Skip to content
Calculate price

Top 20 Marketplaces in Romania

Romania

Romania is one of the fastest-growing eCommerce markets, with an estimated online turnover of €7 billion. The country has a population of 19.4 million people and 11.4 million are online shoppers. The average spending per e-shopper in Romania was €611. If you are looking to expand your online business to Romania, you need to know which marketplaces are the most popular and relevant for your products.

In this article, we will list the top 20 marketplaces in Romania by monthly visits, product categories. We will also explain why e-tailize is the best solution for selling on these marketplaces.

Click here to view all the integrations e-tailize supports in Romania.

1. Amazon

Amazon is the world’s largest online retailer, operating in over 15 countries and offering hundreds of millions of products in various categories, such as books, electronics, fashion, home and garden, beauty, toys, and more. Amazon offers fast and reliable delivery, customer service, and returns for orders shipped to Romania. Amazon also has a program called Amazon Global Selling, which allows sellers from Romania and other countries to sell their products on Amazon’s websites worldwide.

How to Sell on Amazon

2. Kaufland

Kaufland, a leading marketplace in Romania, boasts a substantial user base drawn from its extensive network of physical stores and online platform. Sellers can capitalize on Kaufland’s high traffic by showcasing their products to a diverse audience seeking groceries, household items, electronics, and more. The marketplace’s user-friendly interface and convenient features, such as personalized recommendations and flexible payment options, enhance the shopping experience for customers, driving increased sales potential for sellers. With Kaufland’s strong brand presence and reputation for quality and affordability in Romania, sellers can establish trust and credibility, ultimately leading to greater visibility and success on the platform.

How to Sell on Kaufland

3. AliExpress

AliExpress is a global marketplace owned by Alibaba Group, the largest eCommerce company in the world. AliExpress connects buyers from over 200 countries with sellers from China and other regions, offering millions of products in various categories, such as fashion, electronics, home and garden, beauty, toys, and more. AliExpress is known for its low prices, free shipping, and diverse product range. AliExpress has over 150,000 sellers and 100 million products.

4. eMAG

eMAG is the undisputed leader of the Romanian eCommerce market, with over 30 million monthly visits and a market share of 37.5%. eMAG was founded in 2001 as an online retailer of IT and electronics products, but it has since expanded to offer a wide range of categories, such as fashion, home and garden, beauty, toys, books, and more. eMAG also operates in Bulgaria, Hungary, and Poland. eMAG has its own marketplace platform, called eMAG Marketplace, where third-party sellers can list their products and benefit from eMAG’s large customer base, logistics network, and marketing campaigns. eMAG Marketplace has over 40,000 sellers and 6 million products.

5. Hornbach

Hornbach, a prominent marketplace in Romania, offers sellers an opportunity to tap into a high-traffic platform with a specialized focus on home improvement and construction materials. With its user-friendly interface and robust features tailored to the needs of the construction industry, such as bulk purchasing options and specialized product categorization, Hornbach provides a conducive environment for sellers to showcase their offerings. The platform’s targeted audience, comprising DIY enthusiasts, professional contractors, and construction companies, ensures that sellers can effectively reach individuals actively seeking quality home improvement products in Romania. By leveraging Hornbach’s platform, sellers can enhance their brand visibility within the Romanian market, capitalizing on a niche segment with a strong purchasing intent.

How to Sell on Hornbach

6. Okazii

Okazii is one of the oldest and most trusted online platforms in Romania, founded in 2000 as an auction site. Okazii has since evolved into a marketplace that offers both new and used products in various categories, such as fashion, electronics, home and garden, auto, books, and more. Okazii has a loyal customer base, a secure payment system, and a reputation system that allows buyers and sellers to rate each other. Okazii has over 10,000 sellers and 2 million products.

7. Cel

Cel is an online retailer of IT and electronics products, founded in 2004. Cel offers a wide range of products, such as laptops, smartphones, tablets, TVs, cameras, gaming consoles, and accessories. Cel also sells products from other categories, such as fashion, home and garden, beauty, toys, and more. Cel has its own marketplace platform, called Cel Marketplace, where third-party sellers can list their products and benefit from Cel’s large customer base, logistics network, and marketing campaigns. Cel Marketplace has over 1,000 sellers and 500,000 products.

