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Top 15 Marketplaces for Healthcare

Healthcare is one of the most important and complex sectors in the world, and it is constantly evolving and innovating. Health care is provided through a wide range of different systems run at individual national levels, with varying degrees of public and private involvement. For providers and suppliers, marketplaces can help them reach new customers, expand their product range, optimize their inventory and logistics, and increase their visibility and reputation. 

In this article, we will list the top 15 marketplaces that specialize in healthcare products and services, and how they can help you grow your business and improve your health. We will also introduce you to e-tailize, a powerful solution that can help you integrate, analyze, and advertise on these marketplaces with ease and efficiency.

1. Amazon

Amazon is the world’s largest online retailer, known for its wide range of products and services, including healthcare. Amazon offers millions of products in this category, such as medical devices, equipment, supplies, supplements, personal care, wellness, and more. Amazon also offers health care services, such as online consultations, prescriptions, tests, and insurance. Amazon operates in many countries, and has a huge customer base and a loyal Prime membership program. Amazon also has a dedicated healthcare division, Amazon Care, that provides virtual and in-person care for its employees and other businesses.

How to sell on Amazon

2. eBay

eBay is one of the world’s largest online marketplaces, where people can buy and sell almost anything, including healthcare products and services. eBay offers a wide variety of products in this category, such as medical equipment, supplies, devices, supplements, personal care, beauty, wellness, and more. eBay also offers healthcare services, such as online consultations, prescriptions, tests, and insurance. eBay operates in 13 European countries, and has a large and diverse customer base and a strong reputation.

3. Vivomed

Vivomed is an online marketplace specializing in sports medicine, physiotherapy, and healthcare products. With a focus on catering to athletes, sports enthusiasts, and healthcare professionals, Vivomed offers a comprehensive range of products including braces, supports, tapes, first aid supplies, and rehabilitation equipment. Vivomed also offers expert advice and resources on sports injury management, rehabilitation protocols, and healthcare best practices.

4. Bol.com

Bol.com is the leading online retailer in the Netherlands and Belgium, offering a wide range of products and services, including healthcare. Bol.com offers a variety of products in this category, such as medical equipment, supplies, devices, supplements, personal care, beauty, wellness, and more. Bol.com also offers healthcare services, such as online consultations, prescriptions, tests, and insurance. Bol.com operates in Dutch and French, and has a large and loyal customer base and a high market share. Bol.com also has a dedicated healthcare section, Bol.com Gezondheid, that provides reliable products, advice, and reviews for healthcare consumers and professionals.

How to sell on Bol.com

5. Otto

Otto is one of the leading online retailers in Europe, offering a wide range of products and services, including healthcare. Otto offers a variety of healthcare products, such as medical equipment, supplies, devices, supplements, personal care, beauty, wellness, and more. Otto also offers healthcare services, such as online consultations, prescriptions, tests, and insurance. Otto operates in 10 European countries, and has a large and loyal customer base and a high customer satisfaction. Otto also has a dedicated healthcare section, Otto Gesundheit, that provides quality products, information, and support for healthcare consumers and professionals.

6. Medishop

Positioned as a comprehensive healthcare marketplace in Belgium, Medishop offers an extensive range of medical supplies, mobility aids, and home healthcare equipment. With a focus on accessibility and affordability, Medishop serves as a valuable resource for individuals seeking solutions for independent living and medical care at home. From mobility aids such as wheelchairs, walkers, and crutches to home healthcare essentials like blood pressure monitors, diabetic supplies, and first aid kits, Medishop offers a wide selection of products to support health and well-being.

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7. Allegro

Allegro is the most popular Polish marketplace and number three on the list of Europe’s largest online marketplaces. Allegro offers a wide range of health care products, such as medical equipment, supplies, devices, supplements, personal care, beauty, wellness, and more. Allegro also offers healthcare services, such as online consultations, prescriptions, tests, and insurance. Allegro operates in Polish, English, and Ukrainian, and has a loyal and growing customer base and a high market share. Allegro also has a dedicated healthcare section, Allegro Zdrowie, that provides exclusive offers, tips, and articles for healthcare consumers and professionals.

8. Lekarna.cz

Lekarna.cz is a leading online pharmacy serving the Czech Republic, providing a wide range of pharmaceutical products, health supplements, and wellness items. With a user-friendly interface and intuitive navigation, Lekarna.cz offers customers a convenient platform to access essential healthcare products from the comfort of their homes. The marketplace ensures the authenticity and quality of its products through partnerships with trusted suppliers and adherence to stringent regulatory standards. Customers can browse a comprehensive catalog featuring prescription medications, over-the-counter drugs, vitamins, and personal care items, with detailed product descriptions and transparent pricing. 

