Selling on De Bijenkorf.
De Bijenkorf is the premium department store of the Netherlands and Flanders. It buys its own range and works alongside partners who ship orders themselves. We know what this channel looks for, and our software puts your catalogue, translations, stock and orders live from one place.
- Channel profile loaded: premium department store, Netherlands and Flanders
- Category and content requirements held against your range
- Partner orders reviewed: you ship and you take the return
- Margin, delivery time and returns calculated
- Catalogue, translations and stock ready to go live
How do you start selling on De Bijenkorf?
De Bijenkorf is the premium department store of the Netherlands and Flanders, buying its own range alongside partners who ship orders themselves. We know what this channel looks for, build your case with margin, delivery time and returns, and present your brand. The software then keeps catalogue, translations, stock and orders live from one place. Whether your brand gets in here, and whether it is worth it, is what the free exploration call is for.
De Bijenkorf at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | The Netherlands and FlandersThe German, Austrian and French language webshops closed in 2023. |
|---|---|
| Approach | Expansion prepares your applicationWhether it suits you is what the free exploration call is for. |
| Model | Own bought range, plus partners who ship themselvesPremium fashion, beauty, home, accessories and designer labels. |
| Costs | Not published, agreed per brandNo commission table, no fee per item, no subscription. |
| Fulfilment | On a partner order you ship, and the return lands with youReturns within 21 days, contact within one working day. |
| Product data | Content at premium department store levelBrand, quality, imagery and commercial fit weigh heavily. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair De Bijenkorf with e-tailize.
We know this channel
A premium department store, bought category by category, with demands on brand, content and delivery. That is what we build your case on.
Wholesale or partner delivery
Either the store buys your collection, or you ship yourself and run your own returns. That sets your margin, so we work it out first.
Then the software does the rest
Products, translations, listing quality, stock and orders sit in one place, so a new channel goes live, not a project.
Nothing public to model with
There is no published commission table. We get the terms in writing before you commit stock or content.
The Netherlands and Flanders
The German, Austrian and French language webshops closed in 2023, so we pair this store with channels for the rest of Europe.
The call first, then the work
Whether your brand gets in here, and whether it is worth it, is what the free exploration call is for. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself.
Five steps.
- 1
Expansion prepares your application
Expansion: we prepare and submit your application. De Bijenkorf decides.
✓Range reviewed✓Application submitted✓De Bijenkorf decides - 2
Get your product data to level
Titles, images, attributes, barcodes and translations come together in one PIM, connected in minutes.
✓Catalogue imported✓Translations done✓Attributes complete - 3
Work out the commercials
Margin, delivery time and returns go on paper, so you know what this channel brings beforehand.
✓Margin calculated✓Delivery time agreed✓Returns arranged - 4
Switch on your other channels meanwhile
We connect the marketplaces that suit your range today and keep stock and orders in sync.
✓Channels chosen✓Connection live✓Orders coming in - 5
Connect De Bijenkorf once the agreement is in place
With terms agreed this channel hangs off the same base and your listings go live translated and complete.
✓Terms recorded✓Channel live✓Next channel chosen
Sell almost anything. Almost.
What De Bijenkorf carries
Premium fashion, beauty, home, accessories and designer labels, bought category by category by its own buyers.
Where this channel loses interest
Premium is the standard here. Thin content, brands without rights, dropshipping without an agreement and product data without sizes or strong imagery miss it.
Questions sellers ask about De Bijenkorf.
What does selling on De Bijenkorf cost?
De Bijenkorf publishes no seller rates: no commission table, no fee per item and no subscription. What you pay sits in the agreement per brand: either a wholesale price where the store sells the goods itself, or a fee on a partner arrangement where you ship. Ask for the percentage and the returns rules in writing. e-tailize comes on top: Toolkit from €229 a month, Expansion from €349, Takeover €1,500 plus a revenue share.
How do you approach De Bijenkorf?
We hold your brand, your numbers and your product data against what this store weighs: commercial fit, quality and sustainability, category by category. Buyers also meet new labels at trade fairs such as Modefabriek. We build your case, present your brand and bring your catalogue up to level meanwhile. Whether it is worth it is what the free exploration call is for.
Who ships and who handles the return on a partner order?
For items a partner delivers directly, the return procedure sits on the packing slip. The customer returns within 21 days via De Bijenkorf customer service, after which the partner makes contact within one working day. For some luxury brands the counter inside a store takes it.
Which countries does De Bijenkorf reach?
The Netherlands and Flanders. The German and Austrian webshop, plus the French language webshop for France, Luxembourg and French speaking Belgium, closed in early 2023. If Germany or France is the goal, we set up another channel from the same catalogue.
Can we advertise with De Bijenkorf as well?
Yes. The store keeps expanding its retail media and brand campaigns, from digital screens and newsletters to activations in store. It publishes no rates, so we request them and put them next to your sales plan.
How do I know whether this channel suits my brand?
That is what the free exploration call is for. We look at your range, your margins and your capacity, and say honestly where to start among 200+ marketplaces and integrations. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself.
De Bijenkorf's setup, in plain English.
De Bijenkorf publishes no rates of its own, so there is little to model in advance. Each package moves with your marketplace revenue.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
We do the hard
part, you sell.
Book a free exploration call. Whether your brand gets in here, and whether it is worth it, you hear honestly there, along with where to start among 200+ marketplaces and integrations. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself.
