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Selling on Etam

Interested in selling via Etam? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell through Etam?

Etam, a renowned fashion brand, has a rich history in the retail industry. With a strong presence in the market for over a century, Etam has established itself as a trusted name in the fashion world. Known for its high-quality products and trendy designs, Etam offers a wide range of clothing and accessories for women. Their online platform provides a seamless shopping experience, allowing customers to explore and purchase their favorite items with ease. With a focus on customer satisfaction and a commitment to delivering the latest fashion trends, Etam continues to be a popular choice for fashion enthusiasts worldwide.

Advantages of selling through Etam via e-tailize

  • Wide customer base for increased sales opportunities.
  • Established brand reputation for trust and credibility.
  • Access to a global marketplace for international reach.
  • Seamless integration with Etam's user-friendly platform.
  • Marketing support and exposure to a large audience.
  • Efficient order management and fulfillment processes.
  • Potential for increased brand visibility and recognition.
  • Opportunity to collaborate with other Etam sellers.

Fully integrate Etam with your systems

Do you want to manage Etam and any future or current marketplaces in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily place products on marketplaces from one screen
  • Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How do you sell on Etam?
Step 1
Register your business.

To sell on Etam, you need to have a registered business. Ensure that you have all the necessary legal requirements in place before proceeding.

Step 2
Create an Etam account.

Once your business is registered, you need to create an account on Etam’s marketplace. Provide the required information and follow the registration process to set up your account.

Step 3
Set up an e-tailize account

To effectively manage your sales on Etam, create an e-tailize account. This platform will help you streamline your product listings, inventory management, and sales analytics.

Step 4
Upload your products using e-tailize

Using the e-tailize platform, upload all your products to Etam’s marketplace. Ensure that you provide accurate and detailed information, including product descriptions, images, and pricing.

Step 5
Optimize and monetize with e-tailize

Utilize e-tailize’s ‘Analyze’ and ‘Advertize’ modules to optimize your product listings and maximize your sales on Etam. Analyze the performance of your products and use advertising strategies to increase visibility and attract more customers.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Etam. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Etam under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Etam. In addition, you have immediately arranged your order management and stock synchronization.

What categories do you have through Etam

On Etam, you can sell products in the following main categories:

  • Fashion
  • Swimwear
  • Accessories
  • Shoes
  • Beauty
  • Home
  • Maternity
  • Kids
  • Sports
The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured in 'het koopblok' or the Buy Box. That's because this partner has the best offer in terms of price, delivery time, and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box. Etam should strive to win the Buy Box by offering competitive prices, fast delivery, and excellent customer service. By integrating these factors into their business strategy, Etam can increase their chances of being featured in the Buy Box and attract more sales.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet Etam's terms of service. Below this block you can find some of the conditions Etam will measure.

The costs & conditions

As a seller on Etam, there are certain fees and commissions that you need to be aware of. Etam charges a commission fee on each item sold, which is a percentage of the item’s selling price. Additionally, there might be listing fees for certain categories or promotional services that you choose to utilize. It is important to carefully review and understand the fee structure before listing your products on Etam to ensure profitability.

Selling conditions on Etam include:

  • Time for returns: Etam offers a return window of 14 days for customers to request a return or exchange on their purchases.
  • Delivered on time percentage: Sellers on Etam are expected to maintain a high delivered on time percentage to ensure customer satisfaction. Timely shipping and accurate tracking information are crucial in meeting this requirement.
  • Customer question response time: Sellers are expected to promptly respond to customer inquiries and questions within 24 hours to provide excellent customer service.
  • Maximum delivery time: Etam sets a maximum delivery time frame, typically within 7-14 days, to ensure that customers receive their orders in a reasonable timeframe.
  • Product quality and authenticity: Sellers must ensure that the products they list on Etam are of high quality and authentic, meeting the platform’s standards and customer expectations.
  • Compliance with Etam policies: Sellers are required to adhere to Etam’s policies regarding product listings, pricing, and customer interactions to maintain a positive selling experience for all parties involved.

To learn how to sell on Etam, you can follow these steps:

  • Research Etam: Start by familiarizing yourself with the brand, its products, and its target audience. Visit the Etam website, browse through their product categories, and understand their brand values and positioning.
  • Create an account: Sign up for an account on the Etam website. This will allow you to access the seller portal and start selling your products.
  • Understand the seller portal: Once you have an account, explore the seller portal to understand its features and functionalities. Familiarize yourself with the dashboard, product listing options, inventory management, and order processing.
  • Choose your products: Decide which products you want to sell on Etam. Consider the demand, competition, and profitability of each product. Ensure that your products align with Etam’s brand and target audience.
  • Prepare your inventory: Make sure you have sufficient stock of the products you want to sell. Ensure that the products are in good condition, properly packaged, and ready to be shipped.
  • Create compelling product listings: Use high-quality images and detailed descriptions to create attractive product listings. Highlight the unique features and benefits of your products. Ensure that your listings are accurate and informative.
  • Set competitive prices: Research the market to determine the appropriate pricing for your products. Consider factors such as competition, demand, and your profit margins. Set prices that are attractive to customers while ensuring profitability.
  • Optimize your listings: Use relevant keywords in your product titles and descriptions to improve visibility in search results. Ensure that your listings are well-organized and categorized correctly.
  • Provide excellent customer service: Respond promptly to customer inquiries and address any issues or concerns they may have. Provide accurate and helpful information to assist customers in making informed purchasing decisions.
  • Fulfill orders efficiently: Once you receive an order, process it promptly and accurately. Pack the products securely and ship them within the specified timeframe. Provide tracking information to customers to keep them informed about their orders.
  • Monitor and analyze performance: Regularly review your sales and performance metrics on the seller portal. Identify areas for improvement and make necessary adjustments to optimize your sales on Etam.
  • Stay updated: Keep yourself updated with Etam’s policies, promotions, and any changes in their selling platform. Stay informed about industry trends and customer preferences to adapt your selling strategies accordingly.


By understanding and adhering to Etam’s selling conditions and policies, commitment to providing excellent customer service, you can ensure a smooth and successful selling experience on the platform. By following the steps outlined above and utilizing the e-tailize platform, you can effectively manage your sales on Etam and maximize your success. e-tailize offers a range of functionalities that can help streamline your selling process, including centralized order and inventory management, a full PIM system designed for marketplaces, and integration with various fulfillment software and CMS platforms. Additionally, e-tailize provides analytical tools to help you optimize your product listings and stay competitive in the market.

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