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Selling on Madewell

Interested in selling via Madewell? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell via Madewell?

Madewell is a popular clothing brand that offers a platform for sellers to showcase their products. The brand has a rich history dating back to 1937 when it was founded as a workwear company. Today, Madewell is known for its high-quality clothing and accessories that appeal to a wide range of customers. Selling on Madewell provides a great opportunity for businesses to reach a large audience and increase their sales. With its strong brand reputation and loyal customer base, Madewell is a great platform for sellers looking to expand their reach and grow their business.

Advantages of selling on Madewell via e-tailize

  • High brand recognition and customer loyalty
  • Large and diverse customer base
  • Access to Madewell's marketing and advertising
  • Strong online presence and e-commerce platform
  • Collaborative partnerships with influencers and other brands
  • Opportunities for increased visibility and sales
  • Sustainable and ethical brand values
  • Competitive commission rates

Fully integrate Madewell with your systems

Do you want to manage Madewell and any other future or current marketplace(s) in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces
  • Integration with all kinds of fulfillment software (e.g. MyParcel, Picqer, and more)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How do you sell on Madewell
Step 1
Register Your Business

To sell on Madewell, you need to have a registered business. This means you need to have a legal entity that is recognized by the government.

Step 2
Create an Account on Madewell

Once you have a registered business, you can create an account on Madewell. This will allow you to access the marketplace and start selling your products.

Step 3
Set Up an e-tailize Account

To make the most of your Madewell account, you should set up an e-tailize account. This will allow you to manage your inventory, orders, and pricing across multiple marketplaces.

Step 4
Upload Your Products to Madewell

With e-tailize, you can easily upload all of your products to Madewell. This will ensure that your inventory is up-to-date and that your products are visible to potential customers.

Step 5
Optimize and Monetize Your Madewell Account

Finally, you can optimize and monetize your Madewell account using the ‘Analyze’ and ‘Advertize’ modules from e-tailize. These tools will help you track your sales and optimize your pricing and advertising strategies to maximize your profits.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Madewell. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize, you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Madewell under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Madewell. Even better; immediately your order management and stock synchronization are arranged.

The main selling categories on Madewell

Madewell is a clothing and accessories brand that specializes in women’s apparel. Some of the main categories that they offer include:

  • Denim
  • Tops
  • Dresses and jumpsuits
  • Sweaters and sweatshirts
  • Jackets and coats
  • Shoes and accessories
  • Bags and wallets
The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured the Buy Box. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet the Madewell terms of service. Below this block you can find some of the conditions Madewell will look at.

The costs & conditions

As a seller on Madewell, you will be required to pay a commission fee of 15% on each sale made through the platform. Additionally, there is a $2.95 processing fee for each transaction. These fees are deducted from your earnings before they are deposited into your account. It is important to keep these fees in mind when pricing your items to ensure that you are still making a profit.

Selling conditions on Madewell:

  • Returns must be initiated within 30 days of delivery
  • Items must be returned in their original condition
  • Madewell aims for a 95% delivered on time percentage
  • Sellers are expected to respond to customer questions within 24 hours
  • Maximum delivery time is 10 business days
  • Sellers are responsible for shipping costs and can choose their preferred shipping method
  • Madewell reserves the right to remove listings that do not meet their quality standards or violate their policies

How to learn to sell on Madewell

Here are some tips on how to learn how to sell on Madewell:

  1. Research the brand: Before selling on Madewell, it’s essential to understand the brand’s values, products, and target audience. Visit their website, social media pages, and physical stores to get a sense of their aesthetic and style.
  2. Attend training sessions: Madewell offers training sessions for their sales associates. Attend these sessions to learn about the brand’s products, customer service, and sales techniques.
  3. Practice active listening: To sell effectively, you need to understand your customer’s needs and preferences. Listen actively to their questions and concerns and offer personalized recommendations.
  4. Build relationships with customers: Madewell values building long-term relationships with their customers. Be friendly, approachable, and knowledgeable, and offer exceptional customer service to create a positive shopping experience.
  5. Be knowledgeable about promotions and sales: Keep up-to-date with Madewell’s promotions and sales to offer customers the best deals and incentives to purchase.
  6. Learn from experienced sales associates: Observe and learn from experienced sales associates to improve your sales skills and techniques. Ask for feedback and advice to continually improve your performance. Remember, selling on Madewell requires a combination of product knowledge, customer service skills, and sales techniques. With practice and dedication, you can become a successful sales associate on the platform.


In conclusion, selling on Madewell provides a great opportunity for businesses to reach a large audience and increase their sales. With its strong brand reputation and loyal customer base, Madewell is a great platform for sellers looking to expand their reach and grow their business. However, there are some challenges that sellers may face, such as competition, errors, and scaling. That’s where e-tailize can help, by providing a centralized platform for managing inventory, orders, and pricing across multiple marketplaces. By following the tips and advice provided, sellers can learn how to sell effectively on Madewell and build long-term relationships with customers.

Need more information?

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Ricardo Rubino
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