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Selling on Best Buy

Interested in selling via Best Buy? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell via Best Buy?

Best Buy is a popular electronics retailer that has been around since 1966. They offer a wide range of products, including computers, TVs, and home appliances. In addition to their brick-and-mortar stores, they also have an online marketplace where sellers can list their products. Selling on Best Buy can be a great way to reach a large audience of tech-savvy consumers. However, it’s important to do your research and make sure your products are a good fit for their platform. Overall, Best Buy is a trusted brand with a long history of providing quality electronics to consumers.

Advantages of selling on Best Buy via e-tailize

  • Huge customer base
  • Trusted brand
  • High traffic website
  • Competitive pricing
  • Strong marketing and advertising
  • Wide range of product categories

Fully integrate Best Buy with your systems

Do you want to manage Best Buy and any other future or current marketplace(s) in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces
  • Integration with all kinds of fulfillment software (e.g. MyParcel, Picqer, and more)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How do you sell on Best Buy
Step 1
Register Your Business

To sell on Best Buy, you must first have a registered business. This means obtaining all necessary licenses and permits required by your state and local government.

Step 2
Create a Best Buy Marketplace Account

Once your business is registered, you can create a Best Buy Marketplace account. This will allow you to list your products on the Best Buy website and reach a wider audience.

Step 3
Set Up an e-tailize Account

To streamline the process of selling on Best Buy, you can use e-tailize. This platform allows you to manage your inventory, pricing, and orders across multiple marketplaces.

Step 4
Upload Your Products to Best Buy

With e-tailize, you can easily upload all of your products to Best Buy and other marketplaces. This will save you time and ensure that your listings are consistent across all platforms.

Step 5
Optimize and Monetize Your Listings

Finally, use e-tailize’s ‘Analyze’ and ‘Advertize’ modules to optimize and monetize your listings. This will help you increase sales and grow your business on Best Buy and other marketplaces.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Best Buy. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your performance score as high as possible on Best Buy. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize, you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Best Buy under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Best Buy. Even better; immediately your order management and stock synchronization are arranged.

The main selling categories on Best Buy

Best Buy sells a wide range of products, including:

  • Electronics: TVs, home theater systems, audio equipment, smartphones, tablets, laptops, desktops, gaming consoles, cameras, drones, and accessories.
  • Appliances: Refrigerators, washing machines, dryers, dishwashers, ovens, microwaves, and small kitchen appliances.
  • Home and office furniture: Sofas, chairs, desks, bookcases, file cabinets, and office chairs.
  • Home automation and security: Smart home devices, security cameras, smart locks, and home monitoring systems.
  • Health and fitness: Fitness trackers, smartwatches, exercise equipment, and health monitors.
  • Toys and games: Board games, puzzles, action figures, and collectibles.
  • Music and movies: CDs, DVDs, Blu-rays, and vinyl records.
  • Car electronics: Car audio systems, GPS devices, and car security systems.
The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured the Buy Box. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet the Best Buy terms of service. Below this block you can find some of the conditions Best Buy will look at.

The costs & conditions

As a seller on Best Buy, you will be required to pay certain fees and commissions. Best Buy charges a referral fee of 8% on the total sales price of each item sold, with a minimum fee of $1.00 and a maximum fee of $250.00. Additionally, there is a variable closing fee that ranges from $0.45 to $1.35 per item sold. These fees are deducted from your sales proceeds before you receive payment.

Selling conditions on Best Buy:

  • Returns: Best Buy offers a 15-day return policy for most items. If a customer returns an item, you will be responsible for refunding the purchase price and any shipping costs.
  • Delivered on time percentage: Best Buy requires sellers to maintain a delivered on time percentage of at least 95%. This means that you must ship orders promptly and provide tracking information to customers.
  • Customer questions: You are expected to respond to customer questions within 24 hours. Failure to do so can result in negative feedback and a lower seller rating.
  • Maximum delivery time: Best Buy requires sellers to ship items within 2 business days of receiving an order. The maximum delivery time is 10 business days, although faster delivery is encouraged.

How to learn to sell on Best Buy

Here are some tips that might help:

  1. Familiarize yourself with the products: To sell anything, you need to know what you’re selling. Spend some time researching the products you’ll be selling and learn their features, pros, and cons.
  2. Learn the sales process: Best Buy has a sales process that its employees follow. Learn the process and understand the steps involved in making a sale.
  3. Practice your communication skills: Selling requires excellent communication skills. You need to be able to explain the benefits of the product and answer any questions the customer may have.
  4. Be customer-focused: Best Buy’s customers are the most important aspect of the business. Focus on providing excellent customer service and building relationships with customers.
  5. Attend training sessions: Best Buy provides training sessions for its employees. Attend these sessions and learn from experienced salespeople.
  6. Set goals: Set sales goals for yourself and work towards achieving them. This will help you stay motivated and focused on making sales.
  7. Learn from your mistakes: Selling can be challenging, and you may make mistakes along the way. Learn from your mistakes and use them as opportunities to improve your sales skills.


In conclusion, selling on Best Buy can be a great opportunity for businesses looking to reach a large audience of tech-savvy consumers. Best Buy is a trusted brand with a long history of providing quality electronics to consumers. However, it’s important to do your research and make sure your products are a good fit for their platform. Using e-tailize can help streamline the process of selling on Best Buy and other marketplaces, with features such as centralized order and inventory management, PIM system, and integration with fulfillment software. It’s important to keep in mind the challenges of selling on Best Buy, such as the need for knowledge, errors, and scaling. By following the tips provided and focusing on customer service, businesses can succeed in selling on Best Buy and growing their sales.

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