Marketplace🇺🇸

Selling on Macy's.

Macy's is one of the best known department stores in the United States, and its marketplace runs on the Mirakl platform, presented together with Bloomingdale's. e-tailize prepares your case, connects your catalogue and keeps listings, stock and orders running from one place.

Apply yourself, they review. Stuck? Expansion does it for you.

200+
Marketplaces and integrations from the same base
1,000+
Brands helped expand
e-tailize Assistant
Put my products live on Macy's.
On it, setting everything up:
  1. Connected to Macy's
  2. Catalogue imported
  3. UPCs and attributes mapped
  4. Stock and orders in sync
  5. Listings live on Macy's
Macy's now runs as a managed sales channel
Ask your marketplace assistant
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The short answer

How do you start selling on Macy's?

You sell on Macy's with a GS1 certified UPC on every item, complete department store content and fulfilment from a warehouse in the United States, shipped within 48 business hours with tracking. Through e-tailize you connect your catalogue once: we prepare your listings, keep stock and orders in sync and watch your delivery performance. Whether your brand fits here is what the free exploration call is for.

The facts

Macy's at a glance.

The essentials of the marketplace in one table, before you dive deeper.

MarketUnited StatesThe seller program is presented together with Bloomingdale's.
Product dataA GS1 certified UPC on every itemAttributes, sizes, variants and images have to be complete.
FulfilmentYou ship yourself from a warehouse in the United StatesOrders leave within 48 business hours with valid tracking, via approved carriers.
ReturnsA 30 day return window on marketplace itemsReturned goods are processed within two business days of arrival.
PerformanceAt least 95% of orders delivered on timeCustomer questions are answered within 24 hours.
CostsCommission is agreed per category in your seller contractMacy's publishes no rate card and public write ups contradict each other, so we quote no percentage here.
IntegrationThrough the Mirakl platform, managed by e-tailizeCatalogue, stock, orders and content from one place. The connection is live in a few minutes.
PackagesToolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you.
Benefits of integrating

Six reasons to pair Macy's with e-tailize.

Your brand shown the way this channel reads

We know what a department store channel looks at: assortment, imagery, price positioning and delivery promise. We prepare that case and present it for you.

Department store content that holds up

Titles, images, variants, sizes and required attributes stay mapped from one place, across apparel, beauty and home.

No overselling when a channel is added

Inventory rules run through the same operating layer, so a United States channel does not put your stock out of step.

Orders, tracking and returns in one view

Every order, its status and its tracking stay visible in one screen, and the 30 day return window stays workable at volume.

Your delivery score stays healthy

Reliable stock sync and fast order routing keep you on the right side of the 95% delivered on time expectation.

The same base, 200+ marketplaces and integrations

What you prepared for Macy's is the starting point for the next channel. Expanding becomes a choice.

How to pair

Five steps.

  1. 1

    Apply, yourself or with Expansion

    Apply yourself and Macy's reviews. Or Expansion prepares and submits your application. Macy's decides.

    ✓Range reviewed✓Application submitted✓Macy's decides
  2. 2

    Import your catalogue

    Bring your products into the PIM, the base for every channel.

    ✓Products imported✓Images loaded✓Categories recognised
  3. 3

    Make your data department store ready

    Map your fields to what Macy's asks for, from UPCs to sizes, variants and mandatory attributes.

    ✓UPCs complete✓Mandatory fields filled✓Preview checked
  4. 4

    Go live and sell

    Publish your listings and run stock, orders, tracking and returns from one screen.

    ✓Listings live✓Stock in sync✓Orders coming in
  5. 5

    Grow into the next channel

    Track results and take the same base to the next marketplace.

    ✓Dashboard set up✓Results analysed✓Next channel chosen
What you can sell

Sell almost anything. Almost.

What fits on Macy's

Macy's carries a department store range. Since opening its marketplace in 2022 it has added categories well beyond fashion, and product data has to be complete for every one of them.

ApparelShoes and accessoriesBeautyHomeToysPetsElectronics

What gets checked before you publish

Listings with missing attributes, unclear condition or a category outside your agreement are held back. So are items over 150 lbs and shipments that need scheduled delivery, until approved.

Incomplete listingsMissing UPCCategory rulesOversized itemsBrand rights
Good to know

Questions sellers ask about Macy's.

What does selling on Macy's cost?

Macy's publishes no seller rate card. Commission is agreed per category in your seller contract, and public write ups contradict each other on the percentages, so we quote no figure here. We check your actual terms against your margin before anything goes live. e-tailize comes on top: Toolkit from €229 a month, Expansion from €349, Takeover €1,500 plus a revenue share.

Do I need a UPC to sell on Macy's?

Yes. Every item needs a GS1 certified UPC, plus complete attributes, sizes, variants and images. In the e-tailize PIM you manage those in one place, so your catalogue passes the department store checks in one go.

Do I need a warehouse in the United States?

Yes, you ship from a warehouse in the United States. Orders have to leave within 48 business hours with valid tracking, through carriers Macy's approves such as UPS, FedEx, USPS and DHL. e-tailize routes the orders and pushes tracking back automatically.

How do returns work on Macy's?

Marketplace items carry a 30 day return window and come back to you, and returns have to be processed within two business days of arrival. Because orders, tracking and returns run through one e-tailize screen, that stays workable at volume.

What does Macy's expect from a seller?

At least 95% of orders delivered on time, customer questions answered within 24 hours, and listings that stay complete and accurate. Reliable stock sync and fast order routing keep those numbers where they need to be, which is exactly what the software does.

Can my brand sell on Macy's, and is it worth it?

That is what the free exploration call is for. We look at your range, your margin and your delivery setup for the United States, and tell you what we think is realistic. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself.

Costs & conditions

Macy's setup, in plain English.

e-tailize comes in three packages: you do it, we do it together, or we do it for you. Each package moves with your marketplace revenue. Macy's charges its own commission per category on top of that.

Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.

Apply yourself, they review. Stuck? Expansion does
it for you.

Book a free exploration call: you see where your range has potential in the United States and what it can earn. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself. And after Macy's? Another 200+ marketplaces and integrations from the same base.

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