Selling on Best Buy.
Best Buy is one of the best known electronics retailers in the United States and runs a marketplace on bestbuy.com next to its stores. e-tailize knows what this channel looks for, and the software runs catalogue, listing quality, stock and orders.
Apply yourself, they review. Stuck? Expansion does it for you.
- Best Buy requirements checked
- Catalogue imported and mapped
- UPC codes and condition verified
- Listing quality improved
- Stock and orders in sync
How do you start selling on Best Buy?
Best Buy runs a marketplace on bestbuy.com alongside its stores. Sellers pay a platform fee of $29.99 per month plus a commission set by product category, give every item a UPC and complete product data, and ship orders themselves within two business days. e-tailize builds your case, improves your listings, and keeps stock and orders in sync from one place.
Best Buy at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | United States, on bestbuy.comYou sell in the territories named in your seller setup form. |
|---|---|
| Platform fee | $29.99 per month for each seller storeNon refundable, and billing starts once your first sale has come in. |
| Commission | A category rate over the item price plus the shipping you chargeBest Buy assigns the category; the rates live in its Marketplace Portal. |
| Fulfilment | You ship, in most cases within 2 business daysOrders not flagged as shipped within 3 business days can be cancelled. |
| Product data | A UPC and a condition on every item, plus the required product information |
| Returns | A 15 day window, by mail or at a Best Buy storeItems come back to you; return shipping comes off your seller account. |
| Payouts | Invoiced weekly, paid 14 days after the invoice dateCommission and platform fee come off first. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair Best Buy with e-tailize.
A tech audience that already shops here
A nationwide store network plus a marketplace on bestbuy.com, where shoppers arrive with a purchase in mind.
We prepare and present your case
We know what this channel looks at: assortment, product data, price and delivery reliability. That case comes out of your numbers.
UPC codes and content in one place
Your category and commission rate follow the UPC and condition you deliver, so those fields stay complete.
Ship inside the window this channel expects
Orders land in one screen, with your ship window and cancellation rate visible.
Electronics returns, handled cleanly
Items come back to you, by mail or from a store. Processing them fast keeps your account tidy.
The same base, 200+ marketplaces and integrations
What you prepare here starts the next channel. Expanding becomes a choice, not a project.
Five steps. From the call to live.
- 1
Book the free exploration call
We look at your range, your margins and your delivery setup.
✓Fit reviewed✓Numbers checked✓Case prepared - 2
Get your product data ready
UPC codes, condition, attributes and images per item.
✓UPC codes complete✓Attributes filled✓Images approved - 3
We present your brand
We take your case to the Best Buy marketplace side and walk you through the checks.
✓Case presented✓Company details ready✓Store settings agreed - 4
Connect and go live
Catalogue, prices and stock flow through, and orders come straight back.
✓Listings live✓Stock in sync✓Orders routed - 5
Grow into the next channel
Track results and take the same base to the next marketplace.
✓Dashboard set up✓Results analysed✓Next channel chosen
Sell almost anything. Almost.
What fits Best Buy
Electronics and appliances sit at the core. Since the marketplace launched in August 2025 the range also reaches into seasonal decor, automotive tech, office and home, movies and music, and musical instruments.
What stays off this marketplace
Best Buy names a list of products sellers may not offer. Thin content or a missing UPC also stalls items at the checks, and we clean that up first.
Questions sellers ask about Best Buy.
What does selling on Best Buy cost?
Best Buy charges a platform fee of $29.99 per month for each seller store, and billing starts once your first sale has come in. On top of that comes a commission per sale, at a rate Best Buy sets per product category and applies to the item price plus the shipping you charge: sell a $200 item with $10 shipping and the commission is counted over $210. Those rates live in the Marketplace Portal. e-tailize comes on top: Toolkit from €229 a month, Expansion from €349, Takeover from €1,500.
Do I need a UPC to sell on Best Buy?
Yes. Best Buy sets up each item on the UPC and condition you provide, and that pair decides the category and the commission rate. Several sellers can list against the same UPC. In the e-tailize PIM your codes and content stay in one place.
Who ships Best Buy marketplace orders?
You do. Best Buy expects orders to ship in most cases within two business days, and you set your ship time at one or two days. Orders not flagged as shipped within three business days can be cancelled, and your cancellation rate stays under 3 percent.
How do returns work on Best Buy?
Shoppers have a return window of 15 days and can ship an item back with a prepaid label or hand it in at a Best Buy store. Either way it comes back to you, and the return shipping comes off your seller account. Process it in the portal within a business day of receipt.
When do I get paid?
Completed order activity is invoiced weekly and the payout follows 14 days after the invoice date, straight to your bank account. Commission and the platform fee come off before it goes out.
Why go through e-tailize?
Because the connection is the easy part. The work sits around it: the case for your brand, clean product data, ship windows, stock and returns. Whether your brand gets in here, and whether it is worth it, is what the free exploration call is for. The same base then connects to 200+ other marketplaces and integrations.
Best Buy's setup, in plain English.
e-tailize comes in three packages: you do it, we do it together, or we do it for you. Each package moves with your marketplace revenue. Best Buy itself charges a platform fee plus commission.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
Apply yourself, they review. Stuck? Expansion does
it for you.
Book a free exploration call: you see straight away where your range has potential and what it could earn. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself. And after Best Buy? Another 200+ marketplaces and integrations.
