Selling on Favoshop.
Favoshop is the marketplace of Mediahuis Nederland, putting your products in front of the readers of De Telegraaf and its other news brands. e-tailize builds the Dutch listings this channel asks for and runs prices, stock and orders.
Apply yourself, they review. Stuck? Expansion does it for you.
- Favoshop account linked
- Catalogue imported into the PIM
- Content localized into Dutch
- Prices and delivery times set
- Stock and orders in sync
How do you start selling on Favoshop?
You apply through the Favoshop seller form, and Favoshop weighs your range, delivery times and service. It expects delivery to both the Netherlands and Belgium, product content in Dutch and customer service in Dutch. e-tailize localizes your catalogue into Dutch, builds the feed for the Mirakl platform Favoshop runs on, and keeps stock, prices and orders in sync in minutes. Whether Favoshop suits your range is what the free exploration call is for.
Favoshop at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | The Netherlands and BelgiumThe channel of Mediahuis Nederland, with the audience of its news brands. |
|---|---|
| Listing | No setup fee and no fixed monthly feeYou only pay Favoshop when you sell. |
| Commission | 12 to 17% per saleThe rate depends on the product category. |
| Fulfilment | You pack and ship every order yourselfDelivery covers both the Netherlands and Belgium. |
| Product data | Dutch language content and Dutch customer servicee-tailize localizes both for international brands. |
| Connection | A product feed or the API on the Mirakl platformBuilt from your PIM and refreshed by e-tailize. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair Favoshop with e-tailize.
The audience of the Dutch news brands
Favoshop bundles the stores of De Telegraaf, Leeuwarder Courant, Dagblad van het Noorden and more under one label, so your products meet shoppers who already trust the name on the front page.
A young shelf, room to stand out
The marketplace model opened in June 2026 and the first external partners are joining now. A strong range lands on a shelf that is not crowded yet.
Dutch content, handled for you
Favoshop expects product content and customer service in Dutch. That is exactly what e-tailize localizes for international brands, so the language requirement stops being a barrier.
A platform shoppers already trust
The consumer side is Thuiswinkel certified and the customer transaction runs through Favoshop, so buyers order with confidence while you focus on the product.
One screen for every channel
Favoshop orders drop into the same screen as your other channels, and stock counts down everywhere at once. You ship, we keep the numbers straight.
The next channel starts from this one
Everything prepared here, from Dutch content to clean attributes, is already the base for the next marketplace. Expanding becomes a decision, not a project.
Five steps.
- 1
We prepare your application
We weigh your range against what Favoshop asks, from delivery times to Dutch service, and put your case together.
✓Range reviewed✓Requirements mapped✓Application prepared - 2
Your catalogue moves into the PIM
Products, images and identifiers land in one place.
✓Products imported✓Images loaded✓Identifiers checked - 3
Content goes Dutch, prices get set
We localize titles, descriptions and attributes into Dutch and set your prices and delivery times.
✓Content localized✓Attributes filled✓Prices set - 4
Listings go live after the standard checks
Your offers appear on Favoshop with the right Dutch content and shipping promise for the Netherlands and Belgium.
✓Listings live✓Shipping set✓Checks passed - 5
Sell, measure, widen
Orders route back to you, results show per channel, and the base opens the next marketplace.
✓Orders routing✓Results visible✓Next channel chosen
Sell almost anything. Almost.
What Favoshop sells
Home and living leads, next to electronics, fashion and personal care, garden and DIY, travel and leisure, and an outlet section. Lifestyle, health and seasonal campaigns get extra attention.
What Favoshop weighs before you go live
Favoshop weighs delivery to the Netherlands and Belgium, your average delivery time, your number of SKUs and where else you sell. Dutch content and Dutch customer service carry the decision.
Questions sellers ask about Favoshop.
What does selling on Favoshop cost?
Favoshop charges no setup fee and no fixed subscription. You pay a commission of 12 to 17% per sale, depending on the product category. Sell an item at EUR 100 in a 15% category and EUR 15 goes to Favoshop, with no fixed costs on top. e-tailize comes on top: Toolkit from €229 a month, Expansion from €349, Takeover €1,500 plus a revenue share.
How does the Favoshop application work?
You apply through the seller form on favoshop.nl. Favoshop weighs delivery to the Netherlands and Belgium, shipping from a Dutch warehouse, your average delivery time, your number of SKUs and your track record on other marketplaces. We prepare your application with you, and the free exploration call decides the fit.
What does Favoshop expect on content and service?
Product content in Dutch and customer service in Dutch, with delivery to both the Netherlands and Belgium. Favoshop also asks for your average delivery time in days. e-tailize localizes your content into Dutch from one PIM and keeps it correct across every listing.
Who ships the order?
You do. On Favoshop the partner lists the product, packs and ships the order, and handles invoicing, returns and warranty. Favoshop runs the platform and the customer transaction. The orders themselves drop into the same e-tailize screen as your other channels, so nothing runs separately.
Can I sell on Favoshop without Dutch content?
Not as it stands, because Favoshop expects Dutch product content and Dutch customer service. e-tailize localizes your titles, descriptions and attributes into Dutch from your existing catalogue, so the language requirement is handled rather than a reason to skip the channel.
Why go through e-tailize rather than connect directly?
You always sell through your own Favoshop account. We take on the part that keeps costing time: preparing the application, localizing your content into Dutch, building the feed for the Mirakl platform, and routing orders and stock. The same base then carries you to 200+ marketplaces and integrations.
Favoshop's setup, in plain English.
e-tailize comes in three packages: you do it, we do it together, or we do it for you. Each package moves with your marketplace revenue. Favoshop itself charges no fixed fees, only a commission of 12 to 17% per sale.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
Apply yourself, they review. Stuck? Expansion does
it for you.
Book a free exploration call and you leave knowing whether the Mediahuis audience fits your range, and what that is worth. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself. After Favoshop, 200+ marketplaces and integrations sit on the same base.
