Selling on Intermarché

Interested in selling via Intermarché? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

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Why sell via Intermarché?

Intermarché is a popular online marketplace that provides a platform for sellers to reach a wider audience. The company has a rich history dating back to the 1970s when it was founded in France. Over the years, Intermaché has grown to become a leading e-commerce platform in Europe, offering a wide range of products and services to customers. Selling on Intermaché is a great way for businesses to expand their reach and increase their sales. With millions of active users, the platform provides a unique opportunity for sellers to connect with customers from all over the world.

Intermarché

1 Selling on Intermarché

Advantages of selling on Intermarché via e-tailize

Wide customer base
Established brand recognition
Convenient store locations

Competitive pricing
Strong marketing campaigns
Access to loyalty program data

Fully integrate Intermarché with your systems

Do you want to manage Intermarché and any other future or current marketplace(s) in one place? At e-tailize you can accommodate the following functionalities:

Sell on marketplaces across Europe (over 100 integrations)
Centralized order management (automatic & manual)
Centralized inventory management
Full PIM system specifically designed for marketplaces
Easily post products on marketplaces
Integration with all kinds of fulfillment software (e.g. MyParcel, Picqer, and more)
Connection with the well-known CMS platforms (Shopify, WooCommerce and more)

How to Sell on Intermarché with e-tailize?

Step 1

To sell on Intermarché, you need to have a registered business. Make sure you have all the necessary legal documents and tax identification numbers.

Step 2

Get an Account on Intermarché

Once your business is registered, you need to create an account on Intermarché. This will allow you to access the marketplace and start selling your products.

Step 3

Create an e-tailize Account

To manage your sales on Intermarché, you need to create an e-tailize account. This platform will help you upload your products, manage your inventory, and track your sales.

Step 4

Upload Your Products with e-tailize

Using e-tailize, you can easily upload all your products to Intermarché and other marketplaces. This will save you time and effort, as you won’t have to manually upload each product to each marketplace.

Step 5

Optimize and Monetize with e-tailize

To maximize your sales on Intermarché, you can use e-tailize’s ‘Analyze’ and ‘Advertize’ modules. These tools will help you optimize your listings and target the right customers, increasing your chances of making a sale.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Intermarché. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize, you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Intermarché under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Intermarché. Even better; immediately your order management and stock synchronization are arranged.

The main selling categories on Intermarché:

Intermarché is a supermarket chain that offers a wide range of products, including:

Grocery items like fruits, vegetables, meat, poultry, seafood, bakery, and dairy products.
Household and cleaning supplies like detergents, cleaning agents, and paper products.
Personal care and beauty products like skincare, haircare, makeup, and hygiene products.
Electronics and appliances like TVs, laptops, smartphones, and kitchen appliances.
Pet supplies like food, toys, and grooming products.

It is important to note that the product categories may vary depending on the location and size of the Intermarché store.

The Buy Box

The Buy Box

When several partners offer the same product, one of the partners is featured the Buy Box. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Seller Rating

Seller Rating

Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet the Intermarché terms of service. Below this block you can find some of the conditions Intermarché will look at.

The costs & conditions

As a seller on Intermarché, you will be required to pay a commission fee on each sale made through the platform. The commission fee varies depending on the category of the product being sold, but typically ranges from 5% to 15%. In addition to the commission fee, there may also be other fees associated with selling on Intermaché, such as listing fees or advertising fees.

Selling conditions on Intermarché:

Returns must be accepted within 14 days of delivery
Sellers must maintain a delivered on time percentage of at least 95%
Sellers must respond to customer questions within 24 hours
Maximum delivery time is 7 days
Products must meet Intermarché’s quality standards and be accurately described in listings
Sellers must comply with all applicable laws and regulations, including those related to product safety and intellectual property rights

How to learn to sell on Intermarché

Here are some general tips on how to learn how to sell on Intermarché:

Research the company: Start by researching Intermarché and their brand values. This will give you an idea of their target audience and what they look for in products.
Understand the market: Analyze the market trends and competition to understand what products are in demand and how you can differentiate your product from others.
Develop a sales strategy: Create a sales strategy that outlines your goals, target audience, pricing strategy, and marketing tactics to promote your product.
Build relationships: Build relationships with Intermarché buyers and decision-makers to understand their needs and preferences.
Attend trade shows: Attend trade shows and events to network with other industry professionals and showcase your products to potential buyers.
Stay informed: Stay up-to-date with the latest industry news and trends to stay ahead of the competition and make informed decisions about your sales strategy.

Conclusion

In conclusion, selling on Intermarché is a great opportunity for businesses to expand their reach and increase their sales. With millions of active users, the platform provides a unique opportunity for sellers to connect with customers from all over the world. However, there are challenges that come with selling on Intermaché, such as the need for knowledge, avoiding errors, and scaling. This is where e-tailize can help, by providing a centralized platform for managing sales on Intermaché and other marketplaces, as well as offering tools for optimization and monetization. By following the tips outlined above, businesses can learn how to sell on Intermaché successfully and grow their sales on this popular online marketplace.