Selling on Conrad.
Conrad is a B2B sourcing platform where procurement teams buy technical supplies: components, measuring equipment, tools, lab consumables. e-tailize prepares your brand for this channel, then runs catalogue, translation, listing quality, stock and orders.
- Range checked against the Conrad categories
- Catalogue imported and translated
- Article numbers, EANs and brand fields mapped
- Sales units and quantities filled
- Offers live on Conrad
How do you start selling on Conrad?
Conrad runs a B2B marketplace for technical supplies, and you publish under your own seller account. Per product Conrad wants an article number plus an EAN or manufacturer part number, brand, sales unit and content quantity. You ship from your own warehouse in Europe and put a tracking number on every parcel. e-tailize prepares your brand for the channel, then runs catalogue, translation, listing quality, stock and orders.
Conrad at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Buyers | Over 2 million registered business customersProcurement, maintenance, laboratories, education and public services. |
|---|---|
| Reach | Germany, plus country shops elsewhere in EuropeAustria, the Netherlands, Italy and France followed between 2021 and 2023. |
| Subscription | EUR 99 per month, excluding VATPublished on the Conrad seller platform, alongside the commission. |
| Commission | 5% to 15% of the net item price, excluding VATThe rate follows the product type, per the commission list. |
| Fulfilment | You ship yourself from a warehouse in EuropeEvery shipment carries a tracking number, no invoice inside the parcel. |
| Product data | Article number plus EAN or manufacturer part numberBrand, sales unit, content quantity, category, images, description, plus data such as energy labels. |
| Compliance | LUCID packaging registration, WEEE for electricalsGerman obligations tied to your range, checked before anything publishes. |
| Program | From EUR 249 per month, the fee follows your new revenueFree exploration call first, cancel any month. |
Six reasons to pair Conrad with e-tailize.
We know what this channel weighs
Conrad is built around technical supplies for professionals. We read your range through that lens and present your brand in terms buyers here recognise.
German technical copy without a translation project
Titles, specifications and attributes are translated and sharpened on the way in, so offers read as if a German product manager wrote them.
The attribute fields that decide it
Sales unit, content quantity, brand and identifiers are mandatory. A PIM keeps them complete per category, not per spreadsheet.
Reorders, not impulse purchases
Procurement teams come back for the same part. Availability, delivery time and clean specifications outweigh a discount.
No overselling once a second channel runs
Stock rules sit on one operating layer, so a B2B order here and a consumer order elsewhere never fight over the last piece.
The same base, 200+ marketplaces
Everything you prepare for Conrad starts the next channel. Expanding becomes a decision, not a project.
Five steps. ~ One managed channel.
- 1
We prepare and present your case
In the free exploration call we go through range, margins and logistics, then put your brand forward in the terms this channel looks at.
✓Range assessed✓Case prepared✓Potential estimated - 2
Import your catalogue
Your products land in the PIM, the base for Conrad and everything after.
✓Products imported✓Images loaded✓Variants validated - 3
Make your data Conrad proof
Article numbers, identifiers, brand, sales units and German specifications map to the expected fields.
✓Identifiers complete✓Attributes filled✓Categories mapped - 4
Go live and sell
Publish your offers and steer stock, orders, tracking and returns from one screen.
✓Offers live✓Stock in sync✓Tracking returned - 5
Grow into the next channel
Follow the result per channel and carry the base to the next marketplace.
✓Dashboard set up✓Margin checked✓Next channel chosen
Sell almost anything. Almost.
What fits Conrad
The assortment is technical and professional: components, measurement and test equipment, tools, automation, workplace and lab supplies, 3D printing. Anything used to build, maintain or equip a business fits, provided the data is complete.
What to sort out before you publish
Thin data stalls at the checks, and part of the German rules sit on your side. Confirm identifiers, attributes and registrations, then read the restricted list.
Questions sellers ask about Conrad.
What does selling on Conrad cost?
Conrad publishes two seller costs: a subscription of EUR 99 per month excluding VAT, and a commission of 5% to 15% of the net item price, also excluding VAT, depending on the product type. Shipping revenue stays outside it. Example: a EUR 200 item in a category at 10% costs EUR 20 in commission, on top of the EUR 99 for the month. The e-tailize program sits separately, from EUR 249 per month.
Who actually buys on Conrad?
Registered business customers, over 2 million of them: purchasing officers, maintenance engineers, laboratories, schools, public services and production sites. Private consumers never see marketplace offers, which changes the listing: specifications, delivery time and packaging units decide.
What product data does Conrad expect?
Per product an article number of your own plus an EAN or manufacturer part number, the brand, the sales unit and the content quantity, with category, images and description. Legally required data such as energy labels comes along. The PIM holds those fields once, so the product stays complete downstream.
Who ships the orders and who handles returns?
You do. Sellers ship from their own warehouse in Europe and put a tracking number on every parcel. No invoice travels inside the box, because Conrad Electronic SE issues it on your behalf. Business buyers have no statutory right of return, so anything beyond that is your call.
Can I sell on Conrad from outside Germany?
Conrad sets requirements per country shop. For the German marketplace it names a registered company address and VAT registration in Germany, warehousing in Europe and a tracking number per shipment. Whether your brand gets in here, and whether it pays off, is what the free exploration call is for.
Why go through e-tailize instead of arranging it yourself?
You always sell under your own seller account. We know what this channel looks for and present your brand that way, then the software takes the rest: catalogue, translation, listing quality, stock and orders. The fee follows the new revenue, so we win only when you win.
Conrad's setup, in plain English.
For Conrad and every channel after it you work with one e-tailize program. You pay along with the marketplace revenue we build together, never per product. Conrad charges its own subscription plus commission per sale, and we walk through both first.
The exploration call and the marketplace scan are both free. The program starts at €249 per month, paid at signing, and the fee follows the new marketplace revenue we create together. Cancel any month.
We get
you on Conrad.
Book a free exploration call: you see where your range has potential with professional buyers and what it could earn. The fee follows the new revenue we create together, so we only win when you win. And after Conrad? Another 200+ marketplaces from one base.
