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Selling on Express

Interested in selling via Express? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell via Express?

Selling on Express is a great opportunity for businesses looking to expand their reach and increase their sales. With a large customer base and a reputation for quality products, Express has become a trusted name in the e-commerce industry. Founded in 1980, Express has a long history of providing fashionable clothing and accessories to customers around the world. By selling on Express, businesses can tap into this established brand and connect with a wider audience, ultimately driving more sales and growing their business.

Advantages of selling on Express via e-tailize

  • Wide customer base and high traffic
  • Easy and quick setup process
  • Access to powerful marketing tools
  • Secure payment and transaction processing
  • Low transaction fees and no listing fees
  • Built-in shipping and tracking options
  • Ability to integrate with other platforms
  • Excellent customer support and resources

Fully integrate Express with your systems

Do you want to manage Express and any other future or current marketplace(s) in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces
  • Integration with all kinds of fulfillment software (e.g. MyParcel, Picqer, and more)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How to Sell on Express
Step 1
Register your business

Before you can start selling on Express, you need to have a registered business with a tax ID number and a bank account.

Step 2
Create an account on Express

Once you have a registered business, you can create an account on Express by providing your business information and verifying your identity.

Step 3
Set up an e-tailize account

e-tailize is a tool that helps you manage your inventory, pricing, and orders across multiple marketplaces, including Express.

Step 4
Upload your products to Express with e-tailize

Use e-tailize to upload your products to Express and ensure that your inventory is synced across all your marketplaces.

Step 5
Optimize and monetize with e-tailize

Use e-tailize’s Analyze and Advertize modules to optimize your listings and increase your sales on Express and other marketplaces.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Express. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize, you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the Express system.

Scaling | When you have Express under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Express. Even better; immediately your order management and stock synchronization are arranged.

The main selling categories on Express

The main categories you can sell on Express are:

  • Women’s Clothing
  • Men’s Clothing
  • Jewelry & Watches
  • Shoes
  • Bags & Accessories
  • Beauty & Health
  • Home & Garden
  • Sports & Outdoors
  • Toys & Hobbies
  • Electronics & Appliances
The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured the Buy Box. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet the Express terms of service. Below this block you can find some of the conditions Express will look at.

The costs & conditions

As a seller on Express, you will be required to pay certain fees and commissions. The platform charges a commission fee of 5% on the total sale price of each item sold. Additionally, there is a payment processing fee of 2.9% + $0.30 per transaction. These fees are deducted from your earnings before you receive your payout. It is important to keep these fees in mind when pricing your items for sale on Express.

Selling conditions on Express:

  • Time for returns: Buyers have 30 days to return an item for a refund or exchange.
  • Delivered on time percentage: Sellers are expected to maintain a delivered on time percentage of at least 95%.
  • Response time to customer questions: Sellers are expected to respond to customer questions within 24 hours.
  • Maximum delivery time: Sellers are expected to ship items within 2 business days of receiving an order. The maximum delivery time is 30 days.

How to learn to sell on Express

Here are some tips on how to learn how to sell on Express:

  1. Research the platform: Start by familiarizing yourself with the platform’s policies, rules, and guidelines. Understand the types of products that are popular and the target audience.
  2. Optimize your listings: Ensure that your listings are well-written, informative, and visually appealing. Use high-quality images and descriptive titles and descriptions.
  3. Price competitively: Do some market research to determine the prices of similar products on the platform. Price your products competitively to attract potential buyers.
  4. Provide excellent customer service: Respond to customer inquiries promptly and professionally. Address any issues or concerns they may have and strive to provide a positive shopping experience.
  5. Utilize social media: Promote your products on social media platforms to reach a wider audience. Use hashtags and engage with potential customers.
  6. Learn from others: Join online communities or forums where sellers share tips and experiences. Attend webinars or workshops to learn from experts in the field.
  7. Stay up-to-date: Keep up with the latest trends and changes on the platform. Continuously improve your selling strategies to stay competitive.


In conclusion, selling on Express is a great opportunity for businesses looking to expand their reach and increase their sales. With a large customer base and a reputation for quality products, Express has become a trusted name in the e-commerce industry. However, there are challenges that come with selling on Express, such as the need for knowledge, avoiding errors, and scaling. This is where e-tailize can help, by providing a tool to manage inventory, pricing, and orders across multiple marketplaces, including Express. By following the tips provided and staying up-to-date with the latest trends and changes, businesses can optimize their listings, provide excellent customer service, and ultimately drive more sales and grow their business on Express.

Need more information?

Contact me!

Ricardo Rubino
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