Top 30 Marketplaces in the United States
The biggest online marketplaces in the United States include Amazon, Walmart, and eBay, alongside specialist platforms such as Poshmark, StockX, and Reverb that focus on one category or audience. To sell on most of them you open a seller account, list your products with clear titles and images, and the marketplace charges a fee on each sale. Some are broad and carry almost every category, while others are tightly focused on fashion, home, music, or collectibles. The right channel depends on what you sell and who you want to reach, so it helps to know what each platform is actually for before you invest time setting it up.
Below you will find the marketplaces covered in this guide, grouped roughly from the largest general platforms to the more specialised ones. Each entry explains what the marketplace sells and the kind of shopper it attracts so you can match it to your catalogue.
Online marketplaces in the United States, explained
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Amazon
Learn how to start selling on Amazon with e-tailize.
Amazon is one of the largest and most visited marketplaces in the country, carrying electronics, clothing, books, and almost everything in between. Through its Marketplace program, third party sellers can list alongside Amazon's own stock and reach a very large customer base, which is why many sellers treat it as a starting point rather than a side channel.
Best Buy
Learn how to start selling on Best Buy with e-tailize.
If your products sit in electronics, appliances, or related accessories, Best Buy is worth knowing. It is a well known consumer electronics retailer that also runs an online marketplace, so the audience arrives already looking for tech and home electronics rather than general merchandise.
eBay
eBay lets individuals and businesses buy and sell a huge mix of new and used goods, from collectibles and electronics to fashion. What sets it apart is the listing model: you can sell at a fixed price or run auction style listings, which suits unique, vintage, or hard to value items particularly well.
Walmart
Walmart's marketplace has grown quickly and now carries a broad range of products. Like Amazon, it opens the platform to third party sellers, and it leans heavily on competitive pricing, frequent deals, and reliable shipping. Shoppers who come for value often expect sharp prices, so it tends to reward sellers who can stay competitive.
Anthropologie
Learn how to start selling on Anthropologie with e-tailize.
Anthropologie has built its name on an eclectic mix of clothing, accessories, and home decor, with a bohemian and vintage inspired aesthetic. It caters largely to women and draws steady traffic from shoppers who want something a little less mainstream, so it fits brands with a distinctive, design led style.
Macy's
Learn how to start selling on Macy's with e-tailize.
Macy's brings its long history as a department store online, curating fashion, accessories, and home goods in one place. It works well as a destination for shoppers with varied tastes, and the brand's reputation for quality and style carries over into how products are presented on the platform.
Urban Outfitters Group
This is a hub for trendy clothing, accessories, and home goods aimed at a younger crowd. Urban Outfitters Group pulls strong traffic from millennials and Gen Z shoppers who are drawn to its contemporary and sometimes edgy range, making it a natural fit for brands that skew youthful and fashion forward.
FeelUnique
Learn how to start selling on FeelUnique with e-tailize.
Cosmetics, skincare, and hair care sit at the centre of FeelUnique, a beauty focused retailer. It started in the United Kingdom and has since gained traction with beauty shoppers in the United States, where it stands out for a broad selection of brands and exclusive beauty sets.
Bed Bath & Beyond
Learn how to start selling on Bed Bath & Beyond with e-tailize.
Bed Bath & Beyond is closely associated with home goods, from bedding to kitchenware, and has carried both an online and offline presence in the United States. The platform leans on frequent discounts and tends to attract people setting up a new home or working on home improvement.
Madewell
Learn how to start selling on Madewell with e-tailize.
Known for high quality denim and casual wear, Madewell appeals to shoppers who want timeless, well made pieces. Its emphasis on sustainable materials and clean, modern design draws a loyal audience, which makes it a strong fit for apparel brands with a similar focus.
Office Depot
Learn how to start selling on Office Depot with e-tailize.
For office supplies, technology, and furniture, Office Depot is a familiar name. Its marketplace draws both businesses and individual buyers, and a wide range paired with regular sales keeps it a reliable stop for anyone outfitting a workspace.
J.Crew
Learn how to start selling on J.Crew with e-tailize.
An established American brand, J.Crew offers polished, preppy clothing for men, women, and children. Shoppers come for a blend of classic and modern pieces, and the brand's attention to quality and detail makes it a reliable home for versatile wardrobe staples.
Kohl's
Learn how to start selling on Kohl's with e-tailize.
A department store chain with a broad range, Kohl's spans clothing through to home goods. Its marketplace draws solid traffic thanks to competitive prices, exclusive brands, and frequent promotions, so value minded shoppers make up a big part of the audience.
Mathis Home
Learn how to start selling on Mathis Home with e-tailize.
Mathis Home specialises in upscale home furnishings and has built a reputation in the home decor market. It attracts shoppers looking for luxury furniture and decor accents, which makes it a fitting channel for higher end home products.
Traininn
Learn how to start selling on Traininn with e-tailize.
Traininn is a specialised marketplace for the fitness and training community, carrying training equipment, sportswear, and related accessories. It is recognised for a user friendly interface and detailed product reviews that help buyers choose with confidence, and its return policy and customer service have helped build trust among fitness shoppers.
Express
Learn how to start selling on Express with e-tailize.
Express focuses on apparel and fashion accessories and runs a digital marketplace aimed at a fashion conscious audience. Shoppers value its curated, trend led selection and the smooth link between its in store and online experiences, which reflects a clear commitment to omnichannel retail.
Jet.com
Jet.com was once a notable marketplace known for bulk goods and competitive pricing. Walmart decided to close Jet.com in 2020 and redirected its visitors to Walmart.com, so it is no longer an active selling channel and is included here only for context.
Lowe's
Lowe's is a recognised name in home improvement, and its online marketplace reflects that focus with a wide selection of home improvement and construction products. If your catalogue sits in tools, building materials, or related supplies, the audience here already has those projects in mind.
