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Selling on Macy’s

Interested in selling via Macy’s? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell via Macy’s?

Macy’s is a well-known department store that has been around for over 160 years. They offer a wide range of products, from clothing to home goods, and have a large customer base. Selling on Macy’s can be a great opportunity for businesses to reach a larger audience and increase their sales. With their established brand and reputation, Macy’s provides a trusted platform for sellers to showcase their products. Additionally, Macy’s offers various marketing and promotional opportunities to help sellers increase their visibility and sales. Overall, selling on Macy’s can be a beneficial partnership for businesses looking to expand their reach and grow their sales.

Advantages of selling on Macy’s via e-tailize

  • Wide audience and brand recognition
  • Strong online and in-store presence
  • Access to Macy's marketing resources
  • Opportunities for cross-promotion and collaborations
  • Established reputation for quality and style
  • Competitive commission rates and payment terms
  • Access to Macy's customer data and insights
  • Support and guidance from Macy's team

Fully integrate Macy’s with your systems

Do you want to manage Macy’s and any other future or current marketplace(s) in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces
  • Integration with all kinds of fulfillment software (e.g. MyParcel, Picqer, and more)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How do you sell on Macy’s
Step 1
Register Your Business

To sell on Macy’s, you need to have a registered business. This means you need to have a legal entity, such as a corporation or LLC, and a tax ID number.

Step 2
Create an Account on Macy's Marketplace

Once you have a registered business, you can create an account on Macy’s marketplace. This will allow you to list your products and start selling on the platform.

Step 3
Sign Up for e-tailize

To make the most of your Macy’s marketplace account, you should sign up for e-tailize. This platform will help you manage your inventory, pricing, and promotions across multiple marketplaces.

Step 4
Upload Your Products to Macy's

With e-tailize, you can easily upload all of your products to Macy’s marketplace. This will ensure that your products are visible to potential customers and that you can start making sales.

Step 5
Optimize and Monetize Your Listings

Finally, you can use e-tailize’s ‘Analyze’ and ‘Advertize’ modules to optimize and monetize your listings on Macy’s. This will help you increase your sales and grow your business on the platform.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Macy’s. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize, you can be sure that there are no (synchronization) errors between Macy’s, your webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Macy’s under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Macy’s. Even better; immediately your order management and stock synchronization are arranged.

The main selling categories on Macy’s

Macy’s is a department store that sells a wide range of products including clothing, shoes, accessories, beauty products, home goods, furniture, kitchen appliances, and electronics. They also have a wedding registry and offer services such as personal styling and beauty consultations.

The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured the Buy Box. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet the Macy’s terms of service. Below this block you can find some of the conditions Macy’s will look at.

The costs & conditions

As a seller on Macy’s, there are certain fees and commissions that you need to pay. Macy’s charges a commission fee of 15% on the sale price of each item sold. Additionally, there is a $0.30 per item listing fee and a $2.50 payment processing fee for each transaction. These fees are deducted from the seller’s earnings before they are paid out.

Selling conditions on Macy’s include:

  • Time for returns: Macy’s offers a 30-day return policy for all items sold on their platform.
  • Delivered on time percentage: Sellers are expected to maintain a delivered on time percentage of at least 95%.
  • Customer questions: Sellers are required to respond to customer questions within 24 hours.
  • Maximum delivery time: The maximum delivery time for standard shipping is 10 days.
  • Shipping requirements: Sellers must provide tracking information for all orders and are responsible for shipping costs.
  • Product requirements: All products sold on Macy’s must meet their quality standards and be accurately described in the listing.
  • Prohibited items: Certain items, such as counterfeit goods and weapons, are prohibited from being sold on Macy’s.

How to learn to sell on Macy’s

Here are some general steps that can help you learn how to sell on Macy’s:

  1. Research Macy’s: Learn about the company’s history, values, and target audience. Visit their website and social media pages to get a better understanding of their products and marketing strategies.
  2. Understand Macy’s vendor requirements: Macy’s has specific requirements for their vendors, including product quality, pricing, and packaging. Review their vendor guidelines to ensure your products meet their standards.
  3. Develop a sales strategy: Determine the best way to approach Macy’s buyers, whether it’s through email, phone, or in-person meetings. Be prepared to pitch your products and explain why they would be a good fit for Macy’s.
  4. Build relationships with Macy’s buyers: Networking and building relationships with Macy’s buyers can help increase your chances of getting your products in their stores. Attend trade shows and events where Macy’s buyers may be present.
  5. Be prepared for the buying process: Macy’s has a structured buying process that includes product presentations, negotiations, and contracts. Be prepared to provide samples and detailed product information.
  6. Monitor your performance: Once your products are in Macy’s stores, monitor your sales and customer feedback. Use this information to make improvements and adjust your sales strategy as needed.
  7. Maintain a good relationship with Macy’s: Keep in touch with Macy’s buyers and maintain a good relationship with the company. This can help you secure future sales opportunities and expand your product line.


In conclusion, selling on Macy’s can be a great opportunity for businesses to reach a wider audience and increase their sales. Macy’s offers a trusted platform for sellers to showcase their products, along with various marketing and promotional opportunities to increase visibility and sales. However, there are certain requirements and fees that sellers need to be aware of. To make the most of selling on Macy’s, businesses can benefit from using e-tailize, which offers a centralized platform for managing inventory, pricing, and promotions across multiple marketplaces. With the right knowledge, strategy, and tools, businesses can successfully sell on Macy’s and grow their sales.

Need more information?

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Ricardo Rubino
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