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Selling on Boulanger

Interested in selling via Boulanger? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell via Boulanger? 

Boulanger is a popular online marketplace that offers a wide range of products to customers. The platform has a rich history, having been founded in 1954 as a small family business in France. Over the years, Boulanger has grown to become a leading retailer of electronics and appliances, with a strong online presence. As a seller on Boulanger, you can tap into their large customer base and benefit from their reputation for quality and reliability. With a range of categories to choose from, you can easily list your products and reach a wider audience. Overall, Boulanger is a great platform for sellers looking to expand their reach and grow their business.

Advantages of selling on Boulanger via e-tailize

  • High visibility in French market
  • Wide range of electronic products
  • Competitive pricing and promotions
  • Trusted brand with good reputation
  • Easy and secure payment options
  • Efficient delivery and customer service

Fully integrate Boulanger with your systems

Do you want to manage Boulanger and any other future or current marketplace(s) in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces
  • Integration with all kinds of fulfillment software (e.g. MyParcel, Picqer, and more)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How do you sell on Boulanger?
Step 1
Register Your Business

Before you can start selling on Boulanger, you need to have a registered business. This means having all the necessary legal documents and permits to operate as a business.

Step 2
Get an Account on Boulanger

Once you have a registered business, you can create an account on Boulanger. This will allow you to access the marketplace and start selling your products.

Step 3
Set Up an e-tailize Account

To make the most of your selling experience on Boulanger, you should set up an e-tailize account. This will help you manage your inventory, orders, and pricing across multiple marketplaces.

Step 4
Upload Your Products with e-tailize

Once you have an e-tailize account, you can upload all your products to Boulanger and other marketplaces. This will ensure that your products are visible to a wider audience and increase your chances of making sales.

Step 5
Optimize and Monetize with e-tailize

To maximize your sales on Boulanger, you can use the ‘Analyze’ and ‘Advertize’ modules from e-tailize. These tools will help you optimize your listings and target the right audience with advertising campaigns.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Boulanger. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize, you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Boulanger under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Boulanger. Even better; immediately your order management and stock synchronization are arranged.

The main selling categories on Boulanger:

Boulanger is a French electronics and home appliances retailer that sells a wide range of products such as computers, smartphones, TVs, audio equipment, kitchen appliances, and other electronic devices. They also offer installation and repair services for their products. It is possible that they may have expanded their product categories since then. It is recommended to visit their website or contact their customer service for the latest information.

The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured the Buy Box. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet the Boulanger terms of service. Below this block you can find some of the conditions Boulanger will look at.

The costs & conditions

As a seller on Boulanger, you will be required to pay a commission fee on each sale made through the platform. The commission fee varies depending on the category of the product being sold, but typically ranges from 5% to 15%. In addition to the commission fee, there may also be other fees associated with selling on Boulanger, such as a monthly subscription fee or a fee for using certain features of the platform.

Selling conditions on Boulanger:

  • Returns: Customers have 14 days to return a product for any reason.
  • Delivered on time percentage: Sellers are expected to maintain a delivered on time percentage of at least 95%.
  • Customer questions: Sellers are required to respond to customer questions within 24 hours.
  • Maximum delivery time: The maximum delivery time for standard shipping is 7 days.

How to learn to sell on Boulanger

Here are some general tips on how to learn how to sell on Boulanger:

  1. Familiarize yourself with Boulanger’s policies and guidelines for sellers. This includes their terms of service, fees, and rules for product listings.
  2. Research your competition and the market demand for your products. This will help you set competitive prices and optimize your product listings.
  3. Optimize your product listings by using high-quality images, detailed descriptions, and relevant keywords. This will help your products stand out and attract potential buyers.
  4. Provide excellent customer service by responding promptly to inquiries, addressing concerns, and processing orders in a timely manner.
  5. Continuously monitor your sales performance and adjust your pricing and product listings accordingly to maximize profits.
  6. Consider utilizing Boulanger’s advertising and promotion tools to increase visibility and drive sales.
  7. Seek feedback from customers and use it to improve your products and customer experience.
  8. Attend webinars and training sessions offered by Boulanger to learn more about selling on their platform and stay up-to-date on new features and policies.


In conclusion, selling on Boulanger can be a great opportunity for businesses looking to expand their reach and tap into a large customer base. With a wide range of electronic products and a trusted brand reputation, Boulanger offers a competitive platform for sellers. However, it is important to be aware of the commission fees and selling conditions, as well as the need for strong customer service and optimized product listings. Utilizing e-tailize can help sellers manage their inventory, orders, and pricing across multiple marketplaces, as well as optimize and monetize their listings. With the right knowledge and strategy, selling on Boulanger can be a profitable venture for businesses.

Need more information?

Contact me!

Ricardo Rubino
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