QVC
QVC built its reputation in televised shopping and has carried that dynamic, demonstration led style into a busy online marketplace. It offers a wide array of products across many categories, appealing to shoppers who enjoy a guided, discovery driven way to buy.
HSN (Home Shopping Network)
HSN is another iconic televised shopping name that has translated its engaging, presentation style approach into an online marketplace in the United States. It carries a wide ranging selection and suits products that benefit from being shown and explained rather than simply listed.
Bonanza
Based in Seattle, Bonanza is an online marketplace that has carved out a following in the United States, with much of its traffic coming from American shoppers. It is often compared to eBay and works as a home for sellers looking for an alternative general marketplace.
1stdibs
Fine art, vintage furniture, and fine jewelry fill 1stdibs, which serves the luxury and high end collectibles space with careful curation of rare and exceptional items. It is built for sellers with premium, one of a kind products and buyers who expect that level of quality.
Poshmark
With a social, easy to use interface, Poshmark has become a popular, style conscious marketplace. It gives sellers a straightforward way to showcase and sell fashion to a broad consumer base, which makes it approachable for both individuals and businesses building a clothing presence.
Mercari
A widely used marketplace, Mercari gives sellers a simple channel to reach a broad and varied audience. Its user friendly interface supports listings across many categories, so it works for sellers who want flexibility rather than a single niche.
Grailed
Grailed is a curated community marketplace built specifically for men's clothing enthusiasts. Its focus on an elevated shopping experience has earned it a dedicated following, which makes it a natural fit for sellers in menswear, especially higher end and sought after pieces.
Chairish
Chairish is a specialised marketplace for vintage and used furniture. With a curated, distinctive selection, it resonates with collectors, interior designers, and home decor enthusiasts, so it suits sellers offering character pieces rather than mass produced furniture.
Reverb
Musicians, collectors, and enthusiasts are the heart of Reverb, a marketplace dedicated to musical instruments. Its comprehensive, focused selection means buyers arrive specifically for instruments and gear, which gives sellers in that category a highly relevant audience.
Ruby Lane
Collectors and bargain spotters know Ruby Lane as a trusted marketplace with a versatile platform for reaching an appreciative audience. It is known for a wide selection of unique items that appeal to shoppers hunting for distinctive finds, so it rewards sellers with original or hard to find stock.
Tophatter
Tophatter takes a different approach, built around live auctions and real time interaction rather than static listings. It offers a fast paced, entertaining way to shop and carries a wide range of products, which appeals to bargain hunters and shoppers who enjoy the thrill of bidding.
StockX
StockX is a popular and trusted marketplace for fashion items, with a particular focus on sneakers. Its emphasis on authenticity and transparency has made it a go to for sneaker enthusiasts and fashion forward shoppers, so it fits sellers whose products benefit from verified authenticity.
How to choose the right marketplace
Start by matching the marketplace to what you sell rather than chasing the biggest name. A broad platform like Amazon or Walmart can suit almost any catalogue, but a focused marketplace such as Reverb for instruments, Grailed for menswear, or Chairish for vintage furniture often puts your products in front of buyers who are already looking for exactly that. Then weigh practical factors: the fees each marketplace charges, how shipping and returns are handled, how much competition there is in your category, and how much effort it takes to list and maintain your products. It is usually smarter to do one channel well than to spread yourself thinly across many at once.
How to start selling on a US marketplace
The first step is to pick one marketplace that fits your products and open a seller account. From there, you build strong listings: clear titles, accurate categories, honest descriptions, and good quality images, since these are what help shoppers find and trust your products. Keep your stock levels and prices accurate so you do not oversell or fall behind on competitive pricing, and respond to questions and orders promptly because service quality often shapes your visibility and reviews. Once one channel is running smoothly, you can add another and reuse what you have learned about listings, pricing, and fulfilment.
Selling on more US marketplaces with e-tailize
Managing several of these marketplaces at once is where most sellers get stuck, especially the specialist platforms that are harder to reach on your own. At e-tailize we help you get onto marketplaces you cannot reach alone, and we keep it simple: it is a chat first marketplace platform, so you talk to us and we do the heavy lifting of opening new channels for you.
Frequently asked questions
- What are the biggest online marketplaces in the United States?
- Amazon, Walmart, and eBay are among the largest and most widely used marketplaces in the country, each carrying a very broad range of products. Beyond them, there are many focused platforms such as Poshmark for fashion, Reverb for musical instruments, and StockX for sneakers. The best one for you depends on what you sell and who you want to reach.
- Which US marketplaces let third party sellers list their products?
- Amazon and Walmart both open their platforms to third party sellers, so you can list your products alongside their own stock. eBay is built around individual and business sellers across new and used goods. Many specialist marketplaces in this guide, such as Poshmark, Mercari, and Ruby Lane, also exist specifically to give sellers a place to reach buyers.
- Should I sell on a general marketplace or a niche one?
- It depends on your catalogue. A general marketplace like Amazon or Walmart can suit almost any product and offers a large audience, while a niche platform such as Grailed for menswear or Chairish for vintage furniture puts you in front of shoppers already looking for that category. Many sellers start with one channel that fits best, then expand once it is running well.
- Is Jet.com still an active marketplace?
- No. Walmart decided to close Jet.com in 2020 and redirected its visitors to Walmart.com. It is included in this guide only for context, and sellers looking at Walmart's ecosystem should focus on Walmart.com instead.
- How do I start selling on a US marketplace?
- Open a seller account on the marketplace that best fits your products, then create clear listings with accurate titles, categories, descriptions, and good images. Keep your stock and prices accurate, and respond quickly to orders and questions, since service quality affects your reviews and visibility. Once one channel runs smoothly, you can add another.