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Selling on Aniel

Interested in selling via Aniel? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell via Aniel?

Aniel is a popular online marketplace that provides a platform for sellers to showcase their products to a global audience. The company has a rich history of providing a reliable and secure platform for buyers and sellers to transact business. With millions of active users, Aniel offers a vast customer base for sellers to tap into and grow their businesses. The platform provides a range of tools and features that make it easy for sellers to manage their inventory, track sales, and communicate with customers. Overall, Aniel is a great platform for sellers looking to expand their reach and grow their businesses.

Advantages of selling on Aniel via e-tailize

  • Wide audience reach
  • Easy to set up
  • Low transaction fees
  • Secure payment processing
  • Access to marketing tools
  • Customer support available
  • Option for international sales
  • User-friendly interface

Fully integrate Aniel with your systems

Do you want to manage Aniel and any other future or current marketplace(s) in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces
  • Integration with all kinds of fulfillment software (e.g. MyParcel, Picqer, and more)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How to Sell on Aniel
Step 1
Register Your Business

To sell on Aniel, you need to have a registered business. Make sure you have all the necessary legal documents and permits.

Step 2
Create an Aniel Account

Once your business is registered, create an account on Aniel. You will need to provide some basic information about your business and products.

Step 3
Set Up an e-tailize Account

e-tailize is a platform that helps you manage your online sales. Create an account on e-tailize and link it to your Aniel account.

Step 4
Upload Your Products

Using e-tailize, upload all your products to Aniel and any other marketplaces you want to sell on. Make sure your product descriptions and images are high-quality and accurate.

Step 5
Optimize and Monetize

Use e-tailize’s Analyze and Advertize modules to optimize your listings and increase sales. Monitor your performance and adjust your strategy as needed.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Aniel. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize, you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Aniel under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Aniel. Even better; immediately your order management and stock synchronization are arranged.

The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured the Buy Box. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet the Aniel terms of service. Below this block you can find some of the conditions Aniel will look at.

The costs & conditions

As a seller on Aniel, you will be required to pay a commission fee on each sale you make. The commission fee varies depending on the category of the item you are selling, but it typically ranges from 5% to 15% of the sale price. Additionally, there may be other fees associated with selling on Aniel, such as a listing fee or a fee for using certain features. It is important to carefully review the fee structure before listing your items for sale.

Selling conditions on Aniel:

  • Time for returns: Aniel offers a 30-day return policy for most items, but some categories may have different return policies.
  • Delivered on time percentage: Sellers are expected to maintain a high level of on-time delivery, with a target of 97% or higher.
  • Response time to customer questions: Sellers are expected to respond to customer inquiries within 24 hours.
  • Maximum delivery time: Sellers are expected to ship items within 2 business days of receiving payment, and delivery should be completed within 7 business days for domestic orders and 14 business days for international orders.
  • Product descriptions: Sellers are responsible for providing accurate and detailed product descriptions, including any defects or damage.

How to learn to sell on Aniel

Here are some general tips on how to learn how to sell on Aniel:

  1. Research: Start by researching Aniel’s policies and guidelines for sellers. This will help you understand the platform’s rules and regulations, which can help you avoid any potential issues.
  2. Observe other sellers: Look at successful sellers on Aniel and observe their strategies. Take note of the products they sell, their pricing, and their marketing techniques.
  3. Practice: Start by selling a few items to gain experience. This will help you understand the selling process, from listing to shipping.
  4. Optimize your listings: Make sure your listings are attractive and informative. Use high-quality images, detailed descriptions, and competitive pricing.
  5. Communicate with your customers: Respond to customer inquiries promptly and professionally. Provide excellent customer service to build a positive reputation on the platform.
  6. Continuously improve: Analyze your sales data and customer feedback to improve your selling strategies. Keep up with the latest trends and adjust your strategies accordingly.


In conclusion, Aniel is a reliable and secure online marketplace that offers a vast customer base for sellers to tap into and grow their businesses. With its range of tools and features, Aniel makes it easy for sellers to manage their inventory, track sales, and communicate with customers. E-tailize can help sellers fully integrate Aniel with their systems, allowing for centralized order and inventory management, as well as access to marketing tools and customer support. While there may be challenges such as competition and meeting Aniel’s selling conditions, following the tips outlined above can help sellers learn how to sell on Aniel successfully. Overall, Aniel is a great platform for sellers looking to expand their reach and grow their businesses.

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Ricardo Rubino
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