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Selling on Truffaut

Interested in selling via Truffaut? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell via Truffaut?

Truffaut is a well-established online marketplace that offers a platform for sellers to showcase their products to a wide audience. Founded in 1824, Truffaut has a rich history in the retail industry and has since expanded its reach to the online space. With a focus on quality and customer satisfaction, Truffaut provides a reliable and trustworthy platform for sellers to sell their products. Whether you’re a small business owner or a large corporation, Truffaut offers a range of features and services to help you reach your target audience and grow your business. With a strong reputation and a loyal customer base, Truffaut is a great choice for anyone looking to sell their products online.

Advantages of selling on Truffaut via e-tailize

  • High-quality customer base
  • Wide range of gardening products
  • Strong brand reputation
  • Established online and in-store presence
  • Competitive pricing and promotions
  • Dedicated seller support and resources

Fully integrate Truffaut with your systems

Do you want to manage Truffaut and any other future or current marketplace(s) in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces
  • Integration with all kinds of fulfillment software (e.g. MyParcel, Picqer, and more)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How do you sell on Truffaut
Step 1
Register Your Business

Before you can start selling on Truffaut, you need to have a registered business. This means obtaining all necessary licenses and permits to legally operate your business.

Step 2
Create a Truffaut Account

Once your business is registered, you can create an account on Truffaut. This will allow you to access the marketplace and start selling your products.

Step 3
Set Up an e-tailize Account

To streamline your selling process, you can create an e-tailize account. This will allow you to manage your inventory and orders across multiple marketplaces, including Truffaut.

Step 4
Upload Your Products

With your e-tailize account set up, you can easily upload all of your products to Truffaut and other marketplaces. This will save you time and effort in managing your inventory.

Step 5
Optimize and Monetize

To maximize your sales on Truffaut, you can use the ‘Analyze’ and ‘Advertize’ modules from e-tailize. These tools will help you optimize your listings and advertise your products to potential customers.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Truffaut. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize, you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Truffaut under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Truffaut. Even better; immediately your order management and stock synchronization are arranged.

The main selling categories on Truffaut:

Truffaut is a French company that sells gardening and outdoor living products. They offer a wide range of products, including plants, flowers, garden tools, furniture, decoration, and pet products. Therefore, the main categories you can sell on Truffaut are related to gardening, outdoor living, and pet care.

The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured the Buy Box. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet the Truffaut terms of service. Below this block you can find some of the conditions Truffaut will look at.

The costs & conditions

As a seller on Truffaut, you will be required to pay a commission fee on each sale made through the platform. The commission fee varies depending on the category of the product being sold, but typically ranges from 5% to 15%. In addition to the commission fee, there may also be other fees associated with selling on Truffaut, such as listing fees or advertising fees. It is important to carefully review the fee structure before listing your products on the platform to ensure that you understand the costs involved.

Selling conditions on Truffaut:

  • Returns: Truffaut offers a 14-day return policy for customers, which means that you may receive returns from customers up to 14 days after the sale.
  • Delivered on time percentage: Truffaut expects sellers to maintain a high level of on-time delivery, with a target of 95% or higher.
  • Customer questions: Sellers are expected to respond to customer questions within 24 hours.
  • Maximum delivery time: Truffaut requires sellers to ship orders within 2 business days of receiving the order, and to provide tracking information to the customer.
  • Product quality: Truffaut has strict guidelines for product quality and expects sellers to maintain high standards in order to ensure customer satisfaction.

How to learn to sell on Truffaut

Here are some general tips on how to learn how to sell on Truffaut:

  1. Research: Start by researching Truffaut’s policies, rules, and regulations for sellers. This will help you understand what is required of you as a seller on the platform.
  2. Observe: Take some time to observe other successful sellers on Truffaut. Look at their listings, product descriptions, pricing, and customer service. This will give you an idea of what works on the platform.
  3. Experiment: Start small by listing a few items and experimenting with different pricing strategies and product descriptions. Monitor your sales and customer feedback to see what works and what needs improvement.
  4. Engage with customers: Respond to customer inquiries and feedback promptly and professionally. This will help build trust and loyalty with your customers.
  5. Continuously improve: Pay attention to your sales data and customer feedback to identify areas for improvement. Continuously refine your product offerings, pricing, and customer service to stay competitive on the platform.


In conclusion, Truffaut is a well-established online marketplace that offers a reliable and trustworthy platform for sellers to showcase their gardening, outdoor living, and pet care products to a wide audience. With a strong reputation and a loyal customer base, Truffaut is a great choice for anyone looking to sell their products online. However, selling on Truffaut requires knowledge, attention to detail, and a commitment to meeting the platform’s strict guidelines for product quality, delivery time, and customer service. That’s where e-tailize can help you. With its range of features and services, e-tailize can help you streamline your selling process, manage your inventory and orders across multiple marketplaces, and optimize your listings and advertising to maximize your sales on Truffaut and other marketplaces.

Need more information?

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Ricardo Rubino
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