Selling on Bol.com.
Bol.com is the biggest marketplace of the Netherlands and Belgium. Once bol says yes, e-tailize runs catalogue, stock and orders from one place.
Based in the Netherlands or Belgium? Sign up yourself. Rather not? Expansion does it for you.
Based elsewhere? By invitation: via a partner like e-tailize.
- Connected to bol
- Catalogue imported
- EANs and fields mapped
- Stock and orders in sync
- Listings live on bol
How do you start selling on Bol.com?
You sell on bol with a business seller account, an own EAN per item and content that meets the rules of bol. Through e-tailize you connect your catalogue once: we prepare your listings, keep stock and orders in sync and protect your performance score. Based outside the Netherlands and Belgium? bol works by invitation, via a partner like e-tailize. The connection is live in a few minutes, and the same base is ready for 200+ other marketplaces and integrations afterwards.
Bol.com at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | Netherlands and BelgiumDutch language customer service is part of selling on bol. |
|---|---|
| Listing | Free, you only pay when you sellbol charges no subscription fees and no fees per listing. |
| Fixed fee | €0.20 to €2.48 per item soldDepends on the item type and the selling price, VAT included. |
| Commission | Usually 5% to 17% of the selling priceThe percentage varies per category; the current table lives on the bol partner platform. |
| Fulfilment | Logistics via bol, shipping via bol or your own shippingPick what fits per item; orders always run through e-tailize. |
| Product data | Own EAN per item and complete content required |
| Integration | Through the official bol API, managed by e-tailizeCatalogue, stock, orders and ads from one place. The connection is live in a few minutes. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair Bol.com with e-tailize.
The Netherlands and Belgium, by invitation from abroad
Sellers based in the Netherlands or Belgium sign up themselves. From elsewhere, bol works by invitation, via a partner like e-tailize. We translate and improve your content for shoppers who already buy there.
Logistics via bol or ship yourself
Choose per item between logistics via bol, shipping via bol or your own shipping. e-tailize routes the orders in every model.
Your performance score stays healthy
Reliable stock sync, fast order routing and clean returns handling keep your score high and your listings visible.
One PIM for all your product data
EANs, attributes and content live in one place and stay consistent on bol and on every next channel.
Steer on numbers, not on gut feeling
The dashboard shows per channel what you sell and where your margin sits, so you can adjust with focus.
The same base, 200+ marketplaces and integrations
What you prepared for bol is instantly the starting point for the next channel. Expanding becomes a choice, not a project.
Five steps.
- 1
Connect your bol account
Link your seller account through the official bol API. Done in a few minutes.
✓Account connected✓Connection tested✓Permissions set - 2
Import your catalogue
Bring your products into the PIM, the base for bol and every next channel.
✓Products imported✓Images loaded✓Categories recognised - 3
Make your content bol proof
Map your fields to the requirements of bol, from EANs to mandatory attributes.
✓EANs complete✓Mandatory fields filled✓Preview checked - 4
Go live and sell
Publish your listings and manage stock and orders from one screen.
✓Listings live✓Stock in sync✓Orders coming in - 5
Grow into the next channel
Track your results and take the same base to the next marketplace.
✓Dashboard set up✓Results analysed✓Next channel chosen
Sell almost anything. Almost.
What sells well on bol
Bol.com carries a wide range, from books and electronics to toys, baby and beauty. There is room for most product types, as long as your product data is complete.
What bol checks before you go live
Every item runs through standard checks before it goes live. Make sure mandatory data is complete and your category meets the rules of bol.
Questions sellers ask about Bol.com.
Can I sell on Bol.com from abroad or from outside the EU?
From outside the Netherlands and Belgium, bol works by invitation, via a partner like e-tailize, and bol decides. The published requirements for partners outside the Netherlands and Belgium are strict: a registered EU company, at least €500,000 in sales potential in the first 12 months, Dutch language customer service and integration via a certified bol API partner. e-tailize is a certified bol partner. Expansion prepares and submits your application.
What does selling on Bol.com cost?
Listing is free, you only pay bol when you sell. Per item sold, bol charges a fixed fee of €0.20 to €2.48 plus a commission percentage that varies per category, usually between 5% and 17%. Example: sell a €50 item in a category with 10% commission and a €0.99 fixed fee, and €5.99 goes to bol. e-tailize comes on top: Toolkit from €229 a month, Expansion from €349, Takeover €1,500 plus a revenue share.
Do I need an EAN to sell on Bol.com?
Yes. Every item on bol needs its own EAN. In the e-tailize PIM you manage EANs, attributes and content in one place, so your items pass the checks of bol in one go.
What is the difference between logistics via bol and shipping via bol?
With logistics via bol your stock sits in the warehouse of bol and bol ships your orders. With shipping via bol you ship yourself. You can choose per item, and e-tailize routes orders and stock in both models.
Can I sell on Bol.com from outside the Netherlands?
By invitation. Bol.com serves the Netherlands and Belgium: sellers based there sign up themselves, sellers from elsewhere come in by invitation, via a partner like e-tailize, and bol decides. Dutch language content, customer service and returns handling come with selling on bol. Expansion prepares and submits your application.
How fast can I go live on Bol.com?
The connection with your bol account is live in a few minutes. With complete EANs and content you prepare your listings right after, and once they pass the standard checks of bol you are live.
Why sell through e-tailize instead of directly on bol?
You always sell through your own bol account. e-tailize automates the work around it: catalogue, stock, orders, content and ads from one place. And once bol runs, you take the same base to 200+ other marketplaces and integrations without extra work.
Bol.com's setup, in plain English.
e-tailize comes in three packages: you do it, we do it together, or we do it for you. Each package moves with your marketplace revenue. Bol.com itself charges a fixed fee plus commission per item sold.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
We do the hard
part, you sell.
Book a free exploration call: you see right away where your range has potential and what it can earn. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself. And after bol? Another 200+ marketplaces and integrations from the same base.
