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Selling on Kohl’s

Interested in selling via Kohl’s? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell via Kohl’s?

Kohl’s is a popular department store chain that has been around since 1962. They offer a wide range of products, from clothing and accessories to home goods and electronics. In addition to their brick-and-mortar stores, Kohl’s also has an online marketplace where sellers can list their products. Selling on Kohl’s can be a great way to reach a large audience and increase sales. With their established brand and loyal customer base, Kohl’s is a trusted platform for both buyers and sellers.

Advantages of selling on Kohl's via e-tailize

  • Wide customer base
  • High brand recognition
  • Good profit margins
  • Strong marketing support
  • Easy integration with e-commerce platforms
  • Access to Kohl's exclusive brands
  • Flexible return policy
  • Regular promotions and discounts

Fully integrate Kohl’s with your systems

Do you want to manage Kohl’s and any other future or current marketplace(s) in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces
  • Integration with all kinds of fulfillment software (e.g. MyParcel, Picqer, and more)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How do you sell on Kohl's
Step 1
Register Your Business

To sell on Kohl’s, you must first have a registered business. This means obtaining all necessary licenses and permits required by your state and local government.

Step 2
Create a Kohl's Seller Account

Once your business is registered, you can create a seller account on Kohl’s. This will require providing basic information about your business, such as your tax ID number and contact information.

Step 3
Set Up an e-tailize Account

To streamline the selling process, it is recommended to use an e-commerce platform like e-tailize. This will allow you to manage your inventory, orders, and pricing across multiple marketplaces, including Kohl’s.

Step 4
Upload Your Products to Kohl's

Using e-tailize, you can easily upload all of your products to Kohl’s. This includes product descriptions, images, and pricing information. Make sure to follow Kohl’s guidelines for product listings.

Step 5
Optimize and Monetize Your Listings

To increase sales on Kohl’s, use e-tailize’s ‘Analyze’ and ‘Advertize’ modules to optimize your listings. This includes analyzing customer behavior and preferences, as well as creating targeted advertising campaigns.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Kohl’s. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize, you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Kohl’s under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Kohl’s. Even better; immediately your order management and stock synchronization are arranged.

The main selling categories on Kohl’s

Kohl’s is a department store that offers a wide range of products, including clothing, shoes, accessories, home goods, beauty products, toys, and electronics. Within these categories, there are various subcategories such as men’s, women’s, and children’s clothing, kitchen appliances, bedding, and furniture. Kohl’s also offers exclusive brands such as Simply Vera Vera Wang, LC Lauren Conrad, and Sonoma Goods for Life.

The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured the Buy Box. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet the Kohl's terms of service. Below this block you can find some of the conditions Kohl's will look at.

The costs & conditions

As a seller on Kohl’s, there are certain fees and commissions that you will need to pay. The fees include a referral fee, which is a percentage of the item’s sale price, and a variable closing fee, which is a fixed amount per item sold. Additionally, there may be other fees for optional services such as advertising or fulfillment. The commission rate varies depending on the category of the item being sold, but typically ranges from 6% to 20%. It is important to factor in these fees and commissions when setting your prices to ensure that you are still making a profit.

Selling conditions on Kohl’s:

  • Time for returns: Kohl’s offers a 30-day return policy for most items.
  • Delivered on time percentage: Sellers are expected to maintain a high rate of on-time deliveries to ensure customer satisfaction.
  • Customer questions: Sellers are required to respond to customer inquiries within 24 hours.
  • Maximum delivery time: Kohl’s expects sellers to ship items within 2 business days of receiving an order.
  • Product quality: Kohl’s has strict guidelines for product quality and reserves the right to remove listings that do not meet their standards.
  • Shipping options: Sellers must offer at least one shipping option that includes tracking and delivery confirmation.
  • Pricing: Sellers must price their items competitively and may be subject to price adjustments if their prices are significantly higher than other sellers.

How to learn to sell on Kohl’s

Here are some general steps you can take to learn how to sell on Kohl’s:

  1. Research Kohl’s: Learn about the company’s history, mission, values, and target audience. This will help you understand the type of products that are likely to sell well on Kohl’s.
  2. Understand Kohl’s selling policies: Read Kohl’s seller policies to understand the rules and requirements for selling on their platform. This will help you understand the fees, shipping, and return policies.
  3. Create a Kohl’s seller account: Register for a seller account on Kohl’s and complete the required information.
  4. List your products: Create product listings that include clear descriptions, high-quality images, and competitive prices.
  5. Optimize your listings: Use keywords and product attributes to optimize your listings for search engines and improve visibility.
  6. Promote your products: Use social media, email marketing, and other channels to promote your products and drive traffic to your Kohl’s listings.
  7. Monitor your sales: Keep track of your sales and adjust your strategies as needed to improve your performance.
  8. Provide excellent customer service: Respond promptly to customer inquiries and provide excellent customer service to build a positive reputation and increase sales.


In conclusion, selling on Kohl’s can be a great opportunity for businesses looking to reach a large audience and increase sales. With their established brand and loyal customer base, Kohl’s is a trusted platform for both buyers and sellers. However, there are certain fees and commissions that sellers need to consider when setting their prices. To streamline the selling process and manage inventory, orders, and pricing across multiple marketplaces, it is recommended to use an e-commerce platform like e-tailize. With e-tailize, sellers can also optimize their listings and analyze customer behavior to increase sales. While there may be some challenges and requirements to sell on Kohl’s, with the right knowledge and strategies, businesses can succeed and grow their sales on this popular marketplace.

Need more information?

Contact me!

Ricardo Rubino
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