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Selling on Modivo

Interested in selling via Modivo? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell through Modivo marketplace?

Modivo is a renowned online marketplace that has gained popularity among sellers worldwide. With a strong presence in the e-commerce industry, Modivo offers a platform for sellers to showcase and sell their products to a vast customer base. Established several years ago, Modivo has continuously evolved to meet the changing needs of both sellers and buyers. Over time, it has built a reputation for its reliability and trustworthiness, making it a preferred choice for many sellers looking to expand their reach and boost their sales.

Advantages of selling through Modivo via e-tailize

  • Wide customer base for increased sales opportunities.
  • Access to a trusted and established online platform.
  • Increased visibility and brand exposure.
  • Convenient and user-friendly selling process.
  • Secure payment and transaction system.
  • Marketing and promotional support for sellers.
  • Efficient order management and fulfillment services.
  • Potential for international sales and expansion.

Fully integrate Modivo marketplace with your systems

Do you want to manage Modivo marketplace and any future or current marketplaces in one place? At e-tailize you can accommodate the following functionalities:

  • Sales on marketplaces throughout Europe (more than 125 integrations)
  • Centralized order management (automatic and manual)
  • Centralized stock management
  • Complete PIM system, specially designed for marketplaces
  • Easily place products on marketplaces from one screen
  • Integration with various fulfillment software (e.g., MyParcel or Picqer)
  • Connection with well-known CMS platforms (Shopify, WooCommerce, and more)
How do you sell on Modivo marketplace?
Step 1
Register your business with Modivo.

To sell on Modivo, you need to have a registered business. Ensure that you have all the necessary legal requirements in place before proceeding to the next step.

Step 2
Create an account on Modivo.

Once your business is registered, create an account on Modivo’s marketplace. Provide all the required information and verify your account to gain access to the selling features.

Step 3
Set up an e-tailize account.

To effectively manage your products on Modivo, create an e-tailize account. This platform will help you streamline your inventory, pricing, and order management across multiple marketplaces.

Step 4
Upload your products using e-tailize

Using the e-tailize platform, upload all your products to Modivo and any other marketplaces you wish to sell on. Ensure that you provide accurate and detailed information about each product to attract potential buyers.

Step 5
Optimize and monetize with e-tailize

Utilize e-tailize’s ‘Analyze’ and ‘Advertize’ modules to optimize your product listings on Modivo. Analyze customer behavior, sales data, and market trends to make informed decisions and maximize your sales potential. Additionally, leverage e-tailize’s advertising features to promote your products and increase visibility on Modivo’s marketplace.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Modivo marketplace. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Modivo marketplace under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Modivo marketplace. In addition, you have immediately arranged your order management and stock synchronization.

What categories do you have through Modivo marketplace?

On Modivo, you can sell products in the following main categories:

  • Clothing
  • Shoes
  • Accessories
  • Home & Living
  • Sports & Outdoor
  • Electronics
  • Kids & Baby
  • Beauty
  • Health & Wellness
  • Books & Media
The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured in 'het koopblok' or the Buy Box. That's because this partner has the best offer in terms of price, delivery time, and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box. Modivo understands the importance of winning the Buy Box and offers seamless integration to help you achieve this goal.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet Modivo's terms of service. Below this block you can find some of the conditions Modivo will measure.

The costs & conditions

As a seller on Modivo, there are certain fees and commissions that you need to be aware of. When you make a sale, Modivo charges a commission fee based on the item’s price, which is deducted from your earnings. Additionally, there might be other fees associated with optional services like advertising or premium listings. It is important to carefully review Modivo’s fee structure to understand the costs involved in selling on the platform.

Selling conditions on Modivo include:

  • Time for returns: Modivo allows customers to return items within a specified timeframe, typically 14 days. As a seller, you should be prepared to handle returns and provide refunds or exchanges accordingly.
  • Delivered on time percentage: To maintain a good seller reputation, it is crucial to ensure that your orders are delivered on time. Modivo monitors the percentage of orders that are delivered within the expected timeframe.
  • Responsiveness to customer questions: Promptly addressing customer inquiries is essential on Modivo. Sellers are expected to respond to customer questions and concerns in a timely manner to provide excellent customer service.
  • Maximum delivery time: Modivo sets a maximum delivery time for sellers to ensure that customers receive their orders within a reasonable timeframe. It is important to adhere to this timeframe to avoid any negative impact on your seller performance.

Learn how to sell on Modivo marketplace

To learn how to sell on Modivo, you can follow these steps:

  • Create an account: Visit the Modivo website and create a seller account by providing the necessary information.
  • Familiarize yourself with Modivo’s policies: Read and understand Modivo’s seller policies, terms, and conditions. This will help you understand the rules and guidelines for selling on the platform.
  • Research the market: Conduct market research to understand the demand for your products on Modivo. Identify popular categories and products that align with your inventory.
  • Prepare your inventory: Ensure that you have high-quality product images and accurate descriptions for each item you plan to sell. Take professional-looking photos and write compelling descriptions to attract potential buyers.
  • Set competitive prices: Research the prices of similar products on Modivo and set competitive prices for your items. Consider factors like product quality, brand reputation, and market demand while determining your pricing strategy.
  • List your products: Use Modivo’s seller dashboard to list your products. Provide all the necessary details, including product title, description, price, and relevant attributes. Ensure that your listings are accurate and complete.
  • Optimize your listings: Use relevant keywords in your product titles and descriptions to improve visibility in search results. Include detailed product information, such as size, color, material, and any other relevant specifications.
  • Provide excellent customer service: Respond promptly to customer inquiries and provide accurate information. Be professional, courteous, and helpful in your communication with buyers.
  • Fulfill orders promptly: When you receive an order, ensure that you ship the product within the specified timeframe. Use reliable shipping methods and provide tracking information to buyers.
  • Manage returns and refunds: Familiarize yourself with Modivo’s return and refund policies. Handle return requests promptly and process refunds as required.
  • Optimize your performance: Monitor your sales performance on Modivo and make necessary adjustments to improve your sales. Pay attention to customer feedback and reviews to identify areas for improvement.
  • Stay updated: Keep yourself updated with Modivo’s seller newsletters, announcements, and policy changes. This will help you stay compliant and make the most of the platform’s features.


In conclusion, selling on Modivo can be a lucrative opportunity for businesses looking to expand their reach in the European marketplace. With over 100 integrations and the ability to fully integrate with your systems, e-tailize can help streamline your selling process on Modivo. By offering centralized order and inventory management, a full PIM system designed for marketplaces, and easy product posting from one screen, e-tailize simplifies the selling experience. Additionally, e-tailize offers integration with fulfillment software and popular CMS platforms, making it even easier to manage your Modivo sales. However, it is important to note that winning the Buy Box on Modivo is crucial for success, and setting up your own brand with unique EANs can help you achieve this. It is also important to be aware of Modivo’s selling conditions and fee structure to ensure a positive selling experience. By following the steps outlined and continuously optimizing your selling strategies, you can increase your chances of success on Modivo.

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Ricardo Rubino
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