Skip to content
Calculate price

Selling on BUT

Interested in selling via BUT? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell via BUT?

Selling on BUT is a great way to reach a large audience of potential customers. With a history dating back to 2008, BUT has established itself as a trusted online marketplace for buyers and sellers alike. Whether you’re looking to sell handmade crafts or brand-name products, BUT provides a platform for you to showcase your items and connect with interested buyers. With a variety of categories and subcategories to choose from, you can easily list your products and start selling in no time. Plus, with BUT’s secure payment system and buyer protection policies, you can rest assured that your transactions will be safe and secure.

Advantages of selling on BUT via e-tailize

  • Large customer base
  • High visibility
  • Easy to use platform
  • Low fees and commissions
  • Secure payment processing
  • Ability to reach international markets
  • Access to marketing tools
  • Customer service support

Fully integrate BUT with your systems

Do you want to manage BUT and any other future or current marketplace(s) in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces
  • Integration with all kinds of fulfillment software (e.g. MyParcel, Picqer, and more)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How to Sell on BUT
Step 1
Register Your Business

To sell on BUT, you need to have a registered business. Make sure you have all the necessary legal documents and permits.

Step 2
Create an Account on BUT

Once you have a registered business, create an account on BUT. You will need to provide some basic information about your business and yourself.

Step 3
Set Up an e-tailize Account

To manage your products on BUT, you need to set up an e-tailize account. This will allow you to upload and manage your products across multiple marketplaces.

Step 4
Upload Your Products

With e-tailize, you can easily upload all your products to BUT and other marketplaces. Make sure to provide accurate and detailed product information to attract potential buyers.

Step 5
Optimize and Monetize Your Listings

Use e-tailize’s ‘Analyze’ and ‘Advertize’ modules to optimize and monetize your listings on BUT. This will help you increase visibility and sales on the platform.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on BUT. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize, you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have BUT under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to BUT. Even better; immediately your order management and stock synchronization are arranged.

The main selling categories on BUT

The main categories that can be sold on an online marketplace like BUT may include:

  • Electronics
  • Fashion and accessories
  • Home and garden
  • Beauty and personal care
  • Sports and outdoors
  • Toys and games
  • Health and wellness
  • Automotive and industrial
  • Books, music, and entertainment
  • Food and beverage
The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured the Buy Box. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet the BUT terms of service. Below this block you can find some of the conditions BUT will look at.

The costs & conditions

As a seller on BUT, you will be required to pay certain fees and commissions. The fees include a listing fee, a final value fee, and a payment processing fee. The listing fee is charged when you list an item for sale, while the final value fee is charged when your item sells. The payment processing fee is charged when you receive payment from a buyer. The commission you pay as a seller on BUT is based on the final sale price of your item. The commission rate varies depending on the category of your item.

Selling conditions on BUT:

  • Time for returns: Buyers have 14 days to return an item for a refund.
  • Delivered on time percentage: Sellers are expected to deliver items on time at least 95% of the time.
  • How fast you need to answer customer questions: Sellers are expected to respond to customer questions within 24 hours.
  • Maximum delivery time: Sellers are expected to deliver items within 30 days of the purchase date.

How to learn to sell on BUT

Here are some general tips on how to learn how to sell on any platform:

  1. Research the platform’s policies and guidelines: Before you start selling on any platform, it’s important to understand their rules and regulations. This includes their fees, listing requirements, and prohibited items.
  2. Study successful sellers: Look at other successful sellers on the platform and see what they are doing differently. You can learn a lot from their listings, pricing strategies, and customer service.
  3. Optimize your listings: Make sure your listings are well-written, have high-quality photos, and include all the necessary information. This will help attract potential buyers and increase your chances of making a sale.
  4. Provide excellent customer service: Respond to buyer inquiries promptly and professionally. Be transparent about any issues or delays and work to resolve them quickly.
  5. Continuously improve: Pay attention to your sales data and adjust your strategies accordingly. Experiment with different pricing, shipping, and promotion tactics to see what works best for you.


In conclusion, selling on BUT can be a great opportunity for businesses looking to reach a large audience of potential customers. With a trusted reputation and secure payment system, BUT provides a platform for sellers to showcase their products and connect with interested buyers. However, there may be challenges such as competition, errors, and scaling. This is where e-tailize can help, with its centralized management system and analytical tools. By following general tips such as researching the platform’s policies, optimizing listings, and providing excellent customer service, sellers can increase their chances of success on BUT.

Need more information?

Contact me!

Ricardo Rubino
Read more

Marketplace – Pakistan


Fulfillment – Netherlands, and more

Praxis marketplace

Marketplace – Netherlands


Marketplace – Australia