Selling on Hornbach.
Hornbach is one of the big home improvement names in Europe and runs its marketplace on hornbach.de, built on Mirakl. e-tailize prepares your brand for this channel and then runs catalogue, German content, stock and orders.
Apply yourself, they review. Stuck? Expansion does it for you.
- Range checked against the Hornbach assortment
- Catalogue imported and translated to German
- Category attributes and identifiers mapped
- Stock and orders in sync
- Listings live on Hornbach
How do you start selling on Hornbach?
Hornbach runs its marketplace on Mirakl and sells to German shoppers on hornbach.de. Sellers ship from a warehouse inside the EU, sort out German VAT, publish German product content with the category attributes, and handle service and returns themselves. e-tailize prepares your case for this channel and then runs the work: catalogue, translation, listing quality, stock and orders, ready for 200+ marketplaces and integrations.
Hornbach at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | Germany, on hornbach.deHome improvement, building materials, tools and garden. |
|---|---|
| Platform | Mirakl marketplace software, with the usual feeds and offers |
| Costs | Hornbach publishes no public seller rate cardThe commission per category comes from Hornbach. Figures on third party sites contradict each other, so we quote none. |
| Fulfilment | You ship yourself from a warehouse inside the EUSellers set their own prices and shipping costs, and shipments carry tracking. |
| Product data | German content, category attributes and an identifier per itemFeed prices are net, excluding VAT. |
| Service | German customer service and returns, run by the sellerYou answer questions and complaints, and you set the returns policy. |
| Tax | German VAT registrationGuides differ on whether an OSS registration is enough, so we check your setup first. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair Hornbach with e-tailize.
We know what this channel looks for
Hornbach is built around projects, not impulse buys. We read your range through that lens and put your brand forward in those terms.
German content without a translation project
Titles, specifications and attributes are translated and improved on the way in, so listings read as written for Germany.
Specifications that survive the checks
Building materials and tools live or die on dimensions, materials and compliance data. One PIM keeps those fields complete per category.
No overselling on a second channel
Stock rules sync from the same operating layer, so a new channel does not become a morning correction round.
No buy box, so your listing is your listing
Hornbach runs no buy box, which makes repricing tools pointless here. Positioning, content quality and availability do the work.
The same base, 200+ marketplaces and integrations
What you prepare for Hornbach is the starting point for the next channel. Expanding becomes a choice, not a project.
Five steps. ~ One managed channel.
- 1
Apply, yourself or with Expansion
Apply yourself and Hornbach reviews. Or Expansion prepares and submits your application. Hornbach decides.
✓Range reviewed✓Application submitted✓Hornbach decides - 2
Import your catalogue
Your products land in the PIM, the base for Hornbach and every next channel.
✓Products imported✓Images loaded✓Variants validated - 3
Make your data Hornbach proof
German content, category attributes, identifiers and specifications get mapped to what the channel expects.
✓Content translated✓Attributes filled✓Categories matched - 4
Go live and sell
Publish your offers and run stock, orders, tracking and returns from one screen.
✓Offers live✓Stock in sync✓Orders routed - 5
Grow into the next channel
Track results per channel and take the same base to the next one.
✓Dashboard set up✓Margin reviewed✓Next channel chosen
Sell almost anything. Almost.
What fits on Hornbach
The assortment is project driven: building materials, tools and machines, garden and outdoor, paint and wallpaper, bathroom and kitchen. Anything a buyer needs to finish a job fits, if the product data is complete.
What to sort out before you publish
Offers with thin data do not perform here. Check German content, specifications, compliance documents and safety data first, and give every shipment a tracking code.
Questions sellers ask about Hornbach.
What does selling on Hornbach cost?
Hornbach publishes no public seller rate card, and the figures circulating elsewhere contradict each other, so we quote no number we cannot stand behind. What is certain: you carry shipping, returns and German customer service yourself. e-tailize comes on top: Toolkit from €229 a month, Expansion from €349, Takeover €1,500 plus a revenue share.
Do I need a German VAT number to sell on Hornbach?
German VAT registration is part of the requirements, and guides disagree on whether an OSS registration covers it. We check your situation together before your first offer goes live, because a tax setup that does not match your logistics is the fastest way to stall a launch.
Who ships the orders and handles returns?
You do. Marketplace sellers on Hornbach set their own prices and shipping costs, ship from a warehouse inside the EU, and act as the contact point for questions, complaints and returns. You also set the returns policy. e-tailize routes orders, tracking and returns through one screen.
What product data does Hornbach expect?
German content with the attributes of your category, an identifier per item, and net prices in the feed. Building and garden categories lean on technical specifications: dimensions, materials, power, compliance. The e-tailize PIM keeps those fields in one place, so the same product is complete on the next channel too.
Can I sell on Hornbach from outside Germany?
The requirements are about your setup, not your postcode: shipping from a warehouse inside the EU, German product content and German customer service. Our software translates and improves your listings on the way in, we organise the rest. Whether it is worth it for your range is what the free exploration call is for.
Why go through e-tailize instead of arranging it yourself?
You always sell under your own seller account. We know what this channel looks for and present your brand in those terms, then the software takes over: catalogue, translation, listing quality, stock and orders. Whether your brand gets in here, and whether it is worth it, is what the free exploration call is for.
Hornbach's setup, in plain English.
e-tailize comes in three packages: you do it, we do it together, or we do it for you. Each package moves with your marketplace revenue. What Hornbach charges per category comes from Hornbach, and we go through it with you first.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
Apply yourself, they review. Stuck? Expansion does
it for you.
Book a free exploration call: you see where your range has potential in home improvement and what it could earn. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself. After Hornbach? Another 200+ marketplaces and integrations from the same base.
