Skip to content
Calculate price

Selling on Hornbach

Interested in selling via Hornbach? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell through Hornbach marketplace?

Hornbach, a renowned retailer, has established itself as a trusted platform for selling a wide range of products. With a rich history spanning several decades, Hornbach has consistently provided customers with high-quality merchandise and exceptional service. Their commitment to customer satisfaction has earned them a loyal customer base. Offering a diverse selection of products, Hornbach ensures that sellers have a platform to showcase their offerings to a vast audience. With their extensive experience and expertise in the retail industry, Hornbach continues to be a preferred choice for sellers looking to reach a wider market and maximize their sales potential.

Advantages of selling through Hornbach via e-tailize

  • Wide range of high-quality products for customers.
  • Strong brand reputation and customer loyalty.
  • Extensive network of physical stores for easy accessibility.
  • Online platform for convenient shopping experience.
  • Competitive pricing and regular promotional offers.
  • Expert advice and assistance from knowledgeable staff.
  • Efficient logistics and reliable delivery services.
  • Strong customer support for after-sales assistance.

Fully integrate Hornbach marketplace with your systems

Do you want to manage Hornbach marketplace and any future or current marketplaces in one place? At e-tailize you can accommodate the following functionalities:

  • Sales on marketplaces throughout Europe (more than 125 integrations)
  • Centralized order management (automatic and manual)
  • Centralized stock management
  • Complete PIM system, specially designed for marketplaces
  • Easily place products on marketplaces from one screen
  • Integration with various fulfillment software (e.g., MyParcel or Picqer)
  • Connection with well-known CMS platforms (Shopify, WooCommerce, and more)
How do you sell on Hornbach marketplace?
Step 1
Register your business

To sell on Hornbach, you need to have a registered business. Ensure that you have all the necessary legal requirements and documentation in place before proceeding.

Step 2
Create an account on Hornbach.

Once your business is registered, you need to create an account on the Hornbach marketplace. Provide all the required information and follow the registration process to set up your account.

Step 3
Set up an e-tailize account

To effectively manage your sales on Hornbach, create an e-tailize account. This platform will help you streamline your product listings, inventory management, and order processing across multiple marketplaces.

Step 4
Upload your products using e-tailize

Using the e-tailize platform, upload all your products to Hornbach and other marketplaces you wish to sell on. This will ensure that your products are visible to potential customers and increase your chances of making sales.

Step 5
Optimize and monetize with e-tailize

Utilize the ‘Analyze’ and ‘Advertize’ modules provided by e-tailize to optimize your product listings and maximize your sales potential. These tools will help you analyze customer behavior, identify trends, and advertise your products effectively.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Hornbach marketplace. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Hornbach marketplace under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Hornbach marketplace. In addition, you have immediately arranged your order management and stock synchronization.

What categories do you have through Hornbach marketplace?

On Hornbach, you can sell products in the following main categories:

  • Building Materials
  • Tools and Equipment
  • Home and Garden
  • Plumbing and Electrical
  • Building Hardware
  • Paint and Wallpaper
  • Kitchen and Bathroom
  • Heating and Cooling
  • Flooring and Tiles
  • Safety and Security
The Buy Box
The Buy Box
When several partners offer the same product, Hornbach is featured in 'het koopblok' or the Buy Box. That's because Hornbach has the best offer in terms of price, delivery time, and service. Most sales are made through the Buy Box. So it is essential for Hornbach to win this. A common tactic for Hornbach to always win the Buy Box is to set up its own brand with unique EANs. If Hornbach is the only provider of a product, it will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet Hornbach's terms of service. Below this block you can find some of the conditions Hornbach will measure.

The costs & conditions

As a seller on Hornbach, there are certain fees and commissions that you need to be aware of. When you sell a product on Hornbach, you will be charged a commission fee based on the selling price of the item. Additionally, there may be other fees such as a monthly subscription fee or a fulfillment fee if you choose to use Hornbach’s fulfillment services. These fees and commissions vary depending on the category and type of product you are selling. It is important to carefully review and understand the fee structure before listing your products on Hornbach.