8. Flanco

Flanco is an online and offline retailer of IT and electronics products, founded in 1994. Flanco has over 120 physical stores across Romania, as well as an online store that offers a wide range of products, such as laptops, smartphones, tablets, TVs, cameras, gaming consoles, and accessories. Flanco also sells products from other categories, such as fashion, home and garden, beauty, toys, and more. Flanco has its own marketplace platform, called Flanco Marketplace, where third-party sellers can list their products and benefit from Flanco’s large customer base, logistics network, and marketing campaigns. Flanco Marketplace has over 500 sellers and 300,000 products.

9. Temu

Temu offers a variety of categories, such as fashion, electronics, home and garden, sports, auto, and more. Temu is a commission-free marketplace, which means that sellers do not pay any fees to list or sell their products on Temu. Instead, Temu makes money from advertising and premium services, such as verified sellers, featured products, and express delivery. Temu has over 20,000 sellers and 4 million products.

Give us those e-digits. You won’t regret it. Get weekly blogs in your inbox

10. Etam

Etam, a popular fashion and lingerie marketplace in Romania, offers sellers a platform to reach a targeted audience interested in trendy apparel and intimate wear. With its sleek interface and intuitive navigation, Etam attracts high traffic from fashion-conscious shoppers seeking quality and style. Sellers benefit from features such as product recommendations, size guides, and easy checkout processes, enhancing the overall shopping experience for customers and increasing the likelihood of conversion. By leveraging Etam’s established brand presence and reputation for fashionable and comfortable clothing, sellers can effectively promote their products and expand their reach within the Romanian fashion market.

How to Sell on Etam

11. evoMAG

evoMAG is an online retailer of IT and electronics products, founded in 2005. evoMAG offers a wide range of products, such as laptops, smartphones, tablets, TVs, cameras, gaming consoles, and accessories. evoMAG also sells products from other categories, such as fashion, home and garden, beauty, toys, and more. evoMAG has its own marketplace platform, called evoMAG Marketplace, where third-party sellers can list their products and benefit from evoMAG’s large customer base, logistics network, and marketing campaigns. evoMAG Marketplace has over 300 sellers and 200,000 products.

12. Pharmarket

Pharmarket, a prominent online marketplace in Romania dedicated to pharmaceutical and healthcare products, offers sellers an opportunity to connect with a large audience seeking medical supplies, supplements, and personal care items. With its user-friendly interface and robust search functionalities, Pharmarket attracts significant traffic from consumers looking for convenience and reliability in their healthcare purchases. Sellers can take advantage of features such as detailed product descriptions, customer reviews, and secure payment options to enhance trust and credibility with potential buyers. By leveraging Pharmarket’s platform, sellers can effectively showcase their products to a targeted audience interested in maintaining their health and well-being, thus maximizing their sales potential in the Romanian market.

How to Sell on Pharmarket

13. Fashion Days

Fashion Days is an online fashion retailer, founded in 2009. Fashion Days offers a wide range of products, such as clothing, shoes, accessories, jewelry, and watches. Fashion Days also sells products from other categories, such as beauty, home and garden, toys, and more. Fashion Days has its own marketplace platform, called Fashion Days Marketplace, where third-party sellers can list their products and benefit from Fashion Days’ large customer base, logistics network, and marketing campaigns. Fashion Days Marketplace has over 200 sellers and 100,000 products.

14. Magento

Magento, a leading e-commerce platform used by businesses in Romania, offers sellers a robust and customizable solution to build and manage their online stores. With its flexible architecture and extensive feature set, Magento attracts significant traffic from both sellers and consumers alike. Sellers benefit from features such as advanced inventory management, multiple payment options, and seamless integration with third-party applications, enhancing their ability to reach and engage customers effectively. Additionally, Magento’s scalability allows sellers to adapt and grow their online businesses as their needs evolve, ensuring long-term success in the competitive Romanian e-commerce market.

How to Sell on Magento

15. Joules

Joules, a renowned marketplace in Romania specializing in lifestyle and outdoor products, offers sellers a platform to connect with an audience passionate about quality apparel, accessories, and homeware. With its visually appealing interface and curated collections, Joules attracts high traffic from consumers seeking stylish yet functional products for everyday use. Sellers benefit from features such as product recommendations, seasonal promotions, and seamless checkout processes, enhancing the overall shopping experience for customers and increasing the likelihood of conversion. By leveraging Joules’ established brand reputation for high-quality, British-inspired designs, sellers can effectively promote their products and expand their reach within the Romanian lifestyle market.

