Skip to content
Calculate price

Selling on De Bijenkorf

Interested in selling via De Bijenkorf? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell through De Bijenkorf?

De Bijenkorf, a renowned Dutch department store, has a rich history dating back to 1870 when it was established in Amsterdam. Over the years, it has become a symbol of luxury and high-quality products. With its wide range of offerings, De Bijenkorf provides a platform for sellers to showcase their merchandise to a discerning customer base. The store’s reputation for excellence and its loyal customer following make it an attractive destination for sellers looking to reach a sophisticated audience.

Advantages of selling through De Bijenkorf via e-tailize

  • Wide customer base for increased sales opportunities.
  • Established brand reputation and customer trust.
  • Access to a large network of retail locations.
  • Potential for increased visibility and brand exposure.
  • Opportunity to tap into Menard's loyal customer base.
  • Potential for higher profit margins due to competitive pricing.
  • Ability to leverage Menard's marketing and promotional efforts.
  • Streamlined logistics and distribution through Menard's supply chain.

Fully integrate De Bijenkorf with your systems

Do you want to manage De Bijenkorf and any future or current marketplaces in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily place products on marketplaces from one screen
  • Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How do you sell on De Bijenkorf?
Step 1
Register your business

To sell on De Bijenkorf, you need to have a registered business. Ensure that you have all the necessary legal requirements and documentation in place before proceeding.

Step 2
Create an account on De Bijenkorf

Once your business is registered, you need to create an account on De Bijenkorf’s marketplace. Provide all the required information and follow the registration process to set up your account.

Step 3
Set up an e-tailize account

To effectively manage your products and sales on De Bijenkorf, create an e-tailize account. This platform will help you streamline your inventory, pricing, and order management across multiple marketplaces.

Step 4
Upload your products using e-tailize

Using the e-tailize platform, upload all your products to De Bijenkorf and other marketplaces you wish to sell on. Ensure that you provide accurate and detailed product information, including high-quality images and relevant descriptions.

Step 5
Optimize and monetize with e-tailize

Utilize the ‘Analyze’ and ‘Advertize’ modules offered by e-tailize to optimize your product listings and maximize your sales potential. Analyze the performance of your products, identify areas for improvement, and use advertising tools to increase visibility and attract more customers.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on De Bijenkorf. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have De Bijenkorf under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to De Bijenkorf. In addition, you have immediately arranged your order management and stock synchronization.

What categories do you have through De Bijenkorf

On De Bijenkorf, you can sell products in the following main categories:

  • Fashion
  • Beauty
  • Home & Living
  • Electronics
  • Sports & Leisure
  • Bags & Travel
  • Gifts
  • Kids
  • Designer
The Buy Box
The Buy Box
When several partners offer the same product, De Bijenkorf is featured in 'het koopblok' or the Buy Box. That's because De Bijenkorf has the best offer in terms of price, delivery time, and service. Most sales are made through the Buy Box. So it is essential for De Bijenkorf to win this. A common tactic for De Bijenkorf to always win the Buy Box is to set up their own brand with unique EANs. If De Bijenkorf is the only provider of a product, they will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet De Bijenkorf's terms of service. Below this block you can find some of the conditions De Bijenkorf will measure.

The costs & conditions

As a seller on De Bijenkorf, there are certain fees and commissions that you need to be aware of. When you sell your products on this platform, you will be charged a commission fee based on the total value of the item sold. Additionally, there might be additional fees for services such as storage, packaging, and shipping. It is important to carefully review the fee structure and commission rates provided by De Bijenkorf to ensure you have a clear understanding of the costs associated with selling on their platform.

