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Selling on Brico Cash

Interested in selling via Brico Cash? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell via Brico Cash?

Brico Cash is a popular online marketplace that provides a platform for sellers to reach a wider audience and sell their products. The company has a rich history, having been established several years ago, and has since grown to become a trusted name in the e-commerce industry. With a large customer base, Brico Cash offers sellers a great opportunity to showcase their products and increase their sales. The platform is known for its excellent customer service and reliable payment system, making it a top choice for many sellers looking to expand their business.

Advantages of selling on Brico Cash via e-tailize

  • Wide customer base
  • High brand recognition
  • Competitive pricing
  • Efficient supply chain management
  • Dedicated customer support
  • Access to marketing tools
  • Flexible payment options

Fully integrate Brico Cash with your systems

Do you want to manage Brico Cash and any other future or current marketplace(s) in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces
  • Integration with all kinds of fulfillment software (e.g. MyParcel, Picqer, and more)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How to Sell on Brico Cash
Step 1
Register Your Business

To sell on Brico Cash, you need to have a registered business. Make sure you have all the necessary legal documents and permits.

Step 2
Create an Account on Brico Cash

Once you have a registered business, create an account on Brico Cash. Fill in all the required information and verify your account.

Step 3
Set Up an e-tailize Account

To manage your inventory and orders on Brico Cash, you need to set up an e-tailize account. This will allow you to upload your products and track your sales.

Step 4
Upload Your Products to Brico Cash

Using e-tailize, upload all your products to Brico Cash. Make sure to include detailed descriptions, high-quality images, and accurate pricing.

Step 5
Optimize and Monetize Your Listings

Use the ‘Analyze’ and ‘Advertize’ modules from e-tailize to optimize and monetize your listings on Brico Cash. This will help you increase your visibility and sales on the platform.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Brico Cash. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize, you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Brico Cash under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Brico Cash. Even better; immediately your order management and stock synchronization are arranged.

The main selling categories on Brico Cash

Brico Cash is a French home improvement retailer that sells a wide range of products related to construction, renovation, decoration, and gardening. Some of the main categories that they may sell on could include:

  • Building materials
  • Tools and equipment
  • Plumbing and electrical supplies
  • Paint and decorating supplies
  • Flooring and tiling
  • Garden and outdoor equipment
  • Lighting and electrical fixtures
  • Hardware and fasteners
  • Kitchen and bathroom fixtures
  • Heating and ventilation systems

It is important to note that the specific categories may vary depending on the store location and the availability of products.

The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured the Buy Box. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet the Brico Cash terms of service. Below this block you can find some of the conditions Brico Cash will look at.

The costs & conditions

As a seller on Brico Cash, you will be required to pay a commission fee on each sale made through the platform. The commission fee varies depending on the category of the product being sold, but typically ranges from 5% to 15%. In addition to the commission fee, there may also be other fees associated with selling on Brico Cash, such as listing fees or advertising fees. It is important to carefully review the fee structure before listing your products on the platform to ensure that you understand the costs involved.

Selling conditions on Brico Cash:

  • Returns must be accepted within 14 days of delivery
  • Sellers must maintain a delivered on time percentage of at least 95%
  • Sellers must respond to customer questions within 24 hours
  • Maximum delivery time is 7 days
  • Products must be accurately described and meet Brico Cash’s quality standards
  • Sellers must comply with all applicable laws and regulations, including those related to product safety and intellectual property rights

How to learn to sell on Brico Cash

Here are some steps that you can follow to learn how to sell on Brico Cash:

  1. Visit the Brico Cash website and read their terms and conditions for selling on their platform.
  2. Create an account on Brico Cash as a seller.
  3. Explore the platform and familiarize yourself with the different categories and products that are available for sale.
  4. Determine what products you want to sell and ensure that they meet the requirements of Brico Cash.
  5. Set up your seller profile and create detailed product listings that include high-quality images and descriptions.
  6. Determine your pricing strategy and set competitive prices for your products.
  7. Promote your products through social media and other marketing channels to attract potential buyers.
  8. Monitor your sales and customer feedback to improve your products and customer service.
  9. Continuously update your product listings and adjust your pricing strategy to stay competitive.
  10. Take advantage of any training or support resources provided by Brico Cash to improve your selling skills and increase your sales.


In conclusion, selling on Brico Cash can be a great opportunity for businesses looking to expand their reach and increase their sales. With a wide customer base, competitive pricing, and efficient supply chain management, Brico Cash offers a reliable platform for sellers to showcase their products. However, it is important to carefully review the fee structure and comply with the selling conditions to ensure a successful selling experience. E-tailize can also be a valuable tool for sellers looking to manage their inventory and orders on Brico Cash and other marketplaces in one place, as well as optimize and monetize their listings. With the right knowledge, strategy, and support, selling on Brico Cash can be a profitable venture for businesses.

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Ricardo Rubino
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