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Top 30 Marketplaces in the United States

In this comprehensive guide, we’ll delve into the dynamic landscape of online marketplaces in United States, shedding light on the industry’s foremost players, each commanding a unique presence and serving as a vital conduit for businesses and consumers alike. From e-commerce giants with global reach to specialized platforms tailored to niche markets, the online marketplace ecosystem in the United States offers a plethora of opportunities and choices. Join us on this journey as we explore the top online marketplaces shaping the future of American commerce.

In this article, we’ll be discussing the top 30 online marketplaces active in the United States right now. So, if you’re thinking of diversifying your online sales channels to a new platform (or two), then you’ve certainly come to the right place.

Click here to view all the integrations e-tailize supports in US.

1. Amazon

Amazon is one of the largest and most popular online marketplaces in the United States. It offers a wide range of products, including electronics, clothing, books, and more. Amazon also provides a platform for third-party sellers to reach a vast customer base through its Marketplace program.

Tips for selling on amazon here

2. Best Buy

Best Buy is a well-known electronics and consumer electronics retailer in the United States. They also operate an online marketplace where customers can purchase a wide range of electronics, appliances, and related products.

Tips for selling on Best Buy here

3. eBay

eBay is another well-known online marketplace that allows individuals and businesses to buy and sell a wide variety of new and used items, including collectibles, electronics, fashion, and more. It operates on an auction-style or fixed-price listing model.

4. Walmart

Walmart’s online marketplace has been growing rapidly in recent years. It offers a diverse range of products, and like Amazon, it allows third-party sellers to list their products on the platform.Walmart emphasizes competitive pricing and frequently offers special deals and promotions. Their user-friendly interface and reliable shipping options have contributed to their online marketplace’s popularity.

5. Anthropologie

Known for its eclectic range of clothing, accessories, and home decor, Anthropologie has carved a niche for itself in the US market. Catering predominantly to women, its online presence sees substantial traffic from fashion blend bohemian and vintage-inspired aesthetics, making it a favorite among those seeking unconventional style.

Tips for selling on anthropologie here

6. Macy’s

Macy’s, a venerable name in the world of department stores, seamlessly extends its legacy to the digital realm as an online marketplace in the United States. This illustrious brand, renowned for its tradition of quality and style, curates a diverse and captivating collection of products. From fashion-forward clothing and accessories to exquisite home goods, Macy’s serves as a comprehensive destination for shoppers with varied tastes.

Tips for selling on Mancy’s here

7. Urban Outfitters Group

Serving as a hub for trendy clothing, accessories, and home goods, Urban Outfitters Group has captured the hearts of the younger demographic in the US. Its digital marketplace thrives on high traffic from millennials and Gen Z shoppers who are drawn to its contemporary and sometimes edgy offerings.

Tips for selling on urban outfitters group here

8. FeelUnique

As a leading online beauty retailer, FeelUnique offers a vast array of cosmetics, skincare, and hair care products. While it originated in the UK, its traction in the United States is evident by the steady influx of beauty aficionados. The platform stands out due to its impressive range of brands and exclusive beauty sets.

Tips for selling on Feel Unique here

9. Bed Bath & Beyond

Bed Bath & Beyond is synonymous with home goods, offering everything from beddings to kitchenware. It has a significant online and offline presence in the US. The digital platform, complemented by frequent discounts and offers, garners ample trafficom those setting up new homes or seeking home improvement items.

Tips for selling on Bed Bath & Beyond here

10. Madewell

A favourite for high-quality denim and casual wear, Madewell appeals to the modern woman seeking timeless pieces. Its presence in the US online market is marked by consistent traffic from those who appreciate its emphasis on sustainable materials and chic designs.

Tips for selling on Madewell here

11. Office Depot

Office Depot is a trusted name when it comes to office supplies, technology, and furniture. With a robust online marketplace in the US, it attracts businesses and individual consumers alike. Its wide-ranging offerings, paired with regular sales, keep it at the forefront of office solutions.

