Top 20 Marketplaces in Romania
The top marketplaces in Romania include eMAG, the largest local platform, alongside Amazon, Kaufland, AliExpress and a long tail of specialist sites covering fashion, electronics, home improvement, pharmacy and children's products. To sell on them, you register as a seller on each marketplace, upload your product listings with prices and stock, then handle orders, shipping and returns under that marketplace's rules. Most platforms charge a commission per sale and many run their own logistics and advertising programs you can opt into. Which marketplaces fit you depends on your product category, your margins and how much fulfilment you want to manage. Below is a category by category guide to the marketplaces commonly used in Romania, followed by practical advice on choosing channels and getting started.
The marketplaces sellers use in Romania
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eMAG
eMAG is the largest player in Romanian ecommerce and a natural first stop for sellers. It started in 2001 as an IT and electronics retailer and now covers fashion, home and garden, beauty, toys, books and more, and it also operates in Bulgaria, Hungary and Poland. Through eMAG Marketplace, third party sellers list their products and tap into eMAG's customer base, logistics network and marketing reach. For most sellers entering Romania, eMAG offers the widest single audience.
Amazon
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Amazon is the world's largest online retailer, operating in many countries and listing products across categories such as books, electronics, fashion, home and garden, beauty and toys. It offers delivery, customer service and returns for orders shipped to Romania. Through Amazon Global Selling, sellers based in Romania and elsewhere can reach Amazon's audience across its international sites. It suits sellers who want cross border reach beyond Romania alone.
Kaufland
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Kaufland brings a large audience drawn from its physical store network and its online platform. Sellers can reach shoppers looking for groceries, household items, electronics and more, supported by features such as personalised recommendations and flexible payment options. Kaufland's recognised brand and reputation for affordability help new sellers build trust quickly. It is a strong fit for everyday consumer goods.
AliExpress
AliExpress is a global marketplace owned by Alibaba Group, connecting buyers in many countries with sellers in China and other regions. It lists products across fashion, electronics, home and garden, beauty and toys, and is known for low prices, free shipping options and a very broad catalogue. For sellers, it offers access to a large international buyer pool. It works best for price competitive, high volume product lines.
Hornbach
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Hornbach is a marketplace focused on home improvement and construction materials. Its features are built for that sector, with options such as bulk purchasing and specialised product categorisation. The audience tends to be DIY enthusiasts, professional contractors and construction companies with clear buying intent. It is a focused channel for sellers in building, hardware and home improvement.
Okazii
Okazii is one of the older and more established online platforms in Romania, founded in 2000 as an auction site. It has grown into a marketplace offering both new and used products across fashion, electronics, home and garden, auto and books. A secure payment system and a buyer and seller rating system help build confidence on the platform. It suits sellers comfortable selling new or used goods to a loyal local base.
Cel
Cel is an online retailer of IT and electronics founded in 2004, selling laptops, smartphones, tablets, TVs, cameras, gaming consoles and accessories, plus other categories such as fashion, home and garden, beauty and toys. Through Cel Marketplace, third party sellers can list their products and use Cel's customer base, logistics network and marketing. It is a relevant channel for sellers of electronics and tech accessories.
Flanco
Flanco is an online and offline retailer of IT and electronics founded in 1994, with a network of physical stores across Romania plus an online store. Its range spans laptops, smartphones, tablets, TVs, cameras, gaming consoles and accessories, alongside other categories. Flanco Marketplace lets third party sellers list products and benefit from Flanco's customer base, logistics and marketing. The combination of stores and online reach suits electronics sellers.
Temu
Temu offers categories such as fashion, electronics, home and garden, sports and auto. It has run as a marketplace without listing or selling fees for sellers, earning instead from advertising and premium services such as verified seller status, featured products and express delivery. That fee structure can appeal to sellers testing a new channel. Confirm the current fee terms directly with Temu before you commit.
Etam
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Etam is a fashion and lingerie marketplace where sellers can reach shoppers interested in apparel and intimate wear. Useful features include product recommendations, size guides and a straightforward checkout, all of which support conversion in the fashion category. Etam's brand recognition in clothing helps sellers gain visibility. It is a targeted option for fashion and lingerie brands.
evoMAG
evoMAG is an online retailer of IT and electronics founded in 2005, selling laptops, smartphones, tablets, TVs, cameras, gaming consoles and accessories, plus other categories such as fashion, home and garden, beauty and toys. evoMAG Marketplace allows third party sellers to list products and use evoMAG's customer base, logistics and marketing. It is another channel worth considering for tech and electronics.
Pharmarket
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Pharmarket is an online marketplace dedicated to pharmaceutical and healthcare products, connecting sellers with shoppers seeking medical supplies, supplements and personal care items. Detailed product descriptions, customer reviews and secure payment options help build trust in a sensitive category. The audience is specifically focused on health and wellbeing. It suits sellers in pharmacy, supplements and personal care, subject to the relevant regulatory requirements.
Fashion Days
Fashion Days is an online fashion retailer founded in 2009, offering clothing, shoes, accessories, jewellery and watches, along with other categories such as beauty, home and garden and toys. Through Fashion Days Marketplace, third party sellers can list products and use the platform's customer base, logistics and marketing. It is a focused choice for apparel and accessory brands.
Magento
Magento is an ecommerce platform used by businesses in Romania to build and run their own online stores, rather than a consumer marketplace in the same sense as the others on this list. It offers a flexible, customisable setup with features such as inventory management, multiple payment options and integrations with other tools, and it scales as a business grows. Sellers use it to run a branded storefront alongside their marketplace presence. Treat it as your own shop rather than a third party selling channel.
