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Integrate with Shopify

Interested in integrating with Shopify? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.


Why sell through Shopify?

While marketplaces are the future of online retail, having your own online store can still be a great business asset to maximize your profitability. You do not pay a margin and you have your leads completely in your own hands.

If you have a domain name, you can easily sell via an online store with Shopify. You can then link Shopify with all kinds of systems that make it possible to expand your sales channels efficiently and effectively.

Benefits of integrating Shopify with e-tailize

  • Brand awareness (expand your brand to other marketplaces)
  • Reach 50 million potential consumers in Europe through e-tailize integrations
  • Easy to expand abroad
  • Good support services
  • Comprehensive analyses
  • High ROI

Fully integrate Shopify with your systems

Do you want to integrate Shopify and any future or current marketplaces or CMS platforms in one place? At e-tailize you can accommodate the following functionalities after integrating:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily place products on marketplaces from one screen
  • Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)

Important for selling through Shopify

If you’re going to sell through Shopify, it’s important that you do some fundamental things right:

  1. Choose a good theme & good plugins
  2. Use high quality images and videos
  3. Focus on SEO
  4. Make sure you have a live chat
  5. Optimize towards conversion as much as possible (pop-ups, heatmaps, and more)
How do you pair with Shopify?
Step 1

Create a Shopify account.

Step 2

Add your products to the Shopify system.

Step 3

Customize your homepage, link a domain name and set up your store.

Step 4
Centralize with e-tailize

Connect e-tailize and upload your products to dozens of marketplaces with only a few actions. After uploading, we immediately track your stock and send orders to your order system.

Step 5
Optimize your content

Use our data analysis tools to optimize your content and increase your sales.

Possible Problems and Challenges

Knowledge | You’ll need quite a bit of knowledge to be able to compete well with current sellers on the internet. That’s where an analytical tool like Ahrefs or e-tailize can help you. These dashboards give you the information you need to beat the competition.

Errors | It is important that you as a seller keep your performance as high as possible. Stable stock synchronization and reliable sending of orders are therefore crucial. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Shopify under control, you’ll want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to marketplaces. In addition, your order management and stock synchronization are immediately arranged.

What categories do you have on Shopify

Almost anything can be sold on Shopify, so to keep the list short, we’ll give you the list of products that you can’t sell:

  • Anything that exploits a child.
  • Certain products related to COVID-19
  • Hateful content
  • Illegal Activities
  • Protected Intellectual Property
  • Advertising with malicious and deceptive practices
  • Everything with personal, confidential and protected health information
  • Any goods, services or materials that promote self-harm
  • Anything that supports recognized terrorist organizations

The costs & conditions

Click here to view full pricing. The first 14 days are free, after which the following pricing generally applies:

Shopify Basic: $29 per month + 2.9% and 30 cents per sale
Shopify: $79 per month + 2.6% and 30 cents per sale
Advanced: $299 per month + 2.4% and 30 cents per sale

How to learn to sell on Shopify

There are a number of ways to learn how to sell through Shopify. There are many videos on Youtube. In addition, Shopify itself also has a good blog and even free courses.

At e-tailize we also offer the tools and links such as our ‘Analyze’ module. It generates insights for you and gives you an overview of the data via marketplaces. This allows you to manage quickly and efficiently on ‘Actionable Metrics‘.


Shopify is one of the most popular options for selling products on a website. It is important that you set up your processes properly from the start. So look carefully for software that can take some burdens away. Not only in terms of processes but also when it comes to features related to data analysis.

Need more information?

Contact me!

Ricardo Rubino
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