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Selling on Worten

Interested in selling via Worten? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell via Worten?

Worten is a popular online marketplace that offers a wide range of products to customers. The platform has been around for several years and has established itself as a reliable and trustworthy platform for both buyers and sellers. Selling on Worten can be a great way to reach a large audience and increase sales. The platform offers various features and tools to help sellers manage their listings and orders efficiently. With a strong reputation and a large customer base, Worten is an excellent choice for businesses looking to expand their online presence and increase their sales.

Advantages of selling on Worten via e-tailize

  • Wide audience reach for your products
  • High visibility and brand recognition
  • Trusted and established e-commerce platform
  • Competitive commission rates
  • Professional customer service and support
  • Secure payment and transaction system

Fully integrate Worten with your systems

Do you want to manage Worten and any other future or current marketplace(s) in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces
  • Integration with all kinds of fulfillment software (e.g. MyParcel, Picqer, and more)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How do you sell on Worten
Step 1
Register Your Business

Before you can start selling on Worten, you need to have a registered business. Make sure you have all the necessary legal documents and permits.

Step 2
Create a Worten Account

Once your business is registered, you can create an account on Worten. This will allow you to access their marketplace and start selling your products.

Step 3
Set Up an e-tailize Account

To make the most of your selling experience on Worten, you should also set up an e-tailize account. This will help you manage your inventory, pricing, and orders across multiple marketplaces.

Step 4
Upload Your Products

With your e-tailize account set up, you can start uploading your products to Worten and other marketplaces. Make sure to include detailed descriptions and high-quality images to attract potential buyers.

Step 5
Optimize and Monetize

To maximize your sales on Worten, use e-tailize’s ‘Analyze’ and ‘Advertize’ modules to optimize your listings and target the right audience. This will help you increase your visibility and drive more sales.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Worten. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize, you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Worten under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Worten. Even better; immediately your order management and stock synchronization are arranged.

The main selling categories on Worten:

Worten is a retail chain that sells various types of electronics, home appliances, computers, smartphones, and other related accessories. Some of the main categories that you can sell on Worten may include:

  • Computers and Tablets
  • Mobile Phones and Accessories
  • TV, Audio and Video
  • Home Appliances
  • Gaming and Consoles
  • Cameras and Drones
  • Sports and Fitness
  • Toys and Gadgets
  • Office and Stationery
  • Car and GPS

Please note that this list may not be exhaustive, and Worten’s product categories may change over time. It’s always best to check their website or contact their customer support for the latest information.

The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured the Buy Box. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet the Worten terms of service. Below this block you can find some of the conditions Worten will look at.

The costs & conditions

As a seller on Worten, you will be required to pay a commission fee on each sale made through the platform. The commission fee varies depending on the category of the product being sold, but typically ranges from 5% to 15%. In addition to the commission fee, there may also be other fees associated with selling on Worten, such as a monthly subscription fee or a fee for using certain features of the platform.

Selling conditions on Worten:

  • Returns: Customers have 14 days to return a product for any reason.
  • Delivered on time percentage: Sellers are expected to maintain a high percentage of on-time deliveries, with a target of 95%.
  • Customer questions: Sellers are required to respond to customer questions within 24 hours.
  • Maximum delivery time: Sellers are expected to deliver products within 5 business days.

How to learn to sell on Worten

Here are some tips that may help:

  1. Research Worten’s selling policies and requirements: Before you start selling on Worten, make sure you understand their policies and requirements. This will help you avoid any potential issues down the line.
  2. Create an account: To start selling on Worten, you need to create an account. Follow the instructions on their website to create an account.
  3. List your products: Once you have an account, you can start listing your products on Worten. Make sure to provide accurate and detailed information about your products, including high-quality images.
  4. Set competitive prices: Worten is a competitive marketplace, so it’s important to set your prices competitively. Research the prices of similar products and adjust your prices accordingly.
  5. Provide excellent customer service: Worten values excellent customer service, so make sure to respond promptly to customer inquiries and resolve any issues quickly.
  6. Advertise your products: Worten offers various advertising options to help you promote your products. Consider investing in advertising to increase your visibility and sales.
  7. Monitor your performance: Keep track of your sales and customer feedback to identify areas for improvement. Continuously improve your offerings to increase your sales and customer satisfaction.


In conclusion, selling on Worten can be a great opportunity for businesses looking to expand their online presence and increase their sales. With a wide audience reach, high visibility, and a trusted and established e-commerce platform, Worten offers various features and tools to help sellers manage their listings and orders efficiently. However, there may be some challenges and requirements that sellers need to meet, such as maintaining a high level of customer service and meeting delivery targets. That’s where e-tailize can help, by providing a centralized platform to manage multiple marketplaces, inventory, and orders. With the right knowledge, strategy, and tools, selling on Worten can be a profitable venture for businesses of all sizes.

Need more information?

Contact me!

Ricardo Rubino
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