Tips for selling on Office Depot here

12. J.Crew

An iconic American brand, J.Crew offers sophisticated, preppy attire for men, women, and children. Its online platform in the US is frequented by those seeking a mix of classic and modern fashion pieces. With a focus on quality and detail, it remains a go-to for versatile wardrobe staples.

Tips for selling on J.Crew here

13. Kohl’s

As a department store chain, Kohl’s offers a diverse range of products, from clothing to home goods. Its online marketplace sees significant traffic in the US, driven by its competitive prices, exclusive brands, and frequent promotions.

Tips for selling on Kohl’s here

14. Mathis Home

Specialising in upscale home furnishings, Mathis Home has made its mark in the US home decor market. Its online presence attracts those seeking luxury furniture pieces and decor accents. With a reputation for quality and elegance, it’s a prime destination for those looking to elevate their living spaces.

Tips for selling on Mathis Home here

15. Traininn

Traininn, a specialised marketplace catering to the fitness and training community, has carved a niche for itself in the United States. With a steady stream of traffic, it offers a diverse range of training equipment, sportswear, and related accessories. The platform is lauded for its user-friendly interface and detailed product reviews, enabling shoppers to make informed choices. Additionally, its robust return policy and customer service have helped bolster its reputation among fitness enthusiasts in the U.S.

Tips for selling on Traininn here

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16. Express

Express, primarily known for its apparel and fashion accessories, has evolved to offer a digital marketplace catering to the fashion-savvy audience in the U.S. Boasting millions of monthly visitors, this platform distinguishes itself with its curated selection of trendy outfits and an intuitive user experience. Its reputation for quality and style, paired with regular promotional offers, makes it a preferred choice for many online shoppers. The U.S. audience particularly appreciates the seamless blend of in-store and online experiences, showcasing Express’s commitment to omnichannel retail.

Tips for selling on Express here

17. Jet.com

Jet.com, once a notable online marketplace in the United States renowned for its focus on bulk goods and competitive pricing, saw a significant shift in its journey. On May 19, 2020, retail giant Walmart made the strategic decision to shutter Jet.com, officially closing its doors on June 4. As part of this transition, visitors to Jet.com were redirected to explore the offerings available on Walmart.com.

18. Lowe’s

Lowe’s, a renowned name in the world of home improvement, extends its influence to the digital landscape as a beloved online marketplace in the United States. Distinguished for its unwavering commitment to home improvement and construction products, Lowe’s offers a comprehensive selection of top-quality items.

19. QVC

QVC, a prominent player in the world of televised shopping, has expanded its influence into the digital age as a thriving online marketplace. Renowned for its dynamic shopping experience, QVC offers an extensive array of products, catering to the diverse needs and preferences of its customers.

20. HSN (Home Shopping Network)

HSN (Home Shopping Network), an iconic name in the world of televised shopping, has successfully made its mark as a dynamic online marketplace in the United States. Renowned for its engaging shopping experiences, HSN offers a wide-ranging selection of products, catering to the diverse tastes and preferences of its audience.

21. Bonanza

Bonanza, hailing from the vibrant city of Seattle, stands as a Seattle-based online marketplace that has made significant waves in the e-commerce scene. With a remarkable rating of 6.39, it stands as a formidable contender, trailing only slightly behind e-commerce giant eBay. Notably, Bonanza has carved a niche for itself as a beloved platform in the United States, with over eighty percent of its website traffic originating from enthusiastic US consumers.

22. 1stdibs

1stdibs, a renowned name in the world of luxury and high-end collectibles, caters to the discerning tastes of US customers with its elegant online marketplace. Known for its impeccable curation of rare and exceptional products, 1stdibs offers a wide-ranging selection of fine art, vintage furniture, exquisite jewelry, and more.

23. Poshmark

Poshmark, a beloved name in the landscape of online marketplaces, shines as a popular platform in the United States, catering to a diverse and style-conscious audience. With its dynamic and user-friendly interface, Poshmark offers businesses an ideal platform to showcase and sell their products, reaching a wide-ranging consumer base.

