Selling on Wine and Spirits.
Wine and Spirits is a specialist drinks marketplace in the Netherlands, built around fine wine and spirits rather than volume shelf brands. e-tailize prepares your case, then runs catalogue, translation, stock and orders from one place.
- Range weighed against the channel
- Vintages and formats split out
- Dutch tasting copy generated
- Label and duty data attached
- Bottles live, stock in sync
How do you start selling on Wine and Spirits?
This is a wine and spirits channel serving the Netherlands. Selling alcohol here means a business seller account, a GTIN and complete bottle data per reference, labels that meet the EU rules, and an age check at the order and again at handover. e-tailize prepares and presents your range, then keeps catalogue, Dutch content, stock and orders in sync. Whether your brand gets in here, and whether it pays, is what the free exploration call is for.
Wine and Spirits at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | NetherlandsBuyers order in Dutch and expect Dutch service. |
|---|---|
| Range | Fine wine, champagne and spiritsOur own guide places this channel with collectible bottles. |
| Age rule | 18 and over, verified twiceThe Alcohol Act wants a check at the order and at handover. |
| Labelling | Ingredients and nutrition since 8 December 2023Energy value on the bottle, the rest may sit behind a QR code. |
| Duty and tax | Excise plus 21% VAT on alcoholic drinksExcise follows the product and its alcohol content. No food rate. |
| Product data | Own GTIN per bottle, plus volume, alcohol content and vintageA magnum and a standard bottle are two references. |
| Integration | Catalogue, content, stock and orders through e-tailizeOne operating layer, so the next channel reuses the work. |
| Program | From €249 per month, the fee follows your new revenueFree exploration call first, cancel monthly. |
Six reasons to pair Wine and Spirits with e-tailize.
We know what this channel looks for
We weigh your labels, formats and price positions against what already sells here, and put your range forward in those terms.
Every vintage keeps its own identity
Year, volume and case size each live as their own reference, so a 2016 magnum never inherits the price of a 2019 half bottle.
Label duties handled at the source
Allergens, alcohol content, energy value and the link to the declaration are catalogue fields, filled once and pushed everywhere.
Dutch tasting copy, not a raw export
Tasting notes, grape varieties and serving advice are translated and improved on the way in, so bottles read like the estate wrote them.
Stock that matches the cellar
Rare bottles run out in ones and twos. Live stock sync pulls a sold out lot before someone buys what you lack.
The same base, 200+ marketplaces
What you build here becomes the starting point for the next drinks platform or country. Expanding becomes a decision, not a project.
Five steps. ~ A few minutes.
- 1
We prepare and present your case
We weigh your bottles against the channel and put you forward.
✓Range reviewed✓Positioning agreed✓Brand presented - 2
Import your cellar
Your references land in the PIM, the base for every channel.
✓Bottles imported✓Images loaded✓Vintages separated - 3
Complete the bottle data
Volume, alcohol, allergens and label declaration, checked in Dutch.
✓Fields complete✓Content translated✓Preview approved - 4
Go live and take orders
Stock, pricing and orders run from one screen.
✓References live✓Stock in sync✓Orders arriving - 5
Grow into the next channel
You read what sells and carry the base onward.
✓Dashboard set up✓Results read✓Next channel chosen
Sell almost anything. Almost.
What suits this catalogue
The audience follows region, vintage and distillery rather than a discount. Bottles with a story, a scarcity or a real score land well.
What has to be right before you go live
Alcohol is regulated on every side: who may buy, what the label says, what duty is owed. All of it is checked before you go live.
Questions sellers ask about Wine and Spirits.
What does selling on Wine and Spirits cost?
We publish no commission or subscription figure here, because we could not verify a current published rate and we will not guess one. What we can price is our side: e-tailize starts at €249 per month and the fee follows the new marketplace revenue. Your cost per bottle is driven by excise, 21% VAT and shipping. Channel terms come out of the free exploration call.
Do I need a GTIN for every bottle?
Yes, treat every sellable unit as its own reference with its own code: each vintage, each volume, each gift pack. In the PIM they sit side by side with their own stock and price, so a rare year never sells at the price of a current one.
What does the Dutch age rule mean for me as a seller?
Alcohol goes to buyers of 18 and over only. The age is verified when the order is placed and again at handover, and you need a written working method describing how a delivery is kept from a minor.
What has to be on a wine label in the EU now?
Since 8 December 2023 wine carries a full ingredient list and a nutrition declaration. The energy value is printed on the bottle; the rest may sit behind a QR code leading to that declaration, not a sales page.
How do excise duty and VAT work on wine and spirits here?
Wine and spirits are excise goods in the Netherlands, so duty is owed on top of the purchase price at a rate following the product and its alcohol content. The standard 21% VAT rate then applies, since the reduced food rate stops at alcohol.
Is this a fit for my brand?
That depends on your range, your price positions and the stock you can hold for the Dutch market. Whether your brand gets in here, and whether the return justifies the work, is what the free exploration call is for.
Why go through e-tailize instead of arranging it yourself?
You keep your own commercial relationship. e-tailize does the work around it: preparing your case, building the catalogue, translating your content, keeping stock, prices and orders in sync. The same base carries you to 200+ other marketplaces.
Wine and Spirits's setup, in plain English.
For this channel and every other you work with one e-tailize program. You pay along with the new marketplace revenue we build together, not per bottle. Whatever the channel charges is separate and confirmed before you go live.
The exploration call and the marketplace scan are both free. The program starts at €249 per month, paid at signing, and the fee follows the new marketplace revenue we create together. Cancel any month.
We get you on
Wine and Spirits.
Book a free exploration call and you see where your bottles have potential in the Netherlands and what that can earn. The fee follows the new revenue we create together, so we only win when you win. After this? Another 200+ marketplaces.
