Selling on OnBuy.
OnBuy is a British marketplace that also runs sites in twenty more European countries, and one subscription covers every site you pick. We know what this channel looks for, and the software runs catalogue, stock and orders from one place.
- Connected to OnBuy
- Catalogue imported
- Barcodes and attributes mapped
- Stock and orders in sync
- Listings live
How do you start selling on OnBuy?
OnBuy runs on a monthly subscription, from £25 for Standard to £249 for Professional, plus a sales fee per order: 15% by default, 7% to 20% per category. You need barcodes, a bank account per currency and a returns solution per country. We prepare and present your case, then the software runs catalogue, stock and orders. Whether your brand gets in here, and whether it is worth it, is what the free exploration call is for.
OnBuy at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | United Kingdom plus sites in twenty more European countriesOne subscription covers every OnBuy site you pick, from Ireland to Poland, Sweden and Switzerland. |
|---|---|
| Subscription | Standard £25, Partner £69 or Professional £249 per monthPromotional rates hold until January 2027; Partner and Professional list at £129 and £499, plus VAT where applicable. |
| Sales fee | 15% by default, per category from 7% to 20%7% on consumer electronics and large appliances, 8% on games consoles, 10% on alcoholic drinks, 13% on tools, 20% on jewellery. |
| Minimum fee | £0.25 per product in the UK, €0,30 on the euro sitesCounted over the total price including delivery, with no separate transaction cost and no listing fee. |
| Other fees | Dispute fee £6.50 and chargeback fee £14.00On the euro sites €8 and €17. A refund adds an administration fee per line item, £0.25 to £5.00. |
| Fulfilment | You dispatch your own ordersYou set a handling time and a delivery window of 1 to 30 days, plus a returns solution per country. |
| Product data | Barcodes plus complete contentA GTIN unless that type is not normally barcoded, and listing prices cap at £30,000. |
| Program | From EUR 249 per month, the fee follows your new revenueFree exploration call first and cancel any month. |
Six reasons to pair OnBuy with e-tailize.
One plan, twenty one country sites
You pay one subscription and pick the sites you sell on, with stock and pricing steered per country.
A fee table you can actually read
15% by default, published category rates from 7% to 20%, counted over the total price including delivery.
We know what this channel looks for
We line your range and track record up against it, and put your case forward with the evidence.
One PIM for all your product data
Barcodes, attributes and content stay in one place, consistent here and on every next channel.
You ship, we route
Handling times and returns differ per country. Orders, stock and tracking still run through one screen anyway.
The same base, 200+ marketplaces
What you prepare here starts the next channel, and our fee follows the new revenue we make together.
Five steps. ~ A few minutes.
- 1
We prepare and present your case
Before anything is connected we set your range beside what this channel wants.
✓Range checked against the categories✓Track record and documents gathered✓Your case put forward - 2
Connect your seller account
Linking the channel to e-tailize takes minutes, and everything runs through one environment.
✓Channel connected✓Connection tested✓Permissions set - 3
Import and enrich your catalogue
The software translates and improves your products once, for this channel and the next.
✓Products imported✓Barcodes complete✓Attributes filled - 4
Go live and sell
Publish your listings and steer stock, orders and dispatch from one place.
✓Listings live✓Stock in sync✓Orders routed - 5
Measure and expand
Watch what the channel does per country, then take the same base further.
✓Dashboard set up✓Results analysed✓Next site picked
Sell almost anything. Almost.
What this channel is built for
A broad general range. Home and garden, toys, tools, electronics and health and beauty are the aisles the shop leads with.
What needs sorting before you go live
Most rejected listings fail on paperwork, not on product. Missing barcodes, thin content or no returns address for a country you picked.
Questions sellers ask about OnBuy.
What does selling on OnBuy cost?
Two parts. A monthly subscription of £25 for Standard, £69 for Partner or £249 for Professional, promotional rates that hold until January 2027. Then a sales fee per order: 15% by default, 7% on consumer electronic devices, 20% on jewellery. A £50 order in a standard category costs £7.50, on top of your plan, with a floor of £0.25 per product. The e-tailize program is separate, from EUR 249 per month.
Which countries can I sell in through OnBuy?
Britain plus sites in twenty more European countries, from Ireland to Poland, Sweden and Switzerland. One subscription covers the sites you choose. Each one needs a bank account in its currency and a returns solution in that country, so we plan the order with you instead of switching everything on at once.
Do I need barcodes for my products?
Yes, products need a GTIN unless that type is not normally barcoded. In the e-tailize PIM you keep barcodes, attributes, images and translated content in one place, so a listing passes the checks in one go.
Who ships and supports the orders?
You do. Per listing you set a handling time and a delivery window between 1 and 30 days, and you carry the returns solution per country. e-tailize routes orders, stock levels and tracking, so a second country is not a second process.
Why go through e-tailize?
Opening a channel and running it are two different jobs. We know what this marketplace looks for and present your brand with the right case. Then the software does the rest: catalogue, translation, stock, orders and reporting from one place, plus 200+ marketplaces from the same base.
OnBuy's setup, in plain English.
One e-tailize program covers OnBuy and every other channel, priced on the marketplace revenue we build together, not per product. OnBuy itself charges a monthly subscription plus a sales fee per order.
The exploration call and the marketplace scan are both free. The program starts at €249 per month, paid at signing, and the fee follows the new marketplace revenue we create together. Cancel any month.
We get
you on OnBuy.
Whether your brand gets in here, and whether it is worth it, is what the free exploration call is for. The fee follows the new revenue we create together, so we only win when you win.