24. Mercari

Mercari, a prominent name in the realm of online marketplaces, establishes itself as a top-tier platform in the United States, offering businesses a robust channel to connect with a broad and diverse consumer base. Known for its user-friendly interface and wide-reaching appeal, Mercari provides an ideal platform for sellers to showcase and sell their products across a spectrum of categories.

25. Grailed

Grailed, a specialized destination in the world of online marketplaces, distinguishes itself as a curated community marketplace tailored exclusively for men’s clothing enthusiasts. This unique platform has garnered acclaim for its commitment to providing an elevated shopping experience focused on men’s fashion. Grailed, a specialized destination in the world of online marketplaces, distinguishes itself as a curated community marketplace tailored exclusively for men’s clothing enthusiasts. This unique platform has garnered acclaim for its commitment to providing an elevated shopping experience focused on men’s fashion.

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26. Chairish

Chairish, an acclaimed online marketplace in the United States, has carved its niche as a specialized platform dedicated to vintage and used furniture. Renowned for its commitment to providing a curated and distinctive shopping experience, Chairish offers a wide-ranging selection of vintage furniture pieces that resonate with collectors, interior designers, and home decor enthusiasts.

27. Reverb

Reverb, a prominent name in the realm of online marketplaces, stands tall as a leading platform in the United States, specializing in the vibrant world of musical instruments. Renowned for its dedication to all things musical, Reverb offers a comprehensive and diverse selection of musical instruments, catering to musicians, collectors, and enthusiasts alike.

28. Ruby Lane

Ruby Lane, a well-regarded name in the realm of online marketplaces, stands as another popular platform in the United States. It offers businesses a versatile and trusted platform to showcase and sell their products to a diverse and appreciative consumer base. Ruby Lane is celebrated for its commitment to providing an exceptional shopping experience, offering a wide-ranging selection of unique items that resonate with collectors, enthusiasts, and those seeking distinctive treasures.

29. Tophatter

Tophatter, a vibrant online marketplace tailored for US customers, stands as a dynamic platform that redefines the art of online shopping through live auctions and real-time interactions. With a focus on delivering an exciting and fast-paced shopping experience, Tophatter offers a wide-ranging selection of products that capture the attention of savvy shoppers and bargain hunters.

30. StockX

StockX, a household name in the world of online marketplaces, shines as a popular and trusted platform in the United States, specializing in fashion items with a particular focus on sneakers. Renowned for its commitment to authenticity and transparency, StockX offers a comprehensive and dynamic marketplace for sneaker enthusiasts and fashion-forward individuals.

Why e-tailize is the Best for Selling on These Marketplaces 

When it comes to selling on these marketplaces in the United States, e-tailize stands out as an excellent tool for merchants. e-tailize offers three main modules:

Channelize, Analyze, and Advertize.

  • Channelize: This module enables you to centralize and automate your product management, inventory management, order fulfillment, and more for over 100 integrations. This means you can easily manage your listings on multiple marketplaces from one platform.
  • Analyze: This module allows you to centralize marketplace data streams and utilize e-tailize’s data models to create powerful online marketplace analytics. This can help you make informed decisions about your sales strategy.
  • Advertize: This module enables you to centralize campaign management and build ads centrally to save time. This can help you effectively promote your products across different marketplaces.

In conclusion, e-tailize provides a comprehensive solution that can help you centralize, optimize, and monetize your online sales across various marketplaces in the United States.

Need more information?

Contact me!

Ricardo Rubino


Sources

  1. Top 12 Online Marketplaces to Sell on in the USA. https://www.intelligentreach.com/guides/best-online-marketplaces-usa/.
  2. Top Online Marketplaces in the US [Apr 2022 Update] – Oberlo. https://www.oberlo.com/statistics/top-online-marketplaces.
  3. 13 leading marketplaces in North America – E-commerce Germany. https://ecommercegermany.com/blog/13-leading-marketplaces-north-america.
  4. e-tailize | Improved analysis & efficient advertising for marketplaces. https://e-tailize.com/.
  5. About us | e-tailize. https://e-tailize.com/about-us/
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