Selling conditions on Hornbach include:

  • Time for returns: Hornbach offers a 30-day return policy for customers, allowing them to return products within this timeframe for a refund or exchange.
  • Delivered on time percentage: As a seller, it is crucial to ensure that your products are delivered on time to maintain a high delivered on time percentage. This helps build trust with customers and improves your seller performance.
  • Response time to customer questions: Hornbach expects sellers to respond promptly to customer inquiries. It is recommended to answer customer questions within 24 hours to provide excellent customer service.
  • Maximum delivery time: Hornbach has specific guidelines for maximum delivery time, which may vary depending on the product category. It is important to ensure that your products are shipped and delivered within the specified timeframe to meet customer expectations.

Learn how to sell on Hornbach marketplace

To learn how to sell on Hornbach, you can follow these steps:

  • Research Hornbach: Familiarize yourself with the company, its products, and its target audience. Understand the values and principles that Hornbach follows in its sales approach.
  • Study the product range: Explore the various categories of products available on Hornbach’s platform. Understand the features, benefits, and specifications of different products to be able to effectively communicate with potential customers.
  • Learn about customer needs: Identify the needs and preferences of Hornbach’s target customers. Understand the problems they are trying to solve and how Hornbach’s products can address those needs. This will help you tailor your sales approach accordingly.
  • Develop product knowledge: Gain in-depth knowledge about the products you will be selling. Understand their functionality, quality, and unique selling points. This will enable you to confidently answer customer queries and provide accurate information.
  • Enhance communication skills: Work on improving your communication skills, both verbal and written. Learn how to effectively convey product information, benefits, and features to customers. Practice active listening to understand customer requirements and provide appropriate solutions.
  • Understand the sales process: Familiarize yourself with the sales process followed by Hornbach. Learn about the different stages, such as prospecting, qualifying leads, presenting products, handling objections, and closing sales. Understand the importance of building relationships with customers and providing excellent customer service.
  • Attend training programs: Hornbach may offer training programs for its sales staff. Take advantage of these opportunities to learn about the company’s sales techniques, customer service standards, and product knowledge. These programs can provide valuable insights and help you develop your selling skills.
  • Gain practical experience: Apply your knowledge by actively engaging in sales activities. Practice selling Hornbach’s products to friends, family, or colleagues. Seek feedback and learn from your experiences to continuously improve your sales approach.
  • Stay updated: Keep yourself updated with the latest trends, industry news, and product developments related to Hornbach. This will help you stay ahead of the competition and provide accurate information to customers.
  • Seek feedback and learn from others: Regularly seek feedback from customers, colleagues, or supervisors to identify areas for improvement. Learn from experienced sales professionals and observe their techniques to enhance your own selling skills.


In conclusion, selling on Hornbach can be a lucrative opportunity for individuals and businesses. With a wide range of categories to choose from and a large customer base, sellers can easily showcase their products and reach a wider audience. By fully integrating Hornbach with our systems, you can streamline your operations and manage multiple marketplaces in one place. With over 125 integrations, centralized order and inventory management, a PIM system designed for marketplaces, and easy product posting, e-tailize provides the necessary tools to effectively sell on Hornbach. Additionally, offers integration with fulfillment software and CMS platforms, making it easier for you to manage your online presence and deliver a seamless customer experience. By leveraging e-tailize‘s services, you can optimize your selling strategy on Hornbach and maximize your chances of winning the Buy Box, ultimately driving sales and success on the platform.

Need more information?

Contact me!

Ricardo Rubino
Read more
Bunnings Warehouse

Marketplace – Australia, and more

selling on zalando
Coming Soon

Marketplace – Germany

Ateliers d’Art de France

Marketplace – France

Marketplace – Germany