Joules
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Joules is a marketplace associated with lifestyle and outdoor products, including apparel, accessories and homeware, known for British inspired designs. Curated collections, product recommendations, seasonal promotions and a smooth checkout support the shopping experience. The audience looks for stylish yet practical everyday products. It is a niche fit for lifestyle and outdoor brands.
Creavea
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Creavea focuses on arts, crafts and DIY supplies, connecting sellers with hobbyists, artists and DIY enthusiasts looking for materials for creative projects. Its range is broad and features such as personalised recommendations, project inspiration and secure payment options support the experience. The audience is highly engaged and category specific. It is a targeted channel for craft and DIY product sellers.
Vivre
Vivre is an online retailer of home and garden products, including furniture, lighting, textiles, decor and kitchenware, plus other categories such as fashion, beauty and toys. Vivre Marketplace lets third party sellers list products and use Vivre's customer base, logistics and marketing. It is a relevant channel for home, decor and furniture sellers.
Modivo
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Modivo is a fashion marketplace offering clothing, footwear and accessories to a fashion focused audience. Personalised recommendations, size guides and secure payment options support conversion, and the platform carries a diverse selection of fashion products. Its brand presence in apparel helps sellers reach style conscious shoppers. It is a solid option for fashion and footwear brands.
Outletinn
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Outletinn specialises in outlet and discount deals across multiple categories, reaching budget conscious shoppers looking for lower prices on quality products. Features such as flash sales, clearance events and secure payment options drive the discount shopping experience. It is well suited to clearing surplus stock or running promotional, price led offers. Margins matter here, so price your discounted lines carefully.
Kidinn
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Kidinn focuses on children's products, giving sellers a platform for clothing, toys, accessories and more aimed at parents and families. Age appropriate recommendations, customer reviews and secure payment options support parents through the buying decision. The audience is specifically families shopping for children. It is a targeted channel for sellers in kids' clothing, toys and accessories.
How to choose the right marketplace in Romania
Choosing the right marketplace in Romania means matching your product category, margins and fulfilment capacity to the platforms most of your buyers already use. Start with the broad reach platforms such as eMAG, Amazon and Kaufland for general consumer goods, then add category specialists where your products fit, for example Hornbach for home improvement, Pharmarket for healthcare or Modivo and Fashion Days for apparel. The right answer is usually a short list of two or three channels rather than every marketplace at once.
Weigh each platform on a few practical points. Look at the commission and any listing or fulfilment fees against your margin, check whether the marketplace runs its own logistics and whether you want to use it, and confirm whether your category has any regulatory or documentation requirements, which is common for pharmacy and healthcare. Also consider whether you want to stay inside Romania or use a cross border program such as Amazon Global Selling to reach neighbouring markets. Pick the smallest set of channels you can serve well, then expand once your operations are stable.
How to start selling on Romania marketplaces
Starting to sell on Romania marketplaces follows the same core steps on almost every platform. You create a seller account, complete identity and business verification, set up your catalogue with accurate titles, descriptions, images, prices and stock levels, then agree to the marketplace's commission and shipping terms before you go live. After that, you manage incoming orders, shipping and returns according to each platform's service rules.
To keep this manageable across several channels, keep your product data consistent everywhere, sync your stock so you do not oversell, and respond to customer messages and returns within each marketplace's expected timeframe, since service metrics affect your visibility. Build out a clear returns and customer service process before you scale, because most platforms hold sellers to defined response and delivery standards. The more channels you add, the more valuable a single place to manage listings, stock and orders becomes.
Managing several Romanian marketplaces at once
Romania has a varied and active ecommerce market, which is good news for reach but harder to operate when each marketplace has its own product data, stock, orders and rules. Managing all of that by hand across multiple platforms is where mistakes such as overselling and missed orders tend to creep in. A central system that connects your channels, keeps listings and stock in sync, and brings orders into one place is what makes selling on many Romanian marketplaces sustainable rather than overwhelming.
Frequently asked questions
- What is the biggest online marketplace in Romania?
- eMAG is the largest online marketplace in Romania. It began in 2001 as an IT and electronics retailer and now sells across many categories, and it also operates in Bulgaria, Hungary and Poland. Through eMAG Marketplace, third party sellers can list their products and reach its customer base.
- Can sellers from outside Romania sell on Romanian marketplaces?
- Yes. Platforms such as Amazon let you reach Romanian buyers, and Amazon Global Selling lets sellers based in Romania and other countries sell across Amazon's international sites. Local platforms like eMAG also accept third party sellers. Always check each marketplace's specific seller requirements and any documentation it asks for.
- How much does it cost to sell on marketplaces in Romania?
- Costs vary by platform. Most marketplaces charge a commission per sale, and some add listing or fulfilment fees, while Temu has run without listing or selling fees, earning from advertising and premium services instead. Because fee structures change, confirm the current terms directly with each marketplace before you commit.
- Which Romanian marketplace is best for a specific product category?
- It depends on what you sell. eMAG, Amazon and Kaufland suit broad consumer goods, Hornbach focuses on home improvement, Pharmarket on healthcare products, Modivo and Fashion Days on apparel, Creavea on arts and crafts, and Kidinn on children's products. Match the platform to where your buyers already shop for that category.
- Do I need a separate account for every Romanian marketplace?
- Yes, you generally register as a seller on each marketplace and accept its individual terms, then manage listings, orders, shipping and returns under that platform's rules. As you add channels, a central tool to keep product data and stock in sync across all of them saves time and reduces the risk of overselling.