time: It is crucial to respond to customer questions and inquiries in a timely manner. OnBuy recommends responding within 24 hours to provide excellent customer service.
  • Maximum delivery time: Sellers are expected to deliver orders within a reasonable timeframe. OnBuy sets a maximum delivery time, which varies depending on the product category, to ensure customers receive their purchases promptly.
  • Product condition and accuracy: Sellers must accurately describe the condition and specifications of their products to avoid any discrepancies or misunderstandings with buyers.
  • Seller performance metrics: OnBuy monitors seller performance based on various metrics, including customer feedback, order cancellations, and delivery performance. Maintaining a good performance record is essential for long-term success on the platform.

Learn how to sell on OnBuy marketplace

To learn how to sell on OnBuy, you can follow these steps:

  • Research and understand OnBuy: Start by visiting the OnBuy website and familiarize yourself with their platform, policies, and seller requirements. Read through their seller guides and FAQs to gain a comprehensive understanding of how OnBuy operates.
  • Register as a seller: Create an account on OnBuy by providing the necessary information and completing the registration process. You may need to provide details such as your business name, contact information, and payment preferences.
  • Choose your selling plan: OnBuy offers different selling plans, including a pay-as-you-go option and a subscription-based plan. Evaluate the features and benefits of each plan to determine which one suits your business needs.
  • Set up your seller account: Once registered, you will need to set up your seller account. This involves providing additional information about your business, such as your product catalog, pricing, and shipping options. Ensure that your product listings are accurate, detailed, and comply with OnBuy’s guidelines.
  • Optimize your product listings: To increase your chances of selling successfully on OnBuy, optimize your product listings. Use high-quality images, write compelling product descriptions, and include relevant keywords to improve visibility and attract potential buyers.
  • Manage your inventory: Keep track of your inventory levels and ensure that your listings accurately reflect the availability of your products. Regularly update your inventory to avoid overselling or disappointing customers.
  • Provide excellent customer service: OnBuy places a strong emphasis on customer satisfaction. Respond promptly to customer inquiries, address any issues or concerns, and provide accurate and helpful information. Positive customer reviews and ratings can significantly impact your sales performance.
  • Promote your products: Consider utilizing OnBuy’s promotional tools, such as sponsored listings or deals, to increase the visibility of your products. Additionally, you can leverage social media platforms, email marketing, or other advertising channels to drive traffic to your OnBuy listings.
  • Monitor performance and make improvements: Regularly analyze your sales performance, customer feedback, and seller metrics provided by OnBuy. Identify areas for improvement and make necessary adjustments to optimize your selling strategy.
  • Stay updated: OnBuy may introduce new features, policies, or guidelines over time. Stay informed by regularly checking their seller resources, attending webinars or training sessions, and engaging with the OnBuy seller community.


In conclusion, e-tailize provides a substantial opportunity for businesses to expand their presence in the European market by selling on OnBuy. With over 125 integrations and seamless system integration capabilities, e-tailize streamlines your selling process, offering centralized order and inventory management, a full PIM system tailored for marketplaces, and simplified product posting from a single screen. Additionally, e-tailize aids in optimizing listings, managing inventory, and ensuring top-notch customer service, which are crucial for success on OnBuy. Crucially, e-tailize helps you meet OnBuy’s selling conditions and increases your chances of winning the Buy Box, while also guiding you in managing fees and commissions for profitability. By leveraging e-tailize’s comprehensive solutions and expertise, you can effectively navigate OnBuy’s marketplace, enhancing your selling journey and potential for success.

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Ricardo Rubino
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