Selling conditions on De Bijenkorf:

  • Time for returns: De Bijenkorf offers a generous return policy, allowing customers to return products within 21 days of purchase.
  • Delivered on time percentage: Sellers are expected to maintain a high level of reliability in delivering orders on time. De Bijenkorf may have specific requirements for the percentage of orders that must be delivered within the agreed-upon timeframe.
  • Customer question response time: Sellers are expected to promptly respond to customer inquiries and provide excellent customer service. De Bijenkorf may have specific guidelines regarding the maximum response time allowed. – Maximum delivery time: Sellers are required to ensure that their products are delivered within a specified timeframe. De Bijenkorf may have specific guidelines regarding the maximum delivery time allowed for different types of products.
  • Packaging and shipping requirements: Sellers must adhere to De Bijenkorf’s packaging and shipping guidelines to ensure that products are properly protected and presented to customers.
  • Quality standards: De Bijenkorf maintains high-quality standards for the products sold on their platform. Sellers must ensure that their products meet these standards and comply with any specific requirements set by De Bijenkorf.
  • Product listing accuracy: Sellers are responsible for providing accurate and detailed product information, including descriptions, specifications, and images, to ensure a positive customer experience.
  • Compliance with legal and ethical standards: Sellers must comply with all applicable laws, regulations, and ethical standards when selling on De Bijenkorf. This includes ensuring that products meet safety and regulatory requirements.

Learn how to sell on De Bijenkorf

To learn how to sell on De Bijenkorf, you can follow these steps:

  • Research De Bijenkorf: Familiarize yourself with the company’s history, values, and target audience. Understand the products they sell and the overall shopping experience they provide.
  • Understand the sales process: Learn about the sales process at De Bijenkorf, including how to approach customers, engage with them, and close sales. Familiarize yourself with the company’s sales techniques and strategies.
  • Product knowledge: Gain a deep understanding of the products you will be selling. Learn about their features, benefits, and how they compare to similar products in the market. This will help you answer customer questions and provide recommendations.
  • Customer service skills: Develop strong customer service skills, including active listening, empathy, and problem-solving. Focus on providing exceptional service to customers, ensuring their needs are met and they have a positive shopping experience.
  • Sales training: Attend any sales training programs or workshops provided by De Bijenkorf. These sessions will help you learn specific sales techniques and strategies used by the company.
  • Shadow experienced salespeople: Observe and learn from experienced salespeople at De Bijenkorf. Shadowing them will give you insights into their approach, communication style, and how they handle different customer situations.
  • Practice role-playing: Engage in role-playing exercises with colleagues or friends to practice your sales skills. This will help you become more comfortable and confident in your sales approach.
  • Stay updated: Keep yourself updated with the latest trends, promotions, and new products at De Bijenkorf. This will enable you to provide accurate and up-to-date information to customers.
  • Seek feedback: Regularly seek feedback from your supervisors or colleagues to identify areas for improvement. Actively work on enhancing your sales skills based on the feedback received.
  • Continuously learn and adapt: Sales techniques and customer preferences evolve over time. Stay open to learning new strategies and adapt your approach accordingly to stay successful in selling on De Bijenkorf.


In conclusion, selling on De Bijenkorf offers a great opportunity for sellers to reach a wide customer base and increase their sales potential. De Bijenkorf is a trusted and reputable platform known for its high-quality products and excellent customer service. By selling on De Bijenkorf, sellers can benefit from increased visibility, brand exposure, and the opportunity to reach a diverse audience. However, navigating the platform and meeting De Bijenkorf’s selling conditions can be challenging. This is where e-tailize can help. With its comprehensive functionalities, e-tailize allows sellers to easily manage their sales on De Bijenkorf and other marketplaces, streamlining inventory management, order processing, and optimizing product listings. Additionally, e-tailize provides valuable insights and analytics to help sellers compete effectively and avoid errors. By partnering with e-tailize, sellers can maximize their success on De Bijenkorf and other marketplaces, ensuring a seamless and profitable selling experience.

Need more information?

Contact me!

Ricardo Rubino
Read more
selling on naduvi
Coming Soon

Marketplace – Netherlands

Leroy Merlin

Marketplace – France, and more


Marketplace – France

Harvey Nichols

Marketplace – United Kingdom