9. Fnac

Fnac is one of the leading online retailers in France, offering a wide range of products and services, including healthcare. Fnac offers a variety of products, such as medical equipment, supplies, devices, supplements, personal care, beauty, wellness, and more. Fnac also offers healthcare services, such as online consultations, prescriptions, tests, and insurance. Fnac operates in 10 European countries, and has a large and cultural customer base and a high customer loyalty. Fnac also has a dedicated healthcare section, Fnac Sante, that provides premium products, content, and experiences for healthcare consumers and professionals.

How to sell on Fnac

10. FarmaGlobo

Serving the Italian market, Farmacia online Italia offers a wide selection of pharmaceuticals, dietary supplements, and healthcare products, catering to diverse medical needs and preferences. With a commitment to quality assurance and regulatory compliance, Farmacia online Italia ensures the safety and efficacy of its product offerings while providing convenient access to essential healthcare items.

11. OnBuy

OnBuy is one of the fastest-growing online marketplaces in the UK, offering a wide range of products and services, including healthcare. OnBuy offers a variety of health care products, such as medical equipment, supplies, devices, supplements, personal care, beauty, wellness, and more. It also offers healthcare services, such as online consultations, prescriptions, tests, and insurance. OnBuy operates in English, and has a large and growing customer base and a high customer satisfaction. OnBuy also has a dedicated healthcare section, OnBuy Health, that provides competitive prices, ratings, and delivery for healthcare consumers and professionals.

How to sell on Onbuy

12. Body & Fit

Body & Fit is a prominent online marketplace based in the Netherlands, specializing in sports nutrition products, dietary supplements, and wellness essentials. With a focus on optimizing fitness and performance, Body & Fit offers a diverse range of high-quality products tailored to the needs of athletes, fitness enthusiasts, and individuals pursuing active lifestyles. The marketplace collaborates with leading brands and suppliers to curate a comprehensive catalog featuring protein powders, amino acids, vitamins, and other nutritional supplements designed to support muscle growth, recovery, and overall health. 

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13. Newpharma

Newpharma is a leading online pharmacy operating in Belgium and several other European countries, offering a wide range of pharmaceuticals, hygiene products and essentials. With a user-friendly website and intuitive navigation, Newpharma provides customers with convenient access to a diverse selection of products from the comfort of their homes. The platform collaborates with licensed pharmacies and trusted suppliers to ensure the authenticity and quality of its offerings, adhering to stringent regulatory standards and pharmaceutical best practices.

14. LloydsPharmacy

LloydsPharmacy stands as a cornerstone of the British healthcare landscape, offering a wide range of pharmaceuticals, over-the-counter medications, and wellness products through both its online platform and physical stores. With a legacy spanning over a century, LloydsPharmacy has earned the trust and loyalty of customers across the United Kingdom. With a commitment to customer-centric care and professional integrity, LloydsPharmacy continues to serve as a trusted destination for healthcare products and services, empowering individuals to lead healthier lives throughout the UK.

15. Carethy

Operating primarily in Spain but also serving customers across Europe, Carethy is an online marketplace that specializes in health and wellness products. With a vast array of offerings ranging from vitamins and supplements to skincare and personal care items, it caters to diverse health needs and preferences. The platform emphasizes affordability and accessibility, offering competitive pricing and convenient delivery options to customers. Carethy also provides valuable information and resources on health topics, empowering users to make informed decisions about their well-being. With a commitment to quality assurance and customer satisfaction, Carethy strives to be a trusted partner in promoting health and wellness for individuals across Europe.

Why e-tailize is the Best for Selling on These Marketplaces

As you can see, there are many online marketplaces in Europe that offer healthcare products and services, each with its own features, benefits, and challenges. If you want to sell your healthcare products on these marketplaces, you need a powerful platform that can help you integrate, analyze, and advertise your products effectively and efficiently. That’s where e-tailize comes in.With e-tailize, you can:

Channelize, Analyze, and Advertize.

  • Channelize: This module enables you to centralize and automate your product management, inventory management, order fulfillment, and more for over 125 integrations. This means you can easily manage your listings on multiple marketplaces from one platform.
  • Analyze: This module allows you to centralize marketplace data streams and utilize e-tailize’s data models to create powerful online marketplace analytics. This can help you make informed decisions about your sales strategy.
  • Advertize: This module enables you to centralize campaign management and build ads centrally to save time. This can help you effectively promote your products across different marketplaces.

In conclusion, e-tailize provides a comprehensive solution that can help you centralize, optimize, and monetize your online sales across various marketplaces for healthcare.

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Ricardo Rubino

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