How to Sell on Joules

16. Creavea

Creavea, a thriving marketplace in Romania focusing on arts, crafts, and DIY supplies, provides sellers with a platform to connect with a highly engaged audience passionate about creative projects. With its intuitive interface and extensive product range, Creavea attracts significant traffic from hobbyists, artists, and DIY enthusiasts seeking unique and high-quality materials for their projects. Sellers can take advantage of features such as personalized recommendations, project inspiration, and secure payment options to enhance the shopping experience for customers and increase sales potential. By leveraging Creavea’s platform, sellers can effectively showcase their products to a targeted audience interested in unleashing their creativity, thereby maximizing their visibility and success in the Romanian arts and crafts market.

How to Sell on Creavea

17. Vivre

Vivre is an online retailer of home and garden products. Vivre offers a wide range of products, such as furniture, lighting, textiles, decor, kitchenware, and more. Vivre also sells products from other categories, such as fashion, beauty, toys, and more. Vivre has its own marketplace platform, called Vivre Marketplace, where third-party sellers can list their products and benefit from Vivre’s large customer base, logistics network, and marketing campaigns. Vivre Marketplace has over 100 sellers and 50,000 products.

Give us those e-digits. You won’t regret it. Get weekly blogs in your inbox

18. Modivo

Modivo, a prominent fashion marketplace in Romania, offers sellers a platform to showcase trendy and high-quality clothing, footwear, and accessories to a fashion-forward audience. With its sleek and user-friendly interface, Modivo attracts significant traffic from consumers seeking the latest styles and fashion trends. Sellers benefit from features such as personalized recommendations, size guides, and secure payment options, enhancing the shopping experience for customers and increasing the likelihood of conversion. Leveraging Modivo’s established brand presence and reputation for offering a diverse selection of fashion products, sellers can effectively promote their items and expand their reach within the Romanian fashion market, ultimately maximizing their sales potential.

How to Sell on Modivo

19. Outletinn

Outletinn, a leading online marketplace in Romania specializing in outlet deals across various categories, provides sellers with a platform to reach a budget-conscious audience seeking discounted products. With its streamlined interface and extensive range of discounted items, Outletinn attracts significant traffic from consumers looking for affordable yet quality products. Sellers benefit from features such as flash sales, clearance events, and secure payment options, enhancing the shopping experience for customers and increasing the likelihood of conversion. By leveraging Outletinn’s platform, sellers can effectively showcase their discounted items to a targeted audience interested in saving money without compromising on quality, thereby maximizing their visibility and success in the Romanian discount market.

How to Sell on Outlennin

20. Kidinn

Kidinn, a premier online marketplace in Romania specializing in children’s products, provides sellers with a tailored platform to showcase a diverse range of items catering to parents and families. With its intuitive interface and extensive selection of products including clothing, toys, accessories, and more, Kidinn attracts significant traffic from consumers seeking quality and affordable children’s items. Sellers benefit from features such as age-appropriate recommendations, customer reviews, and secure payment options, enhancing the shopping experience for parents and increasing the likelihood of conversion. By leveraging Kidinn’s platform, sellers can effectively promote their products and tap into a targeted audience interested in meeting the needs of their children, thus maximizing their visibility and success in the Romanian children’s market.20

How to Sell on Kidinn

Why e-tailize is the Best for Selling on These Marketplaces

As you can see, Romania has a diverse and dynamic eCommerce market, with many opportunities for online sellers. However, selling on multiple marketplaces can also be challenging, as you need to manage different product data, inventory, orders, and marketing strategies. That’s why e-tailize is the best solution for selling on these marketplaces. With e-tailize, you can:

Channelize, Analyze, and Advertize.

  • Channelize: This module enables you to centralize and automate your product management, inventory management, order fulfillment, and more for over 125+ integrations. This means you can easily manage your listings on multiple marketplaces from one platform.
  • Analyze: This module allows you to centralize marketplace data streams and utilize e-tailize’s data models to create powerful online marketplace analytics. This can help you make informed decisions about your sales strategy.
  • Advertize: This module enables you to centralize campaign management and build ads centrally to save time. This can help you effectively promote your products across different marketplaces.

In conclusion, e-tailize provides a comprehensive solution that can help you centralise, optimise, and monetize your online sales across various marketplaces in the Romania.

Need more information?

Contact me!

Ricardo Rubino

Source

Read more
Marketplaces
A Guide to the European Digital Services Act (DSA): What Online Companies Need to Know Read more
Marketplaces
Amazon Brand Registry: how to protect your brand on Amazon Read more
Marketplaces
Top 30 Marketplaces for Selling Fashion Accessories Read more